Form 20807 Q_USMint_Mobile_Browse_20180718_DOT
E-Government Website Customer Satisfaction Surveys
Q_USMint_Mobile_Browse_20180718_DOT.xlsx
Mapping and Questionnaire Documents IA 20807 A0 (USM)
OMB: 1090-0008
⚠️ Notice: This form may be outdated. More recent filings and information on OMB 1090-0008 can be found here:
Document [xlsx]
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Model
Custom Questions
Overview
Welcome and Thank You TextModel
Custom Questions
Sheet 1: Welcome and Thank You Text
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The text you see here will appear at the top and bottom of your survey, examples below. | |||
| Default text is included and you may modify this text as needed. | ||||
| Welcome and Thank You Text | ||||
| Welcome Text | ||||
| We’d welcome your feedback! Please let us know how to improve our site so we can better serve you. |
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| Thank You Text | ||||
| Thank you for taking our survey - and for helping us serve you better. We appreciate your input! | ||||
| Example Mobile | ||||
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Sheet 2: Model
| Model Name | US MINT |
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| Model ID | FxRlwJMsEEt9clxRVlNsYQ4C | Underlined & Italicized: Re-order | ||||||
| Partitioned | 2MQ | Pink: Addition | ||||||
| Date | 7/18/2018 | |||||||
| Model Version | 17.3.Y | Blue: Reword | ||||||
| Label | Element Questions | Label | Satisfaction Questions | Label | Future Behaviors | |||
| Site Performance (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Return (1=Very Unlikely, 10=Very Likely) |
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| 1 | Site Performance - Speed | Please rate the speed that pages and content loaded for you. | 16 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
19 | Return | How likely are you to return to U.S. Mint in the next 30 days using your mobile device? |
| 2 | Site Performance - Completeness | Please rate the consistency of complete loading of pages and content. | 17 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
Purchase Online Mobile (1=Very Unlikely, 10=Very Likely) |
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| 3 | Site Performance -Responsiveness | Please rate the responsiveness of the pages to your actions. | 18 | Satisfaction - Ideal | How does this site compare to an ideal mobile website? (1=Not Very Close, 10=Very Close) |
20 | Purchase Online Mobile | How likely are you to make a purchase from U.S. Mint's mobile site in the future? |
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Purchase Offline (1=Very Unlikely, 10=Very Likely) |
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| 4 | Look and Feel - Appeal | Please rate the visual appeal of the pages that you visited. | 21 | Purchase Offline | How likely are you to make a purchase from a U.S. Mint store in the future? | |||
| 5 | Look and Feel - Spacing | Please rate the spacing between items on the pages that you visited. | Recommend (1=Very Unlikely, 10=Very Likely) |
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| 6 | Look and Feel - Legibility | Please rate the legibility of the pages that you visited. | 22 | Recommend | How likely are you to recommend U.S. Mint to someone else? | |||
| Product Finding (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 7 | Product Finding - Ease | Please rate the ease of finding what you were looking for. | ||||||
| 8 | Product Finding - Categories | Please rate the product categories on meeting your expectations of where to find items. | ||||||
| 9 | Product Finding - Filtering | Please rate the filters on showing just the items you were interested in. | ||||||
| Merchandise (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 10 | Merchandise - Meet Needs | Please rate the extent to which the selection of products meets your needs. | ||||||
| 11 | Merchandise - Variety | Please rate the variety of products for you to consider. | ||||||
| 12 | Merchandise - Preferences | Please rate the fit to your preferences of the products you viewed. | ||||||
