Form USDA NAL Browse 20 USDA NAL Browse 20 USDA NAL Browse 2017_DOT (1)

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Overview

Attributes
How to read this file
Welcome and Thank You Text
Model Questions
Custom Questions

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Sheet 1: Attributes

Attribute	Value
Channel	Web
Touchpoint Name	Browse
Hierarchy	No
Model Type	Desktop Informational
Journey Phase	Consideration
Touchpoint Type	Standard
Partner Involved	No
Replay	No
Version Number of Model Template	17.2.G

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Sheet 2: How to read this file

Welcome and Thank You Text
The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed.
Model Questions
As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts.
Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction.
Custom Questions
When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change.
Focus Area #1: Achieving Actionable Data - Know what changes are being made based on the intelligence - Change Custom Questions so that stakeholders see a clear “must do”
Focus Area #2: Aligning Data to Business Strategies - Update your Custom Questions as business cycles change - Integrate Executive Level questions to evaluate initiatives
Focus Area #3: Strategic and Tactical Value - Influence Board Room Decisions - Change Operational Approaches - Mature Your Research

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Sheet 3: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text		Welcome Text - Tablet / Phone
		Thank you for visiting nal.usda.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.		Thank you for visiting nal.usda.gov. You've been selected to participate in a brief survey to let us know how we can improve your experience. Please take a minute to share your opinions.
		Thank You Text		Thank You Text - Tablet / Phone
		Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.		Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
		Example Desktop		Example Mobile

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Sheet 4: Model Questions

Model Name		USDA NAL Browse 2017					Red & Strike-Through: Delete
Model ID		VUBpIktNVx4Nkph4xc1AUQ4C					Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date							Blue: Reword
Model Version		17.2.G
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Brand Confidence (1=Not At All Confident, 10=Very Confident)
1	Look and Feel - Appeal	Please rate the visual appeal of this site.	19	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	22	Brand Confidence	Please rate your level of confidence in U.S.D.A. Agricultural Research Service.
2	Look and Feel - Balance	Please rate the balance of graphics and text on this site.	20	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Return (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this site.	21	Satisfaction - Ideal	How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close)	23	Return	How likely are you to return to nal.usda.gov in the future?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Recommend Company (1=Very Unlikely, 10=Very Likely)
4	Site Performance - Loading	Please rate how quickly pages load on this site.				24	Recommend Company	How likely are you to recommend U.S.D.A. Agricultural Research Service to someone else?
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.						Primary Resource (1=Very Unlikely, 10=Very Likely)
6	Site Performance - Completeness	Please rate how completely the page content loads on this site.				25	Primary Resource	How likely are you to use this site as your primary resource for obtaining information from this organization?
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
10	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this site.
11	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this site.
12	Information Browsing - Features	Please rate how well the features on the site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
13	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.
14	Site Information - Understandable	Please rate how understandable this site’s information is.
15	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.

