Summary of Changes to Follow up 4 Instrument

0910-0788 Summary of Changes to EFECT Instrument for FU4.docx

Evaluation of the Food and Drug Administration's 'Fresh Empire' Multicultural Youth Tobacco Prevention Campaign.

Summary of Changes to Follow up 4 Instrument

OMB: 0910-0788

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Summary of Changes to EFECT Instrument (OMB No. 0910-0788) for Follow up 4

Item Number

Description

Addition

Deletion

Edit

Rationale

Prior OMB Approval

Various

Programming language

X

X

X

Added, deleted and edited programming language throughout instrument to reflect new wave of data collection and timeframe since last survey, clarify instructions, and clarify mode (web vs. in-person) and respondent type (longitudinal vs. cross-sectional)


Y_video1

Test video page



X

Added the words “and hear” and additional text that is shown if the respondent can’t hear the test video

Original item approved previously

Section B: Tobacco Use Behavior

Multiple items with skip patterns



X

Updated logic to reflect that respondents may have completed baseline and/or follow-up 1 and/or follow-up 2 and/or follow-up 3

Original items approved previously

E5_23

Lose my teeth

X



Added a new item to reflect campaign messaging asking about whether smoking will make someone “lose my teeth”

New item

Section F - global

Multiple items with reference period



X

Change reference period to months since Follow-up 3 for longitudinal participants who completed the last survey and months since end of previous data collection period for other respondents

Original items approved previously

F2_9

Frequency of website use

X



Added a new website

Original items approved previously

F6

Type of media where respondents have seen or heard about Fresh Empire


X


Revised examples of media sources

Original items approved previously

Section F: Video Awareness and Engagement

Multiple items with media

X


X

Added campaign media with new videos, ads, and collages. Included references to storyboards.

Original items approved previously

F29_9, F29_10, F29_11

Awareness questions

X



Added awareness questions for new videos

Original items approved previously

F30_1

Main message



X

Edited two response options for main messages

Original items approved previously

F30_9, F30_10, F30_11

Main message

X



Added main message questions and response options for new videos

Original items approved previously, response options new

F32_9, F32_10, F32_101

Receptivity questions

X



Added receptivity questions for new ads; no changes to items

Original items approved previously

F33_9, F33_10, F33_11

Engagement questions

X



Added engagement questions for new ads; no changes to items

Original items approved previously

F29_2, 3 F29_4, 5

Video awareness of demo reel contest


X


Deleted awareness questions about old content


F34_3, F34_4

Engagement questions


X


Deleted engagement questions about old content


S01 – S08

Screening additional youth in household



X

Added items that were previously deleted that provide protocol for screening multiple respondents per household

Original items approved previously

INCENT01

Incentive distribution



X

Edited instructions for the interviewer to clarify the process

Original item approved previously



File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
AuthorHenes, Amy
File Modified0000-00-00
File Created2021-01-21

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