| Product Descriptions (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 13 | Product Descriptions - Essential Information | Please rate the presentation of essential product information. | ||||||
| 14 | Product Descriptions - Clarity | Please rate the clarity of the product descriptions. | ||||||
| 15 | Product Descriptions - Images | Please rate the product images on displaying the views that you needed. |
Sheet 3: Custom Questions
| Model Name | US Mint Mobile V2 | 
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| Model ID | FxRlwJMsEEt9clxRVlNsYQ4C | Underlined & Italicized: Re-order | |||||||
| Partitioned | 2MQ | Pink: Addition | |||||||
| Date | 7/9/2018 | Blue: Reword | |||||||
| QID | AP Question Tag | Skip From | Question Text | Answer Choices | Skip To | Required Y/N |
Type | Special Instructions | CQ Label |
| LAB8134Q001 | Which of the following best describes your interest in coins and coin collecting? | Coin dealer | Y | Radio button, one-up vertical | Skip Logic Group | Best Describes | |||
| Coin collector | A, B, C | ||||||||
| Coin gift-giver | |||||||||
| Friend or family member of a coin collector | |||||||||
| Media | |||||||||
| Teacher / educator | |||||||||
| Student | |||||||||
| Other | |||||||||
| LAB8134Q002 | A | What is the primary reason you collect coins? | For my own personal hobby | Y | Radio button, one-up vertical | Skip Logic Group | Reason for Collecting Coins | ||
| To share hobby with a family member or friend | |||||||||
| As an investment | |||||||||
| Other | |||||||||
| LAB8134Q003 | B | How long have you been collecting coins? | Less than 2 years | Y | Radio button, one-up vertical | Skip Logic Group | Time Collecting | ||
| 2-5 years | |||||||||
| 6-9 years | |||||||||
| 10 or more years | |||||||||
| LAB8134Q004 | C | How do you typically purchase coins from the US Mint? (Please select all that apply) | By mail | Y | Checkbox, one-up vertical | Skip Logic Group | How Purchase Coins | ||
| By phone | |||||||||
| Online | |||||||||
| In-person or through a dealer | |||||||||
| Other way(s) | |||||||||
| Have not purchased coins yet | Mutually Exclusive | ||||||||
| LAB8134Q005 | What is your primary reason for visiting the U.S. Mint site on your mobile device today? | Check the status of an order | Y | Radio button, one-up vertical | Skip Logic Group | Reason for Visit | |||
| Find information / news about the U.S. Mint | |||||||||
| Make a purchase online | E,G | Randomize | |||||||
| Research specific items | E,G | ||||||||
| Just browse | |||||||||
| Contact Customer Service | A | ||||||||
| Learn about coins and medals | |||||||||
| Find coin schedule / release dates | |||||||||
| Other | O | Anchor Answer Choice | |||||||
| LAB8134Q006 | O | What is your other reason for visiting the site today? |
N | Text area, no char limit | Skip Logic Group | OTS_Reason for Visit | |||
| LAB8134Q007 | E | What type of information were you looking for? (Please select all that apply) | Coin details and descriptions | Y | Checkbox, one-up vertical | Skip Logic Group | Coin Product Info | ||
| Coin images of front and back on coin (obverse and reverse) | |||||||||
| Coin specifications (weight, metal, and size) | |||||||||
| Coin prices (for collectible coins available to purchase) | Randomize | ||||||||
| Coin values (for coins in your collection) | |||||||||
| Coin production figures (for circulating coins) | |||||||||
| Coin mintage limits (for collectible coins) | |||||||||
| Coin sales figures (for bullion coins) | |||||||||
| Other | F | Anchor Answer Choice | |||||||
| LAB8134Q008 | F | What other coin product information are you looking for today? | N | Text area, no char limit | Skip Logic Group | OTS_Coin Product Info | |||
| LAB8134Q009 | G | What types of coins were you looking for? (Please select all that apply) | Circulating coins (penny, nickel, dime, quarter) | Y | Checkbox, one-up vertical | Skip Logic Group | Coin Type | ||
| Collectible coins and medals (including proof and uncirculated) | |||||||||
| Bullion investment grade coins or precious metals | |||||||||
