Form 30736 NOAA Fisheries Desktop Informational20181116_DOT (1)

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Overview

How to read this file
Welcome and Thank You Text
Model Questions
Custom Questions
CQs (11-16-18)

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Sheet 1: How to read this file

Welcome and Thank You Text
The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed.
Model Questions
As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts.
Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction.
Custom Questions
When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change.
Focus Area #1: Achieving Actionable Data - Know what changes are being made based on the intelligence - Change Custom Questions so that stakeholders see a clear “must do”
Focus Area #2: Aligning Data to Business Strategies - Update your Custom Questions as business cycles change - Integrate Executive Level questions to evaluate initiatives
Focus Area #3: Strategic and Tactical Value - Influence Board Room Decisions - Change Operational Approaches - Mature Your Research

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Sheet 2: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text		Welcome Text - Tablet / Phone
		Thank you for visiting fisheries.noaa.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.		Thank you for visiting fisheries.noaa.gov. You've been selected to participate in a brief survey to let us know how we can improve your experience. Please take a minute to share your opinions.
		Thank You Text		Thank You Text - Tablet / Phone
		Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.		Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
		Example Desktop		Example Mobile

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Sheet 3: Model Questions

Model Name		NOAA Fisheries Desktop Informational					Red & Strike-Through: Delete
Model ID		VUIQwIN1BVskQ1EVNl1ZxQ4C					Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date		8/8/2017					Blue: Reword
Model Version		17.2.G
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Brand Confidence (1=Not At All Confident, 10=Very Confident)
1	Look and Feel - Appeal	Please rate the visual appeal of this site.	19	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	22	Brand Confidence	Please rate your level of confidence in NOAA Fisheries.
2	Look and Feel - Balance	Please rate the balance of graphics and text on this site.	20	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Return (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this site.	21	Satisfaction - Ideal	How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close)	23	Return	How likely are you to return to fisheries.noaa.gov in the future?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Recommend Company (1=Very Unlikely, 10=Very Likely)
4	Site Performance - Loading	Please rate how quickly pages load on this site.				24	Recommend Company	How likely are you to recommend NOAA Fisheries to someone else?
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.						Primary Resource (1=Very Unlikely, 10=Very Likely
6	Site Performance - Completeness	Please rate how completely the page content loads on this site.				25	Primary Resource	How likely are you to use the NOAA Fisheries site as your primary resource for obtaining information from this organization?
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
10	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this site.
11	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this site.
12	Information Browsing - Features	Please rate how well the features on the site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
13	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.
14	Site Information - Understandable	Please rate how understandable this site’s information is.
15	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.

