Consumer Qualitative Surveys

December 2013 DRAFT
Consumer and Community Affairs Publications and Resources
Consumer Survey Content Sample
(FR 1378; OMB No. 7100- to be assigned)

Description of Information Collection
Consumer Surveys
The consumer surveys would be used to gather qualitative and quantitative information
directly from consumers (consumer surveys) that are users or potential users of Federal Reserve
Board publications and resources. Participation would be voluntary.
Publications and resources may include reports, brochures, audio and visual content,
whether delivered in print, online or through other means. Information gathered may also
include: general input on users’ interests and needs; feedback on website navigation and layout,
distribution channels, or other factors which may affect the ability of users to locate and access
content online; and/or the timing and means of delivery of publications.
Qualitative surveys include data gathering methods such as focus groups and individual
interviews. Quantitative surveys include surveys conducted online or via mobile device, by
phone, or by mail, or a combination of these methods. The Federal Reserve may choose to
contract with an outside vendor to conduct focus groups, interviews, or surveys, or may choose
to collect the data directly. The Federal Reserve may also work with outside parties when
appropriate to identify potential respondents (e.g. networks of community groups or researchers)
As the Federal Reserve’s publications and resources continue to evolve, the Federal
Reserve may seek input from users or potential users of our publications on questions such as:
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Was the content relevant and of value?
Was the length and nature of the discussion appropriate and useful for this topic?
How did the reader access the publication or other content – in hard copy distributed at an
event, online, or using a mobile device? If online or through a mobile device, was the
document printed for reading, read on a tablet or other e-reader, or read on a computer
screen?
Could the Federal Reserve improve the format and appearance of the print or electronic
presentation? This could include the readability of type size or of charts and graphs;
organization of information; and ease of locating information through indexing, search
tools, and links.
Was the reader able to use the information to inform their work?

The frequency of the survey and content of the questions will vary as needs arise for
feedback on different resources and from different audiences.