Stimulus Material

OMB Control Number: 0990-0281

ODPHP Generic Information Collection Request: Prevention Communication and Formative Research

Audience Research to Inform Physical Activity Guidelines Strategic Communication

Attachment G:

ODPHP Physical Activity Guidelines, 2^nd Edition

Graphics and Taglines (English)

Stimulus Material

June 21, 2017

Submitted to:

Sherrette Funn

Office of the Chief Information Officer

U.S. Department of Health and Human Services

Submitted by:

Frances Bevington

Strategic Communication and Public Affairs Advisor

Office of Disease Prevention and Health Promotion

U.S. Department of Health and Human Services

1. Go Your Way

• Get moving your way. Just about any activity counts. (G1)

• Find your way to better health. (G2)

2. Your Move/My Move

• Walk. Run. Dance. Play. Make your move. (Y1)

• Walk. Run. Dance. Play. What’s your move? (Y2)

3. Move My Way

• What’s the best way to meet the Physical Activity Guidelines? Your way. (M1)

• Meet the Physical Activity Guidelines your way. (M2)

4. Go for 150/My 150

• Set a goal. Build up to 150 minutes of activity each week. (T1)

• Go for 150 minutes of activity every week. What’s your 150? (T2)