30610 M4 Q_Smithsonian_Web_Browse_20180514_DOT
E-Government Website Customer Satisfaction Surveys
Q_Smithsonian_Web_Browse_20180514_DOT.xlsx
Mapping and Questionnaire Documents IA 30610 A4 (SI)
OMB: 1090-0008
⚠️ Notice: This form may be outdated. More recent filings and information on OMB 1090-0008 can be found here:
Document [xlsx]
Download: xlsx | pdf
Model Qsts V2 suggestion
Model Qsts
Current CQs
CQs (5-14-18)
CQs (2-14-18)
CQs (1-2-18)
CQs (1-2-16)
CQs (11-14-16)
CQs (3-8-16)
Current CQs (8-28-14)
CQs (7-14-14)
CQs (3-7-14)
CQs (3-4-14)
CQs (11-23-11)
CQs 11-21-11
Current Cust Qsts on old templa
Cust Qsts 4-21-09
CHANGES_Dec_10
12-10-08 Custom Qsts
Custom Qsts
Overview
Current Model QstsModel Qsts V2 suggestion
Model Qsts
Current CQs
CQs (5-14-18)
CQs (2-14-18)
CQs (1-2-18)
CQs (1-2-16)
CQs (11-14-16)
CQs (3-8-16)
Current CQs (8-28-14)
CQs (7-14-14)
CQs (3-7-14)
CQs (3-4-14)
CQs (11-23-11)
CQs 11-21-11
Current Cust Qsts on old templa
Cust Qsts 4-21-09
CHANGES_Dec_10
12-10-08 Custom Qsts
Custom Qsts
Sheet 1: Current Model Qsts
| Model Instance Name: Smithsonian Desktop (formerly Smithsonian Institution-wide) | |||||
| MID: klJ0phJUYlds1VMIUodp8w== | |||||
| Date: Nov. 5, 2008 | 11/11/2008 | ||||
| MODEL QUESTION LIST | |||||
| Model questions utilize the ACSI methodology to determine scores and impacts | |||||
| ELEMENTS (drivers of satisfaction) | CUSTOMER SATISFACTION | FUTURE BEHAVIORS | |||
| Functionality (this title of "functionality" is subject to change - questions remain as is) (1=Poor, 10=Excellent, Don't Know) | Satisfaction (1=Poor, 10=Excellent) | Likelihood to Return (1=Not Very Likely, 10=Very Likely) | |||
| 1 | Please rate the usefulness of the information provided on this site. | 18 | What is your overall satisfaction with this site? | 21 | How likely are you to return to this site? |
| 2 | Please rate the convenience of the information on this site. | 19 | How well does this site meet your expectations? | Recommend (1=Not Very Likely, 10=Very Likely) | |
| 3 | Please rate the variety of information on this site. | 20 | How well does this site compare with your idea of an ideal website? | 22 | How likely are you to <b>recommend this site to someone else</b>? |
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Visit a gallery in-person (1=Not Very Likely, 10=Very Likely) | ||||
| 4 | Please rate the visual appeal of this site. | 23 | <b>As a result of viewing this site</b>, how likely are you <b>to visit the Smithsonian in person</b>? | ||
| 5 | Please rate the balance of graphics and text on this site. | Trusted Resource (1=Not Very Likely, 10=Very Likely) | |||
| 6 | Please rate the readability of the pages on this site. | 24 | How likely are you to <b>use this site as a trusted resource</b>? |
||
| Navigation (1=Poor, 10=Excellent, Don't Know) | Re-Use Content (1=Not Very Likely, 10=Very Likely) | ||||
| 7 | Please rate how well the site is organized. | 25 | <b>How likely are you re-use content from this website</b>? (i.e., share it with others, blog about it, or print it) | ||
| 8 | Please rate the options available for navigating this site. | 
|
|||
| 9 | Please rate how well the site layout helps you find what you are looking for. | ||||
| 10 | Please rate the number of clicks to get where you want on this site. | ||||
| Search (1=Poor, 10=Excellent, Don't Know) | |||||
| 11 | Please rate the relevance of search results on this site. | ||||
| 12 | Please rate the organization of search results on this site. | ||||
| 13 | Please rate how well the search results help you decide what to select. | ||||
| 14 | Please rate how well the search feature helps you to narrow the results to find what you want. | ||||
| Site Performance (1=Poor, 10=Excellent, Don't Know) | |||||
| 15 | Please rate how quickly pages load on this site. | ||||
| 16 | Please rate the consistency of speed from page to page on this site. | ||||
| 17 | Please rate the ability to load pages without getting error messages on this site. | ||||
Sheet 2: Model Qsts V2 suggestion
| Model Instance Name | ||||||||
| Smithsonian Desktop v2 | ||||||||
| MID: | ||||||||
| Date: | 9/22/2015 | |||||||
| Smithsonian Desktop v2 MODEL QUESTION LIST | ||||||||
| Model questions utilize the ForeSee CXA(SM) methodology to determine scores and impacts | ||||||||
| Label | Element Questions | Label | Satisfaction Questions | Label | Future Behaviors | |||
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Likelihood to Return (1=Not Very Likely, 10=Very Likely) | ||||||
| 1 | Look and Feel - Appeal | Please rate the visual appeal of this site. | 16 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
19 | Return | How likely are you to return to this site? |
| 2 | Look and Feel - Balance | Please rate the balance of graphics and text on this site. | 17 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
Recommend (1=Not Very Likely, 10=Very Likely) | ||
| 3 | Look and Feel - Readability | Please rate the readability of the pages on this site. | 18 | Satisfaction - Ideal | How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close) |
20 | Recommend | How likely are you to recommend this site to someone else? |
| Site Performance (1=Poor, 10=Excellent, Don't Know) | Recommend Company (1=Not Very Likely, 10=Very Likely) | |||||||
| 4 | Site Performance - Loading | Please rate how quickly pages load on this site. | 21 | Recommend Company | How likely are you to recommend the Smithsonian to someone else? | |||
| 5 | Site Performance - Consistency | Please rate the consistency of speed from page to page on this site. | Re-Use Content (1=Not Very Likely, 10=Very Likely) | |||||
| 6 | Site Performance - Completeness | Please rate how completely the page content loads on this site. | 22 | Re-Use Content | How likely are you re-use content from this Web site? (i.e., share it with others, blog about it, or print it) | |||
| Navigation (1=Poor, 10=Excellent, Don't Know) | Trusted Resource (1=Not Very Likely, 10=Very Likely) | |||||||
| 7 | Navigation - Organized | Please rate how well this site is organized. | 23 | Trusted Resource | How likely are you to use this site as a trusted resource? |
|||
| 8 | Navigation - Options | Please rate the options available for navigating this site. | Trust (1=Not at all Trustworthy, 10=Very Trustworthy) | |||||
| 9 | Navigation - Layout | Please rate how well the site layout helps you find what you need. | 24 | Trust - Level | Please rate your level of trust in the Smithsonian. | |||
| Information Browsing (1=Poor, 10=Excellent, Don't Know) | 
|
|||||||
| 10 | Information Browsing - Sort | Please rate the ability to sort information by criteria that are important to you on this site. | ||||||
| 11 | Information Browsing - Narrow | Please rate the ability to narrow choices to find the information you are looking for on this site. | ||||||
| 12 | Information Browsing - Features | Please rate how well the features on the site help you find the information you need. | ||||||
| Site Information (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 13 | Site Information - Thoroughness | Please rate the thoroughness of information provided on this site. | ||||||
| 14 | Site Information - Understandable | Please rate how understandable this site’s information is. | ||||||
| 15 | Site Information - Answers | Please rate how well the site’s information provides answers to your questions. | ||||||
Sheet 3: Model Qsts
| Model Instance Name | |||||
| Smithsonian Desktop | |||||
| MID: klJ0phJUYlds1VMIUodp8w== | |||||
| Date: | 12/10/2008 | ||||
| Smithsonian Desktop MODEL QUESTION LIST | |||||
| Model questions utilize the ACSI methodology to determine scores and impacts | |||||
| ELEMENTS (drivers of satisfaction) | CUSTOMER SATISFACTION | FUTURE BEHAVIORS | |||
| Functionality (this title of "functionality" is subject to change - questions remain as is) (1=Poor, 10=Excellent, Don't Know) | Satisfaction (1=Poor, 10=Excellent) | Likelihood to Return (1=Not Very Likely, 10=Very Likely) | |||
| 1 | Please rate the usefulness of the information provided on this site. | 18 | What is your overall satisfaction with this site? | 21 | How likely are you to return to this site? |
| 2 | Please rate the convenience of the information on this site. | 19 | How well does this site meet your expectations? | Recommend (1=Not Very Likely, 10=Very Likely) | |
| 3 | Please rate the variety of information on this site. | 20 | How well does this site compare with your idea of an ideal website? | 22 | How likely are you to recommend this site to someone else? |
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Visit a gallery in-person (1=Not Very Likely, 10=Very Likely) | ||||
| 4 | Please rate the visual appeal of this site. | 23 | As a result of viewing this site, how likely are you to visit the Smithsonian in person? | ||
| 5 | Please rate the balance of graphics and text on this site. | Trusted Resource (1=Not Very Likely, 10=Very Likely) | |||
| 6 | Please rate the readability of the pages on this site. | 24 | How likely are you to use this site as a trusted resource? |
||
| Navigation (1=Poor, 10=Excellent, Don't Know) | Re-Use Content (1=Not Very Likely, 10=Very Likely) | ||||
| 7 | Please rate how well the site is organized. | 25 | How likely are you re-use content from this Web site? (i.e., share it with others, blog about it, or print it) | ||
| 8 | Please rate the options available for navigating this site. |
|
|||
| 9 | Please rate how well the site layout helps you find what you are looking for. | ||||
| 10 | Please rate the number of clicks to get where you want on this site. | ||||
| Search (1=Poor, 10=Excellent, Don't Know) | |||||
| 11 | Please rate the relevance of search results on this site. | ||||
| 12 | Please rate the organization of search results on this site. | ||||
| 13 | Please rate how well the search results help you decide what to select. | ||||
| 14 | Please rate how well the search feature helps you to narrow the results to find what you want. | ||||
| Site Performance (1=Poor, 10=Excellent, Don't Know) | |||||
| 15 | Please rate how quickly pages load on this site. | ||||
| 16 | Please rate the consistency of speed from page to page on this site. | ||||
| 17 | Please rate the ability to load pages without getting error messages on this site. | ||||
Sheet 4: Current CQs
| Model Instance Name: | Smithsonian Desktop | ||||||||
| 2MQ | underlined & italicized: RE-ORDER | ||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||
| Date: | 2/25/2016 | blue + -->: REWORDING | |||||||
| Smithsonian Desktop CUSTOM QUESTION LIST | |||||||||
| QID | QUESTION META-TAG | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Special Instructions | CQ Label |
| KFB02185 | What was your primary purpose in coming to the website today? | Plan a museum or zoo visit | Z, J, N | Radio button, one-up vertical | Y | Skip Logic Group | Primary Purpose | ||
| Follow-up after a visit | Z | Randomize | |||||||
| Conduct research | |||||||||
| For school work | |||||||||
| Find information for my students | |||||||||
| For general interest and/or entertainment | |||||||||
| To join or support the Smithsonian | |||||||||
| Find a job or internship | |||||||||
| Shop | |||||||||
| View the Zoo Cams | |||||||||
| Book a vacation via Smithsonian Journeys | |||||||||
| Other (please specify) | A | ||||||||
| KFB02186 | A | Other purpose for coming to the website: | Text area, no char limit | OE_Primary Purpose | |||||
| ACQLiv0009176 | Z | Please indicate which parts of the Smithsonian you are interested in. (Please select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | N | Skip Logic Group | Museum Interest | ||
| African Art Museum | |||||||||
| Air and Space Museum | |||||||||
| Air and Space Museum Udvar-Hazy Center (Virginia) | |||||||||
| American Art Museum | |||||||||
| American History Museum | |||||||||
| American Indian Museum (Washington, D.C.) | |||||||||
| American Indian Museum Heye Center (New York) | |||||||||
| Anacostia Community Museum | |||||||||
| Cooper Hewitt, Smithsonian Design Museum | |||||||||
| Freer | Sackler Galleries of Art | |||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||
| Natural History Museum | |||||||||
| National Zoo | |||||||||
| Portrait Gallery | |||||||||
| Postal Museum | |||||||||
| Renwick Gallery | |||||||||
| Smithsonian Institution Building (Castle) | |||||||||
| Not sure | |||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Y | Skip Logic Group | Visit Timing | ||
| This week | |||||||||
| Next week | |||||||||
| Within the next month | |||||||||
| Within the next 2 months | |||||||||
| More than 2 months from today | |||||||||
| LIV0110410 | N | How many museums are you planning to visit? | 1 | Drop down, select one | Y | Skip Logic Group | Number of Museums_New | ||
| 2-3 | |||||||||
| More than 3 | |||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | OPS Group | Did You Find | |||
| I wasn’t looking for anything in particular | |||||||||
| No, I was looking for: | B | ||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | OPS Group | OE_Did Not Find | |||
| LIV0110411 | Did you use the search box during your visit today? | Yes | A | Radio button, one-up vertical | Y | Skip Logic Group | Search Used | ||
| No | |||||||||
| Not sure/can't recall | |||||||||
| LIV0110412 | A | Please tell us about your experience with the site's search box today. (Please select all that apply.) | Search results were helpful | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Search Experience | ||
| Results were not relevant/not what I wanted | Skip Logic Group | ||||||||
| Too many results/I needed to refine my search | randomize | ||||||||
| Not enough results | |||||||||
| Returned NO results | |||||||||
| Received error message(s) | |||||||||
| Search speed was too slow | |||||||||
| I experienced a different search issue (please explain): | B | Anchor Answer Choice | |||||||
| LIV0110413 | B | Other search issue: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Search Experience | ||
| LIV0110414 | How would you describe your navigation experience on this site today? (Please select all that apply.) | I had no difficulty navigating/browsing on this site | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Navigation Experience | |||
| Links often did not take me where I expected | Skip Logic Group | ||||||||
| Had difficulty finding relevant information/products | randomize | ||||||||
| Links/labels are difficult to understand | |||||||||
| Too many links/navigational options to choose from | |||||||||
| Had technical difficulties (error messages, broken links, etc.) | |||||||||
| Could not navigate back to previous information | |||||||||
| I had a navigation difficulty not listed above: | A | Anchor Answer Choice | |||||||
| LIV0110415 | A | Other navigation difficulty: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Navigation Experience | ||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Visit Frequency | ||||
| Less than once a month | |||||||||
| More than once a month | |||||||||
| KFB02198 | Today, did you make an online purchase or reserve a tour or ticket from the Smithsonian? | No | Drop down, select one | Y | Skip Logic Group | Online Purchase | |||
| Yes | I, H | ||||||||
| STE0061225 | I | What type of purchase or reservation did you make online? (Please select all that apply.) | Merchandise | Checkbox, one-up vertical | N | Skip Logic Group | Type of Online Purchase | ||
| Event ticket | |||||||||
| IMAX ticket | |||||||||
| Tour reservation | |||||||||
| Buy membership or renewal | |||||||||
| Music download | |||||||||
| Other (please specify) | G | ||||||||
| STE0061226 | G | Please specify what other type of purchase or reservation you made online. | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | |||
| KFB02200 | H | What is your overall satisfaction with the online purchase or reservation experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Skip Logic Group | Online Purchase Experience | ||
| 2 | |||||||||
| 3 | |||||||||
| 4 | |||||||||
| 5 | |||||||||
| 6 | |||||||||
| 7 | |||||||||
| 8 | |||||||||
| 9 | |||||||||
| 10=Very satisfied | |||||||||
| LIV0110416 | Acquisition Source | Which of the following was most important in bringing you to the site today? | Email from Smithsonian | Drop-down, one-up vertical | Y | Skip Logic Group | Acquisition Source | ||
| Internet blogs or discussion forums | |||||||||
| Search engine results | |||||||||
| Word of mouth recommendation from someone I know | |||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||
| Internet advertising | |||||||||
| Familiarity with Smithsonian | |||||||||
| Not sure/can't recall | |||||||||
| Other (please specify) | A | ||||||||
| LIV0110417 | A | What else was most important in bringing you to the site? | Text area, no char limit | N | Skip Logic Group | OE_Acquisition Source | |||
| KFB02202 | On this site today, did you see an advertisement? | Yes | I | Radio button, one-up vertical | Y | Skip Logic Group | Advertisements | ||
| No | |||||||||
| KFB02203 | I | How did the advertisement affect your overall satisfaction with the website? | 1=Negatively affected |
Radio button, scale, no don't know | N | Skip Logic Group | Advertisement Satisfaction | ||
| 2 | |||||||||
| 3 | |||||||||
| 4 | |||||||||
| 5 | |||||||||
| 6 | |||||||||
| 7 | |||||||||
| 8 | |||||||||
| 9 | |||||||||
| 10 = Positively affected | |||||||||
| LIV0110418 | When you were last in a museum, did you use a mobile device to access information for your visit? | Yes | Radio button, one-up vertical | Y | Smartphone Used | ||||
| No | |||||||||
| Not sure/can't recall | |||||||||
| KFB02204 | What is your education level (highest level completed or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | OPS Group | Education | |||
| High School (or equivalent) | |||||||||
| Some College or Technical Training | |||||||||
| College (Undergraduate) | |||||||||
| Graduate Degree or Professional | |||||||||
| I prefer not to answer | |||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | OPS Group | Age | |||
| 18 - 24 | |||||||||
| 25 - 34 | |||||||||
| 35 - 44 | |||||||||
| 45 - 54 | |||||||||
| 55 - 64 | |||||||||
| 65 or older | |||||||||
| I prefer not to answer | |||||||||
| ACQCol0009397 | Are you a male or female? | Male | Drop down, select one | N | Gender | ||||
| Female | |||||||||
| I prefer not to answer | |||||||||
| KFB02208 | If you could identify one improvement to the website, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||
Sheet 5: CQs (5-14-18)
| Model Instance Name: | Smithsonian Desktop | ||||||||
| 2MQ | underlined & italicized: RE-ORDER | ||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||
| Date: | 2/25/2016 | blue + -->: REWORDING | |||||||
| Smithsonian Desktop CUSTOM QUESTION LIST | |||||||||
| QID | QUESTION META-TAG | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Special Instructions | CQ Label |
| KFB02185 | What was your primary purpose in coming to the website today? | Plan a museum or zoo visit | Z, J, N | Radio button, one-up vertical | Y | Skip Logic Group | Primary Purpose | ||
| Follow-up after a visit | Z | Randomize | |||||||
| Conduct research | |||||||||
| For school work | |||||||||
| Find information for my students | |||||||||
| For general interest and/or entertainment | |||||||||
| To join or support the Smithsonian | |||||||||
| Find a job or internship | |||||||||
| Shop | |||||||||
| View the Zoo Cams | |||||||||
| Book a vacation via Smithsonian Journeys | |||||||||
| Other (please specify) | A | ||||||||
| KFB02186 | A | Other purpose for coming to the website: | Text area, no char limit | OE_Primary Purpose | |||||
| ACQLiv0009176 | Z | Please indicate which parts of the Smithsonian you are interested in. (Please select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | N | Skip Logic Group | Museum Interest | ||
| African Art Museum | |||||||||
| Air and Space Museum | |||||||||
| Air and Space Museum Udvar-Hazy Center (Virginia) | |||||||||
| American Art Museum | |||||||||
| American History Museum | |||||||||
| American Indian Museum (Washington, D.C.) | |||||||||
| American Indian Museum Heye Center (New York) | |||||||||
| Anacostia Community Museum | |||||||||
| Cooper Hewitt, Smithsonian Design Museum | |||||||||
| Freer | Sackler Galleries of Art | |||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||
| Natural History Museum | |||||||||
| National Zoo | |||||||||