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Sheet 4: Custom Questions

Model Name	NOAA Fisheries Desktop Informational				Red & Strike-Through: Delete
Model ID	VUIQwIN1BVskQ1EVNl1ZxQ4C				Underlined & Italicized: Re-order
Partitioned	Yes - 2MQ				Pink: Addition
Date	8/8/2017				Blue: Reword
QID	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
JHR7569Q001		What is your primary reason for visiting this site today?	Check recent news stories		Y	Radio button, one-up vertical	Randomize	Reason
			Rebecca_Ferro: Find other documents Find other documents	E
			Find or comment on rules and regulations	G
			Learn about a specific marine species	I, J
			Find or report information on a fishery or fish stock	M
			Find information on a specific topic	A
			Rebecca_Ferro: Find published research or scientific information Find published research or scientific information	O
			Find laws and/or policies
			Download forms
			Research for a school project or paper
			Find curriculum to use with students
			Browse photo or video galleries
			Find or apply to a job or internship
			Apply for or learn about a permit/license
			Find grants and funding opportunities
			Report a standing
			Learn about consultations
			Learn about NOAA Fisheries
			Find NOAA activities or events
			Look up employee				Skip Logic Group*
			Other	B			Anchor Answer Choice
JHR7569Q002	B	The primary reason I visited the site today was:			N	Text area, no char limit	Skip Logic Group*	OE_Reason
JHR7569Q003	A	What was the primary topic you were seeking information on?	Commercial fisheries		Y	Radio button, one-up vertical	Skip Logic Group*	NewTopic
			Recreational fisheries
			Rebecca_Ferro: Endangered species conservation Endangered species conservation
			Rebecca_Ferro: Marine mammal protection Marine mammal protection
			Ecosystems
			Habitat
			Bycatch
			Climate
			International affairs
			Aquaculture
			Enforcement
			Marine life in distress
			Marine life viewing guidelines				Randomize
			Rebecca_Ferro: Add: Marine life in distress, Marine life viewing guidelines, Socioeconomics, Fishery observers Other	C			Anchor Answer Choice
JHR7569Q004	C	Please specify the other primary topic you were seeking information on.			N	Text area, no char limit	Skip Logic Group*	OE_Topic
JHR7569Q005	E	Rebecca_Ferro: What type of published research were you seeking? What type of What type of document were you seeking? What type of publication were you looking for?	Rebecca_Ferro: Fact sheets/handouts		Y	Radio button, one-up vertical	Skip Logic Group*	Publication
			Rebecca_Ferro: Report to Congress, Policy document, Draft regulatory document, Strategy/planning document, Meeting materials Biological opinions
			Reports to congress
			Policy documents
			Draft regulatory documents
			Strategy/planning documents
			Fact sheets/handouts
			Biological opinions
			Rebecca_Ferro: Analyses (e.g., Environmental Assessment) Analyses (e.g., environmental assessments)
			Educational materials				Randomize
			Other	F			Anchor Answer Choice
JHR7569Q006	F	Rebecca_Ferro: Please specify the document you were seeking. Please specify the document you were looking for.			N	Text area, no char limit	Skip Logic Group*	OE_Publication
JHR7569Q007	O	What type of data were you seeking?	Catch/landings reports		Y	Radio button, one-up vertical	Skip Logic Group*	ScientificDate
			Recreational data
			Vessel identification
			Foreign trade (import/export products)
			Fishery products
			Stock assessments
			Fish surveys
			Economic data
			Social data
			Ecosystem data
			Maps
			Tools				Randomize
			Other	P			Anchor Answer Choice
JHR7569Q008	P	Please specify the type of scientific data you were seeking.			N	Text area, no char limit	Skip Logic Group*	OE_ScientificDate
JHR7569Q009		Did you find what you were looking for on the site today?	Yes		Y	Radio button, one-up vertical		Looking For
			No
JHR7569Q010		Did you accomplish what you wanted to do today on this site?	Yes	B	Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
			No	A
JHR7569Q011	A	Please tell us why you were unable to accomplish your task today.			N	Text area, no char limit	Skip Logic Group*	Why Not Accomplish
JHR7569Q012	B	Was the information easy to find?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish Experience
			No	B1
