FY2019 Focus Groups

Generic Clearance for the Collection of Qualitative Feedback on Agency Service Delivery

1506-0062 FY2019_Focus Groups Discussion Guide

FY2019 Focus Groups

OMB: 1506-0062

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U.S. Mint YQFYXX Research

Discussion Guide

Study XX-XXX, Date


United States Mint Focus Groups Research
Discussion Guide


  1. INTRODUCTION

According to the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB number.  The valid OMB control number for this information collection is 1506-0062. 

  • Ground Rules: Audio-taping, anonymity, candor, cell phones, pagers, etc.

  • Background & Objectives: The purpose of today’s discussion is to talk about some core product enhancements and possible new products the U.S. Mint is considering.

  • Introductions: First name

  • Customers: Types of coins that are especially liked, length of time collecting and/or buying U.S. coins. Probe if for self or as a gift

  • Non-Customers: Items collected and length of time collecting. Ever purchased U.S. coins?


Demonstrate core products for Non-Customers



  1. CURRENT COIN COLLECTING/BUYING PRACTICES

(Non-Customers) What particular types of coins have special interest or appeal to you and what makes these coins so attractive to you? Probe…


Beauty or artistry?

The history associated with them?

Other factors, if any, that play a role in your attitudes and behaviors?


(Non-Customers) What coin purchases, if any, have you made? For example, have you bought any U.S. coins from dealers, Internet auctions, (etc.)?


If some: Why have you not purchased any coins from the U.S. Mint?

To what extent is lack of awareness a factor?

What about limited knowledge/dissatisfaction with current products?

How about the perceived value/prices of the products?

What do these other sources provide that the U.S. Mint does not?



If none: Why have you never purchased any coins from any sources?

To what extent is lack of awareness a factor?

What about limited knowledge/dissatisfaction with current products?

How about the perceived value/prices of the products?


(Non-Customers) Have you ever considered purchasing coins to give as gifts? Probe…


If so: For whom? What occasions?

If not: Why not?

What circumstances would prompt you to make such a purchase?

What types of items, if any, would propel you to make a purchase?


(Customers) What types of coins and coin-related products have you bought from the U.S. Mint? Probe if for self or as a gift


(Customers) Thinking specifically about the coins that you buy from the U.S. Mint, what specific products and how much of each do you typically purchase directly from the U.S. Mint in a year? Probe…


Annual coin sets (e.g., quarters, uncirculated, proofs, silver proofs, etc.)

America the Beautiful products

Commemorative coins

Bags/rolls

American Eagle coins

Gold Buffalo

Presidential $1 coins

Medals

Other items (e.g., specialty products)


(Customers) What types of coins do you expect to purchase from the U.S. Mint in the next year? Probe…


Annual coin sets (e.g., quarters, uncirculated, proofs, silver proofs, etc.)

America the Beautiful products

Commemorative coins

Bags/rolls

American Eagle coins

Gold Buffalo

Presidential $1 coins

Medals

Other items (e.g., specialty products)


  1. ASSESSMENT OF CURRENT PRODUCTS/PACKAGING

(Customers/Non-customers) Overall, what are your impressions of the coin products that the U.S. Mint produces? Probe…


Things you like? Dislike?

How do you feel about them for self? For gifts?


(Customers/Non-customers) How do you feel about the packaging of the products in general? (Note: some customers will say no packaging at all so need to acknowledge and move on.)


How do you feel about the packaging for items you do/might purchase for self? For gifts?


(Customers/Non-customers) Ask each participant which item they rated highest, and which lowest, and why?


Probe…what specifically do you like/dislike?


(Customers/Non-customers) As a group, ask why certain items were collectively rated low.


Probe…what specifically do you dislike?


(Customers/Non-customers) How does the current packaging (especially ones that are disliked) affect their likelihood to purchase…


For self?

For gift?

Why?



  1. Commemorative Coins

Explain to participants about the commemorative coin.


  • How familiar are you with X?

  • What is important to you about X?

  • Would you be interested in a gold coin? A Silver coin?

    • Probe: two-coin bundled set (not a special set)


Hand out Commemorative Coins rating sheet

Hand out Content Focus and allow time for highlighting/cross-out exercise


Explain to participants: For some commemorative coins, the U.S. Mint produces a special set that can include historical information, a unique display, and additional content. The envisioned set would include a silver proof coin and sell for approximately $60-$70.


Allow participants to view previous commemorative special sets


  • If the U.S. Mint were to produce such a set, what would you like it to focus on?

  • What images or other components would you like to see?

    • Probe: stamps, quotes, prints, images, etc.

  • Among these previous commemorative special sets, which packaging is most appealing to you?

    • Probe: size, shape, presentation/display, coin holder, graphic/image placement

  • Do you prefer an informational booklet or information printed on the packaging? Both?

    • Probe: if desired, should booklet and/or packaging include photos only, a mix of photos and information, or information only?


Hand out Commemorative set rating sheet


  1. ADDITIONAL TOPICS AS REQUIRED BY U.S. MINT


  1. WRAP UP

  • Thank participants. Ask for any other comments.

5


File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
File Title3QFY13 Discussion Guide
AuthorJeff Tratner
File Modified0000-00-00
File Created2021-01-20

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