| Portrait Gallery | |||||||||
| Postal Museum | |||||||||
| Renwick Gallery | |||||||||
| Smithsonian Institution Building (Castle) | |||||||||
| Not sure | |||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Y | Skip Logic Group | Visit Timing | ||
| This week | |||||||||
| Next week | |||||||||
| Within the next month | |||||||||
| Within the next 2 months | |||||||||
| More than 2 months from today | |||||||||
| LIV0110410 | N | How many museums are you planning to visit? | 1 | Drop down, select one | Y | Skip Logic Group | Number of Museums_New | ||
| 2-3 | |||||||||
| More than 3 | |||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | OPS Group | Did You Find | |||
| I wasn’t looking for anything in particular | |||||||||
| No, I was looking for: | B | ||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | OPS Group | OE_Did Not Find | |||
| LIV0110411 | Did you use the search box during your visit today? | Yes | A | Radio button, one-up vertical | Y | Skip Logic Group | Search Used | ||
| No | |||||||||
| Not sure/can't recall | |||||||||
| LIV0110412 | A | Please tell us about your experience with the site's search box today. (Please select all that apply.) | Search results were helpful | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Search Experience | ||
| Results were not relevant/not what I wanted | Skip Logic Group | ||||||||
| Too many results/I needed to refine my search | randomize | ||||||||
| Not enough results | |||||||||
| Returned NO results | |||||||||
| Received error message(s) | |||||||||
| Search speed was too slow | |||||||||
| I experienced a different search issue (please explain): | B | Anchor Answer Choice | |||||||
| LIV0110413 | B | Other search issue: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Search Experience | ||
| LIV0110414 | How would you describe your navigation experience on this site today? (Please select all that apply.) | I had no difficulty navigating/browsing on this site | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Navigation Experience | |||
| Links often did not take me where I expected | Skip Logic Group | ||||||||
| Had difficulty finding relevant information/products | randomize | ||||||||
| Links/labels are difficult to understand | |||||||||
| Too many links/navigational options to choose from | |||||||||
| Had technical difficulties (error messages, broken links, etc.) | |||||||||
| Could not navigate back to previous information | |||||||||
| I had a navigation difficulty not listed above: | A | Anchor Answer Choice | |||||||
| LIV0110415 | A | Other navigation difficulty: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Navigation Experience | ||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Visit Frequency | ||||
| Less than once a month | |||||||||
| More than once a month | |||||||||
| KFB02198 | Today, did you make an online purchase or reserve a tour or ticket from the Smithsonian? | No | Drop down, select one | Y | Skip Logic Group | Online Purchase | |||
| Yes | I, H | ||||||||
| STE0061225 | I | What type of purchase or reservation did you make online? (Please select all that apply.) | Merchandise | Checkbox, one-up vertical | N | Skip Logic Group | Type of Online Purchase | ||
| Event ticket | |||||||||
| IMAX ticket | |||||||||
| Tour reservation | |||||||||
| Buy membership or renewal | |||||||||
| Music download | |||||||||
| Other (please specify) | G | ||||||||
| STE0061226 | G | Please specify what other type of purchase or reservation you made online. | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | |||
| KFB02200 | H | What is your overall satisfaction with the online purchase or reservation experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Skip Logic Group | Online Purchase Experience | ||
| 2 | |||||||||
| 3 | |||||||||
| 4 | |||||||||
| 5 | |||||||||
| 6 | |||||||||
| 7 | |||||||||
| 8 | |||||||||
| 9 | |||||||||
| 10=Very satisfied | |||||||||
| LIV0110416 | Acquisition Source | Which of the following was most important in bringing you to the site today? | Email from Smithsonian | Drop-down, one-up vertical | Y | Skip Logic Group | Acquisition Source | ||
| Internet blogs or discussion forums | |||||||||
| Search engine results | |||||||||
| Word of mouth recommendation from someone I know | |||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||
| Internet advertising | |||||||||
| Familiarity with Smithsonian | |||||||||
| Not sure/can't recall | |||||||||
| Other (please specify) | A | ||||||||
| LIV0110417 | A | What else was most important in bringing you to the site? | Text area, no char limit | N | Skip Logic Group | OE_Acquisition Source | |||
| KFB02202 | On this site today, did you see an advertisement? | Yes | I | Radio button, one-up vertical | Y | Skip Logic Group | Advertisements | ||
| No | |||||||||
| KFB02203 | I | How did the advertisement affect your overall satisfaction with the website? | 1=Negatively affected |
Radio button, scale, no don't know | N | Skip Logic Group | Advertisement Satisfaction | ||
| 2 | |||||||||
| 3 | |||||||||
| 4 | |||||||||
| 5 | |||||||||
| 6 | |||||||||
| 7 | |||||||||
| 8 | |||||||||
| 9 | |||||||||
| 10 = Positively affected | |||||||||
| LIV0110418 | When you were last in a museum, did you use a mobile device to access information for your visit? | Yes | Radio button, one-up vertical | Y | Smartphone Used | ||||
| No | |||||||||
| Not sure/can't recall | |||||||||
| KFB02204 | What is your education level (highest level completed or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | OPS Group | Education | |||
| High School (or equivalent) | |||||||||
| Some College or Technical Training | |||||||||
| College (Undergraduate) | |||||||||
| Graduate Degree or Professional | |||||||||
| I prefer not to answer | |||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | OPS Group | Age | |||
| 18 - 24 | |||||||||
| 25 - 34 | |||||||||
| 35 - 44 | |||||||||
| 45 - 54 | |||||||||
| 55 - 64 | |||||||||
| 65 or older | |||||||||
| I prefer not to answer | |||||||||
| ACQCol0009397 | Are you a male or female? | Male | Drop down, select one | N | Gender | ||||
| Female | |||||||||
| I prefer not to answer | |||||||||
| KFB02208 | If you could identify one improvement to the website, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||
Sheet 6: CQs (2-14-18)
| Model Instance Name: | Smithsonian Desktop | ||||||||
| 2MQ | underlined & italicized: RE-ORDER | ||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||
| Date: | 2/25/2016 | blue + -->: REWORDING | |||||||
| Smithsonian Desktop CUSTOM QUESTION LIST | |||||||||
| QID | QUESTION META-TAG | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Special Instructions | CQ Label |
| KFB02185 | What was your primary purpose in coming to the website today? | Plan a museum or zoo visit | Z, J, N | Radio button, one-up vertical | Y | Skip Logic Group | Primary Purpose | ||
| Follow-up after a visit | Z | Randomize | |||||||
| Conduct research | |||||||||
| For school work | |||||||||
| Find information for my students | |||||||||
| For general interest and/or entertainment | |||||||||
| To join or support the Smithsonian | |||||||||
| Find a job or internship | |||||||||
| Shop | |||||||||
| View the Zoo Cams | |||||||||
| Book a vacation via Smithsonian Journeys | |||||||||
| Other (please specify) | A | ||||||||
| KFB02186 | A | Other purpose for coming to the website: | Text area, no char limit | OE_Primary Purpose | |||||
| ACQLiv0009176 | Z | Please indicate which parts of the Smithsonian you are interested in. (Please select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | N | Skip Logic Group | Museum Interest | ||
| African Art Museum | |||||||||
| Air and Space Museum | |||||||||
| Air and Space Museum Udvar-Hazy Center (Virginia) | |||||||||
| American Art Museum | |||||||||
| American History Museum | |||||||||
| American Indian Museum (Washington, D.C.) | |||||||||
| American Indian Museum Heye Center (New York) | |||||||||
| Anacostia Community Museum | |||||||||
| Cooper Hewitt, Smithsonian Design Museum | |||||||||
| Freer | Sackler Galleries of Art | |||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||
| Natural History Museum | |||||||||
| National Zoo | |||||||||
| Portrait Gallery | |||||||||
| Postal Museum | |||||||||
| Renwick Gallery | |||||||||
| Smithsonian Institution Building (Castle) | |||||||||
| Not sure | |||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Y | Skip Logic Group | Visit Timing | ||
| This week | |||||||||
| Next week | |||||||||
| Within the next month | |||||||||
| Within the next 2 months | |||||||||
| More than 2 months from today | |||||||||
| LIV0110410 | N | How many museums are you planning to visit? | 1 | Drop down, select one | Y | Skip Logic Group | Number of Museums_New | ||
| 2-3 | |||||||||
| More than 3 | |||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | OPS Group | Did You Find | |||
| I wasn’t looking for anything in particular | |||||||||
| No, I was looking for: | B | ||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | OPS Group | OE_Did Not Find | |||
| LIV0110411 | Did you use the search box during your visit today? | Yes | A | Radio button, one-up vertical | Y | Skip Logic Group | Search Used | ||
| No | |||||||||
| Not sure/can't recall | |||||||||
| LIV0110412 | A | Please tell us about your experience with the site's search box today. (Please select all that apply.) | Search results were helpful | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Search Experience | ||
| Results were not relevant/not what I wanted | Skip Logic Group | ||||||||
| Too many results/I needed to refine my search | randomize | ||||||||
| Not enough results | |||||||||
| Returned NO results | |||||||||
| Received error message(s) | |||||||||
| Search speed was too slow | |||||||||
| I experienced a different search issue (please explain): | B | Anchor Answer Choice | |||||||
| LIV0110413 | B | Other search issue: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Search Experience | ||
| LIV0110414 | How would you describe your navigation experience on this site today? (Please select all that apply.) | I had no difficulty navigating/browsing on this site | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Navigation Experience | |||
| Links often did not take me where I expected | Skip Logic Group | ||||||||
| Had difficulty finding relevant information/products | randomize | ||||||||
| Links/labels are difficult to understand | |||||||||
| Too many links/navigational options to choose from | |||||||||
| Had technical difficulties (error messages, broken links, etc.) | |||||||||
| Could not navigate back to previous information | |||||||||
| I had a navigation difficulty not listed above: | A | Anchor Answer Choice | |||||||
| LIV0110415 | A | Other navigation difficulty: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Navigation Experience | ||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Visit Frequency | ||||
| Less than once a month | |||||||||
| More than once a month | |||||||||
| KFB02198 | Today, did you make an online purchase or reserve a tour or ticket from the Smithsonian? | No | Drop down, select one | Y | Skip Logic Group | Online Purchase | |||
| Yes | I, H | ||||||||
| STE0061225 | I | What type of purchase or reservation did you make online? (Please select all that apply.) | Merchandise | Checkbox, one-up vertical | N | Skip Logic Group | Type of Online Purchase | ||
| Event ticket | |||||||||
| IMAX ticket | |||||||||
| Tour reservation | |||||||||
| Buy membership or renewal | |||||||||
| Music download | |||||||||
| Other (please specify) | G | ||||||||
| STE0061226 | G | Please specify what other type of purchase or reservation you made online. | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | |||
| KFB02200 | H | What is your overall satisfaction with the online purchase or reservation experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Skip Logic Group | Online Purchase Experience | ||
| 2 | |||||||||
| 3 | |||||||||
| 4 | |||||||||
| 5 | |||||||||
| 6 | |||||||||
| 7 | |||||||||
| 8 | |||||||||
| 9 | |||||||||
| 10=Very satisfied | |||||||||
| LIV0110416 | Acquisition Source | Which of the following was most important in bringing you to the site today? | Email from Smithsonian | Drop-down, one-up vertical | Y | Skip Logic Group | Acquisition Source | ||
| Internet blogs or discussion forums | |||||||||
| Search engine results | |||||||||
| Word of mouth recommendation from someone I know | |||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||
| Internet advertising | |||||||||
| Familiarity with Smithsonian | |||||||||
| Not sure/can't recall | |||||||||
| Other (please specify) | A | ||||||||
| LIV0110417 | A | What else was most important in bringing you to the site? | Text area, no char limit | N | Skip Logic Group | OE_Acquisition Source | |||
| KFB02202 | On this site today, did you see an advertisement? | Yes | I | Radio button, one-up vertical | Y | Skip Logic Group | Advertisements | ||
| No | |||||||||
| KFB02203 | I | How did the advertisement affect your overall satisfaction with the website? | 1=Negatively affected |
Radio button, scale, no don't know | N | Skip Logic Group | Advertisement Satisfaction | ||
| 2 | |||||||||
| 3 | |||||||||
| 4 | |||||||||
| 5 | |||||||||
| 6 | |||||||||
| 7 | |||||||||
| 8 | |||||||||
| 9 | |||||||||
| 10 = Positively affected | |||||||||
| LIV0110418 | When you were last in a museum, did you use a mobile device to access information for your visit? | Yes | Radio button, one-up vertical | Y | Smartphone Used | ||||
| No | |||||||||
| Not sure/can't recall | |||||||||
| KFB02204 | What is your education level (highest level completed or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | OPS Group | Education | |||
| High School (or equivalent) | |||||||||
| Some College or Technical Training | |||||||||
| College (Undergraduate) | |||||||||
| Graduate Degree or Professional | |||||||||
| I prefer not to answer | |||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | OPS Group | Age | |||
| 18 - 24 | |||||||||
| 25 - 34 | |||||||||
| 35 - 44 | |||||||||
| 45 - 54 | |||||||||
| 55 - 64 | |||||||||
| 65 or older | |||||||||
| I prefer not to answer | |||||||||
| ACQCol0009397 | Are you a male or female? | Male | Drop down, select one | N | Gender | ||||
| Female | |||||||||
| I prefer not to answer | |||||||||
| KFB02208 | If you could identify one improvement to the website, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||
| KFB02209 | We're working to improve the Smithsonian’s websites. Please consider providing your email address for us to contact you. | open-ended | Text area, no char limit | N | |||||
Sheet 7: CQs (1-2-18)
| Model Instance Name: | Smithsonian Desktop | ||||||||
| 2MQ | underlined & italicized: RE-ORDER | ||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||
| Date: | 2/25/2016 | blue + -->: REWORDING | |||||||
| Smithsonian Desktop CUSTOM QUESTION LIST | |||||||||
| QID | QUESTION META-TAG | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Special Instructions | CQ Label |
| KFB02185 | What was your primary purpose in coming to the website today? | Plan a museum or zoo visit | Z, J, N | Radio button, one-up vertical | Y | Skip Logic Group | Primary Purpose | ||
| Follow-up after a visit | Z | Randomize | |||||||
| Conduct research | |||||||||
| For school work | |||||||||
| Find information for my students | |||||||||
| For general interest and/or entertainment | |||||||||
| To join or support the Smithsonian | |||||||||
| Find a job or internship | |||||||||
| Shop | |||||||||
| View the Zoo Cams | |||||||||
| Book a vacation via Smithsonian Journeys | |||||||||
| Other (please specify) | A | ||||||||
| KFB02186 | A | Other purpose for coming to the website: | Text area, no char limit | OE_Primary Purpose | |||||
| ACQLiv0009176 | Z | Please indicate which parts of the Smithsonian you are interested in. (Please select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | N | Skip Logic Group | Museum Interest | ||
| African Art Museum | |||||||||
| Air and Space Museum | |||||||||
| Air and Space Museum Udvar-Hazy Center (Virginia) | |||||||||
| American Art Museum | |||||||||
| American History Museum | |||||||||
| American Indian Museum (Washington, D.C.) | |||||||||
| American Indian Museum Heye Center (New York) | |||||||||
| Anacostia Community Museum | |||||||||
| Cooper Hewitt, Smithsonian Design Museum | |||||||||
| Freer | Sackler Galleries of Art | |||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||
| Natural History Museum | |||||||||
| National Zoo | |||||||||
| Portrait Gallery | |||||||||
| Postal Museum | |||||||||
| Renwick Gallery | |||||||||
| Smithsonian Institution Building (Castle) | |||||||||
| Not sure | |||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Y | Skip Logic Group | Visit Timing | ||
| This week | |||||||||
| Next week | |||||||||
| Within the next month | |||||||||
| Within the next 2 months | |||||||||
| More than 2 months from today | |||||||||
| LIV0110410 | N | How many museums are you planning to visit? | 1 | Drop down, select one | Y | Skip Logic Group | Number of Museums_New | ||
| 2-3 | |||||||||
| More than 3 | |||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | OPS Group | Did You Find | |||
| I wasn’t looking for anything in particular | |||||||||
| No, I was looking for: | B | ||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | OPS Group | OE_Did Not Find | |||
| LIV0110411 | Did you use the search box during your visit today? | Yes | A | Radio button, one-up vertical | Y | Skip Logic Group | Search Used | ||
| No | |||||||||
| Not sure/can't recall | |||||||||
| LIV0110412 | A | Please tell us about your experience with the site's search box today. (Please select all that apply.) | Search results were helpful | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Search Experience | ||
| Results were not relevant/not what I wanted | Skip Logic Group | ||||||||
| Too many results/I needed to refine my search | randomize | ||||||||
| Not enough results | |||||||||
| Returned NO results | |||||||||
| Received error message(s) | |||||||||
| Search speed was too slow | |||||||||
| I experienced a different search issue (please explain): | B | Anchor Answer Choice | |||||||
| LIV0110413 | B | Other search issue: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Search Experience | ||
| LIV0110414 | How would you describe your navigation experience on this site today? (Please select all that apply.) | I had no difficulty navigating/browsing on this site | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Navigation Experience | |||
| Links often did not take me where I expected | Skip Logic Group | ||||||||
| Had difficulty finding relevant information/products | randomize | ||||||||
| Links/labels are difficult to understand | |||||||||
| Too many links/navigational options to choose from | |||||||||
| Had technical difficulties (error messages, broken links, etc.) | |||||||||
| Could not navigate back to previous information | |||||||||
| I had a navigation difficulty not listed above: | A | Anchor Answer Choice | |||||||
| LIV0110415 | A | Other navigation difficulty: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Navigation Experience | ||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Visit Frequency | ||||
| Less than once a month | |||||||||
| More than once a month | |||||||||
| KFB02198 | Today, did you make an online purchase or reserve a tour or ticket from the Smithsonian? | No | Drop down, select one | Y | Skip Logic Group | Online Purchase | |||
| Yes | I, H | ||||||||
| STE0061225 | I | What type of purchase or reservation did you make online? (Please select all that apply.) | Merchandise | Checkbox, one-up vertical | N | Skip Logic Group | Type of Online Purchase | ||
| Event ticket | |||||||||
| IMAX ticket | |||||||||
| Tour reservation | |||||||||
| Buy membership or renewal | |||||||||
| Music download | |||||||||
| Other (please specify) | G | ||||||||
| STE0061226 | G | Please specify what other type of purchase or reservation you made online. | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | |||
| KFB02200 | H | What is your overall satisfaction with the online purchase or reservation experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Skip Logic Group | Online Purchase Experience | ||
| 2 | |||||||||
