Previous terms
of clearance remain in effect: CMS will use the information from
this ICR to identify knowledge/awareness gaps among the uninsured;
the results will inform communication materials and outreach. CMS
acknowledges that the study design does not allow, and thus will
not be used for: a) tracking temporal trends, b) evaluating the
communication campaign, or c) generating prevalence estimates about
the characteristics of the uninsured population.
Inventory as of this Action
Requested
Previously Approved
11/30/2019
36 Months From Approved
11/30/2016
40,200
0
40,200
2,480
0
2,480
0
0
0
The Centers for Medicare and Medicaid
Services is requesting clearance for two surveys to aid in
understanding levels of awareness and customer service needs
associated with the Health Insurance Marketplace established by the
Affordable Care Act. Because the Marketplace will provide coverage
to the almost 50 million uninsured in the United States through
individual and small employer programs, we have developed one
survey to be administered to individual consumers most likely to
use the Marketplace and another to be administered to small
employers most likely to use the Small Business Health Options
portion of the Marketplace. These brief surveys, designed to be
conducted quarterly, will give CMS the ability to obtain a rough
indication of the types of outreach and marketing that will be
needed to enhance awareness of and knowledge about the Marketplace
for individual and business customers. CMS' biggest customer
service need is likely to be providing sufficient education so
consumers: a) can take advantage of the Marketplace and b) know how
to access CMS' customer service channels. The surveys will provide
information on media use, concept awareness, and conceptual or
content areas where education for customer service delivery can be
improved. Awareness and knowledge gaps are likely to change over
time based not only on effectiveness of CMS' marketing efforts, but
also of those of State, local, private sector, and nongovernmental
organizations.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.