Table Shells

New National HIV Testing Campaign

Quantitative Table Shells for Web Survey

Contents

Table 1. Participant Characteristics 3

Table 1a. Participant Characteristics by Age 6

Table 1b. Participant Characteristics by Race/Ethnicity 9

Table 1c. Participant Characteristics by HIV Testing Frequency 12

Table 1d. Participant Characteristics by Sexual Orientation 15

Table 2a. Message Receptivity among All Participants 18

Table 2b. Percentages of Respondents Indicating First Choice Ranking for Each Message by Subgroup 19

Table 3. Mean for Liked These Messages Overall by Subgroup 20

Table 4a. Concept Receptivity among All Participants 21

Table 4b. Receptivity by Concept 22

Table 5. Mean for Liked These Concepts Overall by Subgroup 24

Table 6a. Percentages of Respondents Indicating First Choice Ranking for Each Concept by Subgroup 25

Table 6b. Percentages of Respondents Indicating First Choice Ranking for Each Concept 26

Table 7a. Mean Ranking of Concepts by Subgroup 27

Table 7b. Mean Ranking of Concepts 28

Table 8. Theoretical Constructs 30

Table 9. Perception of HIV as a Problem 32

Table 10. Information Seeking/Communication 32

Table 11. Information Sources 33

Table 12. Media Use 34

Table 13. Internet Use 35

Table 14. Trust of the CDC 35

Table 15. Frequency of Exposure to Campaign Slogans/Messages in a 12-month Period 36

Table 16. Perceived Effectiveness of Campaign Slogan or Message 37

Table 1. Participant Characteristics

Characteristic	Web Survey N= n (%)
Mean Age (SD)
Age
18–29
30-64
Gender
Male
Female
Educationc
< HS graduate
Some college
4 year college graduate or more
Race/ethnicity
Black
Hispanic
White/Othere
Income
<$20,000
$20,001–$30,000
$30,001–$50,000
$50,001+
Relationship status
Single/not in a relationship
Male same sex relationship/marriage
Female same sex relationship/marriage
Heterosexual relationship/marriage
Sexual Orientation
Homosexual/Gay/Bisexual
Heterosexual
Unknown
Interview Language
English
Spanish
Both
Language Most Comfortable Speaking with Family/Friends
English
Spanish
Both equally
Testing frequency over past 2 years
Frequent tester
Infrequent tester
Non-tester
Most recent test
Within past 6 months
7-12 months ago
More than 12 months ago
Never tested

Table 1a. Participant Characteristics by Age

Characteristic	Ages 18-29 N= (%)	Ages 30-64 N= (%)	Total N= (%)
Mode of Data Collection
Web Survey
Gender
Male
Female
Education
< HS graduate
Some college
4 year college graduate or more
Race/ethnicity
Black
Hispanic
White/Other
Income
<$20,000
$20,001–$30,000
$30,001–$50,000
$50,001+
Relationship status e
Single/not in a relationship
Male same sex relationship/marriage
Female same sex relationship/marriage
Heterosexual relationship/marriage
Sexual Orientation
Homosexual/Gay/Bisexual
Heterosexual
Unknown
Language Most Comfortable Speaking with Family/Friends
English
Spanish
Both equally
Testing frequency over past 2 years
Frequent tester
Infrequent tester
Non-tester
Most recent test
Within past 6 months
7-12 months ago
More than 12 months ago
Never tested

Table 1b. Participant Characteristics by Race/Ethnicity

Characteristic	Black/African American N= n (%)	Hispanic/Latino N= n (%)	White/Other N= n (%)	Total N= n (%)
Mode of Data Collection
Web Survey
Mean Age (SD)
Age
18-29
30-64
Gender
Male
Female
Education
< HS graduate
Some college
4 year college graduate or more
Income
<$20,000
$20,001–$30,000
$30,001–$50,000
$50,001+
Relationship status
Single/not in a relationship
Male same sex relationship/marriage
Female same sex relationship/marriage
Heterosexual relationship/marriage
Sexual Orientation
Homosexual/Gay/Bisexual
Heterosexual
Unknown
Interview Language
English
Spanish
Both
Language Most Comfortable Speaking with Family/Friendsh
English
Spanish
Both equally
Testing frequency over past 2 yearsi
Frequent tester
Infrequent tester
Non-tester
Most recent test
Within past 6 months
7-12 months ago
More than 12 months ago
Never tested