| 3 | |||||||||
| 4 | |||||||||
| 5 | |||||||||
| 6 | |||||||||
| 7 | |||||||||
| 8 | |||||||||
| 9 | |||||||||
| 10=Very satisfied | |||||||||
| LIV0110416 | Acquisition Source | Which of the following was most important in bringing you to the site today? | Email from Smithsonian | Drop-down, one-up vertical | Y | Skip Logic Group | Acquisition Source | ||
| Internet blogs or discussion forums | |||||||||
| Search engine results | |||||||||
| Word of mouth recommendation from someone I know | |||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||
| Internet advertising | |||||||||
| Familiarity with Smithsonian | |||||||||
| Not sure/can't recall | |||||||||
| Other (please specify) | A | ||||||||
| LIV0110417 | A | What else was most important in bringing you to the site? | Text area, no char limit | N | Skip Logic Group | OE_Acquisition Source | |||
| KFB02202 | On this site today, did you see an advertisement? | Yes | I | Radio button, one-up vertical | Y | Skip Logic Group | Advertisements | ||
| No | |||||||||
| KFB02203 | I | How did the advertisement affect your overall satisfaction with the website? | 1=Negatively affected |
Radio button, scale, no don't know | N | Skip Logic Group | Advertisement Satisfaction | ||
| 2 | |||||||||
| 3 | |||||||||
| 4 | |||||||||
| 5 | |||||||||
| 6 | |||||||||
| 7 | |||||||||
| 8 | |||||||||
| 9 | |||||||||
| 10 = Positively affected | |||||||||
| LIV0110418 | When you were last in a museum, did you use a mobile device to access information for your visit? | Yes | Radio button, one-up vertical | Y | Smartphone Used | ||||
| No | |||||||||
| Not sure/can't recall | |||||||||
| KFB02204 | What is your education level (highest level completed or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | OPS Group | Education | |||
| High School (or equivalent) | |||||||||
| Some College or Technical Training | |||||||||
| College (Undergraduate) | |||||||||
| Graduate Degree or Professional | |||||||||
| I prefer not to answer | |||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | OPS Group | Age | |||
| 18 - 24 | |||||||||
| 25 - 34 | |||||||||
| 35 - 44 | |||||||||
| 45 - 54 | |||||||||
| 55 - 64 | |||||||||
| 65 or older | |||||||||
| I prefer not to answer | |||||||||
| ACQCol0009397 | Are you a male or female? | Male | Drop down, select one | N | Gender | ||||
| Female | |||||||||
| I prefer not to answer | |||||||||
| KFB02208 | If you could identify one improvement to the website, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||
| KFB02209 | We're working to improve the Smithsonian’s websites. Please consider providing your email address for us to contact you. | open-ended | Text area, no char limit | N | |||||
| Did you make a monetary donation to any organization in November or December 2017? | Yes | A,B,C,D,E,F,G,H | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2017_Donate | |||
| No | |||||||||
| Don't Recall | |||||||||
| A | Have you made a donation at end-of-year (i.e. November or December) in either of the last two years (2015 or 2016)? | Yes | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2017_Typical | |||
| No | |||||||||
| Don't Recall | |||||||||
| B | Which of these statements would best describe when you tend to make charitable donations? | I continue donating throughout the year | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2017_Preference | |||
| I donate to organizations at year-end only | |||||||||
| I donate when a friend or colleague asks | Randomize | ||||||||
| I donate when a special need arises (e.g. natural disaster) | |||||||||
| I rarely donate to nonprofits | |||||||||
| I donate as a gift to others (in someone else's name) | |||||||||
| Other, please specify | B1 | Anchor Answer Choice | |||||||
| Prefer not to respond | Anchor Answer Choice | ||||||||
| B1 | Other giving preferences: | N | Text area, no character limit | Skip Logic Group* | EOYD2017_OEPreference | ||||
| C | What types of causes are you most likely to donate to at end-of-year? (Please select all that apply.) | Animal | Y | Checkbox, one-up vertical | Skip Logic Group* | EOYD2017_Cause | |||
| Arts, culture, & humanities | |||||||||
| Disaster relief | Randomize | ||||||||
| Education & research | |||||||||
| Environmental | |||||||||
| Health services | |||||||||
| International aid | |||||||||
| Professional associations | |||||||||
| Hunger relief | |||||||||
| Religious | |||||||||
| Youth programs | |||||||||
| Other, please specify | C1 | Anchor Answer Choice | |||||||
| C1 | Please specify what types of causes you are likely to donate to at end-of-year: | N | Text area, no character limit | Skip Logic Group* | EOYD2017_OECause | ||||
| D | Which social media platforms do you use to engage with nonprofit organizations around end-of-year? (Please select all that apply.) | Y | Checkbox, one-up vertical | Skip Logic Group* | EOYD2017_Social | ||||
| Randomize | |||||||||
| Snapchat | |||||||||
| Other | Anchor Answer Choice | ||||||||
| I do not use social media to engage with charitable organizations | Mutually Exclusive | ||||||||
| E | Which of these are considerations when deciding which organization to give your end-of-year donations to? (Please select all that apply.) | Tax deduction | Y | Checkbox, one-up vertical | Skip Logic Group* | EOYD2017_Influential | |||
| Political affiliation | |||||||||
| Personal fulfillment | Randomize | ||||||||
| The cause(s) or mission(s) of the organization | |||||||||
| Receiving a gift from the organization (e.g. totes, mugs, etc.) | |||||||||
| The organization's reputation | |||||||||
| The organization's transparency about use of funds | |||||||||
| Public recognition of the donation | |||||||||
| Other, please specify | E1 | Anchor Answer Choice | |||||||
| E1 | Please specify what you consider when deciding where to give your end-of-year donations: | N | Text area, no character limit | Skip Logic Group* | EOYD2017_OEInfluential | ||||
| F | How much did you donate at year-end? | Less than $100 | F1 | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2017_DonateRange | ||
| $100-249 | F1 | ||||||||
| $250-499 | F1 | ||||||||
| $500-999 | F1 | ||||||||
| $1,000-2,499 | F1 | ||||||||
| $2,500-4,999 | F1 | ||||||||
| $5,000 or more | F1 | ||||||||
| Prefer not to respond | |||||||||
| F1 | Is this more or less than you donated in the same period of 2016? | Less | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2017_DonatePoint | |||
| About the same | |||||||||
| More | |||||||||
| Not sure | |||||||||
| G | Did you donate to any special relief efforts in 2017 (e.g. hurricanes, fires, etc.)? | Yes | G1 | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2017_Events | ||
| No | |||||||||
| Prefer not to respond | |||||||||
| G1 | How did these donations affect your end-of-year giving in 2017? | It led me to donate less to other causes later in the year | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2017_EventsEffect | |||
| It had no effect on my donations to other causes later in the year | |||||||||
| It led me to donate more to other causes later in the year | |||||||||
| H | Did you participate in Giving Tuesday (November 28th) in 2017? | Yes | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2017_GivingTuesday | |||
| No | |||||||||
| Don't Recall | |||||||||
Sheet 8: CQs (1-2-16)
| Model Instance Name: | Smithsonian Institution-wide | |||||||||
| 2MQ | underlined & italicized: RE-ORDER | |||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | |||||||||
| Date: | 2/25/2016 | blue + -->: REWORDING | ||||||||
| Smithsonian Institution-wide CUSTOM QUESTION LIST | ||||||||||
| QID | QUESTION META-TAG | Skip Logic Label | Question Text | AnswerIDs (DOT) | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Special Instructions | CQ Label |
| KFB02185 | What was your primary purpose in coming to the website today? | Plan a museum or zoo visit | Z, J, N | Radio button, one-up vertical | Y | Skip Logic Group | Primary Purpose | |||
| Follow-up after a visit | Z | Randomize | ||||||||
| Conduct research | ||||||||||
| For school work | ||||||||||
| Find information for my students | ||||||||||
| For general interest and/or entertainment | ||||||||||
| To join or support the Smithsonian | ||||||||||
| Find a job or internship | ||||||||||
| Shop | ||||||||||
| View the Zoo Cams | ||||||||||
| Book a vacation via Smithsonian Journeys | ||||||||||
| Other (please specify) | A | |||||||||
| KFB02186 | A | Other purpose for coming to the website: | Text area, no char limit | OE_Primary Purpose | ||||||
| ACQLiv0009176 | Z | Please indicate which parts of the Smithsonian you are interested in. (Please select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | N | Skip Logic Group | Museum Interest | |||
| African Art Museum | ||||||||||
| Air and Space Museum | ||||||||||
| Air and Space Museum Udvar-Hazy Center (Virginia) | ||||||||||
| American Art Museum | ||||||||||
| American History Museum | ||||||||||
| American Indian Museum (Washington, D.C.) | ||||||||||
| American Indian Museum Heye Center (New York) | ||||||||||
| Anacostia Community Museum | ||||||||||
| Cooper Hewitt, Smithsonian Design Museum | ||||||||||
| Freer | Sackler Galleries of Art | ||||||||||
| Hirshhorn Museum and Sculpture Garden | ||||||||||
| Natural History Museum | ||||||||||
| National Zoo | ||||||||||
| Portrait Gallery | ||||||||||
| Postal Museum | ||||||||||
| Renwick Gallery | ||||||||||
| Smithsonian Institution Building (Castle) | ||||||||||
| Not sure | ||||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Y | Skip Logic Group | Visit Timing | |||
| This week | ||||||||||
| Next week | ||||||||||
| Within the next month | ||||||||||
| Within the next 2 months | ||||||||||
| More than 2 months from today | ||||||||||
| LIV0110410 | N | How many museums are you planning to visit? | 1 | Drop down, select one | Y | Skip Logic Group | Number of Museums_New | |||
| 2-3 | ||||||||||
| More than 3 | ||||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | OPS Group | Did You Find | ||||
| I wasn’t looking for anything in particular | ||||||||||
| No, I was looking for: | B | |||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | OPS Group | OE_Did Not Find | ||||
| LIV0110411 | Did you use the search box during your visit today? | Yes | A | Radio button, one-up vertical | Y | Skip Logic Group | Search Used | |||
| No | ||||||||||
| Not sure/can't recall | ||||||||||
| LIV0110412 | A | Please tell us about your experience with the site's search box today. (Please select all that apply.) | Search results were helpful | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Search Experience | |||
| Results were not relevant/not what I wanted | Skip Logic Group | |||||||||
| Too many results/I needed to refine my search | randomize | |||||||||
| Not enough results | ||||||||||
| Returned NO results | ||||||||||
| Received error message(s) | ||||||||||
| Search speed was too slow | ||||||||||
| I experienced a different search issue (please explain): | B | Anchor Answer Choice | ||||||||
| LIV0110413 | B | Other search issue: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Search Experience | |||
| LIV0110414 | How would you describe your navigation experience on this site today? (Please select all that apply.) | I had no difficulty navigating/browsing on this site | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Navigation Experience | ||||
| Links often did not take me where I expected | Skip Logic Group | |||||||||
| Had difficulty finding relevant information/products | randomize | |||||||||
| Links/labels are difficult to understand | ||||||||||
| Too many links/navigational options to choose from | ||||||||||
| Had technical difficulties (error messages, broken links, etc.) | ||||||||||
| Could not navigate back to previous information | ||||||||||
| I had a navigation difficulty not listed above: | A | Anchor Answer Choice | ||||||||
| LIV0110415 | A | Other navigation difficulty: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Navigation Experience | |||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Visit Frequency | |||||
| Less than once a month | ||||||||||
| More than once a month | ||||||||||
| KFB02198 | Today, did you make an online purchase or reserve a tour or ticket from the Smithsonian? | No | Drop down, select one | Y | Skip Logic Group | Online Purchase | ||||
| Yes | I, H | |||||||||
| STE0061225 | I | What type of purchase or reservation did you make online? (Please select all that apply.) | Merchandise | Checkbox, one-up vertical | N | Skip Logic Group | Type of Online Purchase | |||
| Event ticket | ||||||||||
| IMAX ticket | ||||||||||
| Tour reservation | ||||||||||
| Buy membership or renewal | ||||||||||
| Music download | ||||||||||
| Other (please specify) | G | |||||||||
| STE0061226 | G | Please specify what other type of purchase or reservation you made online. | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | ||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or reservation experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Skip Logic Group | Online Purchase Experience | |||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10=Very satisfied | ||||||||||
| LIV0110416 | Acquisition Source | Which of the following was most important in bringing you to the site today? | Email from Smithsonian | Drop-down, one-up vertical | Y | Skip Logic Group | Acquisition Source | |||
| Internet blogs or discussion forums | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Familiarity with Smithsonian | ||||||||||
| Not sure/can't recall | ||||||||||
| Other (please specify) | A | |||||||||
| LIV0110417 | A | What else was most important in bringing you to the site? | Text area, no char limit | N | Skip Logic Group | OE_Acquisition Source | ||||
| KFB02202 | On this site today, did you see an advertisement? | Yes | I | Radio button, one-up vertical | Y | Skip Logic Group | Advertisements | |||
| No | ||||||||||
| KFB02203 | I | How did the advertisement affect your overall satisfaction with the website? | 1=Negatively affected |
Radio button, scale, no don't know | N | Skip Logic Group | Advertisement Satisfaction | |||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10 = Positively affected | ||||||||||
| LIV0110418 | When you were last in a museum, did you use a mobile device to access information for your visit? | Yes | Radio button, one-up vertical | Y | Smartphone Used | |||||
| No | ||||||||||
| Not sure/can't recall | ||||||||||
| KFB02204 | What is your education level (highest level completed or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | OPS Group | Education | ||||
| High School (or equivalent) | ||||||||||
| Some College or Technical Training | ||||||||||
| College (Undergraduate) | ||||||||||
| Graduate Degree or Professional | ||||||||||
| I prefer not to answer | ||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | OPS Group | Age | ||||
| 18 - 24 | ||||||||||
| 25 - 34 | ||||||||||
| 35 - 44 | ||||||||||
| 45 - 54 | ||||||||||
| 55 - 64 | ||||||||||
| 65 or older | ||||||||||
| I prefer not to answer | ||||||||||
| ACQCol0009397 | Are you a male or female? | Male | Drop down, select one | N | Gender | |||||
| Female | ||||||||||
| I prefer not to answer | ||||||||||
| KFB02208 | If you could identify one improvement to the website, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | |||||
| KFB02209 | We're working to improve the Smithsonian’s websites. Please consider providing your email address for us to contact you. | open-ended | Text area, no char limit | N | ||||||
Sheet 9: CQs (11-14-16)
| Model Instance Name: | Smithsonian Enterprise | |||||||||
| 2MQ | underlined & italicized: RE-ORDER | |||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | |||||||||
| Date: | 2/25/2016 | blue + -->: REWORDING | ||||||||
| Smithsonian Enterprise CUSTOM QUESTION LIST | ||||||||||
| QID | QUESTION META-TAG | Skip Logic Label | Question Text | AnswerIDs (DOT) | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Special Instructions | CQ Label |
| KFB02185 | What was your primary purpose in coming to the website today? | Plan a museum or zoo visit | Z, J, N | Radio button, one-up vertical | Y | Skip Logic Group | Primary Purpose | |||
| Follow-up after a visit | Z | Randomize | ||||||||
| Conduct research | ||||||||||
| For school work | ||||||||||
| Find information for my students | ||||||||||
| For general interest and/or entertainment | ||||||||||
| To join or support the Smithsonian | ||||||||||
| Find a job or internship | ||||||||||
| Shop | ||||||||||
| View the Zoo Cams | ||||||||||
| Book a vacation via Smithsonian Journeys | ||||||||||
| Other (please specify) | A | |||||||||
| KFB02186 | A | Other purpose for coming to the website: | Text area, no char limit | OE_Primary Purpose | ||||||
| ACQLiv0009176 | Z | Please indicate which parts of the Smithsonian you are interested in. (Please select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | N | Skip Logic Group | Museum Interest | |||
| African Art Museum | ||||||||||
| Air and Space Museum | ||||||||||
| Air and Space Museum Udvar-Hazy Center (Virginia) | ||||||||||
| American Art Museum | ||||||||||
| American History Museum | ||||||||||
| American Indian Museum (Washington, D.C.) | ||||||||||
| American Indian Museum Heye Center (New York) | ||||||||||
| Anacostia Community Museum | ||||||||||
| Cooper Hewitt, Smithsonian Design Museum | ||||||||||
| Freer | Sackler Galleries of Art | ||||||||||
| Hirshhorn Museum and Sculpture Garden | ||||||||||
| Natural History Museum | ||||||||||
| National Zoo | ||||||||||
| Portrait Gallery | ||||||||||
| Postal Museum | ||||||||||
| Renwick Gallery | ||||||||||
| Smithsonian Institution Building (Castle) | ||||||||||
| Not sure | ||||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Y | Skip Logic Group | Visit Timing | |||
| This week | ||||||||||
| Next week | ||||||||||
| Within the next month | ||||||||||
| Within the next 2 months | ||||||||||
| More than 2 months from today | ||||||||||
| LIV0110410 | N | How many museums are you planning to visit? | 1 | Drop down, select one | Y | Skip Logic Group | Number of Museums_New | |||
| 2-3 | ||||||||||
| More than 3 | ||||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | OPS Group | Did You Find | ||||
| I wasn’t looking for anything in particular | ||||||||||
| No, I was looking for: | B | |||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | OPS Group | OE_Did Not Find | ||||
| LIV0110411 | Did you use the search box during your visit today? | Yes | A | Radio button, one-up vertical | Y | Skip Logic Group | Search Used | |||
| No | ||||||||||
| Not sure/can't recall | ||||||||||
| LIV0110412 | A | Please tell us about your experience with the site's search box today. (Please select all that apply.) | Search results were helpful | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Search Experience | |||
| Results were not relevant/not what I wanted | Skip Logic Group | |||||||||
| Too many results/I needed to refine my search | randomize | |||||||||
| Not enough results | ||||||||||
| Returned NO results | ||||||||||
| Received error message(s) | ||||||||||
| Search speed was too slow | ||||||||||
| I experienced a different search issue (please explain): | B | Anchor Answer Choice | ||||||||
| LIV0110413 | B | Other search issue: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Search Experience | |||
| LIV0110414 | How would you describe your navigation experience on this site today? (Please select all that apply.) | I had no difficulty navigating/browsing on this site | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Navigation Experience | ||||
| Links often did not take me where I expected | Skip Logic Group | |||||||||
| Had difficulty finding relevant information/products | randomize | |||||||||
| Links/labels are difficult to understand | ||||||||||
| Too many links/navigational options to choose from | ||||||||||
| Had technical difficulties (error messages, broken links, etc.) | ||||||||||
| Could not navigate back to previous information | ||||||||||
| I had a navigation difficulty not listed above: | A | Anchor Answer Choice | ||||||||
| LIV0110415 | A | Other navigation difficulty: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Navigation Experience | |||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Visit Frequency | |||||
| Less than once a month | ||||||||||