| LAB8134Q010 | A | Why did you seek Customer Service today? (Please select all that apply) | Help with my online account | Y | Checkbox, one-up vertical | Skip Logic Group | Customer Service | ||
| Manage/check status of an order | |||||||||
| Manage a subscription | |||||||||
| Problems with a delivery | |||||||||
| Problems with my credit card | |||||||||
| Other | C | ||||||||
| LAB8134Q011 | C | Please specify the other reason you sought Customer Service. | N | Text area, no char limit | Skip Logic Group | OTS_Customer Service | |||
| LAB8134Q012 | When do you plan on making a purchase from the U.S. Mint website? | Today | Y | Radio button, one-up vertical | Purchase Timing | ||||
| In the next week | |||||||||
| In the next month | |||||||||
| In the next 1-3 months | |||||||||
| As soon as the product I am looking for is released | |||||||||
| Never | |||||||||
| Not Sure | |||||||||
| LAB8134Q013 | Did you add an item to your shopping bag or Wish List today? | Yes, I added to my shopping bag | H | Y | Radio button, one-up vertical | Skip Logic Group | Add Item to Cart | ||
| Yes, I added to my Wish List | |||||||||
| Yes, I added to both | H | ||||||||
| No, I did not | |||||||||
| LAB8134Q014 | H | After you added an item to your shopping bag did you start the checkout process? | Yes, I did | I | Y | Radio button, one-up vertical | Skip Logic Group | Checkout | |
| No, I did not | |||||||||
| Not sure | |||||||||
| LAB8134Q015 | I | Did you find the checkout process on the U.S. Mint site to be: | Better than other online purchase experiences | Y | Radio button, one-up vertical | Skip Logic Group | Checkout Success | ||
| Equal to other online purchase experiences | |||||||||
| More difficult than other online purchase experiences | J | ||||||||
| Not sure / Don't make other online purchases | |||||||||
| LAB8134Q016 | J | Please describe why you found this checkout process to be more difficult than others you have experienced: | N | Text area, no char limit | Skip Logic Group | OE_Checkout Difficult | |||
| LAB8134Q017 | Did you make a purchase on the U.S. Mint site with your mobile device today? | Yes | K, M | Y | Radio button, one-up vertical | Skip Logic Group | Make a Purchase | ||
| No | X, Y | ||||||||
| LAB8134Q018 | K | How many items did you purchase today? | 1-2 | Y | Radio button, one-up vertical | Skip Logic Group | Purchase Quantity | ||
| 3-5 | |||||||||
| 6-9 | |||||||||
| 10 or more | |||||||||
| LAB8134Q019 | M | Was this your first purchase on U.S. Mint's website? | Yes | N | Y | Radio button, one-up vertical | Skip Logic Group | Times Purchased from Mint | |
| No | L | ||||||||
| I don't know | |||||||||
| LAB8134Q020 | L | Including today, how many times have you purchased an item from the U.S. Mint on your mobile device in the past two years? | 2 times | Y | Radio button, one-up vertical | Skip Logic Group | Previous Purchases | ||
| 3 times | |||||||||
| 4-5 times | |||||||||
| 6-9 times | |||||||||
| 10 or more times | |||||||||
| LAB8134Q021 | N | What was the primary factor that drove you to make your first purchase today? | Found a product that appealed to me | Y | Radio button, one-up vertical | Skip Logic Group | First Purchase | ||
| Thought product would make a good gift | |||||||||
| Starting to get into coin collecting | |||||||||
| Purchase seemed liked a good investment | |||||||||
| Saved enough money | |||||||||
| Other | A | ||||||||
| LAB8134Q022 | A | Please specify the factor that drove your first purchase. | N | Text area, no char limit | Skip Logic Group | OTS_First Purchase | |||
| LAB8134Q023 | X | When was the last time you purchased from this mobile website? | Within the past month | Y | Radio button, one-up vertical | Skip Logic Group | Most Recent Purchase | ||
| Within the past year | |||||||||
| Between 1-2 years ago | |||||||||
| Between 2-3 years ago | |||||||||
| Over 3 years ago | |||||||||
| Never purchased from U.S. Mint mobile website | |||||||||
