Att 3. Overview of Data Collection Methods

Overview of Planned Information Collections, Data Collection Methods and Project Types, and Estimated Burden to Respondents

Data Collection Method	Type of Research	Estimated Number of ICs over 3 years	Number of Respondents per IC	Total Number of Respondents over 3 years	Annualized Number of Respondents	Number of Responses per Respondent	Estimated Burden per Response	Total Annualized Burden
							(in hours)	(in hours)
Screening and Recruitment	All			60,000	20,000	1	2/60	667
In-depth Interviews (In Person, telephone, etc.)	In-depth, Intercept, Key Informant, & Cognitive Interviews	8	25	288	96	1	1	96
Focus Groups	Creative Concept Testing	4	120	480	160	1	1.5	240
(In Person)
Focus Groups	Social Media Concept Testing (Qualitative)	3	120	360	120	1	1	120
(Online)
Surveys (Online Short)	Message Platform Testing	2	4,000	3,018	1006	1	10/60	168
	Message Validation/ Copy Testing	1	2,000	12,066	4022	1	10/60	670
	Rough Cut Testing	4	2,374	14,316	4,772	1	10/60	795
	(Subtotal, Short Surveys)				9,800			1,633
Surveys (Online Medium)	Social Media Concept Testing (Quant)	3	2,666	9,354	3118	1	25/60	1299
	Message Validation of MCRC Advertisements	1	1,500	1,755	585	1	25/60	244
	Message Validation of MCRC Advertisements	4	2,500	11,697	3899	1	25/60	1625
	Message Validation/ Copy Testing of SGR Materials	4	1,500	7,014	2338	1	25/60	974
	Subtotal, Medium Surveys)				9,940			4,142
Surveys (In-depth Telephone and Online)	Formative Testing (FDA labels, State Highlights, etc.)	3	1,500	12,300	4,100	1	1	4,100
	Total							10,998