Drunk Driver Segmentation Research Plan

Forms and Documents

Document Name	Status
Form NHTSA Form 1323 Drunk Driver Segmentation Research Plan Form	New
2016 OMB Alcohol Segment SuppState Part A v1.docx Supporting Statement A	2016-12-08
AlcoholSeqmentStudy_AppenDixA (3).docx Supplementary Document	2016-02-11
2016 OMB Alcohol Segment SuppState Part B v1.docx Supporting Statement B	2016-12-08

IC Document Collections

IC ID	Document Title	Status
220072	Drunk Driver Segmentation Research Plan Form	New

ICR Details

OMB Control No: 2127-0720	ICR Reference No: 201602-2127-003
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: DOT/NHTSA	Agency Tracking No:
Title: Drunk Driver Segmentation Research Plan
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 12/15/2016
	Date Received in OIRA: 02/25/2016
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	12/31/2019	36 Months From Approved
Responses	22,000	0	0
Time Burden (Hours)	5,868	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: The National Highway Traffic Safety Administration (NHTSA), under the U.S. Department of Transportation (USDOT), was established to reduce the number of deaths, injuries, and economic losses resulting from motor vehicle crashes on the Nation’s highways. As part of its statutory mandate, NHTSA is authorized to conduct research as a foundation for the development of traffic safety programs. NHTSA proposes to conduct a national segmentation study of drunk drivers of vehicles and drunk riders of motorcycles. A vital step in doing the study is first to collect relevant data about the characteristics of drivers and riders. For this data collection, NHTSA is seeking approval from the Office of Management and Budget (OMB) to conduct a national Web-based panel survey. The survey will be administered to 2,200 at-risk drivers/riders in the age group of 21-54 (the age group determined by USDOT’s Fatality Analysis Reporting System (FARS) to constitute the greatest number of alcohol-related driving/riding fatalities). After collection of the data, segmentation analysis will be done to classify drivers and riders according to segments based on common demographics, drinking behaviors, attitudes about drinking and driving, lifestyle characteristics and media use habits. Such segmentation profiles provide NHTSA’s Office of Communications and Consumer Information (OCCI) staff a pragmatic and cost-effective means to better target and reach intended audiences with communications messages and techniques that are relevant and meaningful to people within the target market. Target market segmentation profiles (such as the type desired by NHTSA) have been proven useful and effective by companies and non-profit organizations throughout the United States for marketing, communications, sales, product/service development, and customer service.

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Authorizing Statute(s): US Code: 23 USC Chapter 4, Section 403 Name of Law: Highway Safety Research and Development
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	79 FR 26803	05/09/2014
30-day Notice:	Federal Register Citation:	Citation Date:
	81 FR 6103	02/04/2016
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
Drunk Driver Segmentation Research Plan	NHTSA Form 1324, NHTSA Form 1323	Recruitment Screener ,   NHTSA: Drunk Driver/Rider Research Survey

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	22,000	0	0	22,000	0	0
Annual Time Burden (Hours)	5,868	0	0	5,868	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: This is a new information collection request, resulting in a program change of adding 5,868 burden hours to NHTSA’s overall total.

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Annual Cost to Federal Government: $182,000

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 02/25/2016

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