30736 NOAA Fisheries Mobile Informational 091917_DOT
E-Government Website Customer Satisfaction Surveys
NOAA Fisheries Mobile Informational 091917_DOT.xlsx
Mapping and Questionnaire Documents IA 30736 A1 (NOAA)
OMB: 1090-0008
⚠️ Notice: This form may be outdated. More recent filings and information on OMB 1090-0008 can be found here:
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Welcome and Thank You Text
Model Questions
Custom Questions
Overview
How to read this fileWelcome and Thank You Text
Model Questions
Custom Questions
Sheet 1: How to read this file
| Welcome and Thank You Text | ||||||
| The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed. | ||||||
| Model Questions | ||||||
| As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts. | ||||||
| Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction. | ||||||
| Custom Questions | ||||||
| When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change. | ||||||
| Focus Area #1: Achieving Actionable Data - Know what changes are being made based on the intelligence - Change Custom Questions so that stakeholders see a clear “must do” |
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| Focus Area #2: Aligning Data to Business Strategies - Update your Custom Questions as business cycles change - Integrate Executive Level questions to evaluate initiatives |
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| Focus Area #3: Strategic and Tactical Value - Influence Board Room Decisions - Change Operational Approaches - Mature Your Research |
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Sheet 2: Welcome and Thank You Text
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The text you see here will appear at the top and bottom of your survey, examples below. | ||||
| Default text is included and you may modify this text as needed. | |||||
| Welcome and Thank You Text | |||||
| Welcome Text | Welcome Text - Tablet / Phone | ||||
| Thank you for visiting www.fisheries.noaa.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible. |
Thank you for visiting www.fisheries.noaa.gov. You've been selected to participate in a brief survey to let us know how we can improve your experience. Please take a minute to share your opinions. | ||||
| Thank You Text | Thank You Text - Tablet / Phone | ||||
| Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website. |
Thank you for taking our survey - and for helping us serve you better. We appreciate your input! |
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| Example Desktop | Example Mobile | ||||
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Sheet 3: Model Questions
| Model Name | NOAA Fisheries Mobile Informational |
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| Model ID | 0QUBVRBFw5o5BoQdQ8Q51A4C | Underlined & Italicized: Re-order | ||||||
| Partitioned | Yes, 2MQ | Pink: Addition | ||||||
| Date | Blue: Reword | |||||||
| Model Version | 17.2.G | |||||||
| Label | Element Questions | Label | Satisfaction Questions | Label | Future Behaviors | |||
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Brand Confidence (1=Not At All Confident, 10=Very Confident) | ||||||
| 1 | Look and Feel - Appeal | Please rate the visual appeal of this mobile site. | 19 | Satisfaction - Overall | What is your overall satisfaction with this mobile site? (1=Very Dissatisfied, 10=Very Satisfied) |
22 | Brand Confidence | Please rate your level of confidence in NOAA Fisheries. |
| 2 | Look and Feel - Balance | Please rate the balance of graphics and text on this mobile site. | 20 | Satisfaction - Expectations | How well does this mobile site meet your expectations? (1=Falls Short, 10=Exceeds) |
Return (1=Very Unlikely, 10=Very Likely) |
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| 3 | Look and Feel - Readability | Please rate the readability of the pages on this mobile site. | 21 | Satisfaction - Ideal | How does this site compare to an ideal mobile site? (1=Not Very Close, 10=Very Close) |
23 | Return | How likely are you to return to www.fisheries.noaa.gov using your mobile device? |
| Site Performance (1=Poor, 10=Excellent, Don't Know) | Recommend Company (1=Very Unlikely, 10=Very Likely) |