Table 1c. Participant Characteristics by HIV Testing Frequency

Characteristic	Frequent tester N= n (%)	Infrequent tester N= n (%)	Non-tester N= n (%)	Total N= n (%)
Mode of Data Collection
Web Survey
Mean Age (SD)
Age
18–29
30-64
Gender
Male
Female
Education
< HS graduate
Some college
4 year college graduate or more
Race/ethnicity
Black
Hispanic
White/Other
Income
<$20,000
$20,001–$30,000
$30,001–$50,000
$50,001+
Relationship status
Single/not in a relationship
Male same sex relationship/marriage
Female same sex relationship/marriage
Heterosexual relationship/marriage
Sexual Orientation
Homosexual/Gay/Bisexual
Heterosexual
Unknown
Language Most Comfortable Speaking with Family/Friends
English
Spanish
Both equally
Most recent test
Within past 6 months
7-12 months ago
More than 12 months ago
Never tested

Table 1d. Participant Characteristics by Sexual Orientation

Characteristic	Homosexual/Gay/Bisexual N= (76.9%)	Heterosexual N= (23.1%)	Total N= (100.0%)
Mode of Data Collection
Web Survey
Mean Age (SD)
Age
18–29
30-64
Gender
Male
Female
Education
< HS graduate
Some college
4 year college graduate or more
Race/ethnicity
Black
Hispanic
White/Other
Income
<$20,000
$20,001–$30,000
$30,001–$50,000
$50,001+
Relationship status
Single/not in a relationship
Male same sex relationship/marriage
Female same sex relationship/marriage
Heterosexual relationship/marriage
Language Most Comfortable Speaking with Family/Friends
English
Spanish
Both equally
Testing frequency over past 2 years
Frequent tester
Infrequent tester
Non-tester
Most recent test
Within past 6 months
7-12 months ago
More than 12 months ago
Never tested

Table 2a. Message Receptivity among All Participants

Message	Mean (SD)
Our Reason. Knowledge. Knowledge is power and knowing our statuses empowers us. We’re testing for HIV. Get tested too. It’s free, fast, and confidential. For more information visit hivtest.cdc.gov.
I’m doing it. I’m testing for HIV. I have the power to be healthy. Get tested and be empowered by knowing your status.  Testing is fast, free, and confidential. For more information visit hivtest.cdc.gov.
I am making the time to test for HIV. Knowing my status is important to me. Are you doing it? Get tested and know your status too. For more information visit hivtest.cdc.gov.
My Reason. Me. I matter. Are you doing it? Get tested for HIV. For more information visit hivtest.cdc.gov.
My reason. My future. My future is filled with possibilities. I test for HIV now because I can’t wait to see what’s next, no matter what my status. Get tested and know yours.  For more information visit hivtest.cdc.gov.
If you’re doing it, you are part of the [community] who test for HIV and know their HIV status. Your HIV test expires every time you have risky sex. Keep doing it. Get tested. Know your status. For more information visit hivtest.cdc.gov.

Table 2b. Percentages of Respondents Indicating First Choice Ranking for Each Message by Subgroup

	Message 1 (%)	Message 2 (%)	Message 3 (%)	Message 4 (%)	Message 5 (%)	Message 6 (%)
All Respondents
Age
18–29
30–64
Gender
Male
Female
Race/Ethnicity
Black
Hispanic
White/Other
Testing Frequency
Frequent tester
Infrequent tester
Non-tester
Sexual Orientation
Homosexual/ Gay/ Bisexual
Heterosexual

Table 3. Mean for Liked These Messages Overall by Subgroup

	Message 1 Mean (SD)	Message 2 Mean (SD)	Message 3 Mean (SD)	Message 4 Mean (SD)	Message 5 Mean (SD)	Message 6 Mean (SD)
All Respondents
Age
18–29
30–64
Gender
Male
Female
Race/Ethnicity
Black
Hispanic
White/Other
Testing Frequency
Frequent tester
Infrequent tester
Non-tester
Sexual Orientation
Homosexual/ Gay/ Bisexual
Heterosexual

Table 4a. Concept Receptivity among All Participants

Item	Doing It Mean (SD)	My/Our Reason Mean (SD)	TCTT Mean (SD)	TMUS Mean (SD)
I liked these ads overall.
Web Survey
These ads said something important to me.
Web Survey
These ads gave me a good reason to get an HIV test.
Web Survey
These ads were confusing.
Web Survey

