Request for Sub-collection Under the
Approved Generic ICR: Information Collection Through Web-based Surveys for Evaluating Act Against AIDS (AAA) Social Marketing Campaign Phases Targeting Consumers
OMB No. 0920-0920, Expiration 28 February 2015
Message Testing for the AAA Campaign - Hispanics/Latinos
Supporting Statement A
9/18/2013
Contact Person:
Jo Ellen Stryker, PhD
1600
Clifton Rd. NE
Mailstop E-49
Atlanta, GA 30329
Telephone: (404) 639-2071
Fax: (404) 639-2007
E-mail: [email protected]
TABLE OF Contents
Section Page
A.1 Circumstances Making the Collection of Information Necessary 4
A.2 Purpose and Use of the Information Collection 5
A.3 Use of Improved Information Technology and Burden Reduction 5
A.4 Efforts to Identify Duplication and Use of Similar Information 6
A.5 Impact on Small Businesses or Other Small Entities 6
A.6 Consequences of Collecting the Information Less Frequently 6
A.7 Special Circumstances Relating to the Guidelines of 5 CFR 1320.5 6
A.8 Comments in Response to the Federal Register Notice and Efforts to Consult Outside the Agency 6
A.9 Explanation of Any Payment or Gift to Respondents 6
A.10 Assurance of Confidentiality Provided to Respondents 7
A.11 Justification for Sensitive Questions 9
A.12 Estimates of Annualized Burden Hours and Costs 9
A.13 Estimates of Other Total Annual Cost Burden to Respondents and Record Keepers 10
A.14 Annualized Costs to the Federal Government 10
A.15 Explanation for Program Changes or Adjustments 11
A.16 Plans for Tabulation and Publication and Project Time Schedule 11
A.17 Reason(s) Display of OMB Expiration Date is Inappropriate 11
A.18 Exceptions to Certification for Paperwork Reduction Act Submissions 11
EXHIBITS
Exhibit A.1 Annualized Burden Hours 10
Exhibit A.2 Annualized Cost to Respondents 10
ATTACHMENTS
Attachment 1: Web-based Survey Instrument (English)
Attachment 1A: Web-based Survey Instrument (Spanish)
Attachment 2: Web-based Survey Screener (English)
Attachment 2A: Web-based Survey Screener (Spanish)
Attachment 3: Web-based Survey Consent Form (English)
Attachment 3A: Web-based Survey Consent Form (Spanish)
Attachment 4: Field-Testing Web-based Survey Reminder E-mail (English)
Attachment 4A: Field-Testing Web-based Survey Reminder E-mail (Spanish)
Attachment 5: Creative for Web Survey
Attachment 6: Messages for Web Survey
Message Testing for the AAA Campaign - Hispanics/Latinos
The Centers for Disease Control and Prevention (CDC) requests approval for a new data collection called, “Message Testing for the AAA Campaign - Hispanics/Latinos.” This is a genIC requested under the OMB approved Generic Clearance #0920-0920; expiration date 2/28/2015, entitled “Information Collection Through Web-based Surveys for Evaluating Act Against AIDS (AAA) Social Marketing Campaign Phases Targeting Consumers”.
CDC proposes to conduct a Web-based survey to evaluate the potential effectiveness of messages during the developmental phase of a social marketing campaign focused on HIV awareness and prevention among Hispanics/Latinos in the United States. In the United States, Hispanics/Latinos comprise 20% of new HIV infections, disproportionate to their representation in the U.S. population (16%) (CDC, 2011).
The messages and the way they are communicated need to be tested and verified to ensure their acceptability and effectiveness in Hispanic/Latino populations. The focus for the current study is to test the new campaign for Hispanics/Latinos, however given that exposure to the campaign will not be limited to Hispanic/Latino audiences, we would like to ensure that there are no negative or unintended effects for other groups who may view this campaign. Similarly, we are taking this opportunity to ensure that messages and creative for other campaigns are acceptable to Hispanic/Latino audiences. The study will consist of conducting a Web-based survey with a total of 500 individuals.
Information will be collected electronically. CDC will not receive any personally identifiable information (IIF). CDC and RTI will receive data for analysis in aggregate form, and the randomly generated numbers assigned as participant ID numbers will not link data to individuals. The survey will be delivered via the Internet and will be accessible only to participants in the survey. Web site content will not be directed to children younger than age 13. All participants will be 18 years of age or older. All electronic files will be password controlled, accessible only to fully authorized personnel, and maintained and protected to the extent allowable by law.
