Form 017 2019 017 NWS Weather.gov Desktop Informational

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Overview

Welcome and Thank You Text
Model Questions
Custom Questions
Attributes

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Sheet 1: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text		Thank You Text
		Thank you for visiting weather.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.		Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
		Example Desktop

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Sheet 2: Model Questions

Model Name		NWS Weather.gov Desktop Informational					Red & Strike-Through: Delete
Model ID							Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date							Blue: Reword
Model Version		17.3.Y
	Label	Satisfaction Questions		Label	Element Questions		Label	Future Behaviors
		Satisfaction			Site Performance (1=Poor, 10=Excellent, Don't Know)			Brand Confidence (1=Not At All Confident, 10=Very Confident)
1	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	5	Site Performance - Speed	Please rate the speed that pages and content loaded for you.	20	Brand Confidence	Please rate your level of confidence in National Weather Service.
2	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)	6	Site Performance - Completeness	Please rate the consistency of complete loading of pages and content.			Return (1=Very Unlikely, 10=Very Likely)
3	Satisfaction - Ideal	How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close)	7	Site Performance -Responsiveness	Please rate the responsiveness of the pages to your actions.	21	Return	How likely are you to return to weather.gov in the next 30 days?
					Look and Feel (1=Poor, 10=Excellent, Don't Know)			Recommend (NPS) (1=Very Unlikely, 10=Very Likely)
			8	Look and Feel - Appeal	Please rate the visual appeal of the pages that you visited.	22	Recommend Company	How likely are you to recommend weather.gov to someone else?
			9	Look and Feel - Spacing	Please rate the spacing between items on the pages that you visited.			Primary Resource (1=Very Unlikely, 10=Very Likely)
			10	Look and Feel - Readability	Please rate the legibility of the pages that you visited.	23	Primary Resource	How likely are you to use weather.gov as your primary resource for information regarding weather?
					Navigation (1=Poor, 10=Excellent, Don't Know)			Resource - Emergency (1=Very Unlikely, 10=Very Likely)
			11	Navigation - Ease	Please rate the ease of finding what you were looking for.	24	Resource-Emergency	How likely are you to use weather.gov to provide information related to emergency response and preparedness during weather events?
			12	Navigation - Layout	Please rate the page layout on displaying content and links where you could find them.
			13	Navigation - Links	Please rate the links on taking you where you needed to go.
					Site Information (1=Poor, 10=Excellent, Don't Know)
			14	Site Information - Relevance	Please rate the relevance to your interests of the information that you found.
			15	Site Information - Thoroughness	Please rate the thoroughness of the information that you found.
			16	Site Information - Readability	Please rate the readability of the information that you found.

