Form 30600 M4 30600 M4 Q_GAO_Mobile_Browse_20161013

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Overview

How to read this file
Survey Invitation
Welcome and Thank You Text
Model Questions
Current CQs

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Sheet 1: How to read this file

Survey Invitation
This is the standard survey invitation. Default text is included. If you would like to modify this text please check with your analyst/client manager.
Welcome and Thank You Text
The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed.
Model Questions
As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts.
Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction.
Custom Questions
When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change.
Focus Area #1: Achieving Actionable Data - Know what changes are being made based on the intelligence - Change Custom Questions so that stakeholders see a clear “must do”
Focus Area #2: Aligning Data to Business Strategies - Update your Custom Questions as business cycles change - Integrate Executive Level questions to evaluate initiatives
Focus Area #3: Strategic and Tactical Value - Influence Board Room Decisions - Change Operational Approaches - Mature Your Research
Making Changes
Simply make the change that you desire and highlight that change with a different color text. Red works well because it stands out. If the change is "complicated" a brief explanation about what you would like to accomplish will help us understand your request and figure out the best way to implement. -Or- Just give us a call; talking through changes over the phone makes it quick and easy.

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Sheet 2: Survey Invitation

	This is the standard survey invitation.
	Default text is included. If you would like to modify this text please check with your analyst/client manager.
	Survey Invitation Text				Survey Invitation Text (STEP 1)
	Desktop				Tablet / Phone
		We'd welcome your feedback!				We'd welcome your feedback!
		Thank you for visiting our website. You have been selected to participate in a brief customer satisfaction survey to let us know how we can improve your experience.				Can we email or text you later a brief customer satisfaction survey so we can improve your mobile experience?
		The survey is designed to measure your entire experience, please look for it at the conclusion of your visit.				(Button text) No, thanks Yes, I'll help
		This survey is conducted by an independent company ForeSee, on behalf of the site you are visiting.			Survey Invitation Text (STEP 2)
					Tablet / Phone
		(Button text) No, thanks Yes, I'll give feedback
						Thank you for helping!
	Example Desktop
						Please provide your email address or mobile number (US and CA only). After your visit we’ll send you a link to the survey. Text Messaging rates apply.
						(Button text) Cancel email/text me
					Examples Tablet / Phone

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Sheet 3: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text - Tablet / Phone		Thank You Text - Tablet / Phone
		We welcome your feedback!		Thank you for helping!
		Can we email or text you a brief customer satisfaction survey so we can impove your mobile experience?		Please provide your email address or mobile number (US and CA only). After your visit we'll send you a link to take the survey. Standard text messaging rates apply.
		This survey is conducted by an independent company, ForeSee, on GAO's behalf.

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Sheet 4: Model Questions

Model Name		GAO Mobile					Red & Strike-Through: Delete
Model ID		1cBkwdRBsp9IRo5EIBdlUQ4C					Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date		5/1/2016					Blue: Reword
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Look and Feel - Appeal	Please rate the visual appeal of this mobile site.	16	Satisfaction - Overall	What is your overall satisfaction with this mobile site? (1=Very Dissatisfied, 10=Very Satisfied)	19	Return	How likely are you to return to gao.gov using a smartphone or tablet in the future?
2	Look and Feel - Balance	Please rate the balance of graphics and text on this mobile site.	17	Satisfaction - Expectations	How well does this mobile site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this mobile site.	18	Satisfaction - Ideal	How does this site compare to your idea of an ideal mobile site? (1=Not Very Close, 10=Very Close)	20	Recommend	How likely are you to recommend gao.gov to someone else?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
4	Site Performance - Loading	Please rate how quickly pages load on this mobile site.				21	Primary Resource	How likely are you to use gao.gov as your primary resource for information regarding how the federal government spends taxpayer dollars?
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this mobile site.
6	Site Performance - Completeness	Please rate how completely the page content loads on this mobile site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this mobile site is organized.
8	Navigation - Options	Please rate the options available for navigating this mobile site.
9	Navigation - Layout	Please rate how well the mobile site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
10	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this mobile site.
11	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this mobile site.
12	Information Browsing - Features	Please rate how well the features on the mobile site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
13	Site Information - Thoroughness	Please rate the thoroughness of information on this mobile site.
14	Site Information - Understandable	Please rate how understandable information is on this mobile site.
15	Site Information - Answers	Please rate how well the information provides answers to your questions.