RTI International will implement this study. The information collection activity included in this sub-collection request is a Web-based survey to evaluate potential effectiveness of campaign messages during the developmental phase.
The participants for this project will be 500 English and Spanish speaking individuals over a 1-year period. Data will be collected from individuals residing in cities across the United States.
The proposed study will collect information on the following: message comprehension, clarity, word choice, reactions, personal relevance, credibility, practicality, and motivational appeal, as well as information on socio-demographics, sexual identity, HIV testing behaviors, and knowledge, attitudes, behaviors, and perceived social norms around HIV/AIDS. Copies of the surveys in English and Spanish are attached as Attachments 1/1A. Copies of the screening instruments in English and Spanish are attached as Attachments 2/2A. Copies of the creative rendering of the messages and the specific messages to be tested in the survey are attached as Attachments 5 and 6, respectively.
This information collection does not involve Web sites or Web content directed at children less than 13 years of age. The contractor will use a survey vendor to host the Web-based survey and the Web site hosting the survey will have controlled access.
RTI will conduct a Web-based survey to quantitatively assess the acceptance of the messages to determine and recommend which messages to further develop and implement as part of HIV prevention social marketing campaigns.
The purpose of this data collection is to evaluate the potential effectiveness of messages during the developmental phase of social marketing campaigns focused on HIV awareness and prevention. We will conduct a 30-minute Web-based survey to quantitatively pre-test the messages with 500 individuals. The information obtained from the proposed data collection will be used to inform CDC, policy makers, prevention practitioners and researchers about audience receptivity and the potential effects of campaign messages as they are developed. Copies of the survey instrument in English and Spanish are provided in Attachments 1/1A.
CDC and RTI will disseminate the study results to the public through reports prepared for/by CDC and RTI and through peer-reviewed journal articles where appropriate. All releases of information will be reviewed and approved by CDC.
The data collection will utilize a Web-based survey to be self-administered at home on personal computers. Use of the Web and an electronic survey has the advantage of being able to conveniently expose participants to messages that may be used in social marketing campaigns. It also allows participants to complete as much of the survey as desired in one sitting and to continue the survey at another time while also minimizing the possibility of participant error by electronically skipping questions that are not applicable to a particular participant, thus minimizing participant burden. The use of these technologies for data collection will also help to reduce interviewer biases and minimize social desirability.
The National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP) has verified that there are no other federal generic collections that duplicate the study types included in this request.
This collection request does not involve burden to small businesses or other small entities.
The activities involve collection of data. There are no legal obstacles to reducing the burden.
This data collection request fully complies with the regulation 5 CFR 1320.5.
A 60-Day Federal Register Notice for the generic clearance 0920-0920 was published on August 6, 2010, Vol. 75, Number 151, pages 47598-47599. ). No substantive comments were received from the public.
CDC convened a consultation with external experts focused on the development of an HIV awareness campaign for Hispanics/Latinos living in the United States. The purpose of the consultation was to gain insights into the campaign audiences’ knowledge, attitudes, and beliefs about existing and emerging HIV prevention strategies, as well as general factors and influences affecting the target audiences; identify potential motivators and barriers to HIV prevention for the campaign audiences (e.g., cultural barriers such as stigma, complacency etc.), as well as preferred communication channels for receiving information; and begin to build support among key stakeholders for the campaign.
CDC will not provide incentives to study participants. Online survey panel vendors contracted to provide the sample for the study may provide points (with no cash value, but redeemable for merchandise online, such as magazine subscriptions or frequent flyer miles) as part of their pre-established agreements with their survey panelists. These points are particularly warranted to maintain their panel of Hispanic/Latino and other minority respondents. Of the known survey vendors, only two companies could promise the necessary sample of Hispanics/Latinos and other minorities, and neither company was willing to issue a 30-minute survey without offering points to respondents. OMB guidance justifies the use of tokens of appreciation “to improve coverage of specialized respondents, rare groups, or minority populations” and defines specialized respondents as a highly selective group (OMB, 2006). This study also requires that all of these specialized respondents belong to an ethnic minority group.
Given the length of the survey, the specialized minority population, the past lack of representation in research studies (Yancey et al., 2006), and the sensitive nature of some of the survey questions, the minimum amount the survey vendor has stated that they would need to offer the online panel tokens is one credit per one minute of survey. These credits are points redeemable for merchandise online.
