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pdfStudy 1. Cigarettes
Project Number: 0212926.006.001
Control Condition (no claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart
Disease, Emphysema, And May Complicate Pregnancy.
SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces
Serious Risks To Your Health.
SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result
In Fetal Injury, Premature Birth, And Low Birth Weight.
SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon
Monoxide.
SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SELECT
25% fewer nitrosamines
than other cigarettes
Left
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
UNDERAGE
SALE
PROHIBITED
SELECT
SELECT
Lower risk of heart
disease than other cigarettes
SELECT
25% fewer nitrosam
than other cigare
Front
Marlboro 9
Special Select Tobacco
Let the taste
shine through!
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SINCE 1 9 1 3
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
S INCE 1913
S I NCE 1913
Left
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
25% fewer nitrosamines
than other cigarettes
SELECT
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
SELECT
SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.
SELECT
Lower risk of heart
disease than other cigarettes
SINC E 1 9 1 3
SELECT
25% fewer nitrosam
than other cigare
Front
Camel 9
Special Select Tobacco
Let the taste
shine through!
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
Newport
Left
UNDERAGE
SALE
PROHIBITED
Newport
Select
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
25% fewer nitrosamines
than other cigarettes
UNDERAGE
SALE
PROHIBITED
Select
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.
Select
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
Newport
UNDERAGE
SALE
PROHIBITED
Lower risk of heart
disease than other cigarettes
Newpor
Select
25% fewer nitrosamin
than other cigarettes
Front
Newports 9
Special Select Tobacco
Let the taste
shine through!
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SELECT
25% fewer nitrosamines
than other cigarettes
Left
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
UNDERAGE
SALE
PROHIBITED
SELECT
SELECT
Lower risk of heart
disease than other cigarettes
SELECT
25% fewer nitrosam
than other cigare
Front
Durham 9
Special Select Tobacco
Let the taste
shine through!
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
RM Statement (heart disease claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart
Disease, Emphysema, And May Complicate Pregnancy.
SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces
Serious Risks To Your Health.
SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result
In Fetal Injury, Premature Birth, And Low Birth Weight.
SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon
Monoxide.
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SURGEON
SURGEON GENERAL'S
GENERAL'S WARNING:
WARNING: SMOKING
CIGARETTECAUSES
SMOKE
LUNG
CANCER,
HEART
DISEASE,
EMPHYSEMA,
AND
CONTAINS CARBON MONOXIDE.
MAY COMPLICATE PREGNANCY.
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
Left
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SELECT
Lower risk of heart
disease than other cigarettes
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
UNDERAGE
UNDERAGE
SALE
SALE
PROHIBITED
PROHIBITED
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SELECS
TELECT
Lower risk of heart
25% fewer nitrosamines
disease
than other cigarettes
than other
cigarettes
Special Select Tobacco
Lower risk of heart disease
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
SELECT
SELECT
25% fewer nitrosam
than other cigare
Front
Marlboro 1
UNDERAGE
SALE
PROHIBITED
UNDERAGE
UNDERAGE
SALE
SALE
PROHIBITED
PROHIBITED
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
S INCE 1913
S I NCE 1913
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
Lower risk of heart
disease than other cigarettes
Left
S I NCE 1913
S E L E CS
TE L E C T
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SURGEON
SURGEON GENERAL'S
GENERAL'S WARNING:
WARNING: SMOKING
CIGARETTECAUSES
SMOKE
LUNG
CANCER,
HEART
DISEASE,
EMPHYSEMA,
AND
CONTAINS CARBON MONOXIDE.
MAY COMPLICATE PREGNANCY.
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
SELECT
25% fewer nitrosamines
Lower risk of heart
than other
disease
cigarettes
than other cigarettes
SINC E 1 9 1 3
SINC E 1 9 1 3
SELECS
TELECT
25% fewer nitrosam
than other cigare
Front
Camel 1
Special Select Tobacco
Lower risk of heart disease
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
UNDERAGE
SALE
PROHIBITED
UNDERAGE
UNDERAGE
SALE
SALE
PROHIBITED
PROHIBITED
Newport
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
Newport
Newpor
NewportNewport
UNDERAGE
SALE
PROHIBITED
Select
Lower risk of heart
disease than other cigarettes
Left
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SURGEON GENERAL'S WARNING: SMOKING CAUSES
SURGEON
GENERAL'S
WARNING:
CIGARETTE AND
SMOKE
LUNG
CANCER,
HEART DISEASE,
EMPHYSEMA,
CONTAINS
CARBONPREGNANCY.
MONOXIDE.
