Form 243 2019 243 FTC.gov Mobile 20191108

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Overview

Welcome and Thank You Text
Model Questions
Custom Questions
Attributes

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Sheet 1: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text - Tablet / Phone
		Thank you for visiting FTC.gov. You've been selected to participate in a brief survey to let us know how we can improve your experience. Please take a minute to share your opinions.
		Thank You Text - Tablet / Phone
		Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
		Example Mobile

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Sheet 2: Model Questions

Model Name		FTC.gov Mobile					Red & Strike-Through: Delete
Model ID							Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date							Blue: Reword
Model Version		17.2.G
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Recommend (NPS) (1=Very Unlikely, 10=Very Likely)
1	Look and Feel - Appeal	Please rate the visual appeal of this site.	16	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	19	Recommend	How likely are you to recommend this site to someone else?
2	Look and Feel - Balance	Please rate the balance of graphics and text on this site.	17	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Primary Resource (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this site.	18	Satisfaction - Ideal	How does this site compare to your idea of an ideal mobile website? (1=Not Very Close, 10=Very Close)	20	Primary Resource	How likely are you to use this site as your primary resource for obtaining information from this organization?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Return (1=Very Unlikely, 10=Very Likely)
4	Site Performance - Loading	Please rate how quickly pages load on this site.				21	Return	How likely are you to return to this site?
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
6	Site Performance - Completeness	Please rate how completely the page content loads on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
10	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this site.
11	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this site.
12	Information Browsing - Features	Please rate how well the features on the site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
13	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.
14	Site Information - Understandable	Please rate how understandable this site’s information is.
15	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.

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Sheet 3: Custom Questions

Model Name			FTC.gov Mobile				Red & Strike-Through: Delete
Model ID			0				Underlined & Italicized: Re-order
Partitioned			Yes - 2MQ				Pink: Addition
Date			11.8.2019				Blue: Reword
QID	AP Question Tag	Skip From	Question Text	Answer Choices	Skip To	AP Answer Tag	Required Y/N	Type	Special Instructions	CQ Label
			What is your primary reason for visiting FTC.gov today?	Report a scam or file a complaint			Y	Radio button, one-up vertical	Skip Logic Group*	Primary Reason
				Register for or make a Do Not Call complaint
				Get my free credit report
				Learn about what the FTC does
				Get info or news about the FTC or FTC events
				Report or learn about identity theft
				Learn about scams or get other info for consumers
				Learn about FTC cases or rules
				Get info about a refund
				Find an FTC report
				Order publications
				Find guidance for my business
				Other	A
		A	Please specify your other reason for visiting FTC.gov today.				N	Text area, no char limit	Skip Logic Group*	OE_Primary Reason
			Did you accomplish what you wanted to do today on FTC.gov?	Yes			Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
				No	A
		A	Please tell us why you were unable to accomplish your task today.				N	Text area, no char limit	Skip Logic Group*	OE_Not Accomplish
			If you could make one improvement to FTC.gov, what would it be?				N	Text area, no char limit		One Improvement
			What consumer topics if any were you interested in? (Please select all that apply.)	Blocking unwanted calls / Do Not Call			Y	Checkbox, one-up vertical	Skip Logic Group*	Consumer Tips
				Money and credit
				Homes and mortgages
				Health and fitness
				Jobs and making money
				Privacy, identity and online security
				Scams
				The FTC blog, videos or other media
				Consumer alerts
				None of these					Mutually Exclusive
			Please rate your level of satisfaction with the search feature.	1=Very Dissatisfied			Y	Radio button, scale, has don't know	Skip Logic Group*	Rate Search
				2
				3
				4
				5
				6
				7
				8
				9
				10=Very Satisfied
				Didn't Use
			How often do you visit this site?	First time			Y	Radio button, one-up vertical		Visit Frequency
				Daily
				Weekly
				Monthly
				Once every few months
				Once every 6 months or less
			What is your primary role in visiting the website today?	Consumer or citizen			Y	Radio button, one-up vertical	Skip Logic Group*	Primary Role
				Victim of fraud
				Victim of identity theft
				Business person
				Attorney
				Law enforcement or government employee
				Consumer advocate or educator
				Military
				Academic
				Media person or blogger
				Other	A
		A	Please specify your other role in visiting FTC.gov today.				N	Text area, no char limit	Skip Logic Group*	OE_Primary Role
			Which category includes your age?	Under 18			Y	Radio button, one-up vertical		Age
				18 - 24
				25 - 34
				35 - 44
				45 - 54
				55 - 64
				65 or older
				Prefer not to respond

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Sheet 4: Attributes

Attribute	Value
Channel	Mobile
Touchpoint Name	Browse
Hierarchy	No
Model Type	PredCSAT Mobile Browse
Journey Phase	Consideration
Touchpoint Type	Standard
Partner Involved	No
Replay	No
Version Number of Model Template	17.2.G
Survey Type	PREDCSAT_NPS
Look and Feel	Single Page
Theme Color	#009fea