This submission has been reviewed by CIO who determined that the Privacy Act does/does not apply. CDC and RTI will receive data for analysis in aggregate form, and the randomly generated numbers assigned as participant ID numbers will not link data to individuals. The participant ID itself will be used only to track the survey completion pattern (i.e., how many people complete a survey). IIF is not shared with CDC. This information is stored separately from the survey data file and is not linked in any way to participant responses. All participants will be assured that the IIF will be used only for the purpose of this research and will be kept private to the extent allowable by law, as detailed in the survey consent form (see Attachments 3/3A for English and Spanish versions).
Participants will be assured that their answers to screener (see Attachments 2/2A) and survey questions (see Attachments 1/1A) will not be shared with anyone outside the research team and that their names will not be reported with responses provided. Participants will be told that the information obtained from all of the surveys will be combined into a summary report so that details of individual questionnaires cannot be linked to a specific participant.
Once a potential participant has entered the secure Web site or begins the electronic survey, a brief introduction will inform the participant of the private and voluntary nature of the survey. After reading the informed consent, each participant must check either a box labeled “YES, I agree to participate” or “NO, I do not wish to participate.” Only participants who select “YES” will enter the survey.
Individuals who consent to participate in the survey will be able to access the survey by clicking on the link to the survey URL. A participant’s unique ID number will not change. It is possible that if a participant does not log out or close the survey a spouse, family member, roommate, or someone else could view the a participant’s responses without his knowledge, which may threaten their privacy. Participants will be reminded to properly log out and close the survey to avoid such threats of privacy.
RTI maintains restricted access to all data preparation areas (i.e., receipt and coding). All data files on multi-user systems will be under the control of a database manager, with access limited to project staff on a “need-to-know” basis only. Any online survey panel firm contracted by RTI will take the following security measures to ensure separation between participants’ identity and their survey data. First, no participant name, address, e-mail address, telephone number, or any other kind of IIF appears on the survey. The only way a survey is identified is with a digital identification number. Second, the responses from the survey are not linked to the IIF. Third, screener data will be considered part of the survey data. The online survey panel firm will provide the results of the screener questions for all participants, regardless of whether they qualify for the study. However, the firm will not retain responses to screening questions for those who are deemed ineligible for any other purpose outside the scope of this project. Fourth, the firm will retain study records for the duration of the study. Upon final delivery of data files to RTI and completion of the project, the firm will destroy all study records, including data files, upon request. Once this information is destroyed, the firm will be unable to supply or access it for any reason, even at the request of RTI. Finally, data coming directly from the survey engine are stored in a proprietary database. Although these data are not encrypted, once inside the firewall, they are stored in a relational database protected by several layers of intrusion detection and access control. Data files delivered to RTI by the firm will be sent via encrypted files.
Information will be collected electronically. CDC will not receive any personally identifiable information (IIF). All IIF collected by the survey panel firm will be unlinked or stripped from data delivered to RTI and CDC. The survey will be delivered via the Internet and will be accessible only to participants in the survey. Web site content will not be directed to children younger than age 13. All participants will be 18 years of age or older. All electronic files will be password controlled, accessible only to fully authorized personnel, and maintained and protected to the extent allowable by law.
This study entails the measurement of sensitive HIV-related questions necessary to adequately assess the topic area (see Section A.11 for more detail). All participants will be assured that the information will be used only for the purpose of this research and will be kept private to the extent allowable by law. Participants will be assured either via the computer script that their responses will not be shared with anyone outside the research team and that their names will not be reported with responses provided. Participants will be told that the information obtained from the Web-based survey will be combined into a summary report so that details of individual responses cannot be linked to a specific participant.
RTI maintains restricted access to all data preparation areas (i.e., receipt and coding). All data files on multi-user systems will be under the control of a database manager, with access limited to project staff on a “need-to-know” basis only. Any online survey panel firm utilized by RTI will take multiple security measures to ensure separation between participants’ identity and their survey data. Data coming directly from the survey engine are stored in a proprietary database. Although these data are not encrypted, once inside the firewall, they are stored in a relational database protected by several layers of intrusion detection and access control. Data files delivered to RTI by the survey firm will be sent via encrypted files.