| More than once a month | ||||||||||
| KFB02198 | Today, did you make an online purchase or reserve a tour or ticket from the Smithsonian? | No | Drop down, select one | Y | Skip Logic Group | Online Purchase | ||||
| Yes | I, H | |||||||||
| STE0061225 | I | What type of purchase or reservation did you make online? (Please select all that apply.) | Merchandise | Checkbox, one-up vertical | N | Skip Logic Group | Type of Online Purchase | |||
| Event ticket | ||||||||||
| IMAX ticket | ||||||||||
| Tour reservation | ||||||||||
| Buy membership or renewal | ||||||||||
| Music download | ||||||||||
| Other (please specify) | G | |||||||||
| STE0061226 | G | Please specify what other type of purchase or reservation you made online. | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | ||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or reservation experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Skip Logic Group | Online Purchase Experience | |||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10=Very satisfied | ||||||||||
| LIV0110416 | Acquisition Source | Which of the following was most important in bringing you to the site today? | Email from Smithsonian | Drop-down, one-up vertical | Y | Skip Logic Group | Acquisition Source | |||
| Internet blogs or discussion forums | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Familiarity with Smithsonian | ||||||||||
| Not sure/can't recall | ||||||||||
| Other (please specify) | A | |||||||||
| LIV0110417 | A | What else was most important in bringing you to the site? | Text area, no char limit | N | Skip Logic Group | OE_Acquisition Source | ||||
| KFB02202 | On this site today, did you see an advertisement? | Yes | I | Radio button, one-up vertical | Y | Skip Logic Group | Advertisements | |||
| No | ||||||||||
| KFB02203 | I | How did the advertisement affect your overall satisfaction with the website? | 1=Negatively affected |
Radio button, scale, no don't know | N | Skip Logic Group | Advertisement Satisfaction | |||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10 = Positively affected | ||||||||||
| LIV0110418 | When you were last in a museum, did you use a mobile device to access information for your visit? | Yes | Radio button, one-up vertical | Y | Smartphone Used | |||||
| No | ||||||||||
| Not sure/can't recall | ||||||||||
| KFB02204 | What is your education level (highest level completed or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | OPS Group | Education | ||||
| High School (or equivalent) | ||||||||||
| Some College or Technical Training | ||||||||||
| College (Undergraduate) | ||||||||||
| Graduate Degree or Professional | ||||||||||
| I prefer not to answer | ||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | OPS Group | Age | ||||
| 18 - 24 | ||||||||||
| 25 - 34 | ||||||||||
| 35 - 44 | ||||||||||
| 45 - 54 | ||||||||||
| 55 - 64 | ||||||||||
| 65 or older | ||||||||||
| I prefer not to answer | ||||||||||
| ACQCol0009397 | Are you a male or female? | Male | Drop down, select one | N | Gender | |||||
| Female | ||||||||||
| I prefer not to answer | ||||||||||
| KFB02208 | If you could identify one improvement to the website, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | |||||
| KFB02209 | We're working to improve the Smithsonian’s websites. Please consider providing your email address for us to contact you. | open-ended | Text area, no char limit | N | ||||||
| Do you plan to make a monetary donation to any organization before the end of 2016? | Yes | A,B,C,D,E,F | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2016_Donate | ||||
| No | ||||||||||
| A | Have you made a donation at end-of-year in the last two years? | Yes | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2016_Typical | ||||
| No | ||||||||||
| B | Which of these statements would best describe your giving preferences around end-of-year? | I continue donating throughout the year | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2016_Preference | ||||
| I donate to organizations at year-end only | ||||||||||
| I donate when a friend or colleague asks | Randomize | |||||||||
| I donate when a special need arises (e.g. natural disaster) | ||||||||||
| I rarely donate to nonprofits | ||||||||||
| I donate as a gift to others (in someone else's name) | ||||||||||
| Other, please specify | B1 | Anchor Answer Choice | ||||||||
| Prefer not to respond | Anchor Answer Choice | |||||||||
| B1 | Other giving preferences: | N | Text area, no character limit | Skip Logic Group* | EOYD2016_OEPreference | |||||
| C | What types of causes are you most likely to donate to at end-of-year? (Please select all that apply.) | Animal | Y | Checkbox, one-up vertical | Skip Logic Group* | EOYD2016_Cause | ||||
| Arts, culture, & humanities | ||||||||||
| Disaster relief | Randomize | |||||||||
| Education & research | ||||||||||
| Environmental | ||||||||||
| Health services | ||||||||||
| International aid | ||||||||||
| Professional associations | ||||||||||
| Hunger relief | ||||||||||
| Religious | ||||||||||
| Youth programs | ||||||||||
| Other, please specify | C1 | Anchor Answer Choice | ||||||||
| C1 | Please specify what types of causes you are likely to donate to at end-of-year: | N | Text area, no character limit | Skip Logic Group* | EOYD2016_OECause | |||||
| D | Which social media platforms do you use to engage with nonprofit organizations around end-of-year? (Please select all that apply.) | Y | Checkbox, one-up vertical | Skip Logic Group* | EOYD2016_Social | |||||
| Randomize | ||||||||||
| Snapchat | ||||||||||
| Other | Anchor Answer Choice | |||||||||
| I do not use social media to engage with charitable organizations | Mutually Exclusive | |||||||||
| E | Which of these are considerations when deciding which organization to give your end-of-year donations to? (Please select all that apply.) | Tax deduction | Y | Checkbox, one-up vertical | Skip Logic Group* | EOYD2016_Influential | ||||
| Political affiliation | ||||||||||
| Personal fulfillment | Randomize | |||||||||
| The cause(s) or mission(s) of the organization | ||||||||||
| Receiving a gift from the organization (e.g. totes, mugs, etc.) | ||||||||||
| The organization's reputation | ||||||||||
| The organization's transparency about use of funds | ||||||||||
| Public recognition of the donation | ||||||||||
| Other, please specify | E1 | Anchor Answer Choice | ||||||||
| E1 | Please specify what you consider when deciding where to give your end-of-year donations: | N | Text area, no character limit | Skip Logic Group* | EOYD2016_OEInfluential | |||||
| F | How much do you plan to donate between now and the end of the year? | Less than $100 | F1 | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2016_DonateRange | |||
| $100-249 | F1 | |||||||||
| $250-499 | F1 | |||||||||
| $500-999 | F1 | |||||||||
| $1,000-2,499 | F1 | |||||||||
| $2,500-4,999 | F1 | |||||||||
| $5,000 or more | F1 | |||||||||
| Prefer not to respond | ||||||||||
| F1 | Is this more or less than you donated in the same period last year? | Less | Y | Radio button, one-up vertical | Skip Logic Group* | EOYD2016_DonatePoint | ||||
| About the same | ||||||||||
| More | ||||||||||
| Not sure | ||||||||||
Sheet 10: CQs (3-8-16)
| Model Instance Name: | Smithsonian Enterprise | |||||||||
| 2MQ | underlined & italicized: RE-ORDER | |||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | |||||||||
| Date: | 2/25/2016 | blue + -->: REWORDING | ||||||||
| Smithsonian Enterprise CUSTOM QUESTION LIST | ||||||||||
| QID | QUESTION META-TAG | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Special Instructions | CQ Label | |
| KFB02185 | What was your primary purpose in coming to the website today? | Plan a museum or zoo visit | Z, J, K, L, M, N, O, W | Radio button, one-up vertical | Y | Skip Logic Group | Primary Purpose | |||
| Follow-up after a visit | Z | Randomize | ||||||||
| Conduct research | ||||||||||
| Do my homework For school work | ||||||||||
| Education Find information for my students | ||||||||||
| Entertainment For general interest and/or entertainment | ||||||||||
| To join or support the Smithsonian | ||||||||||
| Find a job or internship | ||||||||||
| Shop | ||||||||||
| View the Zoo Cams | ||||||||||
| Book a vacation (via Smithsonian Journeys) | ||||||||||
| Other, (please specify): | A | |||||||||
| KFB02186 | A | Other purpose for coming to the website: | Text area, no char limit | OE_Primary Purpose | ||||||
| ACQLiv0009176 | Z | Please indicate which parts of the Smithsonian you are interested in. (Select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | N | Skip Logic Group | Museum Interest | |||
| African Art Museum | ||||||||||
| Air and Space Museum | ||||||||||
| Air and Space Museum Udvar-Hazy Center (Virginia) | ||||||||||
| American Art Museum | ||||||||||
| American History Museum | ||||||||||
| American Indian Museum (Washington, D.C.) | ||||||||||
| American Indian Museum Heye Center (New York) | ||||||||||
|
Anacostia Community Museum | |||||||||
| Cooper -Hewitt, Smithsonian Design Museum | ||||||||||
| Freer | Sackler Galleries of Art | ||||||||||
| Hirshhorn Museum and Sculpture Garden | ||||||||||
| Natural History Museum | ||||||||||
| National Zoo | ||||||||||
| Portrait Gallery | ||||||||||
| Postal Museum | ||||||||||
| Renwick Gallery | ||||||||||
| Smithsonian Institution Building, The (Castle) |
||||||||||
| Not sure | ||||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Y | Skip Logic Group | Visit Timing | |||
| This week | ||||||||||
| Next week | ||||||||||
| Within the next month | ||||||||||
| Within the next 2 months | ||||||||||
| More than 2 months from today | ||||||||||
The Castle |
||||||||||
| N | How many museums are you planning to visit? | 1 | Drop down, select one | Y | Skip Logic Group | Number of Museums_New | ||||
| 2-3 | ||||||||||
| More than 3 | ||||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | Skip Logic Group | Did You Find | ||||
| I wasn’t looking for anything in particular | ||||||||||
| No, I was looking for: | B | |||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | Skip Logic Group | OE_Did Not Find | ||||
| Did you use the search box during your visit today? | Yes | A | Radio button, one-up vertical | Y | Skip Logic Group | Search Used | ||||
| No | ||||||||||
| Not sure/can't recall | ||||||||||
| A | Please tell us about your experience with the site's search box today. (Please select all that apply.) | Search results were helpful | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Search Experience | ||||
| Results were not relevant/not what I wanted | Skip Logic Group | |||||||||
| Too many results/I needed to refine my search | randomize | |||||||||
| Not enough results | ||||||||||
| Returned NO results | ||||||||||
| Received error message(s) | ||||||||||
| Search speed was too slow | ||||||||||
| I experienced a different search issue (please explain): | B | Anchor Answer Choice | ||||||||
| B | Other search issue: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Search Experience | ||||
| How would you describe your navigation experience on this site today? (Please select all that apply.) | I had no difficulty navigating/browsing on this site | Checkbox, one-up vertical | Y | Mutually Exclusive Option, anchor answer choice | Navigation Experience | |||||
| Links often did not take me where I expected | Skip Logic Group | |||||||||
| Had difficulty finding relevant information/products | randomize | |||||||||
| Links/labels are difficult to understand | ||||||||||
| Too many links/navigational options to choose from | ||||||||||
| Had technical difficulties (error messages, broken links, etc.) | ||||||||||
| Could not navigate back to previous information | ||||||||||
| I had a navigation difficulty not listed above: | A | Anchor Answer Choice | ||||||||
| A | Other navigation difficulty: | Open-ended | Text area, no char limit | N | Skip Logic Group | OE_Navigation Experience | ||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | OPS Group | Visit Frequency | ||||
| Less than once a month | ||||||||||
| More than once a month | ||||||||||
| KFB02198 | Today, did you make an online purchase or reserve a tour or ticket from the Smithsonian? | No | Drop down, select one | Y | Skip Logic Group | Online Purchase | ||||
| Yes | I, H | |||||||||
| STE0061225 | I | What type of purchase or reservation did you make online? | Merchandise | Checkbox, one-up vertical | N | Skip Logic Group | Type of Online Purchase | |||
| Event ticket | ||||||||||
| IMAX ticket | ||||||||||
| Tour reservation | ||||||||||
| Buy membership or renewal | ||||||||||
| Music download | ||||||||||
| Other (please specify) | G | |||||||||
| STE0061226 | G | Please specify what other type of purchase or reservation you made online. | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | ||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or reservation experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Skip Logic Group | Online Purchase Experience | |||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10=Very satisfied | ||||||||||
| Acquisition Source | Which of the following was most important in bringing you to the site today? | Email from Smithsonian | Drop-down, one-up vertical | Y | Skip Logic Group | Acquisition Source | ||||
| Internet blogs or discussion forums | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Familiarity with Smithsonian | ||||||||||
| Not sure/can't recall | ||||||||||
| Other (please specify) | A | |||||||||
| A | What else was most important in bringing you to the site? | Text area, no char limit | N | Skip Logic Group | OE_Acquisition Source | |||||
Rank 1 (Required) |
||||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Y | Skip Logic Group | Advertisements | |||
| No | ||||||||||
| KFB02203 | I | How did the advertisement or sponsorship message affect your overall satisfaction with the web site? | 1=Negatively affected |
Radio button, scale, no don't know | N | Skip Logic Group | Advertisement Satisfaction | |||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10 = Positively affected | ||||||||||
| When you were last in a museum, did you use a mobile device to access information for your visit? | Yes | Radio button, one-up vertical | Y | Smartphone Used | ||||||
| No | ||||||||||
| Not sure/can't recall | ||||||||||
| KFB02204 | What is your highest education level completed (highest level completed or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | OPS Group | Education | ||||
| High School (or equivalent) | ||||||||||
| Some College or Technical Training | ||||||||||
| College (Undergraduate) | ||||||||||
| Graduate Degree or Professional | ||||||||||
| I prefer not to answer | ||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | OPS Group | Age | ||||
| 18 - 24 | ||||||||||
| 25 - 34 | ||||||||||
| 35 - 44 | ||||||||||
| 45 - 54 | ||||||||||
| 55 - 64 | ||||||||||
| 65 or older | ||||||||||
| I prefer not to answer | ||||||||||
| Are you a male or female? | Male | Drop down, select one | N | Gender | ||||||
| Female | ||||||||||
| I prefer not to answer | ||||||||||
| KFB02208 | If you could identify one improvement to the web site, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | |||||
| KFB02209 | We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you. for one of the following reasons: To discuss specific details about your current experience using our website <p> |
open-ended | Text area, no char limit | N | ||||||
Sheet 11: Current CQs (8-28-14)
| Model Instance Name: | |||||||||||
| Smithsonian Enterprise | underlined & italicized: RE-ORDER | ||||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||||
| Date: | 3/7/2014 | blue + -->: REWORDING | |||||||||
| Smithsonian Enterprise CUSTOM QUESTION LIST | |||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | ||
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Z, J, K, L, M, N, O | Radio button, one-up vertical | Single | Y | Skip Logic Group | Primary Purpose | |||
| Follow-up after a visit | Z | ||||||||||
| Conduct research | |||||||||||
| Do my homework | |||||||||||
| Education | |||||||||||
| Entertainment | |||||||||||
| Make a donation | |||||||||||
| Become a member | |||||||||||
| Find a job or internship | |||||||||||
| Shop | |||||||||||
| Book a vacation (via Smithsonian Journeys) | |||||||||||
| Other, please specify: | A | ||||||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | OE_Primary Purpose | |||||||
| ACQLiv0009176 | Z | Please indicate which museum(s) you are interested in (Select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | Multi | N | Skip Logic Group | Museum Interest | |||
| African Art Museum | |||||||||||
| Air and Space Museum | |||||||||||
| Air and Space Museum Udvar-Hazy Center | |||||||||||
| American Art Museum | |||||||||||
| American History Museum | |||||||||||
| American Indian Museum | |||||||||||
| American Indian Museum Heye Center | |||||||||||
| Anacostia Community Museum | |||||||||||
| Arts and Industries Building | |||||||||||
| Cooper-Hewitt, National Design Museum | |||||||||||
| Freer Gallery of Art | |||||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||||
| Natural History Museum | |||||||||||
| Portrait Gallery | |||||||||||
| Postal Museum | |||||||||||
| Renwick Gallery | |||||||||||
| Sackler Gallery | |||||||||||
| Smithsonian Institution Building, The Castle |
|||||||||||
| Don't know | |||||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Single | Y | Skip Logic Group | Visit Timing | |||
| This week | |||||||||||
| Next week | |||||||||||
| Within the next month | |||||||||||
| Within the next 2 months | |||||||||||
| More than 2 months from today | |||||||||||
| MAD0049842 | K | Will this be your first visit to the Smithsonian? | Yes | Drop down, select one | Single | Y | Skip Logic Group | First Visit? | |||
| No | P | ||||||||||
| P | When was your last visit? | Last year | Radio button, one-up vertical | Single | Y | Skip Logic Group | Previous Visit Timing | ||||
| Two years ago | |||||||||||
| Three years ago | |||||||||||
| Four or more years ago | |||||||||||
| MAD0049721 | L | Do you know that the Smithsonian is a collection of 19 museums, galleries and the National Zoo? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Collection of 19? | |||
| No | |||||||||||
| MAD0049780 | M | How much time are you allotting for your Smithsonian visit? | Less than an hour | Radio button, one-up vertical | Single | Y | Skip Logic Group | Time Allotted | |||
| 1-2 hours | |||||||||||
| 2-4 hours | |||||||||||
| An entire day | |||||||||||
| More than one day | |||||||||||
| MAD0049779 | N | How many museums are you planning to visit? | 1 | Drop down, select one | Single | Y | Skip Logic Group | Number of Museums | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| > 10 | |||||||||||
| MAD0049778 | O | With whom are you planning to visit the Museum? | No one, I will be alone | Radio button, one-up vertical | Single | Y | Skip Logic Group | Group Makeup | |||
| I will be with my children 10 years and younger | |||||||||||
| I will be with my children 11 years and older | |||||||||||
| I will chaperone a group of students (i.e. school, etc.) | |||||||||||
| I will visit with other adults | |||||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Did You Find | ||||
| I wasn’t looking for anything in particular | |||||||||||
| No, I was looking for: | B | ||||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | Skip Logic Group | OE_Did Not Find | |||||
| ACQLiv0009177 | How did you look for information on the site today? (Please select all that apply.) | Search feature | Y | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | How Looking | |||
| Advanced search feature / tool | Y | ||||||||||
| Top navigation bar | X | ||||||||||
| Left navigation bar | X | ||||||||||
| Tabs | X | ||||||||||
| Links in the center of the page | X | ||||||||||
| Site map | X | ||||||||||
| Other, please specify | W | ||||||||||
| ACQLiv0009178 | W | Other way(s) I looked for information | Text Area – no character limit | N | Skip Logic Group | OE_How Looking | |||||
| ACQLiv0009179 | Y | What specific ways can we improve your experience using search on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Search Improvement | |||||
| ACQLiv0009180 | X | What specific ways can we improve your experience navigating on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Navigation Improvement | |||||
