GenIC Request

Request for Approval under the “Generic Clearance for the Collection of
Routine Customer Feedback” (OMB Control Number: 0923-0047)
TITLE OF INFORMATION COLLECTION: CDC GIS Website Content Strategy Survey
PURPOSE: The Geospatial Research, Analysis, and Services Program (GRASP) is currently
exploring options for updating the CDC Geographic Information System (GIS) website
(https://www.cdc.gov/gis/index.htm). The purpose of this information collection is to identify
and understand gaps and successes associated with the current CDC GIS website. The major
goal of this project is to assess the current state of CDC’s GIS content on the CDC GIS website
related to: 1) level of GIS expertise of current and potential website visitors; 2) GIS content
desired by current and potential website visitors; 3) best content delivery mechanism for GIS
information; and 4) stakeholders’ level of familiarity with CDC’s current GIS online resources.
The information gained from stakeholders will be compared to the content of the current CDC
GIS website and used to conduct an internal website audit. This comparison will lead to an
understanding of the gaps in the current website content and will identify areas for improving
content delivery to best meet stakeholders’ needs. The information collected in the survey will be
used to inform the CDC GIS website update.
The increasing availability of geospatial data and technology presents great opportunity for
innovation in public health research and activities. For over 20 years, GRASP has led the
application of geographic methods to public health research and practice at CDC/ATSDR and
within the public health community. GRASP strives to share their knowledge with others both at
CDC and in the general community. Currently GRASP and the Geography and Geospatial
Sciences Work Group (GeoSWG) share information on the public-facing CDC GIS website.
Identifying areas for improvement of this website will allow GRASP to continue to share
geospatial information, feature applications and work, and build its reputation as a leader in
geospatial public health work.
DESCRIPTION OF RESPONDENTS: Respondents will include individuals working on
geographic information systems (GIS) and/or public health work both at CDC and outside of
CDC (includes both federal employees and contractors/fellows). Respondents may be GIS
professionals, researchers, students, current and/or future CDC collaborators, and the general
public who visit the CDC GIS public-facing website.
TYPE OF COLLECTION: (Check one)
[ ] Customer Comment Card/Complaint Form
[ ] Usability Testing (e.g., Website or Software)
[ ] Focus Group
improvement_

[ ] Customer Satisfaction Survey
[ ] Small Discussion Group
[X] Other: Needs assessment for website

CERTIFICATION:
I certify the following to be true:
1. The collection is voluntary.
2. The collection is low-burden for respondents and low-cost for the Federal Government.
3. The collection is non-controversial and does not raise issues of concern to other federal
agencies.
4. The results are not intended to be disseminated to the public.

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5. Information gathered will not be used for the purpose of substantially informing influential
policy decisions.
6. The collection is targeted to the solicitation of opinions from respondents who have
experience with the program or may have experience with the program in the future.
Name:

Alisha Etheredge -S

Digitally signed by Alisha Etheredge -S
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To assist review, please provide answers to the following question:
Personally Identifiable Information:
1. Is personally identifiable information (PII) collected? [ ] Yes [X] No
2. If Yes, is the information that will be collected included in records that are subject to the
Privacy Act of 1974? [ ] Yes [ ] No
3. If Applicable, has a System or Records Notice been published? [ ] Yes [ ] No
Gifts or Payments:
Is an incentive (e.g., money or reimbursement of expenses, token of appreciation) provided to
participants? [ ] Yes [ X ] No

BURDEN HOURS
Category of Respondent
Current and potential CDC GIS website users
(students/public health researchers/GIS
professionals/CDC partners/CDC contractors and
fellows)
Federal government employees (public health
researchers/GIS professionals)
Totals

No. of
Respondents
75

Participation
Time
5/60

Burden

25

5/60

2.08 hrs

100

5/60

8.33 hrs

6.25 hrs

FEDERAL COST: The estimated annual cost to the Federal government is $1590.24.
This cost reflects approximately 40 hours of salary for one staff person (GS-11 equivalent) to
create the needs assessment and assist with compiling and analyzing the results and drafting an
internal report of the results. An additional 8 hours will be associated with the in-person survey
facilitation. The total staff hours for the survey is 48 hours.
The annual cost associated with respondent burden hours is approximately $276.08 (determined
using an average wage of $33.13 per hour based on information from the Bureau of Labor
Statistics Occupational Employment and Wages, May 2015, https://www.bls.gov/ooh/lifephysical-and-social-science/environmental-scientists-and-specialists.htm).

If you are conducting a focus group, survey, or plan to employ statistical methods, please
provide answers to the following questions:

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The selection of your targeted respondents
1. Do you have a customer list or something similar that defines the universe of potential
respondents and do you have a sampling plan for selecting from this universe?
[X ] Yes
[ ] No
If the answer is yes, please provide a description of both below (or attach the sampling plan)? If
the answer is no, please provide a description of how you plan to identify your potential group of
respondents and how you will select them?
A respondent list will be obtained from the GRASP program director with the names and email
addresses of stakeholders who have previously partnered with the GRASP program or who have
spoken with the GRASP program about potential collaborations.
The recruitment email and survey link will also be sent to several list serves with GIS
professionals including GeoSWG listserv; attendees of the 2017 CDC GIS Day event hosted by
GeoSWG; attendees from recent GRASP GIS training events; and other related CDC list serves.
In addition to sending emails to list serves and previous partners and stakeholders, we plan to use
tablets on the CDC Chamblee and Roybal campus to help increase survey response rate from
public health researchers. Feedback from these stakeholders is critical, as many public health
professionals are not members of more targeted GIS list serves, but they may be using GIS in
their work currently or in the future. A survey facilitator from the GRASP team will stand at the
entrance of the CDC Chamblee and Roybal cafeteria with tablets and ask people to take the
short, six question survey before they pick up their lunch during the hours of 11:00am and
1:00pm on two different days during the week (total of two days maximum). The survey
facilitator will tell respondents the goal of the survey and how this feedback will help them learn
more about using GIS to support their public health work. Two survey facilitators will be present
during peak lunch hours (11:00am – 1:00pm) at both main CDC campuses (Roybal and
Chamblee) on two different days, for a total of 8 hours associated with survey facilitation. The
survey will be pre-loaded onto the tablet for potential respondents to complete.
Administration of the Instrument
1. How will you collect the information? (Check all that apply)
[X] Web-based or other forms of Social Media
[ ] Telephone
[X] In-person
[ ] Mail
[ ] Other, Explain
2. Will interviewers or facilitators be used? [ ] Yes [X] No
Please make sure that all instruments, instructions, and scripts are submitted with the
request.
List of Attachments:
Attachment A – Recruitment email for CDC GIS Website Content Strategy Survey
Attachment B – CDC GIS Website Content Strategy Survey_text
Attachment C – CDC GIS Website Content Strategy Survey_screenshots

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