The study asks questions of a sensitive nature including questions related to HIV serostatus. This measurement of sensitive HIV-related questions is necessary to adequately assess the topic area. Further, the questions in this data collection are necessary to assess the messages in order to identify message content and delivery regarding key HIV concepts and strategies. The social marketing campaign under development is a direct response to the need to promote HIV awareness and prevention among individuals in the Unites States to reduce incidence. As such, our study entails the measurement of sensitive sexual health–related questions.
To identify the intended audience, the screening instruments (see Attachments 2/2A) will include some sensitive questions, including race/ethnicity, sexual orientation, and HIV serostatus.
The survey (see Attachments 1/1A) also includes questions about HIV knowledge, attitudes, and beliefs, as well as questions about normative beliefs related to HIV. These questions are necessary to inform the development and evaluation of the messages.
All participants will be assured that the information will be used only for the purpose of this research and will be kept private to the extent allowable by law.
The total annualized response burden is estimated at 272 hours. Exhibit A.1 provides details about how this estimate was calculated. The screening instrument for the Web-based survey (n = 670) is expected to take about 2 minutes to complete. The Web-based survey (n = 500) is expected to take 30 minutes. We expect to screen a total of 670 individuals to complete 500 Web-based surveys.
Exhibit A.1 Annualized Burden Hours
Type of Respondent |
Form Name |
No. of Respondents |
No. of Responses per Respondent |
Average Burden Per Response (in Hours) |
Total Response Burden Hours |
General public |
Screener |
670 |
1 |
2/60 |
22 |
Web Based Survey |
500 |
1 |
30/60 |
250 |
|
Total |
|
|
|
|
We do not know what the wage rate category will be for the selected participants (or even whether they will be employed). We used the figure of $7.25 per hour as an estimate of average minimum wage across the country for the general public (United States Department of Labor, Bureau of Labor Statistics May 2006 http://www.bls.gov/oes/current/oes_nat.htm#00-0000). The estimated annual cost to participants for the collection of information will be $1972.00.
Exhibit A.2 Annualized Cost to Respondents
Activity |
Total Burden Hours |
Hourly Wage Rate |
Total Respondent Cost |
Screener |
22 |
$7.25 |
$159.50 |
Web Based Survey |
250 |
$7.25 |
$1812.50 |
Total |
272 |
|
$1972.00 |
CDC does not anticipate providing start-up or other related costs to private entities. There are no costs to respondents or record keepers.
One CDC Technical Monitor will be responsible for obtaining CDC approvals, providing project oversight, and participating in analysis and dissemination of the results. The contractor’s costs are based on estimates provided by the contractor who will carry out the data collection activities. With the expected period of performance, the annual cost to the federal government is estimated to be $331,525 (Exhibit A.3). This is the cost estimated by the contractor, RTI, and includes the estimated cost of coordination with CDC, data collection, analysis, and reporting.
Exhibit A.3 Estimates of Annualized Cost to the Government
Expense Type |
Expense Explanation |
Annual Costs |
CDC oversight of contractor and project |
20% of FTE: GS-13 Health Communication Specialist |
$17,100 |
Recruitment, data collection, analysis, and reporting (contractor) |
Labor hours and ODCs |
$314,425 |
Total |
|
$331,525 |
CDC = Centers for Disease Control and Prevention; FTE = full-time equivalent; ODC = other direct cost
This request is for a sub-collection under a generic approval. There are no program changes.
The key events and reports to be prepared for this study are listed in Exhibit A.4.
Exhibit A.4 Project Time Schedule
Activity |
Time Schedule |
Conduct Web-based surveys |
1 months after OMB approval |
Data analysis |
2 months after OMB approval |
Submit report |
1 month after completion of data collection |
The OMB expiration date will be displayed.
There are no exceptions to the certification.
|
|
|
|
Centers for Disease Control and Prevention (CDC). (2011). HIV among Latinos. Retrieved from http://.www.cdc.gov/hiv/latinos/index.htm.
Office of Management and Budget (2006). Questions and Answers When Designing Surveys for Information Collections. Retrieved from http://www.whitehouse.gov/sites/default/files/omb/inforeg/pmc_survey_guidance_2006.pdf.
Yancey, A.K., Ortega, A.N., Kumanyika, S.K. (2006). Effective Recruitment and Retention of Minority Research Participants. Annual Review of Public Health.27:1-28.
| File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
| File Title | Supporting Statement for Paperwork Reduction Act Submission |
| Author | Peyton Williams |
| File Modified | 0000-00-00 |
| File Created | 2021-01-27 |