Chinese Survey Screenshots

Pages
 2-­‐22:
 Screener

Pages
 23-­‐106:
 Main
 Ques6onnaire

(note:
 Chinese
 ad
 is
 tested
 in
 print
 form
 only)

Demo5

The
 next
 screenshot
 is
 only
 for
 those

respondents
 who
 do
 not
 qualify
 for
 the
 survey.

16

D1b

D3b

Demo7

Demo1

Demo2

Does
 your
 partner
 or
 spouse
 smoke
 cigareNes?

Has
 your
 partner
 or
 spouse
 tried
 to
 quit
 smoking
 cigareNes?

Would
 you
 consider
 using
 your
 smartphone
 to
 call
 a
 quitline
 that
 will
 help
 you
 quit
 smoking
 cigareNes?

Have
 you
 ever
 seen
 or
 heard
 an
 adver6sement
 for
 electronic
 vapor
 products
 such
 as
 electronic
 cigareNes/e-­‐cigareNes?

EAD1

Where
 have
 you
 seen
 or
 heard
 an
 adver6sement
 for
 electronic
 vapor
 products
 such
 as
 electronic
 cigareNes/e-­‐cigareNes?
 (Select
 all
 that
 apply)

EAD2

Where
 have
 you
 seen
 or
 heard
 an
 adver6sement
 for
 electronic
 vapor
 products
 such
 as
 electronic
 cigareNes/e-­‐cigareNes?
 (Select
 all
 that
 apply)

EAD2

{IF
 Ad
 Type
 is
 “Print”
 or
 “Digital”}

The
 next
 screenshot
 is
 only
 for
 those
 respondents

only
 people
 exposed
 to
 Kristy’s
 Ad
 in
 all
 media
 formats

{Note
 to
 reviewers:
 The
 next
 few
 ques6on
 if
 the
 ad
 type
 associated
 with
 the

ad
 assigned
 is
 “PRINT”.}

{All
 respondents
 are
 asked
 the
 next
 ques6ons}