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Sheet 3: Custom Questions

Model Name		nav	NWS Weather.gov Desktop Informational				Red & Strike-Through: Delete
Model ID			0				Underlined & Italicized: Re-order
Partitioned			Yes - 2MQ				Pink: Addition
Date							Blue: Reword
QID	AP Question Tag	Skip From	Question Text	Answer Choices	Skip To	AP Answer Tag	Required Y/N	Type	Special Instructions	CQ Label
	visit_frequency		How frequently do you visit this site?	This is my first visit		first_visit	N	Radio button, one-up vertical		Visit Frequency
				Every few months or less
				Monthly		monthly
				Weekly		weekly
				Several times a week
				Daily/more than once a day		daily
	primary_reason_govt		What is your primary reason for visiting this site today?	Get the weather forecast			N	Drop down, select one	Skip Logic Group*	Primary Reason
				View past weather/historical information
				View safety information
				Find educational resources		find_student_resources
				View weather news (NWS news, events, social media, etc.)		read_news
				Access data by topic (active alerts, forecast maps, radar, rainfall, air quality, satellite, etc.)
				Learn about the National Weather Service		find_organization_info
				Contact the National Weather Service
				Research		do_research
				Other, please specify:	A
	primary_reason_govt_other	A	Please specify your primary reason for visiting the site today:				N	Text area, no char limit	Skip Logic Group*	OE_Primary Reason
			What do you plan to do next?	Visit another site to find what I need			N	Radio button, one-up vertical		Do Next
				Come back to the site later
				Contact the National Weather Service
				Research another NOAA organization
				Nothing
				Other
	role_govt		Which term best describes your role as it relates to your visit today?	Industry employee			N	Drop down, select one	Skip Logic Group*	Role
				Academia
				Student
				Federal agency employee
				NOAA or NWS employee
				General public		general_public
				Educator (K - 12)
				Media
				Weather enthusiast
				Other, please specify:	A
		A	What other term best describes your role?				N	Text field, <100 char	Skip Logic Group*	OE_Role
	acquisition_source_govt		What brought you to this site today?	Social media		social_media	N	Radio button, one-up vertical	Skip Logic Group*	Acquisition
				Email	B	client_email
				Brochure/publication/newsletter
				Public event/conference
				Another website	C	another_government_site
				Colleague		personal_recommendation
				Other, please specify:	A	other_please_specify
		A	What other source brought you to this site today?				N	Text field, <100 char	Skip Logic Group*	OE_Acquisition
		B	Was this a GovDelivery email?	Yes			N	Radio button, one-up vertical	Skip Logic Group*
				No
		C	What other website brought you to this site today?				N	Text field, <100 char	Skip Logic Group*	OE_Origin Other Site
	nav_method		How did you primarily navigate around the site today?	Search feature	B, C	search_feature	N	Radio button, one-up vertical	Skip Logic Group*	How Navigate
				Top navigation bar		top_navigation_bar
				Links in the center of the page		clicked_links_on_page
				Links at the bottom of the page
				Site map
				Other, please specify:	A	other_please_specify
	nav_method_other	A	How else did you navigate around the site today?				N	Text area, no char limit	Skip Logic Group*	OE_How Navigate
	search_nav_first	B	Did you use the navigation tools (e.g., navigation bar, quick links) before using the search feature?	Yes, I navigated first		yes_navigated_first	N	Radio button, one-up vertical	Skip Logic Group*	Use Nav Tool
				No, I went straight to the search feature		no_i_went_straight_to_search
				Don’t recall		donot_recall
	search_experience	C	Please tell us about your experience with the site's search feature today. (Please select all that apply.)	Search results were helpful		no_difficulty	N	Checkbox, one-up vertical	Mutually Exclusive	Search Experience
				Results were not relevant/not what I wanted		results_not_relevant			Skip Logic Group*
				Too many results/I needed to refine my search		too_many_results
				Not enough results	D	not_enough_results
				Returned NO results	D	returned_no_results
				Received error message(s)		received_error_message
				Search speed was too slow
				I experienced a different search issue (please explain):	E	different_issue
	search_experience_other	E	Other search issue:				N	Text area, no char limit	Skip Logic Group*	OE_Search Issue
	search_terms_oe	D	What specific search terms did you use to try to find the information you were looking for?				N	Text field, <100 char	Skip Logic Group*	OE_Search Terms
	nav_experience		How would you describe your navigation experience on this site today? (Please select all that apply.)	I had no difficulty navigating on this site		no_difficulty_navigation	N	Checkbox, one-up vertical	Mutually Exclusive	Nav Experience
				Links often did not take me where I expected	B	links_not_useful			Skip Logic Group*
				Had difficulty finding relevant information		difficulty_finding_relevant_info
				Links/labels are difficult to understand	C	links_difficult_to_understand
				Too many links/navigational options to choose from		too_many_links
				Had technical difficulties (error messages, broken links, etc.)		technical_difficulties
				Could not navigate back to previous information		could_not_navigate_back
				Other, please specify:	A	a_different_navigation_diff
	nav_experience_other	A	Please tell us what other navigational experiences you had today:				N	Text area, no char limit	Skip Logic Group*	OE_Nav Experience
	nav_not_expected_oe	B	Please describe any specific navigation links or paths that did not take you where they should have:				N	Text area, no char limit	Skip Logic Group*	OE_Links Unexpected
	nav_linkes_labels_oe	C	What specific links/labels were difficult to understand?				N	Text field, <100 char	Skip Logic Group*	OE_Links Understand
			What is your preferred method to check the weather?	On my computer			N	Radio button, one-up vertical		Useful
				Watching the TV
				On the radio
				On a mobile device (mobile phone, tablet, etc.)
				Don’t know
			Please tell us about any features you would like to see on weather.gov that are not currently available.				N	Text area, no char limit		Additional Features
	demos_age		Which of the following age category contains your age?	Less than 25 years			N	Drop down, select one		Age
				25-34 years		25_34
				35-44 years		35_44
				45-54 years		45_54
				55-64 years		55_64
				65 and older		65_or_older
				Prefer not to answer		prefer_not_to_respond
	world_region		Please specify your geographic location:	North America		north_america	N	Drop down, select one		Region
				Africa
				Asia, Australia, and Pacific Islands
				Europe		europe
				South America, Central America, and the Caribbean
				Other		other
				Prefer not to answer
	improve		What is one improvement you would recommend for the site?				N	Text area, no char limit		OE_Improvement

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Sheet 4: Attributes

Attribute	Value
Channel	Web
Touchpoint Name	Informational
Hierarchy	No
Model Type	PredCSAT Desktop Info
Journey Phase	Awareness
Touchpoint Type	Standard
Partner Involved	No
Replay	No
Version Number of Model Template	17.3.Y
Survey Type	PREDCSAT_NPS
Look and Feel	Single Page
Theme Color	#009fea