| KFB02189 | Which best describes your role in visiting the site today? | Enthusiast (art / history / nature / science) | Radio button, one-up vertical | Single | Y | Skip Logic Group | Role | ||||
| Creative Person (artist / musician / writer) | |||||||||||
| Donor/member/supporter | |||||||||||
| Member of the media/press | |||||||||||
| Museum professional | |||||||||||
| Parent / Grandparent / Caregiver | |||||||||||
| Researcher/Scientist/Scholar | |||||||||||
| Student | |||||||||||
| Shopper | |||||||||||
| Educator | |||||||||||
| Other, please specify: | C | ||||||||||
| KFB02190 | C | Other role | Text area, no char limit | Skip Logic Group | OE_Role | ||||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Single | Y | OPS Group | Visit Frequency | ||||
| Less than once a month | |||||||||||
| More than once a month | |||||||||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Smithsonian Member | ||||
| No | E | ||||||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Become a Member | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Made a Donation | ||||
| No | F | ||||||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Donate in 6 Months | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Drop down, select one | Single | Y | Skip Logic Group | Online Purchase | ||||
| Yes | I, H | ||||||||||
| STE0061225 | I | What type of purchase did you make online? | Merchandise | Checkbox, one-up vertical | Multi | N | Skip Logic Group | Type of Online Purchase | |||
| Class or performance ticket | |||||||||||
| Tour reservation | |||||||||||
| Buy membership or renewal | |||||||||||
| Music download | |||||||||||
| Other (please specify) | G | ||||||||||
| STE0061226 | G | Please specify what other type of purchase you made online. | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | |||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | Single | N | Skip Logic Group | Online Purchase Experience | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very satisfied | |||||||||||
| ACQLiv0009181 | On this site today, did you use any of the social media offerings (i.e. view a blog post, leave a comment, subscribe to RSS feed, “like” or tweet content to share with others, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Social Media | |||||
| No | |||||||||||
| ACQLiv0009182 | On this site today, did you use any of the multimedia offerings (i.e. video, podcast, image slideshow, animation, or other interactive content, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Multimedia | |||||
| No | |||||||||||
| AML001179 | Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001180 | Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 2 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001181 | Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 3 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | Y | Skip Logic Group | Advertisements | |||
| No | |||||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Advertisement Satisfaction | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10 = Positively affected | |||||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | Single | N | OPS Group | Education | ||||
| High School (or equivalent) | |||||||||||
| College (Undergraduate) | |||||||||||
| Graduate (Master's) | |||||||||||
| Graduate (Doctoral) | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | Single | N | OPS Group | Age | ||||
| 18 - 24 | |||||||||||
| 25 - 34 | |||||||||||
| 35 - 44 | |||||||||||
| 45 - 54 | |||||||||||
| 55 - 64 | |||||||||||
| 65 or older | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | Single | N | OPS Group | Household Income | ||||
| $25,000 - $49,999 | |||||||||||
| $50,000 - $74,999 | |||||||||||
| $75,000 - $99,999 | |||||||||||
| $100,000 - $124,999 | |||||||||||
| $125,000 - $149,999 | |||||||||||
| $150,000 or more | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02207 | Please indicate the state where you live. | I live outside of the United States | Drop down, select one | Single | Y | OPS Group | State | ||||
| Alabama | |||||||||||
| Alaska | |||||||||||
| Arizona | |||||||||||
| Arkansas | |||||||||||
| California | |||||||||||
| Colorado | |||||||||||
| Connecticut | |||||||||||
| Delaware | |||||||||||
| District of Columbia | |||||||||||
| Florida | |||||||||||
| Georgia | |||||||||||
| Hawaii | |||||||||||
| Idaho | |||||||||||
| Illinois | |||||||||||
| Indiana | |||||||||||
| Iowa | |||||||||||
| Kansas | |||||||||||
| Kentucky | |||||||||||
| Louisiana | |||||||||||
| Maine | |||||||||||
| Maryland | |||||||||||
| Massachusetts | |||||||||||
| Michigan | |||||||||||
| Minnesota | |||||||||||
| Mississippi | |||||||||||
| Missouri | |||||||||||
| Montana | |||||||||||
| Nebraska | |||||||||||
| Nevada | |||||||||||
| New Hampshire | |||||||||||
| New Jersey | |||||||||||
| New Mexico | |||||||||||
| New York | |||||||||||
| North Carolina | |||||||||||
| North Dakota | |||||||||||
| Ohio | |||||||||||
| Oklahoma | |||||||||||
| Oregon | |||||||||||
| Pennsylvania | |||||||||||
| Rhode Island | |||||||||||
| South Carolina | |||||||||||
| South Dakota | |||||||||||
| Tennessee | |||||||||||
| Texas | |||||||||||
| Utah | |||||||||||
| Vermont | |||||||||||
| Virginia | |||||||||||
| Washington | |||||||||||
| West Virginia | |||||||||||
| Wisconsin | |||||||||||
| Wyoming | |||||||||||
| What is your gender? | Male | Drop down, select one | Single | N | Gender | ||||||
| Female | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To requ |
open-ended | Text area, no char limit | N | |||||||
Sheet 12: CQs (7-14-14)
| Model Instance Name: | |||||||||||
| Smithsonian Enterprise | underlined & italicized: RE-ORDER | ||||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||||
| Date: | 3/7/2014 | blue + -->: REWORDING | |||||||||
| Smithsonian Enterprise CUSTOM QUESTION LIST | |||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | ||
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Z, J, K, L, M, N, O | Radio button, one-up vertical | Single | Y | Skip Logic Group | Primary Purpose | |||
| Follow-up after a visit | Z | ||||||||||
| Conduct research | |||||||||||
| Do my homework | |||||||||||
| Education | |||||||||||
| Entertainment | |||||||||||
| Make a donation | |||||||||||
| Become a member | |||||||||||
| Find a job or internship | |||||||||||
| Shop | |||||||||||
| Book a vacation (via Smithsonian Journeys) | |||||||||||
| Other, please specify: | A | ||||||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | OE_Primary Purpose | |||||||
| ACQLiv0009176 | Z | Please indicate which museum(s) you are interested in (Select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | Multi | N | Skip Logic Group | Museum Interest | |||
| African Art Museum | |||||||||||
| Air and Space Museum | |||||||||||
| Air and Space Museum Udvar-Hazy Center | |||||||||||
| American Art Museum | |||||||||||
| American History Museum | |||||||||||
| American Indian Museum | |||||||||||
| American Indian Museum Heye Center | |||||||||||
| Anacostia Community Museum | |||||||||||
| Arts and Industries Building | |||||||||||
| Cooper-Hewitt, National Design Museum | |||||||||||
| Freer Gallery of Art | |||||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||||
| Natural History Museum | |||||||||||
| Portrait Gallery | |||||||||||
| Postal Museum | |||||||||||
| Renwick Gallery | |||||||||||
| Sackler Gallery | |||||||||||
| Smithsonian Institution Building, The Castle |
|||||||||||
| Don't know | |||||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Single | Y | Skip Logic Group | Visit Timing | |||
| This week | |||||||||||
| Next week | |||||||||||
| In 3 weeks | |||||||||||
| In 4 weeks | |||||||||||
| Next month | |||||||||||
| Within the next 2 months | |||||||||||
| More than 2 months from today | |||||||||||
| MAD0049842 | K | Will this be your first visit to the Smithsonian? | Yes | Drop down, select one | Single | Y | Skip Logic Group | First Visit? | |||
| No | P | ||||||||||
| P | When was your last visit? | Last year | Radio button, one-up vertical | Single | Y | Skip Logic Group | Previous Visit Timing | ||||
| Two years ago | |||||||||||
| Three years ago | |||||||||||
| Four or more years ago | |||||||||||
| MAD0049721 | L | Do you know that the Smithsonian is a collection of 19 museums, galleries and the National Zoo? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Collection of 19? | |||
| No | |||||||||||
| MAD0049780 | M | How much time are you allotting for your Smithsonian visit? | Less than an hour | Radio button, one-up vertical | Single | Y | Skip Logic Group | Time Allotted | |||
| 1-2 hours | |||||||||||
| 2-4 hours | |||||||||||
| An entire day | |||||||||||
| More than one day | |||||||||||
| MAD0049779 | N | How many museums are you planning to visit? | 1 | Drop down, select one | Single | Y | Skip Logic Group | Number of Museums | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| > 10 | |||||||||||
| MAD0049778 | O | With whom are you planning to visit the Museum? | No one, I will be alone | Radio button, one-up vertical | Single | Y | Skip Logic Group | Group Makeup | |||
| I will be with my children 10 years and younger | |||||||||||
| I will be with my children 11 years and older | |||||||||||
| I will chaperone a group of students (i.e. school, etc.) | |||||||||||
| I will visit with other adults | |||||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Did You Find | ||||
| I wasn’t looking for anything in particular | |||||||||||
| No, I was looking for: | B | ||||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | Skip Logic Group | OE_Did Not Find | |||||
| ACQLiv0009177 | How did you look for information on the site today? (Please select all that apply.) | Search feature | Y | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | How Looking | |||
| Advanced search feature / tool | Y | ||||||||||
| Top navigation bar | X | ||||||||||
| Left navigation bar | X | ||||||||||
| Tabs | X | ||||||||||
| Links in the center of the page | X | ||||||||||
| Site map | X | ||||||||||
| Other, please specify | W | ||||||||||
| ACQLiv0009178 | W | Other way(s) I looked for information | Text Area – no character limit | N | Skip Logic Group | OE_How Looking | |||||
| ACQLiv0009179 | Y | What specific ways can we improve your experience using search on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Search Improvement | |||||
| ACQLiv0009180 | X | What specific ways can we improve your experience navigating on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Navigation Improvement | |||||
| KFB02189 | Which best describes your role in visiting the site today? | Enthusiast (art / history / nature / science) | Radio button, one-up vertical | Single | Y | Skip Logic Group | Role | ||||
| Creative Person (artist / musician / writer) | |||||||||||
| Donor/member/supporter | |||||||||||
| Member of the media/press | |||||||||||
| Museum professional | |||||||||||
| Parent / Grandparent / Caregiver | |||||||||||
| Researcher/Scientist/Scholar | |||||||||||
| Student | |||||||||||
| Shopper | |||||||||||
| Educator | |||||||||||
| Other, please specify: | C | ||||||||||
| KFB02190 | C | Other role | Text area, no char limit | Skip Logic Group | OE_Role | ||||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Single | Y | OPS Group | Visit Frequency | ||||
| Less than once a month | |||||||||||
| More than once a month | |||||||||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Smithsonian Member | ||||
| No | E | ||||||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Become a Member | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Made a Donation | ||||
| No | F | ||||||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Donate in 6 Months | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Drop down, select one | Single | Y | Skip Logic Group | Online Purchase | ||||
| Yes | I, H | ||||||||||
| KFB02199 | |||||||||||
| I | What type of purchase did you make online? | Merchandise | Checkbox, one-up vertical | Multi | N | Skip Logic Group | Type of Online Purchase | ||||
| Class or performance ticket | |||||||||||
| Tour reservation | |||||||||||
| Buy membership or renewal | |||||||||||
| Music download | |||||||||||
| Other (please specify) | G | ||||||||||
| G | Please specify what other type of purchase you made online. | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | ||||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | Single | N | Skip Logic Group | Online Purchase Experience | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very satisfied | |||||||||||
| ACQLiv0009181 | On this site today, did you use any of the social media offerings (i.e. view a blog post, leave a comment, subscribe to RSS feed, “like” or tweet content to share with others, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Social Media | |||||
| No | |||||||||||
| ACQLiv0009182 | On this site today, did you use any of the multimedia offerings (i.e. video, podcast, image slideshow, animation, or other interactive content, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Multimedia | |||||
| No | |||||||||||
| AML001179 | Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001180 | Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 2 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001181 | Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 3 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | Y | Skip Logic Group | Advertisements | |||
| No | |||||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Advertisement Satisfaction | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10 = Positively affected | |||||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | Single | N | OPS Group | Education | ||||
| High School (or equivalent) | |||||||||||
| College (Undergraduate) | |||||||||||
| Graduate (Master's) | |||||||||||
| Graduate (Doctoral) | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | Single | N | OPS Group | Age | ||||
| 18 - 24 | |||||||||||
| 25 - 34 | |||||||||||
| 35 - 44 | |||||||||||
| 45 - 54 | |||||||||||
| 55 - 64 | |||||||||||
| 65 or older | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | Single | N | OPS Group | Household Income | ||||
| $25,000 - $49,999 | |||||||||||
| $50,000 - $74,999 | |||||||||||
| $75,000 - $99,999 | |||||||||||
| $100,000 - $124,999 | |||||||||||
| $125,000 - $149,999 | |||||||||||
| $150,000 or more | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02207 | Please indicate the state where you live. | I live outside of the United States | Drop down, select one | Single | Y | OPS Group | State | ||||
| Alabama | |||||||||||
| Alaska | |||||||||||
| Arizona | |||||||||||
| Arkansas | |||||||||||
| California | |||||||||||
| Colorado | |||||||||||
| Connecticut | |||||||||||
| Delaware | |||||||||||
| District of Columbia | |||||||||||
| Florida | |||||||||||
| Georgia | |||||||||||
| Hawaii | |||||||||||
| Idaho | |||||||||||
| Illinois | |||||||||||
| Indiana | |||||||||||
| Iowa | |||||||||||
| Kansas | |||||||||||
| Kentucky | |||||||||||
| Louisiana | |||||||||||
| Maine | |||||||||||
| Maryland | |||||||||||
| Massachusetts | |||||||||||
| Michigan | |||||||||||
| Minnesota | |||||||||||
| Mississippi | |||||||||||
| Missouri | |||||||||||
| Montana | |||||||||||
| Nebraska | |||||||||||
| Nevada | |||||||||||
| New Hampshire | |||||||||||
| New Jersey | |||||||||||
| New Mexico | |||||||||||
| New York | |||||||||||
| North Carolina | |||||||||||
| North Dakota | |||||||||||
| Ohio | |||||||||||
| Oklahoma | |||||||||||
| Oregon | |||||||||||
| Pennsylvania | |||||||||||
| Rhode Island | |||||||||||
| South Carolina | |||||||||||
| South Dakota | |||||||||||
| Tennessee | |||||||||||
| Texas | |||||||||||
| Utah | |||||||||||
| Vermont | |||||||||||
| Virginia | |||||||||||
| Washington | |||||||||||
| West Virginia | |||||||||||
| Wisconsin | |||||||||||
| Wyoming | |||||||||||
| What is your gender? | Male | Drop down, select one | Single | N | Gender | ||||||
| Female | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To requ |
open-ended | Text area, no char limit | N | |||||||
Sheet 13: CQs (3-7-14)
| Model Instance Name: | |||||||||||
| Smithsonian Enterprise | underlined & italicized: RE-ORDER | ||||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||||
| Date: | 3/7/2014 | blue + -->: REWORDING | |||||||||
| Smithsonian Enterprise CUSTOM QUESTION LIST | |||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | ||
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Z, J, K, L, M, N, O | Radio button, one-up vertical | Single | Y | Skip Logic Group | Primary Purpose | |||
| Follow-up after a visit | Z | ||||||||||
| Conduct research | |||||||||||
| Do my homework | |||||||||||
| Education | |||||||||||
| Entertainment | |||||||||||
| Make a donation | |||||||||||
| Become a member | |||||||||||
| Find a job or internship | |||||||||||
| Shop | |||||||||||
| Book a vacation (via Smithsonian Journeys) | |||||||||||
| Other, please specify: | A | ||||||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | OE_Primary Purpose | |||||||
| ACQLiv0009176 | Z | Please indicate which museum(s) you are interested in (Select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | Multi | N | Skip Logic Group | Museum Interest | |||
| African Art Museum | |||||||||||
| Air and Space Museum | |||||||||||
| Air and Space Museum Udvar-Hazy Center | |||||||||||
| American Art Museum | |||||||||||
| American History Museum | |||||||||||
| American Indian Museum | |||||||||||
| American Indian Museum Heye Center | |||||||||||
| Anacostia Community Museum | |||||||||||
| Arts and Industries Building | |||||||||||
| Cooper-Hewitt, National Design Museum | |||||||||||
| Freer Gallery of Art | |||||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||||
| Natural History Museum | |||||||||||
| Portrait Gallery | |||||||||||
| Postal Museum | |||||||||||
| Renwick Gallery | |||||||||||
| Sackler Gallery | |||||||||||
| Smithsonian Institution Building, The Castle |
|||||||||||
| Don't know | |||||||||||
| MAD0049843 | J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Single | Y | Skip Logic Group | Visit Timing | |||
| This week | |||||||||||
| Next week | |||||||||||
| In 3 weeks | |||||||||||
| In 4 weeks | |||||||||||
| Next month | |||||||||||
| Within the next 2 months | |||||||||||
| More than 2 months from today | |||||||||||
| MAD0049842 | K | Will this be your first visit to the Smithsonian? | Yes | Drop down, select one | Single | Y | Skip Logic Group | First Visit? | |||
| No | P | ||||||||||
| P | When was your last visit? | Last year | Radio button, one-up vertical | Single | Y | Skip Logic Group | Previous Visit Timing | ||||
| Two years ago | |||||||||||
| Three years ago | |||||||||||
| Four or more years ago | |||||||||||
| MAD0049721 | L | Do you know that the Smithsonian is a collection of 19 museums, galleries and the National Zoo? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Collection of 19? | |||
| No | |||||||||||
| MAD0049780 | M | How much time are you allotting for your Smithsonian visit? | Less than an hour | Radio button, one-up vertical | Single | Y | Skip Logic Group | Time Allotted | |||
| 1-2 hours | |||||||||||
| 2-4 hours | |||||||||||
| An entire day | |||||||||||
| More than one day | |||||||||||
| MAD0049779 | N | How many museums are you planning to visit? | 1 | Drop down, select one | Single | Y | Skip Logic Group | Number of Museums | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| > 10 | |||||||||||
| MAD0049778 | O | With whom are you planning to visit the Museum? | No one, I will be alone | Radio button, one-up vertical | Single | Y | Skip Logic Group | Group Makeup | |||
| I will be with my children 10 years and younger | |||||||||||
| I will be with my children 11 years and older | |||||||||||
| I will chaperone a group of students (i.e. school, etc.) | |||||||||||
| I will visit with other adults | |||||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Did You Find | ||||
| I wasn’t looking for anything in particular | |||||||||||
| No, I was looking for: | B | ||||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | Skip Logic Group | OE_Did Not Find | |||||
| ACQLiv0009177 | How did you look for information on the site today? (Please select all that apply.) | Search feature | Y | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | How Looking | |||
