Study 3 (Adolescent)

Experimental Study on Consumer Perceptions of Modified Risk Tobacco Products (MRTP)

Appendix B_Study Stimuli

Study 3 (Adolescent)

OMB: 0910-0819

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Study 1. Cigarettes
Project Number: 0212926.006.001

Control Condition (no claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart
Disease, Emphysema, And May Complicate Pregnancy.
SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces
Serious Risks To Your Health.
SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result
In Fetal Injury, Premature Birth, And Low Birth Weight.
SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon
Monoxide.

SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SELECT

25% fewer nitrosamines
than other cigarettes

Left

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

UNDERAGE
SALE
PROHIBITED

SELECT

SELECT
Lower risk of heart
disease than other cigarettes

SELECT

25% fewer nitrosam
than other cigare

Front

Marlboro 9

Special Select Tobacco

Let the taste
shine through!
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

SINCE 1 9 1 3

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

S INCE 1913

S I NCE 1913

Left

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

25% fewer nitrosamines
than other cigarettes

SELECT
SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

SELECT

SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.

SELECT

Lower risk of heart
disease than other cigarettes

SINC E 1 9 1 3

SELECT

25% fewer nitrosam
than other cigare

Front

Camel 9

Special Select Tobacco

Let the taste
shine through!
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

Newport

Left

UNDERAGE
SALE
PROHIBITED

Newport
Select

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

25% fewer nitrosamines
than other cigarettes

UNDERAGE
SALE
PROHIBITED

Select

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.

Select

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

Newport
UNDERAGE
SALE
PROHIBITED

Lower risk of heart
disease than other cigarettes

Newpor
Select

25% fewer nitrosamin
than other cigarettes

Front

Newports 9

Special Select Tobacco

Let the taste
shine through!
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SELECT

25% fewer nitrosamines
than other cigarettes

Left

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

UNDERAGE
SALE
PROHIBITED

SELECT

SELECT

Lower risk of heart
disease than other cigarettes

SELECT

25% fewer nitrosam
than other cigare

Front

Durham 9

Special Select Tobacco

Let the taste
shine through!
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

RM Statement (heart disease claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart
Disease, Emphysema, And May Complicate Pregnancy.
SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces
Serious Risks To Your Health.
SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result
In Fetal Injury, Premature Birth, And Low Birth Weight.
SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon
Monoxide.

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SURGEON
SURGEON GENERAL'S
GENERAL'S WARNING:
WARNING: SMOKING
CIGARETTECAUSES
SMOKE
LUNG
CANCER,
HEART
DISEASE,
EMPHYSEMA,
AND
CONTAINS CARBON MONOXIDE.
MAY COMPLICATE PREGNANCY.

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

Left

UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED

SELECT

Lower risk of heart
disease than other cigarettes

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

UNDERAGE
UNDERAGE
SALE
SALE
PROHIBITED
PROHIBITED

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED

SELECS
TELECT

Lower risk of heart
25% fewer nitrosamines
disease
than other cigarettes
than other
cigarettes

Special Select Tobacco

Lower risk of heart disease
than other cigarettes

SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

SELECT
SELECT
25% fewer nitrosam
than other cigare

Front

Marlboro 1

UNDERAGE
SALE
PROHIBITED

UNDERAGE
UNDERAGE
SALE
SALE
PROHIBITED
PROHIBITED

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

S INCE 1913

S I NCE 1913

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

Lower risk of heart
disease than other cigarettes

Left

S I NCE 1913

S E L E CS
TE L E C T

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SURGEON
SURGEON GENERAL'S
GENERAL'S WARNING:
WARNING: SMOKING
CIGARETTECAUSES
SMOKE
LUNG
CANCER,
HEART
DISEASE,
EMPHYSEMA,
AND
CONTAINS CARBON MONOXIDE.
MAY COMPLICATE PREGNANCY.

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

SELECT

25% fewer nitrosamines
Lower risk of heart
than other
disease
cigarettes
than other cigarettes

SINC E 1 9 1 3

SINC E 1 9 1 3

SELECS
TELECT

25% fewer nitrosam
than other cigare

Front

Camel 1

Special Select Tobacco

Lower risk of heart disease
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

UNDERAGE
SALE
PROHIBITED

UNDERAGE
UNDERAGE
SALE
SALE
PROHIBITED
PROHIBITED

Newport

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

Newport
Newpor
NewportNewport

UNDERAGE
SALE
PROHIBITED

Select

Lower risk of heart
disease than other cigarettes

Left

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SURGEON GENERAL'S WARNING: SMOKING CAUSES
SURGEON
GENERAL'S
WARNING:
CIGARETTE AND
SMOKE
LUNG
CANCER,
HEART DISEASE,
EMPHYSEMA,
CONTAINS
CARBONPREGNANCY.
MONOXIDE.
MAY
COMPLICATE

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

Select

Select

25% fewer nitrosamines
Lower risk of heart
than other
cigarettes
disease
than other cigarettes

Select

25% fewer nitrosamin
than other cigarettes

Front

Newports 1

Special Select Tobacco

Lower risk of heart disease
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

Select

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SURGEON
SURGEON GENERAL'S
GENERAL'S WARNING:
WARNING: SMOKING
CIGARETTECAUSES
SMOKE
LUNG
CANCER,
HEART
DISEASE,
EMPHYSEMA,
AND
CONTAINS CARBON MONOXIDE.
MAY COMPLICATE PREGNANCY.