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| 4 | Site Performance - Loading | Please rate how quickly pages load on this mobile site. | 24 | Recommend Company | How likely are you to recommend NOAA Fisheries to someone else? | |||
| 5 | Site Performance - Consistency | Please rate the consistency of speed from page to page on this mobile site. | Primary Resource (1=Very Unlikely, 10=Very Likely | |||||
| 6 | Site Performance - Completeness | Please rate how completely the page content loads on this mobile site. | 25 | Primary Resource | How likely are you to use the NOAA Fisheries site as your primary resource for obtaining information from this organization? | |||
| Navigation (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 7 | Navigation - Organized | Please rate how well this mobile site is organized. | ||||||
| 8 | Navigation - Options | Please rate the options available for navigating this mobile site. | ||||||
| 9 | Navigation - Layout | Please rate how well the mobile site layout helps you find what you need. | ||||||
| Information Browsing (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 10 | Information Browsing - Sort | Please rate the ability to sort information by criteria that are important to you on this mobile site. | ||||||
| 11 | Information Browsing - Narrow | Please rate the ability to narrow choices to find the information you are looking for on this mobile site. | ||||||
| 12 | Information Browsing - Features | Please rate how well the features on the mobile site help you find the information you need. | ||||||
| Site Information (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 13 | Site Information - Thoroughness | Please rate the thoroughness of information on this mobile site. | ||||||
| 14 | Site Information - Understandable | Please rate how understandable information is on this mobile site. | ||||||
| 15 | Site Information - Answers | Please rate how well the information provides answers to your questions. |
Sheet 4: Custom Questions
| Model Name | NOAA Fisheries Mobile Informational |
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| Model ID | 0QUBVRBFw5o5BoQdQ8Q51A4C | Underlined & Italicized: Re-order | |||||||
| Partitioned | Yes, 2MQ | Pink: Addition | |||||||
| Date | 1/1/2016 | Blue: Reword | |||||||
| QID | QUESTION META TAG | Skip From | Question Text | Answer Choices | Skip To | Required Y/N |
Type | Special Instructions | CQ Label |
| JHR7572Q001 | Primary Reason: Federal Government or Informational Non-Profit | What is your primary reason for visiting this mobile site today? | Check recent news stories | Y | Radio button, one-up vertical | Skip Logic Group* | Reason | ||
| Find other documents | E | ||||||||
| Find or comment on rules and regulations | G | ||||||||
| Learn about a specific marine species | I, J | ||||||||
| Find or report information on a fishery or fish stock | M | ||||||||
| Find information a specific topic | A | ||||||||
| Find published research or scientific information | O | ||||||||
| Find laws and/or policies | |||||||||
| Download forms | |||||||||
| Research for a school project or paper | |||||||||
| Find curriculum to use with students | |||||||||
| Browse photo or video galleries | |||||||||
| Find or apply to a job or internship | |||||||||
| Apply for or learn about a permit/license | |||||||||
| Find grants and funding opportunities | |||||||||
| Report a standing | |||||||||
| Learn about consultations | |||||||||
| Learn about NOAA Fisheries | |||||||||
| Find NOAA activities or events | |||||||||
| Look up employee | Randomize | ||||||||
| Other | B | Anchor Answer Choice | |||||||
| JHR7572Q002 | B | The primary reason I visited the mobile site today was: | N | Text area, no char limit | Skip Logic Group* | OE_Reason | |||
| JHR7572Q003 | A | What was the primary topic you were seeking information on? | Commercial fisheries | Y | Radio button, one-up vertical | Skip Logic Group* | NewTopic | ||
| Recreational fisheries | |||||||||
| Endangered species conservation | |||||||||
| Marine mammal protection | |||||||||
| Ecosystems | |||||||||
| Habitat | |||||||||
| Bycatch | |||||||||
| Climate | |||||||||
| International affairs | |||||||||
| Aquaculture | |||||||||
| Enforcement | |||||||||