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Sheet 5: Custom Questions

Model Name		USDA NAL Browse 2017				Red & Strike-Through: Delete
Model ID		VUBpIktNVx4Nkph4xc1AUQ4C				Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ				Pink: Addition
Date		1/1/2016				Blue: Reword
QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
LBT7689Q001	Primary Reason: Federal Government or Informational Non-Profit		What is your primary reason for visiting the site today?	Find information regarding this organization		Y	Radio button, one-up vertical	Skip Logic Group*	Primary Reason
				Conduct a food search				Randomize
				Create a nutrient list report
				Utilize the ground beef calculator
				Obtain documentation on USDA branded foods
				Get help with the food composition database
				Find contact information
				Download a document
				Provide feedback
				Other (please specify)	A			Anchor Answer Choice
LBT7689Q002		A	Please specify the other reason for your visit.			N	Text field, <100 char	Skip Logic Group*	Primary Reason - Other
LBT7689Q003	Accomplish		Did you accomplish what you wanted to do today on this site?	Yes	B	Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
				No	A
LBT7689Q004	OE_Accomplish	A	Please tell us why you were unable to accomplish your task today.			N	Text area, no char limit	Skip Logic Group*	Why Not Accomplish
LBT7689Q005		B	Was the information easy to find?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish Experience
				No	B1
LBT7689Q006		B1	Why was this information difficult to find?			N	Text area, no char limit	Skip Logic Group*	Not Easy Accomplish
LBT7689Q007	Acquisition Source		How were you referred to the site today?	An email from U.S.D.A. Agricultural Research Service		Y	Radio button, one-up vertical	Skip Logic Group*	Acquisition Source
				U.S.D.A. Agricultural Research Service social network post, tweet, video, etc.
				Non - U.S.D.A. Agricultural Research Service social network post, tweet, video, etc.
				Internet blogs or discussion forums				Randomize
				Search engine results
				Recommendation from someone I know
				Other (please specify)	A			Anchor Answer Choice
				I was not referred to the site by anything specific				Anchor Answer Choice
LBT7689Q008		A	Please specify how else you were referred to the site.			N	Text field, <100 char	Skip Logic Group*	Acquisition Source - Other
LBT7689Q009	Role		What is your primary role in visiting the site today?	General public		Y	Drop down, select one	Skip Logic Group*	Role
				Business/industry employee
				College/university faculty/staff
				Elementary/secondary educator
				Farmer, rancher, or agricultural producer
				Federal government (non-USDA employee)
				USDA employee
				State or local government representative
				Student
				Other (please specify)	A
LBT7689Q010		A	Please indicate your role in visiting the site today.			N	Text area, no char limit	Skip Logic Group*	OE_Role
LBT7689Q011			Did you use the search feature during your visit today?	Yes	Y,X,Z,L,M,N,O,P,Q	Y	Radio button, one-up vertical	Skip Logic Group*	Search Use	BASIC SEARCH USE QUESTION
				No	NN
				Don't recall
LBT7689Q012		Y	Please tell us about your experience with the site's search feature today. (Select all that apply.)	Results were not relevant/not what I wanted		Y	Checkbox, one-up vertical	Randomize	Search Experience
				Too many results/I needed to refine my search
				Not enough results				Skip Logic Group*
				Returned NO results
				Received error message(s)
				Search speed was too slow
				I experienced a different search issue:	A			Anchor Answer Choice
				I had no difficulty with search/results were helpful				Mutually Exclusive
LBT7689Q013		A	Please specify the search issue you experienced.			N	Text area, no char limit	Skip Logic Group*	Search Issue - Other
LBT7689Q014		X	Did you try using the site's navigational links before using the search feature today?	Yes, I navigated first		Y	Radio button, one-up vertical	Skip Logic Group*	Search or Nav First
				No, I went straight to the search feature
				Don't recall
LBT7689Q015		Z	Did the search feature help you to locate what you were looking for today?	Yes	B	Y	Radio button, one-up vertical	Skip Logic Group*	Search Help Locate
				Partially	B
				No	B
LBT7689Q016		B	Please describe in detail what you were primarily searching for.			N	Text area, no char limit	Skip Logic Group*	Search Detail OE
LBT7689Q017		L	What specific search terms did you use to try to find the information/product?			N	Text area, no char limit	Skip Logic Group*	Search Terms OE
LBT7689Q018		M	Were the search results relevant to your needs?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Search Results Relevant
				Partially
				No
LBT7689Q019		N	How many searches did you conduct to find the main thing you were looking for today?	One search		Y	Drop down, select one	Skip Logic Group*	Search Number
				Two
				Three
				Four or more
				Don't recall
LBT7689Q020		O	If you could make one improvement to the search feature, what would you suggest?			N	Text area, no char limit	Skip Logic Group*	Search Improvements
LBT7689Q021		P	Please rate your satisfaction with this site's search feature.	1 = Very dissatisfied		Y	Radio button, scale, no don't know	Skip Logic Group*	Search Satisfaction
				2
				3
				4
				5
				6
				7
				8
				9
				10 = Very satisfied
LBT7689Q022		Q	How can we make the search feature more useful to you?			N	Text area, no char limit	Skip Logic Group*	Search More Useful OE
LBT7689Q023		NN	Why did you choose not to use the search feature today?	Didn't need it today		Y	Radio button, one-up vertical	Skip Logic Group*	Search Non-Use
				Used search feature on a previous site visit, but it wasn't useful
				Prefer to navigate the site instead
				Didn't know there was a search feature
				Other (please specify)	D
LBT7689Q024		D	Please specify why you did not use the search feature.			N	Text area, no char limit	Skip Logic Group*	Search Non Use - Other
LBT7689Q025	Visit Frequency		How often do you visit this site?	This is my first visit		Y	Drop down, select one		Visit Frequency
				Once every 6 months or less often
				Once every few months
				Monthly
				Weekly
				Daily or more often
LBT7689Q026	Demographics: Gender		What is your gender?	Male		N	Radio button, one-up vertical		Demos: Gender Fed Govt
				Female
				Prefer not to respond
LBT7689Q027	Demographics: Age		Which category includes your age?	Under 18		N	Drop down, select one		Demos: Age
				18 - 24
				25 - 34
				35 - 44
				45 - 54
				55 - 64
				65 or older
				Prefer not to respond
LBT7689Q028			What is your highest level of education completed?	Some high school or less		N	Drop down, select one		Demos: Education
				High school graduate or GED
				Some college credit, no degree
				Associate degree (e.g., AA, AS)
				Bachelor's degree (e.g., BA, AB, BS)
				Master's degree (e.g., MA, MS, MEng, MEd, MSW, MBA)
				Professional degree (e.g., MD, DDS, DVM, LLB, JD)
				Doctorate degree (e.g., PhD, EdD)
				Prefer not to respond
LBT7689Q029	OE_Improve Experience		What else would you like to share with us to help improve your online experience with nal.usda.gov?			N	Text area, no char limit		Improve