The studies will examine whether substantive risk information in direct-to-consumer character-space-limited prescription drug communications is effective in communicating risks when benefit claims are made, or whether a link to the risk information is sufficient. We plan to conduct two pretests and four main studies, each 20 minutes long, with 277 participants in each pretest (total = 554) and 469 participants in each main study (total = 1,876). We will manipulate whether (1) the communication includes substantive risk information, (2) whether the landing page includes benefit information, and (3) whether participants are instructed to browse or search for information. After viewing the study materials, participants will complete a questionnaire that assesses their retention of the risk information and their perceptions of the drugâs risks and benefits.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.