National Direct-to-Consumer Advertising Survey

ICR 201610-0910-006

OMB: 0910-0828

Federal Form Document

Forms and Documents
Document
Name
Status
Supporting Statement B
2016-10-21
Supporting Statement A
2016-10-21
IC Document Collections
IC ID
Document
Title
Status
224064 New
224063 New
ICR Details
0910-0828 201610-0910-006
Historical Active
HHS/FDA CDER
National Direct-to-Consumer Advertising Survey
New collection (Request for a new OMB Control Number)   No
Regular
Approved without change 01/23/2017
Retrieve Notice of Action (NOA) 10/21/2016
  Inventory as of this Action Requested Previously Approved
01/31/2020 36 Months From Approved
5,142 0 0
1,927 0 0
0 0 0

The purpose of this survey is to collect updated insights on consumer experiences with and attitudes towards direct-to-consumer (DTC) promotion of prescription drugs. This study will build on previous research by recruiting a wider range of respondents, weighting the data to make it nationally representative, and asking a wider range of questions about DTC promotion, including in online formats. We will conduct a pilot survey with 35 respondents and the main survey with 1,765 respondents. We plan to use an address-based mixed-mode methodology that will direct one randomly-chosen member of sampled households to complete a 20-minute online survey, with non-respondents receiving a paper questionnaire. We will also conduct a within-survey experiment to test whether a short statement mentioning the previously paid incentive increases survey response, thereby testing whether social exchange can be extended past the initial contact attempt.

None
None

Not associated with rulemaking

  81 FR 10257 02/29/2016
81 FR 51450 08/04/2016
Yes

2
IC Title Form No. Form Name
Pilot Survey
Main Survey

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 5,142 0 0 5,142 0 0
Annual Time Burden (Hours) 1,927 0 0 1,927 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
Yes
Miscellaneous Actions
No
This is a new information collection in support of an agency survey.

$281,207
Yes Part B of Supporting Statement
No
No
No
No
Uncollected
Domini Bean 301 796-5733 [email protected]

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
10/21/2016


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