Table 4b. Receptivity by Concept

Item/Concept	Web Survey N= M(SD)
I liked these ads overall.
Doing It
My/Our Reason
Take Charge. Take the Test
Testing Makes Us Stronger
These ads said something important to me.
Doing It
My/Our Reason
Take Charge. Take the Test
Testing Makes Us Stronger
These ads gave me a good reason to get an HIV test.
Doing It
My/Our Reason
Take Charge. Take the Test
Testing Makes Us Stronger
These ads were confusing.
Doing It
My/Our Reason
Take Charge. Take the Test
Testing Makes Us Stronger
These ads grabbed my attention
Doing It
My/Our Reason
Take Charge. Take the Test
Testing Makes Us Stronger
These ads convinced me to get an HIV test.
Doing It
My/Our Reason
Take Charge. Take the Test
Testing Makes Us Stronger
These ads spoke to me.
Doing It
My/Our Reason
Take Charge. Take the Test
Testing Makes Us Stronger
I do not like these ads.
Doing It
My/Our Reason
Take Charge. Take the Test
Testing Makes Us Stronger

Table 5. Mean for Liked These Concepts Overall by Subgroup

	Doing It Mean (SD)	My/Our Reason Mean (SD)	Take Charge. Take the Test. Mean (SD)	Testing Makes Us Stronger Mean (SD)
All Respondents
Age
18–29
30–64
Gender
Male
Female
Race/Ethnicity
Black
Hispanic
White/Other
Testing Frequency
Frequent tester
Infrequent tester
Non-tester
Sexual Orientation
Homosexual/ Gay/ Bisexual
Heterosexual

Table 6a. Percentages of Respondents Indicating First Choice Ranking for Each Concept by Subgroup

	Doing It Mean (%)	My/Our Reason Mean (%)	Take Charge. Take the Test. Mean (%)	Testing Makes Us Stronger Mean (%)
All Respondents
Age
18–29
30–64
Gender
Male
Female
Race/Ethnicity
Black
Hispanic
White/Other
Testing Frequency
Regular tester
Non-regular tester
Never tested
Sexual Orientation
Homosexual/ Gay/ Bisexual
Heterosexual

Table 6b. Percentages of Respondents Indicating First Choice Ranking for Each Concept

Item/Ad	Doing It Mean (%)	My/Our Reason Mean (%)	Take Charge. Take the Test. Mean (%)	Testing Makes Us Stronger Mean (%)
All Respondents
Age
18–29
30–64
Gender
Malea
Female
Race/Ethnicity
Black
Hispanic
White/Other
Testing Frequency
Regular tester
Non-regular tester
Never tester

Table 7a. Mean Ranking of Concepts by Subgroup

	Age		Gender		Race/Ethnicity			Testing Frequency			Total Mean (SD)
Concept	18–29 Mean (SD)	30–64 Mean (SD)	Male Mean (SD)	Female Mean (SD)	Black Mean (SD)	Hispanic Mean (SD)	White/ Other Mean (SD)	Regular Mean (SD)	Non-Regular Mean (SD)	Never Mean (SD)
Doing It
My/Our Reason
Testing Makes Us Stronger
Take Charge. Take the Test.

Note: Scale: 1=favorite through 8=least favorite; lower mean values indicate more favorable ranking.

Table 7b. Mean Ranking of Concepts

Concept	Web Survey N= M(SD)
Doing It
My-Our Reason
Take Charge. Take the Test
Testing Makes Us Stronger

Scale: 1=favorite through 8=least favorite; lower mean values indicate more favorable ranking

Table 8. Theoretical Constructs

How easy or hard would it be for you to get an HIV test if you…	Survey Mean (SD)
…could find a free testing site?
…had to travel far to find a free testing site?
…could get the results of your HIV test within 20 minutes?
…knew that your test results would be kept confidential?
…could find an HIV test provider that spoke your language (e.g., English, Spanish)?
…could find a provider that you feel comfortable with and trust?
…could use a home-based testing kit?

Scale: 1=Very hard, 2=Hard, 3=Neither hard nor easy, 4=Easy, 5=Very easy

	Survey Mean (SD)
I am confident that I can get an HIV test.
Most people in my community think HIV testing is important.
Most of my sexual partners get tested for HIV.
Most people I know get tested for HIV.
Most people who are important to me think I should get tested for HIV. (By “people who are important to me,” we mean sexual partners, friends, family, and anyone else who is an important part of your life.)
Most people in my community would be supportive of someone living with HIV.
Most people in my community would be supportive of a gay family member or friend.

Scale: 1=strongly disagree, 2=disagree, 3=neither, 4=agree, 5=strongly agree

	Survey Mean (SD)
I plan to get an HIV test in the next 6 months.
I plan to get an HIV test in the next 12 months.
I plan to get an HIV test before sex with a new sexual partner
I plan to get tested with a sexual partner.

Scale: 1=Very unlikely, 2=somewhat unlikely, 3=neither likely nor unlikely, 4=somewhat likely, 5=very likely

	Survey Mean (SD)
a. Having access to free HIV tests is...
b. Having access to confidential HIV tests is...
c. Taking better care of my sexual partner is...
d. Keeping myself healthy is...
e. Doing things to help my future is ...
f. Knowing my HIV status is...

