The purpose of this study is to examine the impact of price comparison information and additional contextual information on prescription drug product perceptions in direct-to-consumer (DTC) and health care-directed professional advertising for prescription drugs. We plan to conduct one online 30-minute pretest with 400 individuals who self-identify as having been diagnosed with diabetes, and one online 30-minute pretest with physicians who are General Practitioners or Specialists. Following the pretests, we plan to conduct 1,500 online 30-minute surveys with adults who self-identify as having been diagnosed with diabetes, and 1,440 online 30-minute surveys with physicians who are General Practitioners or Specialists. In the pretests and main study, participants will view a DTC ad (consumers) or professional ad (physicians) for diabetic neuropathy with or without a claim that compares the fictitious drug to another treatment for this indication. We are also varying the presence of context (yes, no) that explains the two products may not be comparable in terms of efficacy and safety and that the acquisition costs do not necessarily reflect the actual prices paid. After viewing the fictitious ad, participants will complete a questionnaire that will include measures of perceptions, attitudes, and intentions.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
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