Att A ORIG Protocol Summary 20130815

Att A ORIG Protocol Summary 20130815.docx

CDC and ATSDR Health Message Testing System

Att A ORIG Protocol Summary 20130815

OMB: 0920-0572

Document [docx]
Download: docx | pdf



ATTACHMENT A: Protocol Summary

CDC Message Testing: Radiation Emergencies Infographics

(Online Survey)

Goal:

Explore the effectiveness of radiation emergency infographics prepared for the CDC Radiation Emergencies website.


Objectives:

  1. Determine whether infographics effectively communicate radiation emergency topics.

  2. Evaluate the extent infographics are relevant, comprehensible, credible, appealing, & motivate desired actions.


Target Audience: The target audience for this research is the public.


Selected Infographics:

CDC has developed 13 infographics for the Radiation Emergencies website on various topics. These infographics will be incorporated into the survey on a rotating basis to ensure the survey is not too lengthy.

Protective Actions:

  • Where to Go in a Radiation Emergency

  • Decontamination for Yourself and Others


Radiation Emergencies and Health:

  • Radiation and Pregnancy

  • Radiation Contamination Versus Exposure

  • How Potassium Iodide (KI) Works

  • How Prussian Blue Works

Types of Radiation Emergencies:

  • Improvised Nuclear Device

  • Nuclear Weapon

  • Dirty Bomb or Radiological Dispersal Device

  • Radiological Exposure Device

  • Nuclear Power Plant Accident

  • Transportation Accident

  • Occupational Accident


OMB Approval:

CDC will seek OMB approval through an amendment to its existing broad-based agency approval for message testing [Health Message Testing System (HMTS)]. CDC is encouraged to use questions from a pre-approved question bank in developing data collection instruments. Questions from the pre-approved question bank will focus on 5 areas:

  • Comprehension (do you understand the infographic?)

  • Believability (do you believe the actions described in the infographic will protect you?)

  • Self-Efficacy (are you confident you can perform the actions described in the infographic?)

  • Content and Wording (do you understand the text in the infographic?)

  • Appearance (is the infographic visually appealing?)


Other questions will focus on channels of communication & additional information desired by online survey participants.

Methodology:

Data will be collected using online surveys. Participants will be recruited nationwide by commercial market research firms using an online survey platform. Participants will be diverse in gender, age, & education level.

Up to 600 participants will provide feedback for each infographic. The survey will last no longer than 15 minutes. Surveys will follow the following general outline:

  • Qualifying questions (to screen out public health, emergency management medical, or radiation professionals)

  • Reactions to a selection of the infographics

  • Identification of additional desired information & preferred methods for receiving infographic

Data will be analyzed and a final report will be prepared.



File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
File TitleThe Response to a Nuclear Detonation: Messages for the First 72 Hours
Authoradminla
File Modified0000-00-00
File Created2021-01-25

© 2024 OMB.report | Privacy Policy