| Marine life in distress | |||||||||
| Marine life viewing guidelines | Randomize | ||||||||
| Other | C | Anchor Answer Choice | |||||||
| JHR7572Q004 | C | Please specify the other primary topic you were seeking information on. | N | Text area, no char limit | Skip Logic Group* | OE_Topic | |||
| JHR7572Q005 | E | What type of publication were you looking for? | Fact sheets/handouts | Y | Radio button, one-up vertical | Skip Logic Group* | Publication | ||
| Biological opinions | |||||||||
| Reports to congress | |||||||||
| Policy documents | |||||||||
| Draft regulatory documents | |||||||||
| Strategy/planning documents | |||||||||
| Fact sheets/handouts | |||||||||
| Biological opinions | |||||||||
| Analyses (e.g., environmental assessments) | |||||||||
| Educational materials | Randomize | ||||||||
| Other | F | Anchor Answer Choice | |||||||
| JHR7572Q006 | F | Please specify the document you were looking for. | N | Text area, no char limit | Skip Logic Group* | OE_Publication | |||
| JHR7572Q007 | O | What type of data were you seeking? | Catch/landings reports | Y | Radio button, one-up vertical | Skip Logic Group* | ScientificDate | ||
| Recreational data | |||||||||
| Vessel identification | |||||||||
| Foreign trade (import/export products) | |||||||||
| Fishery products | |||||||||
| Stock assessments | |||||||||
| Fish surveys | |||||||||
| Economic data | |||||||||
| Social data | |||||||||
| Ecosystem data | |||||||||
| Maps | |||||||||
| Tools | Randomize | ||||||||
| Other | P | Anchor Answer Choice | |||||||
| JHR7572Q008 | P | Please specify the type of scientific data you were seeking. | N | Text area, no char limit | Skip Logic Group* | OE_ScientificDate | |||
| JHR7572Q009 | Did you find what you were looking for on the mobile site today? | Yes | Y | Radio button, one-up vertical | Looking For | ||||
| No | |||||||||
| JHR7572Q010 | Accomplish | Did you accomplish what you wanted to do today on this mobile site? | Yes | B | Y | Radio button, one-up vertical | Skip Logic Group* | Accomplish | |
| No | A | ||||||||
| JHR7572Q011 | OE_Accomplish | A | Please tell us why you were unable to accomplish your task today. | N | Text area, no char limit | Skip Logic Group* | Why Not Accomplish | ||
| JHR7572Q012 | B | Was the information easy to find? | Yes | Y | Radio button, one-up vertical | Skip Logic Group* | Accomplish Experience | ||
| No | B1 | ||||||||
| JHR7572Q013 | B1 | Why was this information difficult to find? | N | Text area, no char limit | Skip Logic Group* | Not Easy Accomplish | |||
| JHR7572Q014 | Role | What is your primary role as a visitor to this mobile site today? | Commercial fisherman | I | Y | Radio button, one-up vertical | Randomize | Role | |
| Recreational fisherman | I | ||||||||
| Industry employee | A | ||||||||
| Government employee | B | ||||||||
| NGO employee | |||||||||
| Scientist | E | ||||||||
| Media | |||||||||
| General public | |||||||||
| Educator | F | ||||||||
| Student | G | ||||||||
| Native American | |||||||||
| Job-seeker | Skip Logic Group* | ||||||||
| Other | C | Anchor Answer Choice | |||||||
| JHR7572Q015 | I | We understand that a vast majority of the visitors to our mobile site are fishermen, and we want to make it easier to find the information you need. If there is one improvement we could make to the mobile site, what would it be? | N | Text area, no char limit | Skip Logic Group* | Role - Fisherman, other | |||
| JHR7572Q016 | A | What industry do you primarily represent? | Aquaculture | Y | Radio button, one-up vertical | Industry | |||
| Fishery-related industries (e.g. processing, distribution) | |||||||||
| Recreation/Tourism | Skip Logic Group* | ||||||||
| Other | D | ||||||||
| JHR7572Q017 | D | The industry I primarily represent is: | N | Text area, no char limit | Skip Logic Group* | OE_Industry | |||
| JHR7572Q018 | Please specify the type of agency you work for. | Local government | Y | Radio button, one-up vertical | Skip Logic Group* | Agency | |||
| Congress | |||||||||
| NOAA | |||||||||
| Other federal agency | |||||||||
| B | State agency | ||||||||
| Other | |||||||||
| JHR7572Q019 | C | My primary role is: | N | Text area, no char limit | Skip Logic Group* | OE_Role | |||