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

Left

UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED

SELECT

Lower risk of heart
disease than other cigarettes

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

UNDERAGE
UNDERAGE
SALE
SALE
PROHIBITED
PROHIBITED

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

UNDERAGE
SALE
PROHIBITED
UNDERAGE
SALE
PROHIBITED

SELECTSELECT

25% fewer nitrosamines
Lower risk of heart
than other
disease
cigarettes
than other cigarettes

Special Select Tobacco

Lower risk of heart disease
than other cigarettes

SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

SELECTSELECT

25% fewer nitrosam
than other cigare

Front

Durham 1

EM Statement (nitrosamine claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart
Disease, Emphysema, And May Complicate Pregnancy.
SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces
Serious Risks To Your Health.
SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result
In Fetal Injury, Premature Birth, And Low Birth Weight.
SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon
Monoxide.

SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SELECT

Lower risk of heart
disease than other cigarettes
Left

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

UNDERAGE
SALE
PROHIBITED

SELECT

25% fewer nitrosamines
than other cigarettes

S E L E C TS E L E C T
Lower risk of heart
disease than other cigarettes

SELECT

25% fewer nitrosam
than other cigare

Front

Marlboro 5

Special Select Tobacco

25% fewer nitrosamines
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

SINCE 1 9 1 3

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

S INCE 1913

S I NCE 1913

Left

S I NCE 1913

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

SELECT
SELECT

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

Lower risk of heart
disease than other cigarettes

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SELECT

SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.

SELECT

25% fewer nitrosamines
than other cigarettes

Lower risk of heart
disease than other cigarettes

SINC E 1 9 1 3

SELECT

25% fewer nitrosam
than other cigare

Front

Camel 5

Special Select Tobacco

25% fewer nitrosamines
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

Left

Newport
Newport

UNDERAGE
SALE
PROHIBITED

Select

Select

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

Lower risk of heart
disease than other cigarettes

Newport
UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.

Select

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

Newport
UNDERAGE
SALE
PROHIBITED

25% fewer nitrosamines
than other cigarettes

Select

Lower risk of heart
disease than other cigarettes

Newpor
Select

25% fewer nitrosamin
than other cigarettes

Front

Newports 5

Special Select Tobacco

25% fewer nitrosamines
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

SURGEON GENERAL'S WARNING: SMOKING CAUSES
LUNG CANCER, HEART DISEASE, EMPHYSEMA, AND
MAY COMPLICATE PREGNANCY.

SURGEON GENERAL'S WARNING: QUITTING
SMOKING NOW GREATLY REDUCES SERIOUS RISKS
TO YOUR HEALTH.

SELECT

Lower risk of heart
disease than other cigarettes
Left

UNDERAGE
SALE
PROHIBITED

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: CIGARETTE SMOKE
CONTAINS CARBON MONOXIDE.

UNDERAGE
SALE
PROHIBITED

SURGEON GENERAL'S WARNING: SMOKING BY
PREGNANT WOMEN MAY RESULT IN FETAL INJURY,
PREMATURE BIRTH, AND LOW BIRTH WEIGHT.

UNDERAGE
SALE
PROHIBITED

SELECT

25% fewer nitrosamines
than other cigarettes

SELECTSELECT

Lower risk of heart
disease than other cigarettes

SELECT

25% fewer nitrosam
than other cigare

Front

Durham 5

Special Select Tobacco

25% fewer nitrosamines
than other cigarettes
SURGEON GENERAL’S WARNING: Smoking Causes
Lung Cancer, Heart Disease, Emphysema, And May
Complicate Pregnancy.

Study 2.Smokeless
Project Number: 0212926.006.001

Control Condition (no claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
WARNING: This product can cause mouth cancer.
WARNING: This product is not a safe alternative to cigarettes.
WARNING: This product can cause gum disease and tooth loss.
WARNING: Smokeless tobacco is addictive.

Top

WARNING:
This product can cause
mouth cancer.
Warning
Durham Snus 10

Special Select Tobacco

Let the taste
shine through!
WARNING: This product can cause mouth cancer.

RM Statement (cancer claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
WARNING: This product can cause mouth cancer.
WARNING: This product is not a safe alternative to cigarettes.
WARNING: This product can cause gum disease and tooth loss.
WARNING: Smokeless tobacco is addictive.

Top

WARNING:
This product can cause
mouth cancer.
Warning
Durham Snus 2

Special Select Tobacco

Lower risk of cancer
than cigarettes
WARNING: This product can cause mouth cancer.

EM Statement (nitrosamine claim)
All of the four warnings below will be used in these images and will be rotated
randomly across participants.
WARNING: This product can cause mouth cancer.
WARNING: This product is not a safe alternative to cigarettes.
WARNING: This product can cause gum disease and tooth loss.
WARNING: Smokeless tobacco is addictive.

Top

WARNING:
This product can cause
mouth cancer.
Warning
Durham Snus 6

Special Select Tobacco

25% fewer nitrosamines
than cigarettes
WARNING: This product can cause mouth cancer.

Study 3.Youth
Project Number: 0212926.006.001

Cigarettes
RM Statement:
Lower risk of heart disease than other cigarettes.

EM Statement:
25% fewer nitrosamines than other cigarettes.

Lower risk of heart disease
than other cigarettes

25% fewer nitrosamines
than other cigarettes


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