| Advanced search feature / tool | Y | ||||||||||
| Top navigation bar | X | ||||||||||
| Left navigation bar | X | ||||||||||
| Tabs | X | ||||||||||
| Links in the center of the page | X | ||||||||||
| Site map | X | ||||||||||
| Other, please specify | W | ||||||||||
| ACQLiv0009178 | W | Other way(s) I looked for information | Text Area – no character limit | N | Skip Logic Group | OE_How Looking | |||||
| ACQLiv0009179 | Y | What specific ways can we improve your experience using search on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Search Improvement | |||||
| ACQLiv0009180 | X | What specific ways can we improve your experience navigating on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Navigation Improvement | |||||
| KFB02189 | Which best describes your role in visiting the site today? | Enthusiast (art / history / nature / science) | Radio button, one-up vertical | Single | Y | Skip Logic Group | Role | ||||
| Creative Person (artist / musician / writer) | |||||||||||
| Donor/member/supporter | |||||||||||
| Member of the media/press | |||||||||||
| Museum professional | |||||||||||
| Parent / Grandparent / Caregiver | |||||||||||
| Researcher/Scientist/Scholar | |||||||||||
| Student | |||||||||||
| Shopper | |||||||||||
| Educator | |||||||||||
| Other, please specify: | C | ||||||||||
| KFB02190 | C | Other role | Text area, no char limit | Skip Logic Group | OE_Role | ||||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Single | Y | OPS Group | Visit Frequency | ||||
| Less than once a month | |||||||||||
| More than once a month | |||||||||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Smithsonian Member | ||||
| No | E | ||||||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Become a Member | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Made a Donation | ||||
| No | F | ||||||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Donate in 6 Months | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Radio button, one-up vertical | Single | Y | Skip Logic Group | Online Purchase | ||||
| Yes, merchandise | H | ||||||||||
| Yes, class or performance ticket | H | ||||||||||
| Yes, tour reservation | H | ||||||||||
| Yes, buy membership or renewal | H | ||||||||||
| Yes, music download | H | ||||||||||
| Yes, other (please specify) | G,H | ||||||||||
| KFB02199 | G | Yes, made online purchase (other answers) | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | |||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | Single | N | Skip Logic Group | Online Purchase Experience | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very satisfied | |||||||||||
| ACQLiv0009181 | On this site today, did you use any of the social media offerings (i.e. view a blog post, leave a comment, subscribe to RSS feed, “like” or tweet content to share with others, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Social Media | |||||
| No | |||||||||||
| ACQLiv0009182 | On this site today, did you use any of the multimedia offerings (i.e. video, podcast, image slideshow, animation, or other interactive content, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Multimedia | |||||
| No | |||||||||||
| AML001179 | Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001180 | Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 2 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001181 | Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 3 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | Y | Skip Logic Group | Advertisements | |||
| No | |||||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Advertisement Satisfaction | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10 = Positively affected | |||||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | Single | N | OPS Group | Education | ||||
| High School (or equivalent) | |||||||||||
| College (Undergraduate) | |||||||||||
| Graduate (Master's) | |||||||||||
| Graduate (Doctoral) | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | Single | N | OPS Group | Age | ||||
| 18 - 24 | |||||||||||
| 25 - 34 | |||||||||||
| 35 - 44 | |||||||||||
| 45 - 54 | |||||||||||
| 55 - 64 | |||||||||||
| 65 or older | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | Single | N | OPS Group | Household Income | ||||
| $25,000 - $49,999 | |||||||||||
| $50,000 - $74,999 | |||||||||||
| $75,000 - $99,999 | |||||||||||
| $100,000 - $124,999 | |||||||||||
| $125,000 - $149,999 | |||||||||||
| $150,000 or more | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02207 | Please indicate the state where you live. | I live outside of the United States | Drop down, select one | Single | Y | OPS Group | State | ||||
| Alabama | |||||||||||
| Alaska | |||||||||||
| Arizona | |||||||||||
| Arkansas | |||||||||||
| California | |||||||||||
| Colorado | |||||||||||
| Connecticut | |||||||||||
| Delaware | |||||||||||
| District of Columbia | |||||||||||
| Florida | |||||||||||
| Georgia | |||||||||||
| Hawaii | |||||||||||
| Idaho | |||||||||||
| Illinois | |||||||||||
| Indiana | |||||||||||
| Iowa | |||||||||||
| Kansas | |||||||||||
| Kentucky | |||||||||||
| Louisiana | |||||||||||
| Maine | |||||||||||
| Maryland | |||||||||||
| Massachusetts | |||||||||||
| Michigan | |||||||||||
| Minnesota | |||||||||||
| Mississippi | |||||||||||
| Missouri | |||||||||||
| Montana | |||||||||||
| Nebraska | |||||||||||
| Nevada | |||||||||||
| New Hampshire | |||||||||||
| New Jersey | |||||||||||
| New Mexico | |||||||||||
| New York | |||||||||||
| North Carolina | |||||||||||
| North Dakota | |||||||||||
| Ohio | |||||||||||
| Oklahoma | |||||||||||
| Oregon | |||||||||||
| Pennsylvania | |||||||||||
| Rhode Island | |||||||||||
| South Carolina | |||||||||||
| South Dakota | |||||||||||
| Tennessee | |||||||||||
| Texas | |||||||||||
| Utah | |||||||||||
| Vermont | |||||||||||
| Virginia | |||||||||||
| Washington | |||||||||||
| West Virginia | |||||||||||
| Wisconsin | |||||||||||
| Wyoming | |||||||||||
| What is your gender? | Male | Drop down, select one | Single | N | Gender | ||||||
| Female | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To requ |
open-ended | Text area, no char limit | N | |||||||
Sheet 14: CQs (3-4-14)
| Model Instance Name: | |||||||||||
| Smithsonian Enterprise | underlined & italicized: RE-ORDER | ||||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||||
| Date: | 3/4/2014 | blue + -->: REWORDING | |||||||||
| Smithsonian Enterprise CUSTOM QUESTION LIST | |||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | ||
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Z, J, K, L, M, N, O | Radio button, one-up vertical | Single | Y | Skip Logic Group | Primary Purpose | |||
| Follow-up after a visit | Z | ||||||||||
| Conduct research | |||||||||||
| Do my homework | |||||||||||
| Education | |||||||||||
| Entertainment | |||||||||||
| Make a donation | |||||||||||
| Become a member | |||||||||||
| Find a job or internship | |||||||||||
| Shop | |||||||||||
| Book a vacation (via Smithsonian Journeys) | |||||||||||
| Other, please specify: | A | ||||||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | OE_Primary Purpose | |||||||
| ACQLiv0009176 | Z | Please indicate which museum(s) you are interested in (Select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | Multi | N | Skip Logic Group | Museum Interest | |||
| African Art Museum | |||||||||||
| Air and Space Museum | |||||||||||
| Air and Space Museum Udvar-Hazy Center | |||||||||||
| American Art Museum | |||||||||||
| American History Museum | |||||||||||
| American Indian Museum | |||||||||||
| American Indian Museum Heye Center | |||||||||||
| Anacostia Community Museum | |||||||||||
| Arts and Industries Building | |||||||||||
| Cooper-Hewitt, National Design Museum | |||||||||||
| Freer Gallery of Art | |||||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||||
| Natural History Museum | |||||||||||
| Portrait Gallery | |||||||||||
| Postal Museum | |||||||||||
| Renwick Gallery | |||||||||||
| Sackler Gallery | |||||||||||
| Smithsonian Institution Building, The Castle |
|||||||||||
| Don't know | |||||||||||
| J | When do you plan to visit the Smithsonian? | Today | Radio button, one-up vertical | Single | Y | Skip Logic Group | Visit Timing | ||||
| This week | |||||||||||
| Next week | |||||||||||
| In 3 weeks | |||||||||||
| In 4 weeks | |||||||||||
| Next month | |||||||||||
| Within the next 2 months | |||||||||||
| More than 2 months from today | |||||||||||
| K | Will this be your first visit to the Smithsonian? | Yes | Drop down, select one | Single | Y | Skip Logic Group | First Visit? | ||||
| No | P | ||||||||||
| P | When was your last visit? | Last year | Radio button, one-up vertical | Single | Y | Skip Logic Group | Previous Visit Timing | ||||
| Two years ago | |||||||||||
| Three years ago | |||||||||||
| Four or more years ago | |||||||||||
| L | Do you know that the Smithsonian is a collection of 19 museums, galleries and the National Zoo? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Collection of 19? | ||||
| No | |||||||||||
| M | How much time are you allotting for your Smithsonian visit? | Less than an hour | Radio button, one-up vertical | Single | Y | Skip Logic Group | Time Allotted | ||||
| 2-4 hours | |||||||||||
| An entire day | |||||||||||
| More than one day | |||||||||||
| N | How many museums are you planning to visit? | 1 | Drop down, select one | Single | Y | Skip Logic Group | Number of Museums | ||||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| > 10 | |||||||||||
| O | With whom are you planning to visit the Museum? | No one, I will be alone | Radio button, one-up vertical | Single | Y | Skip Logic Group | Group Makeup | ||||
| I will be with my children 10 years and younger | |||||||||||
| I will be with my children 11 years and older | |||||||||||
| I will chaperone a group of students (i.e. school, etc.) | |||||||||||
| I will visit with other adults | |||||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Did You Find | ||||
| I wasn’t looking for anything in particular | |||||||||||
| No, I was looking for: | B | ||||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | Skip Logic Group | OE_Did Not Find | |||||
| ACQLiv0009177 | How did you look for information on the site today? (Please select all that apply.) | Search feature | Y | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | How Looking | |||
| Advanced search feature / tool | Y | ||||||||||
| Top navigation bar | X | ||||||||||
| Left navigation bar | X | ||||||||||
| Tabs | X | ||||||||||
| Links in the center of the page | X | ||||||||||
| Site map | X | ||||||||||
| Other, please specify | W | ||||||||||
| ACQLiv0009178 | W | Other way(s) I looked for information | Text Area – no character limit | N | Skip Logic Group | OE_How Looking | |||||
| ACQLiv0009179 | Y | What specific ways can we improve your experience using search on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Search Improvement | |||||
| ACQLiv0009180 | X | What specific ways can we improve your experience navigating on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Navigation Improvement | |||||
| KFB02189 | Which best describes your role in visiting the site today? | Enthusiast (art / history / nature / science) | Radio button, one-up vertical | Single | Y | Skip Logic Group | Role | ||||
| Creative Person (artist / musician / writer) | |||||||||||
| Donor/member/supporter | |||||||||||
| Member of the media/press | |||||||||||
| Museum professional | |||||||||||
| Parent / Grandparent / Caregiver | |||||||||||
| Researcher/Scientist/Scholar | |||||||||||
| Student | |||||||||||
| Shopper | |||||||||||
| Educator | |||||||||||
| Other, please specify: | C | ||||||||||
| KFB02190 | C | Other role | Text area, no char limit | Skip Logic Group | OE_Role | ||||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Single | Y | OPS Group | Visit Frequency | ||||
| Less than once a month | |||||||||||
| More than once a month | |||||||||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Smithsonian Member | ||||
| No | E | ||||||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Become a Member | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Made a Donation | ||||
| No | F | ||||||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Donate in 6 Months | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Radio button, one-up vertical | Single | Y | Skip Logic Group | Online Purchase | ||||
| Yes, merchandise | H | ||||||||||
| Yes, class or performance ticket | H | ||||||||||
| Yes, tour reservation | H | ||||||||||
| Yes, buy membership or renewal | H | ||||||||||
| Yes, music download | H | ||||||||||
| Yes, other (please specify) | G,H | ||||||||||
| KFB02199 | G | Yes, made online purchase (other answers) | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | |||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | Single | N | Skip Logic Group | Online Purchase Experience | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very satisfied | |||||||||||
| ACQLiv0009181 | On this site today, did you use any of the social media offerings (i.e. view a blog post, leave a comment, subscribe to RSS feed, “like” or tweet content to share with others, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Social Media | |||||
| No | |||||||||||
| ACQLiv0009182 | On this site today, did you use any of the multimedia offerings (i.e. video, podcast, image slideshow, animation, or other interactive content, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Multimedia | |||||
| No | |||||||||||
| AML001179 | Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001180 | Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 2 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001181 | Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 3 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | Y | Skip Logic Group | Advertisements | |||
| No | |||||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Advertisement Satisfaction | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10 = Positively affected | |||||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | Single | N | OPS Group | Education | ||||
| High School (or equivalent) | |||||||||||
| College (Undergraduate) | |||||||||||
| Graduate (Master's) | |||||||||||
| Graduate (Doctoral) | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | Single | N | OPS Group | Age | ||||
| 18 - 24 | |||||||||||
| 25 - 34 | |||||||||||
| 35 - 44 | |||||||||||
| 45 - 54 | |||||||||||
| 55 - 64 | |||||||||||
| 65 or older | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | Single | N | OPS Group | Household Income | ||||
| $25,000 - $49,999 | |||||||||||
| $50,000 - $74,999 | |||||||||||
| $75,000 - $99,999 | |||||||||||
| $100,000 - $124,999 | |||||||||||
| $125,000 - $149,999 | |||||||||||
| $150,000 or more | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02207 | Please indicate the state where you live. | I live outside of the United States | Drop down, select one | Single | Y | OPS Group | State | ||||
| Alabama | |||||||||||
| Alaska | |||||||||||
| Arizona | |||||||||||
| Arkansas | |||||||||||
| California | |||||||||||
| Colorado | |||||||||||
| Connecticut | |||||||||||
| Delaware | |||||||||||
| District of Columbia | |||||||||||
| Florida | |||||||||||
| Georgia | |||||||||||
| Hawaii | |||||||||||
| Idaho | |||||||||||
| Illinois | |||||||||||
| Indiana | |||||||||||
| Iowa | |||||||||||
| Kansas | |||||||||||
| Kentucky | |||||||||||
| Louisiana | |||||||||||
| Maine | |||||||||||
| Maryland | |||||||||||
| Massachusetts | |||||||||||
| Michigan | |||||||||||
| Minnesota | |||||||||||
| Mississippi | |||||||||||
| Missouri | |||||||||||
| Montana | |||||||||||
| Nebraska | |||||||||||
| Nevada | |||||||||||
| New Hampshire | |||||||||||
| New Jersey | |||||||||||
| New Mexico | |||||||||||
| New York | |||||||||||
| North Carolina | |||||||||||
| North Dakota | |||||||||||
| Ohio | |||||||||||
| Oklahoma | |||||||||||
| Oregon | |||||||||||
| Pennsylvania | |||||||||||
| Rhode Island | |||||||||||
| South Carolina | |||||||||||
| South Dakota | |||||||||||
| Tennessee | |||||||||||
| Texas | |||||||||||
| Utah | |||||||||||
| Vermont | |||||||||||
| Virginia | |||||||||||
| Washington | |||||||||||
| West Virginia | |||||||||||
| Wisconsin | |||||||||||
| Wyoming | |||||||||||
| What is your gender? | Male | Drop down, select one | Single | N | Gender | ||||||
| Female | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To requ |
open-ended | Text area, no char limit | N | |||||||
Sheet 15: CQs (11-23-11)
| Model Instance Name: | |||||||||||
| Smithsonian Enterprise | underlined & italicized: RE-ORDER | ||||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||||
| Date: | 11/23/2011 | blue + -->: REWORDING | |||||||||
| Smithsonian Enterprise CUSTOM QUESTION LIST | |||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | ||
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Z | Radio button, one-up vertical | Single | Y | Skip Logic Group | Primary Purpose | |||
| Follow-up after a visit | Z | ||||||||||
| Conduct research | |||||||||||
| Do my homework | |||||||||||
| Education | |||||||||||
| Entertainment | |||||||||||
| Make a donation | |||||||||||
| Become a member | |||||||||||
| Find a job or internship | |||||||||||
| Shop | |||||||||||
| Book a vacation (via Smithsonian Journeys) | |||||||||||
| Other, please specify: | A | ||||||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | OE_Primary Purpose | |||||||
| ACQLiv0009176 | Z | Please indicate which museum(s) you are interested in (Select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | Multi | N | Skip Logic Group | Museum Interest | |||
| African Art Museum | |||||||||||
| Air and Space Museum | |||||||||||
| Air and Space Museum Udvar-Hazy Center | |||||||||||
| American Art Museum | |||||||||||
| American History Museum | |||||||||||
| American Indian Museum | |||||||||||
| American Indian Museum Heye Center | |||||||||||
| Anacostia Community Museum | |||||||||||
| Arts and Industries Building | |||||||||||
| Cooper-Hewitt, National Design Museum | |||||||||||
| Freer Gallery of Art | |||||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||||
| Natural History Museum | |||||||||||
| Portrait Gallery | |||||||||||
| Postal Museum | |||||||||||
| Renwick Gallery | |||||||||||
| Sackler Gallery | |||||||||||
| Smithsonian Institution Building, The Castle |
|||||||||||
| Don't know | |||||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Did You Find | ||||
| I wasn’t looking for anything in particular | |||||||||||
| No, I was looking for: | B | ||||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | Skip Logic Group | OE_Did Not Find | |||||
| ACQLiv0009177 | How did you look for information on the site today? (Please select all that apply.) | Search feature | Y | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | How Looking | |||
| Advanced search feature / tool | Y | ||||||||||
| Top navigation bar | X | ||||||||||
| Left navigation bar | X | ||||||||||
| Tabs | X | ||||||||||
| Links in the center of the page | X | ||||||||||
| Site map | X | ||||||||||
| Other, please specify | W | ||||||||||
| ACQLiv0009178 | W | Other way(s) I looked for information | Text Area – no character limit | N | Skip Logic Group | OE_How Looking | |||||
| ACQLiv0009179 | Y | What specific ways can we improve your experience using search on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Search Improvement | |||||
| ACQLiv0009180 | X | What specific ways can we improve your experience navigating on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Navigation Improvement | |||||
| KFB02189 | Which best describes your role in visiting the site today? | Enthusiast (art / history / nature / science) | Radio button, one-up vertical | Single | Y | Skip Logic Group | Role | ||||
| Creative Person (artist / musician / writer) | |||||||||||
| Donor/member/supporter | |||||||||||
| Member of the media/press | |||||||||||
| Museum professional | |||||||||||
| Parent / Grandparent / Caregiver | |||||||||||
| Researcher/Scientist/Scholar | |||||||||||
| Student | |||||||||||
| Shopper | |||||||||||
| Educator | |||||||||||
| Other, please specify: | C | ||||||||||
| KFB02190 | C | Other role | Text area, no char limit | Skip Logic Group | OE_Role | ||||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Single | Y | OPS Group | Visit Frequency | ||||
