Form 015 2019 015 NOAA.gov Desktop Informational

---

Overview

Welcome and Thank You Text
Model Questions
Custom Questions

---

Sheet 1: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text		Thank You Text
		Thank you for visiting NOAA. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.		Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.
		Example Desktop

---

Sheet 2: Model Questions

Model Name		NOAA.gov Desktop Informational					Red & Strike-Through: Delete
Model ID							Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date							Blue: Reword
Model Version		17.3.Y
	Label	Satisfaction Questions		Label	Element Questions		Label	Future Behaviors
		Satisfaction			Site Performance (1=Poor, 10=Excellent, Don't Know)			Return (1=Very Unlikely, 10=Very Likely)
1	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	4	Site Performance - Speed	Please rate the speed that pages and content loaded for you.	16	Return	How likely are you to return to NOAA.gov in the future?
2	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)	5	Site Performance - Completeness	Please rate the consistency of complete loading of pages and content.			Recommend Organization (1=Very Unlikely, 10=Very Likely)
3	Satisfaction - Ideal	How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close)	6	Site Performance -Responsiveness	Please rate the responsiveness of the pages to your actions.	17	Recommend Organization	How likely are you to recommend NOAA.gov to someone else?
					Look and Feel (1=Poor, 10=Excellent, Don't Know)			Primary Resource (1=Very Unlikely, 10=Very Likely)
			7	Look and Feel - Appeal	Please rate the visual appeal of the pages that you visited.	18	Primary Resource	How likely are you to use NOAA.gov as your primary resource for obtaining information about this organization?
			8	Look and Feel - Spacing	Please rate the spacing between items on the pages that you visited.
			9	Look and Feel - Readability	Please rate the legibility of the pages that you visited.
					Navigation (1=Poor, 10=Excellent, Don't Know)
			10	Navigation - Ease	Please rate the ease of finding what you were looking for.
			11	Navigation - Layout	Please rate the page layout on displaying content and links where you could find them.
			12	Navigation - Links	Please rate the links on taking you where you needed to go.
					Site Information (1=Poor, 10=Excellent, Don't Know)
			13	Site Information - Relevance	Please rate the relevance to your interests of the information that you found.
			14	Site Information - Thoroughness	Please rate the thoroughness of the information that you found.
			15	Site Information - Readability	Please rate the readability of the information that you found.

