NIH-NCCIH Desktop NIH-NCCIH Desktop Browse Questionnaire_092517

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Overview

Attributes
How to read this file
Welcome and Thank You Text
Model Questions
Custom Questions

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Sheet 1: Attributes

Attribute	Value
Channel	Web
Touchpoint Name	Browse
Hierarchy	No
Model Type	Desktop Informational
Journey Phase	Consideration
Touchpoint Type	Standard
Partner Involved	No
Replay	No
Version Number of Model Template	17.2.G

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Sheet 2: How to read this file

Welcome and Thank You Text
The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed.
Model Questions
As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts.
Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction.
Custom Questions
When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change.
Focus Area #1: Achieving Actionable Data - Know what changes are being made based on the intelligence - Change Custom Questions so that stakeholders see a clear “must do”
Focus Area #2: Aligning Data to Business Strategies - Update your Custom Questions as business cycles change - Integrate Executive Level questions to evaluate initiatives
Focus Area #3: Strategic and Tactical Value - Influence Board Room Decisions - Change Operational Approaches - Mature Your Research

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Sheet 3: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text
		Thank you for visiting nccih.nih.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
		Thank You Text
		Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.
		Example Desktop

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Sheet 4: Model Questions

Model Name		NIH-NCCIH Desktop Browse					Red & Strike-Through: Delete
Model ID							Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date							Blue: Reword
Model Version		17.2.G
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Trust (1=Not at all Trustworthy, 10=Very Trustworthy)
1	Look and Feel - Appeal	Please rate the visual appeal of this site.	19	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	22	Trust-Level	Please rate your level of trust in this company.
2	Look and Feel - Balance	Please rate the balance of graphics and text on this site.	20	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Return (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this site.	21	Satisfaction - Ideal	How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close)	23	Return	How likely are you to return to nccih.nih.gov in the future?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Recommend Company (1=Very Unlikely, 10=Very Likely)
4	Site Performance - Loading	Please rate how quickly pages load on this site.				24	Recommend Company	How likely are you to recommend NIH - NCCIH to someone else?
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
6	Site Performance - Completeness	Please rate how completely the page content loads on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
10	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this site.
11	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this site.
12	Information Browsing - Features	Please rate how well the features on the site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
13	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.
14	Site Information - Understandable	Please rate how understandable this site’s information is.
15	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.

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Sheet 5: Custom Questions

Model Name		NIH-NCCIH Desktop Browse
Model ID		0
Partitioned		Yes - 2MQ
Date		8/18/2017
QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
1	Primary Reason		What is the primary information you were looking for today?	General information about NCCIH		Y	Radio button, one-up vertical	Skip Logic Group*	Primary Reason
				Specific disease or condition	A			Randomize
				Specific herb, supplement, or health approach	B
				Safety information
				Clinical guidelines
				Research results
				Research funding or grants
				Professional continuing education credits
				Find a complementary health practitioner
				Jobs
				Events
				Other (please specify)	C			Anchor Answer Choice
2		A	Please specify the disease or condition.			N	Text field, <100 char	Skip Logic Group*	Primary reason -- disease
		B	Please specify the herb, supplement, or health approach.			N	Text field, <100 char	Skip Logic Group*	Primary reason -- type of
		C	Please specify the reason for your visit.			N	Text field, <100 char	Skip Logic Group*	Primary Reason - Other
3	Accomplish		Did you find the information you were looking for today?	Yes	B	Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
				No
	OE_Accomplish	B	Was the information easy to find?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Easy Accomplish
				No	B1				Not Easy Accomplish
		B1	Why was this information difficult to find?			N	Text area, no char limit	Skip Logic Group*	OE_Why Not Accomplish
4	Role		What role best describes you today?	General health consumer		Y	Radio button, one-up vertical	Skip Logic Group*	Role
				Patient				Randomize
				Family or friend of patient
				Researcher or grant applicant
				Journalist/media professional
				Health care professional	A
				Student
				Educator
				Other (please specify)	B			Anchor Answer Choice
		A	What type of health care professional are you?			N	Text area, no char limit	Skip Logic Group*	OE_Healthcare Role
		B	Please specify your role today.			N	Text area, no char limit	Skip Logic Group*	OE_Role_Other
5	Visit Frequency		How often do you visit this site?	This is my first visit		Y	Drop down, select one		Visit Frequency
				Once every 6 months or less often
				Once every few months
				Monthly
				Weekly
				Daily or more often
6			What sections of the site did you visit today? (Select all that apply.)	Health Information		Y	Checkbox, one-up vertical	Skip Logic Group*	Site Sections
				Research				Randomize
				Grants & funding	E
				Training
				News & Events
				About NCCIH
				Information for health care providers
				NCCIH research blog
				Other (please specify)	A			Anchor Answer Choice
		A	Please tell us the sections of the site you visited.			N	Text field, <100 char	Skip Logic Group*	OE_Site Sections
		E	What type of funding information were you looking for? (Please select all that apply.)	Available funding opportunities		Y	Checkbox, one-up vertical	Skip Logic Group*	Specific Funding Info
				Clinical trials funding
				Policies regarding funding				Randomize
				List of grants that have already been awarded
				Grant writing advice
				Other (please specify)	G			Anchor Answer Choice
		G	What other funding information were you looking for today?			N	Text area, no char limit		OE_Specific Funding Info
7			Did you use the search feature during your visit today?	Yes	Y	Y	Radio button, one-up vertical	Skip Logic Group*	Search Use
				No
				Don't recall
		Y	Please tell us about your experience with the site's search feature today. (Select all that apply.)	Results were not relevant/not what I wanted		Y	Checkbox, one-up vertical	Randomize	Search Experience
				Too many results/I needed to refine my search
				Not enough results				Skip Logic Group*
				Returned NO results
				Received error message(s)
				Search speed was too slow
				Other (please specify)	A			Anchor Answer Choice
				I had no difficulty with search/results were helpful				Mutually Exclusive
		A	Please specify what you experienced.			N	Text area, no char limit	Skip Logic Group*	Search Issue - Other
10			What issues, if any, did you experience while reviewing information? (Please select all that apply.)	Information was not up to date		Y	Checkbox, one-up vertical	Skip Logic Group*	Information Issues
				Information did not answer my questions	B
				Information was not presented in a concise format
				Wording was not clear
				Text was difficult to read
				Other (please specify)	A
				I had no issues while reviewing information.				Mutually Exclusive
		A	Please describe the issue you experienced while reviewing information.			N	Text area, no char limit	Skip Logic Group*	Other Information Issues
		B	What questions were not answered?			N	Text area, no char limit	Skip Logic Group*	Information questions
11	Demographics: Age		Which category includes your age?	Under 18		N	Radio button, one-up vertical		Demos: Age
				18 - 24
				25 - 34
				35 - 44
				45 - 54
				55 - 64
				65 or older
				Prefer not to respond
12			What is your primary language?	English		N	Radio button, one-up vertical	Skip Logic Group*	Demos: Language
				Spanish
				Other (please specify)	A
				Prefer not to respond
		A	Please specify your primary language.			N	Text area, no char limit	Skip Logic Group*	OE_Language
13	OE_Improve Experience		What else would you like to share with us to help improve your online experience with nccih.nih.gov?			N	Text area, no char limit		Improve