| Less than once a month | |||||||||||
| More than once a month | |||||||||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Smithsonian Member | ||||
| No | E | ||||||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Become a Member | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Made a Donation | ||||
| No | F | ||||||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Donate in 6 Months | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Radio button, one-up vertical | Single | Y | Skip Logic Group | Online Purchase | ||||
| Yes, merchandise | H | ||||||||||
| Yes, class or performance ticket | H | ||||||||||
| Yes, tour reservation | H | ||||||||||
| Yes, buy membership or renewal | H | ||||||||||
| Yes, music download | H | ||||||||||
| Yes, other (please specify) | G,H | ||||||||||
| KFB02199 | G | Yes, made online purchase (other answers) | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | |||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | Single | N | Skip Logic Group | Online Purchase Experience | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very satisfied | |||||||||||
| ACQLiv0009181 | On this site today, did you use any of the social media offerings (i.e. view a blog post, leave a comment, subscribe to RSS feed, “like” or tweet content to share with others, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Social Media | |||||
| No | |||||||||||
| ACQLiv0009182 | On this site today, did you use any of the multimedia offerings (i.e. video, podcast, image slideshow, animation, or other interactive content, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Multimedia | |||||
| No | |||||||||||
| AML001179 | Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001180 | Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 2 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| AML001181 | Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 3 | ||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | Y | Skip Logic Group | Advertisements | |||
| No | |||||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Advertisement Satisfaction | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10 = Positively affected | |||||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | Single | N | OPS Group | Education | ||||
| High School (or equivalent) | |||||||||||
| College (Undergraduate) | |||||||||||
| Graduate (Master's) | |||||||||||
| Graduate (Doctoral) | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | Single | N | OPS Group | Age | ||||
| 18 - 24 | |||||||||||
| 25 - 34 | |||||||||||
| 35 - 44 | |||||||||||
| 45 - 54 | |||||||||||
| 55 - 64 | |||||||||||
| 65 or older | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | Single | N | OPS Group | Household Income | ||||
| $25,000 - $49,999 | |||||||||||
| $50,000 - $74,999 | |||||||||||
| $75,000 - $99,999 | |||||||||||
| $100,000 - $124,999 | |||||||||||
| $125,000 - $149,999 | |||||||||||
| $150,000 or more | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02207 | Please indicate the state where you live. | I live outside of the United States | Drop down, select one | Single | Y | OPS Group | State | ||||
| Alabama | |||||||||||
| Alaska | |||||||||||
| Arizona | |||||||||||
| Arkansas | |||||||||||
| California | |||||||||||
| Colorado | |||||||||||
| Connecticut | |||||||||||
| Delaware | |||||||||||
| District of Columbia | |||||||||||
| Florida | |||||||||||
| Georgia | |||||||||||
| Hawaii | |||||||||||
| Idaho | |||||||||||
| Illinois | |||||||||||
| Indiana | |||||||||||
| Iowa | |||||||||||
| Kansas | |||||||||||
| Kentucky | |||||||||||
| Louisiana | |||||||||||
| Maine | |||||||||||
| Maryland | |||||||||||
| Massachusetts | |||||||||||
| Michigan | |||||||||||
| Minnesota | |||||||||||
| Mississippi | |||||||||||
| Missouri | |||||||||||
| Montana | |||||||||||
| Nebraska | |||||||||||
| Nevada | |||||||||||
| New Hampshire | |||||||||||
| New Jersey | |||||||||||
| New Mexico | |||||||||||
| New York | |||||||||||
| North Carolina | |||||||||||
| North Dakota | |||||||||||
| Ohio | |||||||||||
| Oklahoma | |||||||||||
| Oregon | |||||||||||
| Pennsylvania | |||||||||||
| Rhode Island | |||||||||||
| South Carolina | |||||||||||
| South Dakota | |||||||||||
| Tennessee | |||||||||||
| Texas | |||||||||||
| Utah | |||||||||||
| Vermont | |||||||||||
| Virginia | |||||||||||
| Washington | |||||||||||
| West Virginia | |||||||||||
| Wisconsin | |||||||||||
| Wyoming | |||||||||||
| What is your gender? | Male | Drop down, select one | Single | N | Gender | ||||||
| Female | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To requ |
open-ended | Text area, no char limit | N | |||||||
Sheet 16: CQs 11-21-11
| Model Instance Name: | |||||||||||
| Smithsonian Enterprise | underlined & italicized: RE-ORDER | ||||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | ||||||||||
| Date: | 11/18/2011 | blue + -->: REWORDING | |||||||||
| Smithsonian Enterprise CUSTOM QUESTION LIST | |||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | ||
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Z | Radio button, one-up vertical | Single | Y | Skip Logic Group | Primary Purpose | |||
| Follow-up after a visit | Z | 
|
|||||||||
| Conduct research | |||||||||||
| Do my homework | |||||||||||
| Education | |||||||||||
| Entertainment | |||||||||||
| Make a donation | |||||||||||
| Become a member | |||||||||||
| Find a job or internship | |||||||||||
| Shop | |||||||||||
| Book a vacation (via Smithsonian Journeys) | |||||||||||
| Other, please specify: | A | ||||||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | OE_Primary Purpose | |||||||
| Z | Please indicate which museum(s) you are interested in (Select all that apply.) | African American History and Culture Museum | Checkbox, one-up vertical | Multi | N | Skip Logic Group | Museum Interest | ||||
| African Art Museum | |||||||||||
| Air and Space Museum | |||||||||||
| Air and Space Museum Udvar-Hazy Center | |||||||||||
| American Art Museum | |||||||||||
| American History Museum | |||||||||||
| American Indian Museum | |||||||||||
| American Indian Museum Heye Center | |||||||||||
| Anacostia Community Museum | |||||||||||
| Arts and Industries Building | |||||||||||
| Cooper-Hewitt, National Design Museum | |||||||||||
| Freer Gallery of Art | |||||||||||
| Hirshhorn Museum and Sculpture Garden | |||||||||||
| Natural History Museum | |||||||||||
| Portrait Gallery | |||||||||||
| Postal Museum | |||||||||||
| Renwick Gallery | |||||||||||
| Sackler Gallery | |||||||||||
| Smithsonian Institution Building, The Castle |
|||||||||||
| Don't know | |||||||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Did You Find | ||||
| I wasn’t looking for anything in particular | |||||||||||
| No, I was looking for: | B | ||||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | Skip Logic Group | OE_Did Not Find | |||||
| How did you look for information on the site today? (Please select all that apply.) | Search feature | Y | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | How Looking | ||||
| Advanced search feature / tool | Y | ||||||||||
| Top navigation bar | X | 
|
|||||||||
| Left navigation bar | X | ||||||||||
| Tabs | X | ||||||||||
| Links in the center of the page | X | ||||||||||
| Site map | X | ||||||||||
| Other, please specify | W | ||||||||||
| W | Other way(s) I looked for information | Text Area – no character limit | N | Skip Logic Group | OE_How Looking | ||||||
| Y | What specific ways can we improve your experience using search on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Search Improvement | ||||||
| X | What specific ways can we improve your experience navigating on this site? | Text Area – no character limit | N | Skip Logic Group | OE_Navigation Improvement | ||||||
| KFB02189 | Which best describes your role in visiting the site today? | Art/science/nature/history Enthusiast (art / history / nature / science) | Radio button, one-up vertical | Single | Y | Skip Logic Group | Role | ||||
| Creative Person (artist / musician / writer) | |||||||||||
| Donor/member/supporter | |||||||||||
| Member of the media/press | |||||||||||
| Museum professional | 
|
||||||||||
| Parent and child Parent / Grandparent / Caregiver | |||||||||||
| Researcher/Scientist/Scholar | |||||||||||
| Student | |||||||||||
| Shopper | |||||||||||
| Educator | |||||||||||
| Other, please specify: | C | ||||||||||
| KFB02190 | C | Other role | Text area, no char limit | Skip Logic Group | OE_Role | ||||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Single | Y | OPS Group | Visit Frequency | ||||
| Less than once a month | |||||||||||
| More than once a month | |||||||||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Smithsonian Member | ||||
| No | E | ||||||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Become a Member | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group | Made a Donation | ||||
| No | F | ||||||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Donate in 6 Months | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very likely | |||||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Radio button, one-up vertical | Single | Y | Skip Logic Group | Online Purchase | ||||
| Yes, merchandise | H | ||||||||||
| Yes, class or performance ticket | H | ||||||||||
| Yes, tour reservation | H | ||||||||||
| Yes, buy membership or renewal | H | ||||||||||
| Yes, music download | H | ||||||||||
| Yes, other (please specify) | G,H | ||||||||||
| KFB02199 | G | Yes, made online purchase (other answers) | Text area, no char limit | N | Skip Logic Group | OE_Online Purchase | |||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | Single | N | Skip Logic Group | Online Purchase Experience | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10=Very satisfied | |||||||||||
| On this site today, did you use any of the social media offerings (i.e. view a blog post, leave a comment, subscribe to RSS feed, “like” or tweet content to share with others, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Social Media | ||||||
| No | |||||||||||
| On this site today, did you use any of the multimedia offerings (i.e. video, podcast, image slideshow, animation, or other interactive content, etc.)? | Yes | Radio button, one-up vertical | Single | Y | Site Multimedia | ||||||
| No | |||||||||||
| Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | |||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 2 | |||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 3 | |||||
| Video I saw on YouTube | |||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | ||||||||||
| Advertising on social networks (Facebook, MySpace, Twitter) | Randomize | ||||||||||
| Message directly from the organization on a social network | |||||||||||
| Mobile phone text messages or alerts | |||||||||||
| Instant Message from a friend or colleague | |||||||||||
| Familiarity with the site | |||||||||||
| Promotional email(s) from the organization | |||||||||||
| Search engine results | |||||||||||
| Word of mouth recommendation from someone I know | |||||||||||
| TV, radio, newspaper, or magazine advertising | |||||||||||
| Internet advertising | |||||||||||
| Don't know | Anchor Answer Choice | ||||||||||
| Other | Anchor Answer Choice | ||||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | Y | Skip Logic Group | Advertisements | |||
| No | |||||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | Single | N | Skip Logic Group | Advertisement Satisfaction | |||
| 2 | |||||||||||
| 3 | |||||||||||
| 4 | |||||||||||
| 5 | |||||||||||
| 6 | |||||||||||
| 7 | |||||||||||
| 8 | |||||||||||
| 9 | |||||||||||
| 10 = Positively affected | |||||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | Single | N | OPS Group | Education | ||||
| High School (or equivalent) | |||||||||||
| College (Undergraduate) | |||||||||||
| Graduate (Master's) | |||||||||||
| Graduate (Doctoral) | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | Single | N | OPS Group | Age | ||||
| 18 - 24 | |||||||||||
| 25 - 34 | |||||||||||
| 35 - 44 | |||||||||||
| 45 - 54 | |||||||||||
| 55 - 64 | |||||||||||
| 65 or older | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | Single | N | OPS Group | Household Income | ||||
| $25,000 - $49,999 | |||||||||||
| $50,000 - $74,999 | |||||||||||
| $75,000 - $99,999 | |||||||||||
| $100,000 - $124,999 | |||||||||||
| $125,000 - $149,999 | |||||||||||
| $150,000 or more | |||||||||||
| I prefer not to answer | |||||||||||
| KFB02207 | Please indicate the state where you live. | I live outside of the United States | Drop down, select one | Single | Y | OPS Group | State | ||||
| Alabama | |||||||||||
| Alaska | |||||||||||
| Arizona | |||||||||||
| Arkansas | |||||||||||
| California | |||||||||||
| Colorado | |||||||||||
| Connecticut | |||||||||||
| Delaware | |||||||||||
| District of Columbia | |||||||||||
| Florida | |||||||||||
| Georgia | |||||||||||
| Hawaii | |||||||||||
| Idaho | |||||||||||
| Illinois | |||||||||||
| Indiana | |||||||||||
| Iowa | |||||||||||
| Kansas | |||||||||||
| Kentucky | |||||||||||
| Louisiana | |||||||||||
| Maine | |||||||||||
| Maryland | |||||||||||
| Massachusetts | |||||||||||
| Michigan | |||||||||||
| Minnesota | |||||||||||
| Mississippi | |||||||||||
| Missouri | |||||||||||
| Montana | |||||||||||
| Nebraska | |||||||||||
| Nevada | |||||||||||
| New Hampshire | |||||||||||
| New Jersey | |||||||||||
| New Mexico | |||||||||||
| New York | |||||||||||
| North Carolina | |||||||||||
| North Dakota | |||||||||||
| Ohio | |||||||||||
| Oklahoma | |||||||||||
| Oregon | |||||||||||
| Pennsylvania | |||||||||||
| Rhode Island | |||||||||||
| South Carolina | |||||||||||
| South Dakota | |||||||||||
| Tennessee | |||||||||||
| Texas | |||||||||||
| Utah | |||||||||||
| Vermont | |||||||||||
| Virginia | |||||||||||
| Washington | |||||||||||
| West Virginia | |||||||||||
| Wisconsin | |||||||||||
| Wyoming | |||||||||||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | One Improvement | ||||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To requ |
open-ended | Text area, no char limit | N | |||||||
Sheet 17: Current Cust Qsts on old templa
| Model Instance Name: Smithsonian Enterprise | ||||||||||
| underlined & italicized: RE-ORDER | ||||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | |||||||||
| Date: | 11/18/2011 | blue + -->: REWORDING | ||||||||
| CUSTOM QUESTION LIST | ||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | Special Instructions | CQ Label |
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Radio button, one-up vertical | Single | Y | |||||
| Follow-up after a visit | ||||||||||
| Conduct research | ||||||||||
| Do my homework | ||||||||||
| Education | ||||||||||
| Entertainment | ||||||||||
| Make a donation | ||||||||||
| Become a member | ||||||||||
| Find a job or internship | ||||||||||
| Shop | ||||||||||
| Book a vacation (via Smithsonian Journeys) | ||||||||||
| Other, please specify: | A | |||||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | |||||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Single | Y | |||||
| I wasn’t looking for anything in particular | ||||||||||
| No, I was looking for: | B | |||||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | ||||||
| KFB02189 | Which best describes your role in visiting the site today? | Art/science/nature/history enthusiast | Radio button, one-up vertical | Single | Y | |||||
| Donor/member/supporter | ||||||||||
| Member of the media/press | ||||||||||
| Museum professional | ||||||||||
| Parent and child | ||||||||||
| Researcher/Scientist/Scholar | ||||||||||
| Student | ||||||||||
| Teacher (higher education) | ||||||||||
| Teacher (k-12) | ||||||||||
| Other, please specify: | C | |||||||||
| KFB02190 | C | Other role | Text area, no char limit | |||||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Single | Y | |||||
| Less than once a month | ||||||||||
| More than once a month | ||||||||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Single | Y | |||||
| No | E | |||||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | ||||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10=Very likely | ||||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Single | Y | |||||
| No | F | |||||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | Single | N | ||||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10=Very likely | ||||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Radio button, one-up vertical | Single | Y | |||||
| Yes, merchandise | H | |||||||||
| Yes, class or performance ticket | H | |||||||||
| Yes, tour reservation | H | |||||||||
| Yes, buy membership or renewal | H | |||||||||
| Yes, music download | H | |||||||||
| Yes, other (please specify) | G,H | |||||||||
| KFB02199 | G | Yes, made online purchase (other answers) | Text area, no char limit | N | ||||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | Single | N | ||||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10=Very satisfied | ||||||||||
| KFB02201 | On this site today, did you use or view a blog, podcast, video, or other New Media or social media resource? | Yes | Radio button, one-up vertical | Single | Y | |||||
| No | ||||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | |||||
| No | ||||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | N | |||||
| 2 | ||||||||||
| 3 | ||||||||||
| 4 | ||||||||||
| 5 | ||||||||||
| 6 | ||||||||||
| 7 | ||||||||||
| 8 | ||||||||||
| 9 | ||||||||||
| 10 = Positively affected | ||||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | Single | N | |||||
| High School (or equivalent) | ||||||||||
| College (Undergraduate) | ||||||||||
| Graduate (Master's) | ||||||||||
| Graduate (Doctoral) | ||||||||||
| I prefer not to answer | ||||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | Single | N | |||||
| 18 - 24 | ||||||||||
| 25 - 34 | ||||||||||
| 35 - 44 | ||||||||||
| 45 - 54 | ||||||||||
| 55 - 64 | ||||||||||
| 65 or older | ||||||||||
| I prefer not to answer | ||||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | Single | N | |||||
| $25,000 - $49,999 | ||||||||||
| $50,000 - $74,999 | ||||||||||
| $75,000 - $99,999 | ||||||||||
| $100,000 - $124,999 | ||||||||||
| $125,000 - $149,999 | ||||||||||
| $150,000 or more | ||||||||||
| I prefer not to answer | ||||||||||
| KFB02207 | Please indicate the state where you live. | I live outside of the United States | Drop down, select one | Single | Y | |||||
| Alabama | ||||||||||
| Alaska | ||||||||||
| Arizona | ||||||||||
| Arkansas | ||||||||||
| California | ||||||||||
| Colorado | ||||||||||
| Connecticut | ||||||||||
| Delaware | ||||||||||
| District of Columbia | ||||||||||
| Florida | ||||||||||
| Georgia | ||||||||||
| Hawaii | ||||||||||
| Idaho | ||||||||||
| Illinois | ||||||||||
| Indiana | ||||||||||
| Iowa | ||||||||||
| Kansas | ||||||||||
| Kentucky | ||||||||||
| Louisiana | ||||||||||
| Maine | ||||||||||
| Maryland | ||||||||||
| Massachusetts | ||||||||||
| Michigan | ||||||||||
| Minnesota | ||||||||||
| Mississippi | ||||||||||
| Missouri | ||||||||||
| Montana | ||||||||||
| Nebraska | ||||||||||
| Nevada | ||||||||||
| New Hampshire | ||||||||||
| New Jersey | ||||||||||
| New Mexico | ||||||||||
| New York | ||||||||||
| North Carolina | ||||||||||
| North Dakota | ||||||||||
| Ohio | ||||||||||
| Oklahoma | ||||||||||
| Oregon | ||||||||||
| Pennsylvania | ||||||||||
| Rhode Island | ||||||||||
| South Carolina | ||||||||||
| South Dakota | ||||||||||
| Tennessee | ||||||||||
| Texas | ||||||||||
| Utah | ||||||||||
| Vermont | ||||||||||
| Virginia | ||||||||||
| Washington | ||||||||||
| West Virginia | ||||||||||
| Wisconsin | ||||||||||
| Wyoming | ||||||||||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | ||||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To requ |
open-ended | Text area, no char limit | N | ||||||
Sheet 18: Cust Qsts 4-21-09
| Model Instance Name: Smithsonian Enterprise | ||||||||
| underlined & italicized: RE-ORDER | ||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | |||||||
| Date: | 12/12/2008 | blue + -->: REWORDING | ||||||
| CUSTOM QUESTION LIST | ||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Single or Multi | Special Instructions |
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Radio button, one-up vertical | Y | Single | |||
| Follow-up after a visit | ||||||||
| Conduct research | ||||||||
| Do my homework | ||||||||