| JHR7572Q020 | E | What sector do you primarily work in? | Government | Y | Radio button, one-up vertical | Scientist | |||
| Private industry | |||||||||
| University | |||||||||
| Other educational institution | Skip Logic Group* | ||||||||
| Other | Z | ||||||||
| JHR7572Q021 | Z | Please specify which scientific sector you primarily work in. | N | Text area, no char limit | Skip Logic Group* | OE_Scientist | |||
| JHR7572Q022 | G | Please select your current grade level. | K-12 Student | Y | Radio button, one-up vertical | Student | |||
| Undergraduate | |||||||||
| Graduate | |||||||||
| Doctorate | Skip Logic Group* | ||||||||
| Other | |||||||||
| JHR7572Q023 | F | Please select where you currently work. | K-12 school | Y | Radio button, one-up vertical | Educator | |||
| College or university | |||||||||
| Other educational institution (e.g., museum, zoo, aquarium) | Skip Logic Group* | ||||||||
| Other | Y | ||||||||
| JHR7572Q024 | Y | Please specify the other location where you currently work. | N | Text area, no char limit | Skip Logic Group* | OE_Educator | |||
| JHR7572Q025 | Visit Frequency | How often do you visit this mobile site? | This is my first visit | Y | Drop down, select one | Skip Logic Group* | Visit Frequency | ||
| Once every 6 months or less often | A | ||||||||
| Once every few months | A | ||||||||
| Monthly | A | ||||||||
| Weekly | A | ||||||||
| Daily or more often | A | ||||||||
| JHR7572Q026 | A | Is this typically the first mobile site you visit when trying to obtain the fishery information you need? | Yes | Y | Radio button, one-up vertical | Skip Logic Group* | Visit Frequency - First mobile site Vimobile sited | ||
| No | B | ||||||||
| JHR7572Q027 | B | What other mobile sites do you typically visit first, to find the fishery information you need? | N | Text area, no char limit | Skip Logic Group* | Visit Frequency_OE | |||
| JHR7572Q028 | What is your preferred device for accessing the NOAA Fisheries mobile site? | Desktop | Y | Radio button, one-up vertical | Access Mobile Internet | ||||
| Mobile phone | |||||||||
| Tablet | |||||||||
| JHR7572Q029 | From what location were you accessing the NOAA Fisheries mobile site? | Home | Y | Radio button, one-up vertical | Mobile Location | ||||
| Work | |||||||||
| In transit | |||||||||
| Other | |||||||||
| JHR7572Q030 | Location | Which state or territory are you located in? | Alabama | Y | Drop down, select one | State | |||
| Alaska | |||||||||
| American Samoa | |||||||||
| Arizona | |||||||||
| Arkansas | |||||||||
| California | |||||||||
| Colorado | |||||||||
| Connecticut | |||||||||
| Delaware | |||||||||
| District of Columbia | |||||||||
| Florida | |||||||||
| Georgia | |||||||||
| Guam | |||||||||
| Hawaii | |||||||||
| Idaho | |||||||||
| Illinois | |||||||||
| Indiana | |||||||||
| Iowa | |||||||||
| Kansas | |||||||||
| Kentucky | |||||||||
| Louisiana | |||||||||
| Maine | |||||||||
| Maryland | |||||||||
| Massachusetts | |||||||||
| Michigan | |||||||||
| Minnesota | |||||||||
| Minor Outlying Islands | |||||||||
| Mississippi | |||||||||
| Missouri | |||||||||
| Montana | |||||||||
| Nebraska | |||||||||
| Nevada | |||||||||
| New Hampshire | |||||||||
| New Jersey | |||||||||
| New Mexico | |||||||||
| New York | |||||||||
| North Carolina | |||||||||
| North Dakota | |||||||||
| Northern Mariana Islands | |||||||||
| Ohio | |||||||||
| Oklahoma | |||||||||
| Oregon | |||||||||
| Pennsylvania | |||||||||
| Puerto Rico | |||||||||
| Rhode Island | |||||||||
| South Carolina | |||||||||
| South Dakota | |||||||||
| Tennessee | |||||||||
| Texas | |||||||||
| U.S. Virgin Islands | |||||||||
| Utah | |||||||||
| Vermont | |||||||||
| Virginia | |||||||||
| Washington | |||||||||
| Washington D.C. | |||||||||
| West Virginia | |||||||||
| Wisconsin | |||||||||
| Wyoming | |||||||||
| I live outside of the United States | |||||||||
| Prefer not to respond | |||||||||
| JHR7572Q031 | OE_Improve Experience | What else would you like to share with us to help improve your online experience with www.fisheries.noaa.gov? | N | Text area, no char limit | Improve |
| File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |
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