Point-of-Sale Campaign: Online Quantitative Study of Reactions to Rough-Cut Advertising Designed to Encourage Adult Smokers to Quit Smoking

YOU DIDN’T
FAIL AT QUITTING.
YOU JUST HAVEN’T
FINISHED
THE PROCESS.
With each quit, you learn more about what works for you
and get closer to quitting for good. So don’t give up.

Get support for your next quit at

.GOV

EVERY TIME
YOU PUT OUT
A CIGARETTE
IS A NEW
CHANCE TO TRY
QUITTING AGAIN.
The more you try to quit, the more you learn about what
works for you. Keep going. You’re getting closer
to quitting for good.

Learn how to make your next quit at

.GOV

HMM, HOW
ABOUT GUM
INSTEAD
OF SMOKES?
If you’re chewing that over, it’s a sign you’re ready to try quitting.
And since every quit attempt gets you closer to becoming
a non-smoker, take a small step today.

Get suggestions to help you quit at

.GOV

IF AT FIRST
YOU DON’T
SUCCEED,
TRY, TRY,
TRY, TRY
AGAIN.
It takes most smokers multiple tries
to finally quit smoking. Don’t give up.

Start quitting again at

.GOV

You

d

idn

u
at q
’t fail

p
the
ed

itti
ng.
You
just ha
ven’t fini
sh

s.
ces

ro

With each quit, you learn more
about what works for you and get
closer to quitting for good.
So don’t give up.

Get support for your next quit at

.GOV