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Local Food Marketing Practices Survey

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Local Foods



National Agricultural Statistics Service (NASS), Agricultural Statistics Board, United States Department of Agriculture (USDA).









This is a new data collection series that NASS will be conducting in 2016. This document shows the type of data that NASS plans to publish from this survey.


Currently, the plans are to conduct this survey once every five years following the Census of Agriculture. The following tables will be generated referencing the target survey year of 2015. The initial publication date is scheduled for December 2016.


State level data will be published where it is possible, but due to disclosure issues the data may need to be published on a regional basis.







Local Foods Marketing Channels, 2015

Item

United States

Alabama

Alaska

(Other States)

SALES OUTLETS

 

 

 

 

 

 

 

 

 

Direct-to-consumer sales…………………………………………………farms

 

 

 

 

sales ($)

 

 

 

 

Farmers markets …………………………………………………………..farms

 

 

 

 

sales ($)

 

 

 

 

Stores or stands located on the farm operation ……….....farms

 

 

 

 

sales ($)

 

 

 

 

Stores or stands located off the farm operation …….....farms

 

 

 

 

sales ($)

 

 

 

 

Community Supported Agriculture (CSA) ……………………farms

 

 

 

 

sales ($)

 

 

 

 

Online marketplace ……………………………………...……………..farms

 

 

 

 

sales ($)

 

 

 

 

Other direct-to-consumer marketplaces (see text) ….…farms

 

 

 

 

sales ($)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Direct-to-retail sales………………………………………………………..farms

 

 

 

 

sales ($)

 

 

 

 

Supermarkets or supercenters……………………………………farms

 

 

 

 

sales ($)

 

 

 

 

Restaurant or caterer……………..……………………………………farms

 

 

 

 

sales ($)

 

 

 

 

Other direct-to-retail outlets...……………………………………farms

 

 

 

 

sales ($)

 

 

 

 

 

 

 

 

 

Direct-to-institution sales…...……………………………………………farms

 

 

 

 

sales ($)

 

 

 

 

K-12 schools………………………………………………………………...farms

 

 

 

 

sales ($)

 

 

 

 

Colleges and universities…...……………………………………...farms

 

 

 

 

sales ($)

 

 

 

 

Hospitals…...………………………………………..……………………...farms

 

 

 

 

sales ($)

 

 

 

 

Other direct-to-institution outlets…….………………….……farms

 

 

 

 

sales ($)

 

 

 

 

 

 

 

 

 

Direct-to-intermediate markets sales……………………………..farms

 

 

 

 

sales ($)

 

 

 

 






Local Foods Marketing Channels, 2015 (Continued)

Item

United States

Alabama

Alaska

(Other States)

Distributors, food hubs, and brokers.………………….……farms

 

 

 

 

sales ($)

 

 

 

 

Wholesale marketplaces…………………..………………….……farms

 

 

 

 

sales ($)

 

 

 

 

Food processors or makers….…………..………………….……farms

 

 

 

 

sales ($)

 

 

 

 

 

 

 

 

 

FARMERS MARKETS

 

 

 

 

 

 

 

 

 

Total farmers markets where products were sold…...…………….number

 

 

 

 

Participated in 1 market………………………………………....farms

 

 

 

 

Participated in 2 markets.…………...………………………….farms

 

 

 

 

Participated in 3 markets or more….……………...……….farms

 

 

 

 

 

 

 

 

 

One-way travel to highest grossing farmers market :

 

 

 

 

None……………………………………………………………………………………….

 

 

 

 

1 to 20 miles …………………………………………………………..………..…...

 

 

 

 

21 to 40 miles …………………………………………………………………………

 

 

 

 

41 to 60 miles …………………………………………………………………………

 

 

 

 

60 to 100 miles ……………………………………………………………………….

 

 

 

 

100 to 200 miles ……………………………………………………………………..

 

 

 

 

200 miles or more …………………………………………………………………..