| LAB8134Q024 | Y | Please tell us why you did not complete a purchase today. (Please select all that apply) | I did not come to the site to shop today | Y | Checkbox, one-up vertical | Anchor Answer Choice | Purchase Why Not | ||
| Still deciding | Skip Logic Group | ||||||||
| Don't want to purchase online | |||||||||
| Could not find what I wanted | |||||||||
| Not enough product information | |||||||||
| Product unavailable/not released yet | Randomize | ||||||||
| Item(s) did not appeal to me | |||||||||
| Item(s) too expensive | |||||||||
| Technical problem with the site | E | ||||||||
| Difficulty with the checkout process | |||||||||
| I had account/login issues | |||||||||
| Other | G | Anchor Answer Choice | |||||||
| LAB8134Q025 | G | What was your reason for not purchasing? | N | Text area, no char limit | Skip Logic Group | OTS_Purchase Why Not | |||
| LAB8134Q026 | E | What kind of technical problem did you experience? | N | Text area, no char limit | Skip Logic Group | OE_Technical Error | |||
| LAB8134Q027 | Did you accomplish what you wanted to do today on this site? | Yes | Radio button, one-up vertical | Accomplish Task | |||||
| No | A, B | Y | Skip Logic Group | ||||||
| LAB8134Q028 | A | Please tell us why you were unable to accomplish your task today. | N | Text area, no char limit | Skip Logic Group | OE_Why Not Accomplish | |||
| LAB8134Q029 | B | What do you plan to do next? | Visit a U.S. Mint gift shop or sales counter | Y | Radio button, one-up vertical | Skip Logic Group | Do Next | ||
| Return to usmint.gov to research items | |||||||||
| Wait for coin(s) to be released | |||||||||
| Wait for coin(s) to come back in stock | |||||||||
| Return to usmint.gov to purchase | |||||||||
| Contact U.S. Mint Customer Service | |||||||||
| Visit other retail store(s) | |||||||||
| Comparison shop at other retailers | |||||||||
| Purchase from another retailer website | |||||||||
| Contact customer service at another retailer | |||||||||
| None of the above | |||||||||
| LAB8134Q030 | How frequently do you visit the U.S. Mint mobile site? | Daily | Y | Radio button, one-up vertical | Visit Frequency | ||||
| Weekly | |||||||||
| Monthly | |||||||||
| A couple times a year | |||||||||
| About once a year | |||||||||
| This is my first time | |||||||||
| LAB8134Q031 | How were you referred to the site today? | Typed the website address into my browser | Y | Radio button, one-up vertical | Randomize | Site Awareness | |||
| Have the website bookmarked or is one of my favorites | Skip Logic Group | ||||||||
| Used a search engine | |||||||||
| Received a flyer or brochure in the mail | |||||||||
| Saw TV, radio, newspaper, or magazine advertisement | |||||||||
| Saw Internet advertisement | |||||||||
| Received a link in an e-mail | |||||||||
| Recommended by someone I know | |||||||||
| Other | A | Anchor Answer Choice | |||||||
| I was not referred to the site by anything specific | Anchor Answer Choice | ||||||||
| LAB8134Q032 | A | Please specify how you were referred to the site. | N | Text area, no char limit | Skip Logic Group | OTS_Site Awareness | |||
| LAB8134Q033 | Please select the category that includes your age. | Under 18 | Y | Radio button, one-up vertical | Age | ||||
| 18-24 | |||||||||
| 25-34 | |||||||||
| 35-44 | |||||||||
| 45-54 | |||||||||
| 55-64 | |||||||||
| 65-74 | |||||||||
| 75+ | |||||||||
| Prefer not to answer | |||||||||
| LAB8134Q034 | What is your gender? | Female | Y | Radio button, one-up vertical | Gender | ||||
| Male | |||||||||
| Prefer not to answer | |||||||||
| LAB8134Q035 | Which category includes your household income? | Under $25,000 | Y | Drop down, select one | Income | ||||
| $25,000 - $49,999 | |||||||||
| $50,000 - $74,999 | |||||||||
| $75,000 - $99,999 | |||||||||
| $100,000 - $124,999 | |||||||||
| $125,000 - $149,999 | |||||||||
| $150,000 or more | |||||||||
| Prefer not to answer | |||||||||
| LAB8134Q036 | If you could suggest one change to improve the U.S. Mint mobile site, what recommendation would you make? | N | Text area, no char limit | OE_Improvements |
| File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |
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