Attachment F
SelectMD 2.0 Consumer Choice Experiment
List of Outcome and Process Variables
Outcome Variables
Related to Clinician Choice
Selected “Best” Clinician Based on Standardized Metrics (Dichotomous)
Selected a “Dominated” Clinician (a “poor” choice, in that there are other options that are as good or better on every standardized metric)
Satisfaction with choice of physician
Difficulty choosing a physician
Likelihood of seeking out comparable performance metrics in real life
Likelihood of recommending web site to others
Related to Learning About Clinician Choice
Increased (before and after web-site exposure) awareness of trade-offs among dimensions of clinician performance
Increased (before and after web-site exposure) awareness of variability of clinician quality across types of patients
Learning (before and after web-site exposure) about additional aspects of clinician performance as important for assessing quality
Related to Consumer Empowerment
Increased (before and after web-site exposure) levels of patient activation
Proportion of information on website explored by participants
Proportion of information on website that participants found useful for choice
Clinician Choice Experiment: Process Variables
Choosing clinicians based on emotional heuristics rather than comparative performance
Willingness to examine component measures of aggregate performance metrics (CAHPS, HEDIS, patient safety)
Difficulty telling which doctor was best based on patient survey results (CAHPS)
Difficulty telling which doctor was best providing recommended preventive care (HEDIS)
Difficulty telling which doctor was best providing recommended medical care for
Conditions (HEDIS)
Difficulty telling which doctor was best based on patient safety methods
Difficulty telling which doctor was best from comments on individual patient experiences
Limited time viewing particular pages on the website
Limiting number of clinicians considered
Individual Characteristics of Participants in Experiment:
Exposure to doctor quality information in last 12 months
Exposure to hospital quality information in last 12 months
Exposure to health plan quality information in last 12 months
Active searching for information on doctor quality from the internet
Perceived trade-offs among different dimensions of quality
Perceived variability of clinician quality across different types of patients
Self-rated health status
Doctor or clinic visits in last 12 months
Maximizing versus satisficing in decisions
Decision making style: rational, intuitive, avoidant, dependent
Ability to apply decision rules to consumer choices
Patient activation prior to exposure to SelectMD website
Willingness to make trade-offs among aspects of quality when selecting a clinician
Emotionality of choices involving medical care
Standard demographic information on participants is available from GfK and will be merged with the data collected from participants.]
| File Type | application/msword |
| File Title | Clinician Choice Experiment: Outcome Variables |
| Author | kanouse |
| Last Modified By | Dale Shaller |
| File Modified | 2013-09-02 |
| File Created | 2013-09-02 |