JHR7569Q013	B1	What made it difficult to find this information? Why was this information difficult to find?			N	Text area, no char limit	Skip Logic Group*	Not Easy Accomplish
JHR7569Q014		What is your primary role as a visitor to this site today?	Commercial fisherman	I	Y	Radio button, one-up vertical	Randomize	Role
			Recreational fisherman	I
			Industry employee	A
			Government employee	B
			NGO employee
			Scientist	E
			Media
			General public
			Educator	F
			Student	G
			Native American
			Job-seeker				Skip Logic Group*
			Other	C			Anchor Answer Choice
JHR7569Q015	I	We understand that a vast majority of the visitors to our site are fishermen, and we want to make it easier to find the information you need. If there is one improvement we could make to the site, what would it be?			N	Text area, no char limit	Skip Logic Group*	Role - Fisherman, other
JHR7569Q016	A	What industry do you primarily represent?	Aquaculture		Y	Radio button, one-up vertical		Industry
			Fishery-related industries (e.g. processing, distribution)
			Recreation/Tourism				Skip Logic Group*
			Other	D
JHR7569Q017	D	The industry I primarily represent is:			N	Text area, no char limit	Skip Logic Group*	OE_Industry
JHR7569Q018		Please specify the type of agency you work for.	Local government		Y	Radio button, one-up vertical		Agency
			Congress
			NOAA
			Other federal agency
	B		State agency
			Other				Skip Logic Group*
JHR7569Q019	C	My primary role is:			N	Text area, no char limit	Skip Logic Group*	OE_Role
JHR7569Q020	E	What sector do you primarily work in?	Government		Y	Radio button, one-up vertical		Scientist
			Private industry
			University
			Other educational institution				Skip Logic Group*
			Other	Z
JHR7569Q021	Z	Please specify which scientific sector you primarily work in.			N	Text area, no char limit	Skip Logic Group*	OE_Scientist
JHR7569Q022	G	Please select your current grade level.	K-12 Student		Y	Radio button, one-up vertical		Student
			Undergraduate
			Graduate
			Doctorate				Skip Logic Group*
			Other
JHR7569Q023	F	Please select where you currently work.	K-12 school		Y	Radio button, one-up vertical		Educator
			College or university
			Other educational institution (e.g., museum, zoo, aquarium)				Skip Logic Group*
			Other	Y
JHR7569Q024	Y	Please specify the other location where you currently work.			N	Text area, no char limit	Skip Logic Group*	OE_Educator
JHR7569Q025		How often do you visit this site?	This is my first visit		Y	Radio button, scale, has don't know	Skip Logic Group*	Visit Frequency
			Once every 6 months or less often	A
			Once every few months	A
			Monthly	A
			Weekly	A
			Daily or more often	A
JHR7569Q026	A	Is this typically the first site you visit when trying to obtain the fishery information you need?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Visit Frequency - First Site Visited
			No	B
JHR7569Q027	B	What other sites do you typically visit first, to find the fishery information you need?			N	Text area, no char limit	Skip Logic Group*	Visit Frequency_OE
JHR7569Q028		Rebecca_Ferro: What is your preferred device for accessing NOAA Fisheries website? Desktop, Mobile phone, Tablet What is your preferred device for accessing NOAA Fisheries website?	Desktop		Y	Radio button, one-up vertical		Access Mobile Internet
			Mobile phone
			Tablet
JHR7569Q029		Which state or territory are you located in?	Alabama		Y	Drop down, select one		State
			Alaska
			American Samoa
			Arizona
			Arkansas
			California
			Colorado
			Connecticut
			Delaware
			District of Columbia
			Florida
			Georgia
			Guam
			Hawaii
			Idaho
			Illinois
			Indiana
			Iowa
			Kansas
			Kentucky
			Louisiana
			Maine
			Maryland
			Massachusetts
			Michigan
			Minnesota
			Minor Outlying Islands
			Mississippi
			Missouri
			Montana
			Nebraska
			Nevada
			New Hampshire
			New Jersey
			New Mexico
			New York
			North Carolina
			North Dakota
			Northern Mariana Islands
			Ohio
			Oklahoma
			Oregon
			Pennsylvania
			Puerto Rico
			Rhode Island
			South Carolina
			South Dakota
			Tennessee
			Texas
			U.S. Virgin Islands
			Utah
			Vermont
			Virginia
			Washington
			Washington D.C.
			West Virginia
			Wisconsin
			Wyoming
			I live outside of the United States
			Prefer not to respond
JHR7569Q030		What else would you like to share with us to help improve your online experience with www.fisheries.noaa.gov?			N	Text area, no char limit		Improve