---

Sheet 3: Custom Questions

Model Name		NOAA.gov Desktop Informational			Red & Strike-Through: Delete
Model ID		0			Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ			Pink: Addition
Date					Blue: Reword
QID	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
		How frequently do you visit this site?	This is my first visit		Y	Radio button, one-up vertical		Visit Frequency
			Every few months or less
			Monthly
			Weekly
			Several times a week
			Daily/more than once a day
		What is your primary reason for visiting this site today?	Learn more about link found on social media		Y	Drop down, select one	Skip Logic Group*	Primary Reason
			Find/view satellite images
			Find educational resources
			Find weather information
			Find a specific NOAA office
			Find information on a specific topic
			Access real-time or archived data
			Learn about NOAA
			Research
			Find or get to another NOAA Organization's website (Weather.gov, Fisheries, Marine and Aviation, National Ocean Service, etc.)	B
			Other, please specify:	A
	B	Were you able to get to where you were hoping to go?	Yes
			No	C	N	Text area, no char limit	Skip Logic Group*	OE_Primary Reason
	C	Which organization were you looking for but could not find/get to.			N	Text area, no char limit	Skip Logic Group*	OE_Primary Reason
	A	Please specify your primary reason for visiting the site today:			N	Text area, no char limit	Skip Logic Group*	OE_Primary Reason
		Which term best describes your role as it relates to your visit today?	Scientist		Y	Drop down, select one	Skip Logic Group*	Role
			Academia
			Student
			Federal agency employee
			NOAA employee
			Science enthusiast
			Educator (K - 12)
			Media
			Other, please specify:	A
	A	What other term best describes your role?			N	Text field, <100 char	Skip Logic Group*	OE_Role
		What brought you to this site today?	Social media	B	Y	Radio button, one-up vertical	Skip Logic Group*	Acquisition
			Email
			Brochure/publication/newsletter	D
			Public event/conference
			Another website	C
			Colleague
			Other, please specify:	A
	A	What other source brought you to this site today?			N	Text field, <100 char	Skip Logic Group*	OE_Acquisition
	B	What social media source brought you to this site today?	Facebook		Y	Drop down, select one	Skip Logic Group*	Social Media
			Twitter
			Instagram
			Flickr
			YouTube
			Other
	C	What other website brought you to this site today?			N	Text field, <100 char	Skip Logic Group*	OE_Origin Other Site
	D	What specific brochure, publication or newsletter brought you to this site today?			N	Text field, <100 char	Skip Logic Group*	OE_Publication
		Did you find what you were looking for on the site today?	Yes		Y	Radio button, two-up vertical	Skip Logic Group*	Accomplish
			No	A,B
	A	Please tell us specifically what you were looking for on the site:			N	Text area, no char limit	Skip Logic Group*	OE_Not Accomplish
	B	What do you plan to do next?	Visit another site to find what I need	C	Y	Radio button, one-up vertical	Skip Logic Group*	Do Next
			Come back to the site later
			Email NOAA
			Research another organization/NOAA department
			Nothing
			Other, please specify:	D
	C	What other site are you planning to visit to find what you need?			N	Text field, <100 char	Skip Logic Group*	OE_Other Site
	D	What specifically do you plan to do next?			N	Text area, no char limit	Skip Logic Group*	OE_Do Next
		How did you primarily navigate around the site today?	Search feature	B, C	Y	Radio button, one-up vertical	Skip Logic Group*	How Navigate
			Left icon navigation
			Top explore tab
			Weather widget
			Links in the center of the page
			Links at the bottom of the page
			Site map
			Other, please specify:	A
	A	How else did you navigate around the site today?			N	Text area, no char limit	Skip Logic Group*	OE_How Navigate
	B	Did you use the navigation tools (e.g., the explore tab, weather widget, frequently access tools and resources, navigation bar on left side of the page, quick links) before using the search feature?	Yes, I navigated first		Y	Radio button, one-up vertical	Skip Logic Group*	Use Nav Tool
			No, I went straight to the search feature
			Don’t recall
	C	Please tell us about your experience with the site's search feature today. (Please select all that apply.)	Search results were helpful		Y	Checkbox, one-up vertical	Mutually Exclusive	Search Experience
			Results were not relevant/not what I wanted				Skip Logic Group*
			Too many results/I needed to refine my search
			Not enough results	D
			Returned NO results	D
			Received error message(s)
			Search speed was too slow
			I experienced a different search issue (please explain):	E
	E	Other search issue:			N	Text area, no char limit	Skip Logic Group*	OE_Search Issue
	D	What specific search terms did you use to try to find the information you were looking for?			N	Text field, <100 char	Skip Logic Group*	OE_Search Terms
		How would you describe your navigation experience on this site today? (Please select all that apply.)	I had no difficulty navigating on this site		Y	Checkbox, one-up vertical	Mutually Exclusive	Nav Experience
			Links often did not take me where I expected	B			Skip Logic Group*
			Had difficulty finding relevant information
			Links/labels are difficult to understand	C
			Too many links/navigational options to choose from
			Had technical difficulties (error messages, broken links, etc.)
			Could not navigate back to previous information
			Other, please specify:	A
	A	Please tell us what other navigational experiences you had today:			N	Text area, no char limit	Skip Logic Group*	OE_Nav Experience
	B	Please describe any specific navigation links or paths that did not take you where they should have:			N	Text area, no char limit	Skip Logic Group*	OE_Links Unexpected
	C	What specific links/labels were difficult to understand?			N	Text field, <100 char	Skip Logic Group*	OE_Links Understand
		How useful was the information you found on this site?	Very useful		Y	Radio button, one-up vertical		Useful
			Moderately useful
			Slightly useful
			Not at all useful
			Don’t know
		What additional information would you like to have available on this site?			N	Text area, no char limit		OE_Information
		Was any information on this site unclear to you?	Yes	A	Y	Radio button, one-up vertical	Skip Logic Group*	Info Clarity
			No
			Don't recall
	A	What information was unclear to you?			N	Text area, no char limit	Skip Logic Group*	OE_Info Clarity
		How would you rate the quality of the images on this site?	1=Poor		Y	Radio button, scale, has don't know		Quality Image
			2
			3
			4
			5
			6
			7
			8
			9
			10=Excellent
			Don't know
		How would you rate the variety/quantity of the images on this site?	1=Poor		Y	Radio button, scale, has don't know		Quantity Image
			2
			3
			4
			5
			6
			7
			8
			9
			10=Excellent
			Don't know
		Did you download any images during your visit to the site today?	Yes		Y	Radio button, one-up vertical		Download
			No
			Don't recall
		Please rate your perception of how thoroughly this agency's operations are documented on this site:	1=Poor		Y	Radio button, scale, has don't know		Disclose Info
			2
			3
			4
			5
			6
			7
			8
			9
			10=Excellent
			Don’t know
		Now, please rate your perception of how easily this documentation of operations at NOAA can be accessed on the site.	1=Poor		Y	Radio button, scale, has don't know		Transparency
			2
			3
			4
			5
			6
			7
			8
			9
			10=Excellent
			Don’t know
		Which of the following age category contains your age?	Less than 25 years		Y	Drop down, select one		Age
			25-34 years
			35-44 years
			45-54 years
			55-64 years
			65 and older
			Prefer not to answer
		What is your gender?	Male		Y	Radio button, one-up vertical		Demos: Gender
			Female
			Prefer not to respond
		Please specify your geographic location:	North America		Y	Drop down, select one		Region
			Africa
			Asia, Australia, and Pacific Islands
			Europe
			South America, Central America, and the Caribbean
			Other
			Prefer not to answer
		What is one improvement you would recommend for the site?			N	Text area, no char limit		OE_Improvement