This ICR collects information from a
low to non-internet user sample regarding their utilization of the
components of adequate provision in direct-to-consumer prescription
drug broadcast advertising. Additionally, we will examine the
impact of statements that could be used to frame risk information
in the same context. Using a telephone survey methodology, we plan
to conduct one 15-minute pretest with 25 adults followed by a
15-minute main study including 1996 adults.