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Sheet 5: CQs (11-16-18)

Model Name		NOAA Fisheries Desktop Informational				Red & Strike-Through: Delete
Model ID		VUIQwIN1BVskQ1EVNl1ZxQ4C				Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ				Pink: Addition
Date		8/8/2017				Blue: Reword
QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
JHR7569Q001	Primary Reason: Federal Government or Informational Non-Profit		What is your primary reason for visiting this site today?	Check recent news stories		Y	Radio button, one-up vertical	Randomize	Reason
				Rebecca_Ferro: Find other documents Find other documents	E
				Find or comment on rules and regulations	G
				Learn about a specific marine species	I, J
				Find or report information on a fishery or fish stock	M
				Find information on a specific topic	A
				Rebecca_Ferro: Find published research or scientific information Find published research or scientific information	O
				Find laws and/or policies
				Download forms
				Research for a school project or paper
				Find curriculum to use with students
				Browse photo or video galleries
				Find or apply to a job or internship
				Apply for or learn about a permit/license
				Find grants and funding opportunities
				Report a standing
				Learn about consultations
				Learn about NOAA Fisheries
				Find NOAA activities or events
				Look up employee				Skip Logic Group*
				Other	B			Anchor Answer Choice
JHR7569Q002		B	The primary reason I visited the site today was:			N	Text area, no char limit	Skip Logic Group*	OE_Reason
JHR7569Q003		A	What was the primary topic you were seeking information on?	Commercial fisheries		Y	Radio button, one-up vertical	Skip Logic Group*	NewTopic
				Recreational fisheries
				Rebecca_Ferro: Endangered species conservation Endangered species conservation
				Rebecca_Ferro: Marine mammal protection Marine mammal protection
				Ecosystems
				Habitat
				Bycatch
				Climate
				International affairs
				Aquaculture
				Enforcement
				Marine life in distress
				Marine life viewing guidelines				Randomize
				Rebecca_Ferro: Add: Marine life in distress, Marine life viewing guidelines, Socioeconomics, Fishery observers Other	C			Anchor Answer Choice
JHR7569Q004		C	Please specify the other primary topic you were seeking information on.			N	Text area, no char limit	Skip Logic Group*	OE_Topic
JHR7569Q005		E	Rebecca_Ferro: What type of published research were you seeking? What type of What type of document were you seeking? What type of publication were you looking for?	Rebecca_Ferro: Fact sheets/handouts		Y	Radio button, one-up vertical	Skip Logic Group*	Publication
				Rebecca_Ferro: Report to Congress, Policy document, Draft regulatory document, Strategy/planning document, Meeting materials Biological opinions
				Reports to congress
				Policy documents
				Draft regulatory documents
				Strategy/planning documents
				Fact sheets/handouts
				Biological opinions
				Rebecca_Ferro: Analyses (e.g., Environmental Assessment) Analyses (e.g., environmental assessments)
				Educational materials				Randomize
				Other	F			Anchor Answer Choice
JHR7569Q006		F	Rebecca_Ferro: Please specify the document you were seeking. Please specify the document you were looking for.			N	Text area, no char limit	Skip Logic Group*	OE_Publication
JHR7569Q007		O	What type of data were you seeking?	Catch/landings reports		Y	Radio button, one-up vertical	Skip Logic Group*	ScientificDate
				Recreational data
				Vessel identification
				Foreign trade (import/export products)
				Fishery products
				Stock assessments
				Fish surveys
				Economic data
				Social data
				Ecosystem data
				Maps
				Tools				Randomize
				Other	P			Anchor Answer Choice
JHR7569Q008		P	Please specify the type of scientific data you were seeking.			N	Text area, no char limit	Skip Logic Group*	OE_ScientificDate
JHR7569Q009			Did you find what you were looking for on the site today?	Yes		Y	Radio button, one-up vertical		Looking For
				No
JHR7569Q010	Accomplish		Did you accomplish what you wanted to do today on this site?	Yes	B	Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
				No	A
JHR7569Q011	OE_Accomplish	A	Please tell us why you were unable to accomplish your task today.			N	Text area, no char limit	Skip Logic Group*	Why Not Accomplish
JHR7569Q012		B	Was the information easy to find?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish Experience
				No	B1
