This project is designed to test consumersâ understanding of quantitative information about prescription drugs in direct-to-consumer (DTC) television ads. We plan to conduct two 20-minute surveys with adults 60 years or older. In Study 1, 900 participants will be randomly assigned to one of nine test conditions. The conditions will vary by the type of quantitative efficacy information (none, simple, or complex) and the type of quantitative risk information (none, general, or specific) in a DTC television ad for a fictitious prescription drug to treat cataracts. In Study 2, 900 participants will be randomly assigned to one of six test conditions. The conditions will vary by the type of quantitative efficacy information (none, simple) and the type of efficacy images in the ad (none, accurate improvement, overstated improvement) in the same DTC ad as in Study 1. Participants will watch the DTC television ad and then will complete a questionnaire that will include measures of recall, perceptions, attitudes, and intentions.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.