MHA Public Service Advertising (PSA) Campaign Refresh

Generic Clearance for the Collection of Qualitative Feedback on Agency Service Delivery

Discussion Outline

MHA Public Service Advertising (PSA) Campaign Refresh

OMB: 1505-0231

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Discussion Outline


Minutes

Topic

:05

Moderator introduction/overview of session

:05

Home & Family:

  • Tell me about your family and your home…”

  • What does your home mean to you and your family?”

:10

Mortgage & Finances:

  • How did you go about financing your home mortgage?’

  • I understand you are struggling with your mortgage today… can you tell me about that?”

  • How long have you been concerned about making your mortgage payments?”

  • How is that concern about your mortgage affecting you and your family?

:10

Assistance Programs:

  • If you are – or were – actively looking for help with your mortgage, what kind of help would you be looking for?

  • Where or how would you look for that help?”

  • Do you know of any foreclosure prevention assistance programs available today?”

  • Have you looked into, or reached out to, any of those assistance programs?”

  • What would make you interested in reaching out to a foreclosure prevention assistance program?”

  • What types of things have prevented you from reaching out to an assistance program?

:10

MHA & Claims:

  • I’d like to share a little more information about a specific program – Making Home Affordable – and find out what you think…”

  • What would be the best way for Making Home Affordable to make you aware of the program?”

:05

Moderator wrap-up/thank respondent


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