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Sheet 5: Current CQs

Model Name	GAO.gov Mobile Site					Red & Strike-Through: Delete
Model ID	1cBkwdRBsp9IRo5EIBdlUQ4C					Underlined & Italicized: Re-order
Partitioned	Yes 2MQ					Pink: Addition
Date	9/26/2016					Blue: Reword
QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
HAJ6983Q001	Visit Frequency		How often do you visit the GAO.gov mobile site?	First time		Y	Radio button, one-up vertical		Visit Frequency
				Once every 6 months or less
				Once every few months
				Monthly
				Weekly
				Daily
HAJ6983Q002	Role		What is your primary role in visiting the mobile site today?	Congressional staff		Y	Radio button, one-up vertical		Role
				The press
				The auditing and accountability community
				Federal agency				Randomize
				Researcher (including student, teacher, faculty)
				The legal community
				State or local government
				Contractor, vendor, other business
				Private citizen
				I have a different role				Anchor Answer Choice
HAJ6983Q003	Primary Reason: Federal Government or Informational Non-Profit		What is your primary reason for visiting the mobile site today?	Look for reports and testimony		Y	Radio button, one-up vertical	Skip Logic Group*	Visit Reason
				Research information on a particular topic
				Look for bid protests, appropriations law or other legal materials	B
				Find a specific GAO report online				Randomize
				Use Yellow Book, Red Book or other reference
				Learn more about GAO
				Report fraud or other misconduct
				Research a federal agency
				I have a different reason for visiting				Anchor Answer Choice
HAJ6983Q004		B	What type of bid protest information were you interested in today? (Select all that apply)	Published decisions		Y	Checkbox, one-up vertical	Skip Logic Group*	Bid Protest Information
				Status of a case in the bid protest docket
				How to file a protest
				Timeline for a bid protest				Randomize
				I was interested in something not listed				Anchor Answer Choice
				None. I was only interested in appropriations law or other legal materials				Mutually Exclusive
HAJ6983Q005	Accomplish		Did you accomplish what you wanted to do today on this site?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
				No	A
HAJ6983Q006		A	Please tell us why you were unable to accomplish your task.			N	Text area, no char limit	Skip Logic Group*	OE_Accomplish
HAJ6983Q007			How did you look for information or navigate the mobile site today? (Select all that apply)	Top menu bar	F	Y	Checkbox, one-up vertical	Skip Logic Group*	Look For Information
				Bottom menu bar	F
				Search feature	B,D,E
				Links within text	F			Randomize
				Page bookmark or favorite link
				Google or other search engine
				I looked for information a different way				Anchor Answer Choice
HAJ6983Q008		B	Please tell us about your experience with the mobile site's search feature today. (Select all that apply)	I had problems with the basic search process (how to use it, terms to enter)		Y	Checkbox, one-up vertical	Skip Logic Group*	Search Experience
				I had problems with the visual display of the search results (text size, images)
				I received irrelevant search results
				I received too many search results				Randomize
				I had technical problems with search
				I had a different problem with search				Anchor Answer Choice
				The search met my needs today				Mutually Exclusive
HAJ6983Q009		D	Overall, were you satisfied with the search feature today?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Search Satisfaction
				No
HAJ6983Q010		E	Did you try using the site's navigational links before using the search feature today?	Yes, I navigated first		Y	Radio button, one-up vertical	Skip Logic Group*	Navigate First
				No, I went straight to the search feature
				I don't remember
HAJ6983Q011		F	How would you describe your navigation experience on the mobile site today? (Select all that apply)	Links often did not take me where I expected		Y	Checkbox, one-up vertical	Skip Logic Group*	Navigation Experience
				I had difficulty finding relevant information				Randomize
				Link labels were difficult to understand
				There were too many links or navigational options to choose from
				I had technical difficulties (error messages, broken links, etc.)
				I could not navigate back to previous information
				I had a navigation difficulty not listed				Anchor Answer Choice
				I had no difficulty navigating the site				Mutually Exclusive
HAJ6983Q012			Did you watch a video or listen to a podcast on the mobile site today?	Yes, podcast only		Y	Radio button, one-up vertical		Multimedia
				Yes, video only
				Yes, both podcast and video
				No
				I was unaware of the videos and podcasts on the mobile site
HAJ6983Q013			How likely are you to watch a video or listen to a podcast on the mobile site in the future?	Extremely unlikely		Y	Radio button, one-up vertical		Multimedia Future
				Unlikely
				Neutral
				Likely
				Extremely likely
HAJ6983Q014			Prior to your visit to the mobile site today, how familiar were you with GAO?	Not at all familiar		Y	Radio button, one-up vertical		Familiar Before
				Slightly familiar
				Somewhat familiar
				Moderately familiar
				Extremely familiar
HAJ6983Q015			Following your mobile site visit today, how familiar are you with GAO?	Not at all familiar		Y	Radio button, one-up vertical		Familiar After
				Slightly familiar
				Somewhat familiar
				Moderately familiar
				Extremely familiar
HAJ6983Q016			If you could make one improvement to the mobile site, what would it be?			N	Text area, no char limit		One Improvement
HAJ6983Q017			We're working to improve gao.gov/mobile. Please consider providing your email address for us to contact you for either one of the following reasons: To discuss specific details about your current experience using our website. To request your comments on proposed future changes to our website.			N	Text field, <100 char		Email to Contact