Scale: 1=Very unimportant, 2=somewhat unimportant, 3=neither unimportant or important, 4=somewhat important, 5=very important

Getting tested for HIV…	Survey Mean (SD)
a. …will help me make informed decisions.
b. …will help me take better care of my sexual partner.
c. …keeps me healthy.
d. …will help my future.
e. …is free, fast, and confidential.
f. …is important for my health.
g. …is something everyone should do in their lifetime.
h. …is important so that people who test positive can start getting treated right away.

Scale: 1=strongly disagree, 2=disagree, 3=neither, 4=agree, 5=strongly agree

Someone who is HIV-negative and not taking medicines to prevent HIV (e.g., PrEP/Truvada,) should get tested for HIV if they…	Survey Mean (SD)
…always have sex with a condom.
…have had vaginal or anal sex without a condom.
…have a sex partner who is HIV positive.
…have had vaginal or anal sex without a condom with a partner whose HIV status they don’t know.
…have had more than one sex partner since their last HIV test.

Scale: 1=strongly disagree, 2=disagree, 3=neither, 4=agree, 5=strongly agree

Table 9. Perception of HIV as a Problem

	Survey Mean (SD)
The importance of HIV as a health problem facing the nation today

Scale: 1=least important and 10=most important

Table 10. Information Seeking/Communication

In the last 12 months, how often have you…	Survey Mean (SD)
a. …looked for information about HIV testing?
b. …searched online for a location to get an HIV test?
c. …called an HIV testing hotline?
d. …texted your zip code for a location to get an HIV test?
e. …talked about HIV testing?
f. …visited a Centers for Disease Control website for HIV information?

Scale: 1=never, 2=rarely, 3=sometimes, 4=often, 5=very often

Table 11. Information Sources

Top 10 Health Information Sources	Survey N(%)
a. Doctor’s office or community health clinic
b. Community center
c. Church
d. Community health fair
e. Sporting event
f. Night club
g. Coffee shop
h. Health club or gym
i. Advertisements in shopping malls
j. Government service offices (e.g. social services, DMV)
k. College campuses
p. Newspaper
q. Magazine
r. Radio advertisement
s. Television advertisement
t. Billboard
u. Bus or train stop advertisement
v. Social networking sites or mobile app (e.g. Facebook, Twitter)
w. Dating or hook up sites or mobile app (e.g. Match, Adam4Adam)
x. Text message to your cell phone
y. Health websites

Table 12. Media Use

In an average month, how often do you...	Daily N(%)	2-5 Times a Week N(%)	Once a Week N(%)	2-3 Times a Month N(%)	Once a Month N(%)	Less than Once a Month N(%)	Never N(%)
…use Facebook (www.facebook.com)?
Survey
…use Twitter (www.twitter.com)
Survey
…use YouTube (www.youtube.com)?
Survey
…use dating/hook-up sites or mobile apps (e.g., Match.com, OKCupid, adam4adam, Grindr, etc.)?
Survey
…visit online news websites (e.g., cnn.com, slate.com, etc.)?
Survey
…watch television
Survey
…listen to radio?
Survey
…use buses, subways, or trains?
Survey
…read magazines?
Survey
…read newspapers?
Survey
Other
Survey

Table 13. Internet Use

How do you access the internet? (choose all that apply)	Survey N (%)
Computer
Mobile phone
Tablet
Other [Specify______________]
Prefer not to answer

Table 14. Trust of the CDC

	Survey Mean (SD)
I trust the Centers for Disease Control and Prevention (CDC) as a source of health information

Scale: 1=Strongly Disagree, 2= Disagree, 3=Neutral, 4=Agree, 5=Strongly Agree

Table 15. Frequency of Exposure to Campaign Slogans/Messages in a 12-month Period

In the last 12 months, how often did you see or hear the following campaign slogans or messages?	Survey Mean (SD)
Let’s Stop HIV Together
Reasons/Razones
Testing Makes Us Stronger
Protest
Start Talking. Stop HIV
Take Charge. Take the Test
One Conversation at a Time
HIV Treatment Works
Greater than AIDS
Act Against AIDS

Scale: 1=never, 2=rarely, 3=sometimes, 4=often, 5=very often

Table 16. Perceived Effectiveness of Campaign Slogan or Message

How effective do you think this campaign slogan or message is at getting you to get an HIV test…	Survey Mean (SD)
Let’s Stop HIV Together
Reasons/Razones
Testing Makes Us Stronger
Protest
Start Talking. Stop HIV
Take Charge. Take the Test
One Conversation at a Time
HIV Treatment Works
Greater than AIDS
Act Against AIDS

33