Laboratory study

Nutrition Facts labels

1.

Current format

2.

Current format with the font size of
“Calories” and “320” enlarged to
twice the current size.

3. Current format with (1) the font size of
“Calories” and “320” enlarged to twice
the current size, and (2) the order of
“serving size” and “serving per
container” reversed.

Conventional foods

1

Nutrition Facts Label with IOM Nutrition Symbols
Snack bar – one tick (“V”) for fat/saturated fat, on both products
Shredded wheat – three ticks (fat/saturated fat, sodium,
and sugars, on the better product only

Conventional foods

2

Nutrition Profiles
Snack Bar (better
nutrition profile))

Serving size

2

Amount per serving

2

Snack Bar (worse
nutrition profile)
2

%DV

2

Cereal (better
nutrition profile)
10

%DV

10

Cereal (worse
nutrition profile))
10

%DV

10
%DV

Calories

140

170

110

160

Calories from fat

20

30

10

20

Total Fat

2g

2%

3g

5%

1g

2%

2g

5%

Saturated Fat

0g

0%

1g

5%

0g

0%

1g

5%

Trans Fat

0g

Cholesterol

0g

0g

0g

0mg

0%

0mg

0%

0mg

0%

0mg

0%

120mg

5%

180mg

8%

0mg

0%

120mg

5%

25g

8%

25g

8%

23g

8%

30g

10%

Dietary Fiber

7g

28%

5g

8%

5g

28%

5g

28%

Sugars

6g

15g

1g

10g

4g

10g

3g

5g

Sodium
Total Carbohydrate

Protein
Vitamin A

15%

5%

12%

8%

Vitamin C

20%

10%

0%

0%

Calcium

10%

2%

15%

5%

Iron

30%

25%

6%

5%

Both products in a given category will share the same ingredient list. All ingredient lists will include
two items of added sugars, such as high fructose corn syrup, sugar, molasses, and crystal dextrose ..

Conventional foods

3

Note: The study
will use two PDPs
for a given product,
one for the more
nutritious option and
another for the less
nutritious option.
The two PDPs will
vary slightly in
image design and
color schemes.

Principal Display Panel (PDP) # 1
(without any symbol or claim)
Conventional foods

4

PDP #2, with the IOM symbol
Conventional foods

5

PDP # 3 (with the IOM symbol
and two claims)
Conventional foods

6

PDP # 4 (with the Facts Up
Front symbol)
Conventional foods

7

PDP # 5 (with the Facts Up
Front symbol and two claims)
Conventional foods

8

Conventional foods

The same symbol and claims
on the PDPs of snack bars
will placed on the PDPs of
shredded wheat.

9

Nutrition Profiles for Disclosure Statement Conditions

Frozen Meal

Tortilla Chips

Serving size
Amount per serving

%DV

%DV

Calories

340

160

Calories from fat

70

90

Total Fat

8g

12%

10g

15%

Saturated Fat

2g

10%

5g

25%

Trans Fat

0g

0g

Cholesterol

30mg

10%

0mg

0%

Sodium

420mg

17%

110mg

5%

36g

12%

16g

5%

Dietary Fiber

9g

36%

1g

4%

Sugars

4g

2g

27g

0g

Total Carbohydrate

Protein
Vitamin A

10%

10%

Vitamin C

2%

0%

Calcium

40%

2%

Iron

10%

10%

No ingredient list will be provided.
Conventional foods

10

Disclosure statement
- Two PDPs of the same design
- Both make a “Reduced Sodium” claim
- One of the PDPs also includes the
statement “See nutrition information
for fat content.”

Conventional foods

11

Disclosure statement
- Two PDPs of the same design
- Both make a “low sodium” claim
- One of the PDPs also includes
the statement “See nutrition
information for fat content.”

Conventional foods

12

FISH OIL
Dietary Supplement

Supports cardiovascular functions*

100 softgels

Structure/function claim without the DSHEA disclaimer

Dietary supplements

13

FISH OIL
Dietary Supplement

Supports cardiovascular functions*

100 softgels

•This statement has not been evaluated by the FDA.
This product is not intended to diagnose, treat, cure
or prevent any disease.

Structure/function claim with the DSHEA disclaimer

Dietary supplements

14

LYSOTON
Dietary Supplement

Promotes brain health*

100 softgels

Structure/function claim without the DSHEA disclaimer

Dietary supplements

15

LYSOTON
Dietary Supplement

Promotes brain health*

100 softgels
•This statement has not been evaluated by the FDA.
This product is not intended to diagnose, treat, cure
or prevent any disease.

Structure/function claim with the DSHEA disclaimer

Dietary supplements

16

Selenium
Selenium may produce anticarcinogenic effects
in the body.

MINERAL DIETARY SUPPLEMENT
100 Tablets

Dietary supplement (for Question A0 only)

17

Selenium
Selenium may reduce the risk of certain cancers.
Some scientific evidence suggests that taking selenium
may reduce the risk of bladder, colon, prostate, rectal,
and thyroid cancers, but not other kinds of cancer.
However, FDA has determined that the evidence about
reduced risk of these cancers is inconclusive.

MINERAL DIETARY SUPPLEMENT
100 Tablets

Dietary supplement (for Question A0 only)

18

Selenium
Selenium may produce anticarcinogenic effects
in the body.
Some scientific evidence suggests that taking selenium
may produce anticarcinogenic effects limited to reducing
the risk of bladder, colon, prostate, rectal, and thyroid
cancer. However, this evidence of risk reduction is
inconclusive. Selenium does not treat, cure, or
completely prevent any kind of cancer.
MINERAL DIETARY SUPPLEMENT
100 Tablets

Dietary supplement (for Question A0 only)

19