JHR7569Q013		B1	What made it difficult to find this information? Why was this information difficult to find?			N	Text area, no char limit	Skip Logic Group*	Not Easy Accomplish
JHR7569Q014	Role		What is your primary role as a visitor to this site today?	Commercial fisherman	I	Y	Radio button, one-up vertical	Randomize	Role
				Recreational fisherman	I
				Industry employee	A
				Government employee	B
				NGO employee
				Scientist	E
				Media
				General public
				Educator	F
				Student	G
				Native American
				Job-seeker				Skip Logic Group*
				Other	C			Anchor Answer Choice
JHR7569Q015		I	We understand that a vast majority of the visitors to our site are fishermen, and we want to make it easier to find the information you need. If there is one improvement we could make to the site, what would it be?			N	Text area, no char limit	Skip Logic Group*	Role - Fisherman, other
JHR7569Q016		A	What industry do you primarily represent?	Aquaculture		Y	Radio button, one-up vertical		Industry
				Fishery-related industries (e.g. processing, distribution)
				Recreation/Tourism				Skip Logic Group*
				Other	D
JHR7569Q017		D	The industry I primarily represent is:			N	Text area, no char limit	Skip Logic Group*	OE_Industry
JHR7569Q018			Please specify the type of agency you work for.	Local government		Y	Radio button, one-up vertical		Agency
				Congress
				NOAA
				Other federal agency
		B		State agency
				Other				Skip Logic Group*
JHR7569Q019		C	My primary role is:			N	Text area, no char limit	Skip Logic Group*	OE_Role
JHR7569Q020		E	What sector do you primarily work in?	Government		Y	Radio button, one-up vertical		Scientist
				Private industry
				University
				Other educational institution				Skip Logic Group*
				Other	Z
JHR7569Q021		Z	Please specify which scientific sector you primarily work in.			N	Text area, no char limit	Skip Logic Group*	OE_Scientist
JHR7569Q022		G	Please select your current grade level.	K-12 Student		Y	Radio button, one-up vertical		Student
				Undergraduate
				Graduate
				Doctorate				Skip Logic Group*
				Other
JHR7569Q023		F	Please select where you currently work.	K-12 school		Y	Radio button, one-up vertical		Educator
				College or university
				Other educational institution (e.g., museum, zoo, aquarium)				Skip Logic Group*
				Other	Y
JHR7569Q024		Y	Please specify the other location where you currently work.			N	Text area, no char limit	Skip Logic Group*	OE_Educator
JHR7569Q025	Visit Frequency		How often do you visit this site?	This is my first visit		Y	Radio button, scale, has don't know	Skip Logic Group*	Visit Frequency
				Once every 6 months or less often	A
				Once every few months	A
				Monthly	A
				Weekly	A
				Daily or more often	A
JHR7569Q026		A	Is this typically the first site you visit when trying to obtain the fishery information you need?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Visit Frequency - First Site Visited
				No	B
JHR7569Q027		B	What other sites do you typically visit first, to find the fishery information you need?			N	Text area, no char limit	Skip Logic Group*	Visit Frequency_OE
JHR7569Q028			Rebecca_Ferro: What is your preferred device for accessing NOAA Fisheries website? Desktop, Mobile phone, Tablet What is your preferred device for accessing NOAA Fisheries website?	Desktop		Y	Radio button, one-up vertical		Access Mobile Internet
				Mobile phone
				Tablet
JHR7569Q029	Location		Which state or territory are you located in?	Alabama		Y	Drop down, select one		State
				Alaska
				American Samoa
				Arizona
				Arkansas
				California
				Colorado
				Connecticut
				Delaware
				District of Columbia
				Florida
				Georgia
				Guam
				Hawaii
				Idaho
				Illinois
				Indiana
				Iowa
				Kansas
				Kentucky
				Louisiana
				Maine
				Maryland
				Massachusetts
				Michigan
				Minnesota
				Minor Outlying Islands
				Mississippi
				Missouri
				Montana
				Nebraska
				Nevada
				New Hampshire
				New Jersey
				New Mexico
				New York
				North Carolina
				North Dakota
				Northern Mariana Islands
				Ohio
				Oklahoma
				Oregon
				Pennsylvania
				Puerto Rico
				Rhode Island
				South Carolina
				South Dakota
				Tennessee
				Texas
				U.S. Virgin Islands
				Utah
				Vermont
				Virginia
				Washington
				Washington D.C.
				West Virginia
				Wisconsin
				Wyoming
				I live outside of the United States
				Prefer not to respond
JHR7569Q030	OE_Improve Experience		What else would you like to share with us to help improve your online experience with www.fisheries.noaa.gov?			N	Text area, no char limit		Improve