MAY
COMPLICATE
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
Select
Select
25% fewer nitrosamines
Lower risk of heart
than other
cigarettes
disease
than other cigarettes
Select
25% fewer nitrosamin
than other cigarettes
Front
Newports 1
Special Select Tobacco
Lower risk of heart disease
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
Select
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SURGEON
SURGEON GENERAL'S
GENERAL'S WARNING:
WARNING: SMOKING
CIGARETTECAUSES
SMOKE
LUNG
CANCER,
HEART
DISEASE,
EMPHYSEMA,
AND
CONTAINS CARBON MONOXIDE.
MAY COMPLICATE PREGNANCY.
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
Left
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SELECT
Lower risk of heart
disease than other cigarettes
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
UNDERAGE
UNDERAGE
SALE
SALE
PROHIBITED
PROHIBITED
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SELECTSELECT
25% fewer nitrosamines
Lower risk of heart
than other
disease
cigarettes
than other cigarettes
Special Select Tobacco
Lower risk of heart disease
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
SELECTSELECT
25% fewer nitrosam
than other cigare
Front
Durham 1
EM Statement (nitrosamine claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart
Disease, Emphysema, And May Complicate Pregnancy.
SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces
Serious Risks To Your Health.
SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result
In Fetal Injury, Premature Birth, And Low Birth Weight.
SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon
Monoxide.
SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SELECT
Lower risk of heart
disease than other cigarettes
Left
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
UNDERAGE
SALE
PROHIBITED
SELECT
25% fewer nitrosamines
than other cigarettes
S E L E C TS E L E C T
Lower risk of heart
disease than other cigarettes
SELECT
25% fewer nitrosam
than other cigare
Front
Marlboro 5
Special Select Tobacco
25% fewer nitrosamines
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SINCE 1 9 1 3
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
S INCE 1913
S I NCE 1913
Left
S I NCE 1913
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
SELECT
SELECT
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
Lower risk of heart
disease than other cigarettes
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SELECT
SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.
SELECT
25% fewer nitrosamines
than other cigarettes
Lower risk of heart
disease than other cigarettes
SINC E 1 9 1 3
SELECT
25% fewer nitrosam
than other cigare
Front
Camel 5
Special Select Tobacco
25% fewer nitrosamines
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
Left
Newport
Newport
UNDERAGE
SALE
PROHIBITED
Select
Select
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
Lower risk of heart
disease than other cigarettes
Newport
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.
Select
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
Newport
UNDERAGE
SALE
PROHIBITED
25% fewer nitrosamines
than other cigarettes
Select
Lower risk of heart
disease than other cigarettes
Newpor
Select
25% fewer nitrosamin
than other cigarettes
Front
Newports 5
Special Select Tobacco
25% fewer nitrosamines
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.
SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.
SELECT
Lower risk of heart
disease than other cigarettes
Left
UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.
UNDERAGE
SALE
PROHIBITED
SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.
UNDERAGE
SALE
PROHIBITED
SELECT
25% fewer nitrosamines
than other cigarettes
SELECTSELECT
Lower risk of heart
disease than other cigarettes
SELECT
25% fewer nitrosam
than other cigare
Front
Durham 5
Special Select Tobacco
25% fewer nitrosamines
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.
Study 2.Smokeless
Project Number: 0212926.006.001
Control Condition (no claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
WARNING: This product can cause mouth cancer.
WARNING: This product is not a safe alternative to cigarettes.
WARNING: This product can cause gum disease and tooth loss.
WARNING: Smokeless tobacco is addictive.
Top
WARNING:
This product can cause
mouth cancer.
Warning
Durham Snus 10
Special Select Tobacco
Let the taste
shine through!
WARNING: This product can cause mouth cancer.
RM Statement (cancer claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
WARNING: This product can cause mouth cancer.
WARNING: This product is not a safe alternative to cigarettes.
WARNING: This product can cause gum disease and tooth loss.
WARNING: Smokeless tobacco is addictive.
Top
WARNING:
This product can cause
mouth cancer.
Warning
Durham Snus 2
Special Select Tobacco
Lower risk of cancer
than cigarettes
WARNING: This product can cause mouth cancer.
EM Statement (nitrosamine claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
WARNING: This product can cause mouth cancer.
WARNING: This product is not a safe alternative to cigarettes.
WARNING: This product can cause gum disease and tooth loss.
WARNING: Smokeless tobacco is addictive.
Top
WARNING:
This product can cause
mouth cancer.
Warning
Durham Snus 6
Special Select Tobacco
25% fewer nitrosamines
than cigarettes
WARNING: This product can cause mouth cancer.
Study 3.Youth
Project Number: 0212926.006.001
Cigarettes
RM Statement:
Lower risk of heart disease than other cigarettes.
EM Statement:
25% fewer nitrosamines than other cigarettes.
Lower risk of heart disease
than other cigarettes
25% fewer nitrosamines
than other cigarettes
| File Type | application/pdf |
| File Modified | 2015-12-30 |
| File Created | 2015-12-30 |