| Education | ||||||||
| Entertainment | ||||||||
| Make a donation | ||||||||
| Become a member | ||||||||
| Find a job or internship | ||||||||
| Shop | ||||||||
| Book a vacation (via Smithsonian Journeys) | ||||||||
| Other, please specify: | A | |||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | |||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | Single | |||
| I wasn’t looking for anything in particular | ||||||||
| No, I was looking for: | B | |||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | ||||
| KFB02189 | Which best describes your role in visiting the site today? | Art/science/nature/history enthusiast | Radio button, one-up vertical | Y | Single | |||
| Donor/member/supporter | ||||||||
| Member of the media/press | ||||||||
| Museum professional | ||||||||
| Parent and child | ||||||||
| Researcher/Scientist/Scholar | ||||||||
| Student | ||||||||
| Teacher (higher education) | ||||||||
| Teacher (k-12) | ||||||||
| Other, please specify: | C | |||||||
| KFB02190 | C | Other role | Text area, no char limit | |||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Single | |||
| Less than once a month | ||||||||
| More than once a month | ||||||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Y | Single | |||
| No | E | |||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | N | Single | ||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Y | Single | |||
| No | F | |||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | N | Single | ||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Radio button, one-up vertical | Y | Single | |||
| Yes, merchandise | H | |||||||
| Yes, class or performance ticket | H | |||||||
| Yes, tour reservation | H | |||||||
| Yes, buy membership or renewal | H | |||||||
| Yes, music download | H | |||||||
| Yes, other (please specify) | G,H | |||||||
| KFB02199 | G | Yes, made online purchase (other answers) | Text area, no char limit | N | ||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Single | ||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely satisfied | ||||||||
| KFB02201 | On this site today, did you use or view a blog, podcast, video, or other New Media or social media resource? | Yes | Radio button, one-up vertical | Y | Single | |||
| No | ||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | |||
| No | ||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | N | |||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10 = Positively affected | ||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | Single | |||
| High School (or equivalent) | ||||||||
| College (Undergraduate) | ||||||||
| Graduate (Master's) | ||||||||
| Graduate (Doctoral) | ||||||||
| I prefer not to answer | ||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | Single | |||
| 18 - 24 | ||||||||
| 25 - 34 | ||||||||
| 35 - 44 | ||||||||
| 45 - 54 | ||||||||
| 55 - 64 | ||||||||
| 65 or older | ||||||||
| I prefer not to answer | ||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | N | Single | |||
| $25,000 - $49,999 | ||||||||
| $50,000 - $74,999 | ||||||||
| $75,000 - $99,999 | ||||||||
| $100,000 - $124,999 | ||||||||
| $125,000 - $149,999 | ||||||||
| $150,000 or more | ||||||||
| I prefer not to answer | ||||||||
| KFB02207 | Please indicate the state where you live. | I live outside of the United States | Drop down, select one | Y | Single | |||
| Alabama | ||||||||
| Alaska | ||||||||
| Arizona | ||||||||
| Arkansas | ||||||||
| California | ||||||||
| Colorado | ||||||||
| Connecticut | ||||||||
| Delaware | ||||||||
| District of Columbia | ||||||||
| Florida | ||||||||
| Georgia | ||||||||
| Hawaii | ||||||||
| Idaho | ||||||||
| Illinois | ||||||||
| Indiana | ||||||||
| Iowa | ||||||||
| Kansas | ||||||||
| Kentucky | ||||||||
| Louisiana | ||||||||
| Maine | ||||||||
| Maryland | ||||||||
| Massachusetts | ||||||||
| Michigan | ||||||||
| Minnesota | ||||||||
| Mississippi | ||||||||
| Missouri | ||||||||
| Montana | ||||||||
| Nebraska | ||||||||
| Nevada | ||||||||
| New Hampshire | ||||||||
| New Jersey | ||||||||
| New Mexico | ||||||||
| New York | ||||||||
| North Carolina | ||||||||
| North Dakota | ||||||||
| Ohio | ||||||||
| Oklahoma | ||||||||
| Oregon | ||||||||
| Pennsylvania | ||||||||
| Rhode Island | ||||||||
| South Carolina | ||||||||
| South Dakota | ||||||||
| Tennessee | ||||||||
| Texas | ||||||||
| Utah | ||||||||
| Vermont | ||||||||
| Virginia | ||||||||
| Washington | ||||||||
| West Virginia | ||||||||
| Wisconsin | ||||||||
| Wyoming | ||||||||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | ||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To requ |
open-ended | Text area, no char limit | N | ||||
Sheet 19: CHANGES_Dec_10
| Model Instance Name: Smithsonian Enterprise | ||||||||
| underlined & italicized: RE-ORDER | ||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | |||||||
| Date: | 12/10/2008 | blue + -->: REWORDING | ||||||
| CUSTOM QUESTION LIST | ||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Single or Multi | Special Instructions |
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Radio button, one-up vertical | Y | Single | |||
| Follow-up after a visit | ||||||||
| Conduct research | ||||||||
| Do my homework | ||||||||
| Education | ||||||||
| Entertainment | ||||||||
| Make a donation | ||||||||
| Become a member | ||||||||
| Find a job or internship | ||||||||
| Shop | ||||||||
| Book a vacation (via Smithsonian Journeys) | ||||||||
| Other, please specify: | A | |||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | |||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | Single | |||
| I wasn’t looking for anything in particular | ||||||||
| No, I was looking for: | B | |||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | ||||
| KFB02189 | Which best describes your role in visiting the site today? | Art/science/nature/history enthusiast | Radio button, one-up vertical | Y | Single | |||
| Donor/member/supporter | ||||||||
| Member of the media/press | ||||||||
| Museum professional | ||||||||
| Parent and child | ||||||||
| Researcher/Scientist/Scholar | ||||||||
| Student | ||||||||
| Teacher (higher education) | ||||||||
| Teacher (k-12) | ||||||||
| Other, please specify: | C | |||||||
| KFB02190 | C | Other role | Text area, no char limit | |||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Single | |||
| Less than once a month | ||||||||
| More than once a month | ||||||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Y | Single | |||
| No | E | |||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | N | Single | ||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Y | Single | |||
| No | F | |||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | N | Single | ||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Radio button, one-up vertical | Y | Single | |||
| Yes, merchandise | H | |||||||
| Yes, class or performance ticket | H | |||||||
| Yes, tour reservation | H | |||||||
| Yes, buy membership or renewal | H | |||||||
| Yes, music download | H | |||||||
| Yes, other (please specify) | G,H | |||||||
| KFB02199 | G | Yes, made online purchase (other answers) | Text area, no char limit | N | ||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Single | ||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| KFB02201 | On this site today, did you use or view a blog, podcast, video, or other New Media or social media resource? | Yes | Radio button, one-up vertical | Y | Single | |||
| No | ||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | |||
| No | ||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | N | |||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10 = Positively affected | ||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | Single | |||
| High School (or equivalent) | ||||||||
| College (Undergraduate) | ||||||||
| Graduate (Master's) | ||||||||
| Graduate (Doctoral) | ||||||||
| I prefer not to answer | ||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | Single | |||
| 18 - 24 | ||||||||
| 25 - 34 | ||||||||
| 35 - 44 | ||||||||
| 45 - 54 | ||||||||
| 55 - 64 | ||||||||
| 65 or older | ||||||||
| I prefer not to answer | ||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | N | Single | |||
| $25,000 - $49,999 | ||||||||
| $50,000 - $74,999 | ||||||||
| $75,000 - $99,999 | ||||||||
| $100,000 - $124,999 | ||||||||
| $125,000 - $149,999 | ||||||||
| $150,000 or more | ||||||||
| I prefer not to answer | ||||||||
| KFB02207 | Please indicate the state where you live. | (pick list of US states + outside USA option) - PUT "outside USA" at TOP of list, please | Drop down, select one | Y | Single | |||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | ||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To request your comments on proposed future changes to our website <p> <i>If you'd like to provide your email address, you may read <a href="http://www.si.edu/privacy/" target = "#">our privacy policy here</a>.</i> |
open-ended | Text area, no char limit | N | ||||
Sheet 20: 12-10-08 Custom Qsts
| Model Instance Name: Smithsonian Enterprise | ||||||||
| underlined & italicized: RE-ORDER | ||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | |||||||
| Date: | 12/10/2008 | blue + -->: REWORDING | ||||||
| CUSTOM QUESTION LIST | ||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Single or Multi | Special Instructions |
| KFB02185 | What was your primary purpose for visiting the site today? | Plan a museum visit | Radio button, one-up vertical | Y | Single | |||
| Follow-up after a visit | ||||||||
| Conduct research | ||||||||
| Do my homework | ||||||||
| Education | ||||||||
| Entertainment | ||||||||
| Make a donation | ||||||||
| Become a member | ||||||||
| Find a job or internship | ||||||||
| Shop | ||||||||
| Book a vacation (via Smithsonian Journeys) | ||||||||
| Other, please specify: | A | |||||||
| KFB02186 | A | Other purpose for visiting site: | Text area, no char limit | |||||
| KFB02187 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | Single | |||
| I wasn’t looking for anything in particular | ||||||||
| No, I was looking for: | B | |||||||
| KFB02188 | B | Did not find, looking for: | Text area, no char limit | N | ||||
| KFB02189 | Which best describes your role in visiting the site today? | Art/science/nature/history enthusiast | Radio button, one-up vertical | Y | Single | |||
| Donor/member/supporter | ||||||||
| Member of the media/press | ||||||||
| Museum professional | ||||||||
| Parent and child | ||||||||
| Researcher/Scientist/Scholar | ||||||||
| Student | ||||||||
| Teacher (higher education) | ||||||||
| Teacher (k-12) | ||||||||
| Other, please specify: | C | |||||||
| KFB02190 | C | Other role | Text area, no char limit | |||||
| KFB02191 | How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Single | |||
| Less than once a month | ||||||||
| More than once a month | ||||||||
| KFB02192 | Do you receive a Smithsonian e-newsletter? <i>If you'd like to provide your email address, you may read <a href="http://www.si.edu/privacy/" target = "#">our privacy policy here</a>.</i> | Yes | Radio button, one-up vertical | Y | Single | |||
| No | ||||||||
| No, but I’d like to, my email address is: | D | |||||||
| KFB02193 | D | Email address for visitors who'd like to receive the newsletter: | Text area, no char limit | N | ||||
| KFB02194 | Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Y | Single | |||
| No | E | |||||||
| KFB02195 | E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | N | Single | ||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| KFB02196 | Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Y | Single | |||
| No | F | |||||||
| KFB02197 | F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | N | Single | ||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| KFB02198 | Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Radio button, one-up vertical | Y | Single | |||
| Yes, merchandise | H | |||||||
| Yes, class or performance ticket | H | |||||||
| Yes, tour reservation | H | |||||||
| Yes, buy membership or renewal | H | |||||||
| Yes, music download | H | |||||||
| Yes, other (please specify) | G,H | |||||||
| KFB02199 | G | Yes, made online purchase (other answers) | Text area, no char limit | N | ||||
| KFB02200 | H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Single | ||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| KFB02201 | On this site today, did you use or view a blog, podcast, video, or other New Media or social media resource? | Yes | Radio button, one-up vertical | Y | Single | |||
| No | ||||||||
| KFB02202 | On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | |||
| No | ||||||||
| KFB02203 | I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | N | |||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10 = Positively affected | ||||||||
| KFB02204 | What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | N | Single | |||
| High School (or equivalent) | ||||||||
| College (Undergraduate) | ||||||||
| Graduate (Master's) | ||||||||
| Graduate (Doctoral) | ||||||||
| I prefer not to answer | ||||||||
| KFB02205 | What is your age range? | under 18 | Radio button, one-up vertical | N | Single | |||
| 18 - 24 | ||||||||
| 25 - 34 | ||||||||
| 35 - 44 | ||||||||
| 45 - 54 | ||||||||
| 55 - 64 | ||||||||
| 65 or older | ||||||||
| I prefer not to answer | ||||||||
| KFB02206 | Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | N | Single | |||
| $25,000 - $49,999 | ||||||||
| $50,000 - $74,999 | ||||||||
| $75,000 - $99,999 | ||||||||
| $100,000 - $124,999 | ||||||||
| $125,000 - $149,999 | ||||||||
| $150,000 or more | ||||||||
| I prefer not to answer | ||||||||
| KFB02207 | Please indicate the state where you live. | (pick list of US states + outside USA option) | Drop down, select one | Y | Single | |||
| KFB02208 | If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | ||||
| KFB02209 | <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for one of the following reasons:</b> <p> To discuss specific details about your current experience using our website <p> To request your comments on proposed future changes to our website <p> <i>If you'd like to provide your email address, you may read <a href="http://www.si.edu/privacy/" target = "#">our privacy policy here</a>.</i> |
open-ended | Text area, no char limit | N | ||||
Sheet 21: Custom Qsts
| Model Instance Name: Smithsonian Enterprise | ||||||||
| underlined & italicized: RE-ORDER | ||||||||
| MID: klJ0phJUYlds1VMIUodp8w== | pink: ADDITION | |||||||
| Date: | 11/5/2008 | blue + -->: REWORDING | ||||||
| CUSTOM QUESTION LIST | ||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions |
| What was your primary purpose for visiting the site today? | Plan a museum visit | Radio button, one-up vertical | Y | Single | ||||
| Follow-up after a visit | ||||||||
| Conduct research | ||||||||
| Do my homework | ||||||||
| Education | ||||||||
| Entertainment | ||||||||
| Make a donation | ||||||||
| Become a member | ||||||||
| Find a job or internship | ||||||||
| Shop | ||||||||
| Book a vacation (via Smithsonian Journeys) | ||||||||
| Other, please specify: | A | |||||||
| A | Other purpose for visiting site: | Text area, no char limit | ||||||
| Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | Single | ||||
| I wasn’t looking for anything in particular | ||||||||
| No, I was looking for: | B | |||||||
| B | Did not find, looking for: | Text area, no char limit | N | |||||
| Which best describes your role in visiting the site today? | Art/science/nature/history enthusiast | Radio button, one-up vertical | Y | Single | ||||
| Donor/member/supporter | ||||||||
| Just a regular person! | ||||||||
| Member of the media/press | ||||||||
| Museum professional | ||||||||
| Parent and child | ||||||||
| Researcher/Scientist/Scholar | ||||||||
| Student | ||||||||
| Teacher (higher education) | ||||||||
| Teacher (k-12) | ||||||||
| Other, please specify: | C | |||||||
| C | Other role | Text area, no char limit | ||||||
| How often do you visit this site? | First visit | Radio button, one-up vertical | Y | Single | ||||
| Less than once a month | ||||||||
| More than once a month | ||||||||
| Do you receive a Smithsonian e-newsletter? <i>If you'd like to provide your email address, you may read <a href="http://www.si.edu/privacy/" target = "#">our privacy policy here</a>.</i> | Yes | Radio button, one-up vertical | Y | Single | ||||
| No | ||||||||
| No, but I’d like to, my email address is: | D | |||||||
| D | Email address for visitors who'd like to receive the newsletter: | Text area, no char limit | N | |||||
| Are you currently a Smithsonian member? | Yes | Radio button, one-up vertical | Y | Single | ||||
| No | E | |||||||
| E | How likely are you to become a member in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | N | Single | |||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| Have you ever made a donation to the Smithsonian? | Yes | Radio button, one-up vertical | Y | Single | ||||
| No | F | |||||||
| F | How likely are you to make a donation in the next 6 months? | 1=Not very likely |
Radio button, scale, no don't know | N | Single | |||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| Have you ever made an online purchase or reserved a tour or performance ticket from the Smithsonian? | No | Radio button, one-up vertical | Y | Single | ||||
| Yes, merchandise | H | |||||||
| Yes, class or performance ticket | H | |||||||
| Yes, tour reservation | H | |||||||
| Yes, buy membership or renewal | H | |||||||
| Yes, music download | H | |||||||
| Yes, other (please specify) | G,H | |||||||
| G | Yes, made online purchase (other answers) | Text area, no char limit | N | |||||
| H | What is your overall satisfaction with the online purchase or transaction experience? | 1=Not very satisfied | Radio button, scale, no don't know | N | Single | |||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10=Very likely | ||||||||
| On this site today, did you use or view a blog, podcast, video, or other New Media or social media resource? | Yes | Radio button, one-up vertical | Y | Single | ||||
| No | ||||||||
| On this site today, did you see an advertisement or sponsorship message? | Yes | I | Radio button, one-up vertical | Single | ||||
| No | ||||||||
| I | How did the advertisement or sponsorship message <b>affect your overall satisfaction with the Web site</b>? | 1=Negatively affected |
Radio button, scale, no don't know | N | ||||
| 2 | ||||||||
| 3 | ||||||||
| 4 | ||||||||
| 5 | ||||||||
| 6 | ||||||||
| 7 | ||||||||
| 8 | ||||||||
| 9 | ||||||||
| 10 = Positively affected | ||||||||
| What is your highest education level completed (or current level if you are a student)? | K - 8th grade | Radio button, one-up vertical | Y | Single | ||||
| High School (or equivalent) | ||||||||
| College (Undergraduate) | ||||||||
| Graduate (Master's) | ||||||||
| Graduate (Doctoral) | ||||||||
| What is your age range? | under 18 | Radio button, one-up vertical | Y | Single | ||||
| 18 - 24 | ||||||||
| 25 - 34 | ||||||||
| 35 - 44 | ||||||||
| 45 - 54 | ||||||||
| 55 - 64 | ||||||||
| 65 or older | ||||||||
| I prefer not to answer | ||||||||
| Which category includes your household income? | Under $25,000 | Radio button, one-up vertical | Y | Single | ||||
| $25,000 - $49,999 | ||||||||
| $50,000 - $74,999 | ||||||||
| $75,000 - $99,999 | ||||||||
| $100,000 - $124,999 | ||||||||
| $125,000 - $149,999 | ||||||||
| $150,000 or more | ||||||||
| I prefer not to respond | ||||||||
| Please indicate the state where you live. | (pick list of US states + outside USA option) | Drop down, select one | Y | Single | ||||
| If you could identify one improvement to the Web site, what would that improvement be? | open-ended | Text area, no char limit | N | |||||
| <b>We're working to improve the Smithsonian’s Web sites. Please consider providing your email address for us to contact you for either one of the following reasons:</b> <i>If you'd like to provide your email address, you may read <a href="http://www.si.edu/privacy/" target = "#">our privacy policy here</a>.</i> <p> To discuss specific details about your current experience using our website <p> To request your comments on proposed future changes to our website |
open-ended | Text area, no char limit | N | |||||
| File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |
© 2025 OMB.report | Privacy Policy