 

 

 

 

 

 

 

 

 

ON-FARM STORES AND STANDS

 

 

 

 

 

 

 

 

 

Operations who sold through this on-farm store:

 

 

 

 

None ………………………………………………………………………………………

 

 

 

 

1 - 4 operations ………………………………………………………………………

 

 

 

 

5 or more operations ……………………………………………………………..

 

 

 

 

 

 

 

 

 

OFF-FARM ROADSIDE STANDS OR STORES

 

 

 

 

 

 

 

 

 

Farm stands or stores:

 

 

 

 

Owned by this operation ……………………………………………………….

 

 

 

 

Not owned by this operation …………………………………………………

 

 

 

 

 

 

 

 

 

One-way travel to highest grossing farm stand or store:

 

 

 

 

None………………………………………………………………………………………..

 

 

 

 

1 to 20 miles …………………………………………………………..………..…...

 

 

 

 

21 to 40 miles …………………………………………………………………….……

 

 

 

 






Local Foods Marketing Channels, 2015 (Continued)

Item

United States

Alabama

Alaska

(Other States)

41 to 60 miles ……………………………………………………………………….…

 

 

 

 

60 to 100 miles ………………………………………………………………………..

 

 

 

 

100 to 200 miles ………………………………………………………………..……

 

 

 

 

200 miles or more …………………………………………………………………..

 

 

 

 

 

 

 

 

 

Number of operations who sold through highest grossing farm stand:

 

 

 

 

None ………………………………………………………………………………………

 

 

 

 

1 - 4 operations ………………………………………………………………………

 

 

 

 

5 or more operations ……………………………………………………………..

 

 

 

 

 

 

 

 

 

COMMUNITY SUPPORTED AGRICULTURE (CSA) ENTERPRISES

 

 

 

 

 

 

 

 

 

Community Supported Agriculture (CSA) enterprise owned by:

 

 

 

 

Owned by this operation ……………………………………………………….

 

 

 

 

Another operation ………………………………………………………………………

 

 

 

 

Group of operations ……………………………………………………………………

 

 

 

 

Farmers’ cooperative ……………………………………………………………..

 

 

 

 

Third party ……………………………………………………………………………..

 

 

 

 

 

 

 

 

 

Number of other operations who sold through the CSA:

 

 

 

 

None ………………………………………………………………………………………

 

 

 

 

1 - 5 operations ………………………………………………………………………

 

 

 

 

6 - 14 operations ………………………………………………………………………

 

 

 

 

15 or more operations ……………………………………………………………..

 

 

 

 

 

 

 

 

 

One-way travel to highest grossing CSA pick-up site:

 

 

 

 

None (located on farm)………………………………………………………….

 

 

 

 

1 to 20 miles …………………………………………………………..……………...

 

 

 

 

21 to 40 miles …………………………………………………………………………

 

 

 

 

41 to 60 miles …………………………………………………………………………

 

 

 

 

60 to 100 miles ……………………………………………………………………….

 

 

 

 

100 to 200 miles ……………………………………………………………………..

 

 

 

 

200 miles or more …………………………………………………………………..

 

 

 

 







Similar detailed tables are planned for the following categories:

  • Selected Operator Characteristics by Marketing Channel


  • Direct to Consumer, Retail, and Intermediate Sales as a Percent of Total Operation Sales by State


  • Crop and Livestock Sales by Marketing Channel


  • Marketing Channel Practices by Value of Products Sold Directly to Consumers, Retailers and Intermediaries


  • Marketing Channel Practices by Farm Type


  • Farm Characteristics by Marketing Channel


  • Internet Use and Federal Farm Program Participation by Marketing Channel


  • Direct Marketing Expenses




The following documentation topics will also be addressed in the publication.



  • Statistical Methodology


    • Survey Procedures


    • Estimating Procedures


    • Revision policy


    • Reliability


  • Terms and Definitions Used for Bee and Honey Production Estimates


  • Information Contacts


  • Access to NASS Reports



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