The purpose of this study is to
examine the impact of price comparison information and additional
contextual information on prescription drug product perceptions in
direct-to-consumer (DTC) and health care-directed professional
advertising for prescription drugs. We plan to conduct one online
30-minute pretest with 400 individuals who self-identify as having
been diagnosed with diabetes, and one online 30-minute pretest with
physicians who are General Practitioners or Specialists. Following
the pretests, we plan to conduct 1,500 online 30-minute surveys
with adults who self-identify as having been diagnosed with
diabetes, and 1,440 online 30-minute surveys with physicians who
are General Practitioners or Specialists. In the pretests and main
study, participants will view a DTC ad (consumers) or professional
ad (physicians) for diabetic neuropathy with or without a claim
that compares the fictitious drug to another treatment for this
indication. We are also varying the presence of context (yes, no)
that explains the two products may not be comparable in terms of
efficacy and safety and that the acquisition costs do not
necessarily reflect the actual prices paid. After viewing the
fictitious ad, participants will complete a questionnaire that will
include measures of perceptions, attitudes, and
intentions.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.