List 1
Acquiring technology embodied in objects (machinery, equipment, software) from other firms or organizations
Acquiring IP rights that give ownership, exclusion rights or rights to use technical knowledge
Modifying or adapting existing technology to the firm’s specific needs
Developing new technology in house
List 2
Engineering design, including technical specifications, tooling up and prototype construction
Product design that determines the shape, color or pattern of objects, the interface between software and users, or the user experience of services
Design thinking, which is a systematic methodology for approaching the design of a good, service or system
List 3
Divergent idea generation or brainstorming
Techniques to develop an understanding of the customer experience, particularly ethnographic field research methods (observing how people use a product in real-world environments, developing an empathetic understanding of what users want in a product, etc.)
Co-design or co-creation (involvement of potential users in generating design concepts)
Prototyping and testing
Feedback from sales or marketing personnel
Evaluation of user-initiated reports of their experiences with a product (social media, online reviews and comments, etc.)
Structured data collection (feedback forms, dedicated user surveys, focus groups)
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| File Created | 0000-00-00 |