General population – outcome screener (in person)

RIHSC No. 15-108CTP

ATTACHMENT 2B: THIS FREE LIFE CAMPAIGN VIDEO STORYBOARDS
Video 1: Storyboard for Love Me Flagship :30 Spot
Audio: Quiet piano and slow strings underscore a pensive voiceover.
VISUALS

COPY

Female young adult talent (Lila) walks on the street. Onscreen text: A
LETTER TO MY YOUNGER SELF…

Female VO:
Little Lila.

Shot of Lila’s handwritten journal:
“Dear Little Lila, When she says she don’t want you…”

When she says she
don’t want you,
And you’re feeling at
your lowest, most
broken and lost,

1

RIHSC No. 15-108CTP

A preteen girl who looks like Lila (“Little Lila”) is shown relaxing on a
couch in a living room. She rises and walks to the window. Stylized onscreen
text matches the VO: “You will find a way.”

You will find a way.

Young adult Lila continues to read from journal.

Safe from the dark
places and the troubles
that chase you,
You will find a way

Lila is shown walking down city street toward camera. She opens a door and Where you will learn
your sexuality is not a
walks into the same empty room where we previously saw Little Lila on the
curse.
couch. Little Lila is walking down the street.
Where negative
thoughts won’t cloud
your mind.
Where nothing will hurt
your spirit or your
body.
Little Lila is walking down the same street toward camera right, and stylized
text mirrors the VO: “toxic, you’ll reject.”

2

Yours to protect,
And anything toxic,
You will reject.

RIHSC No. 15-108CTP

Lila is shown walking down city street toward camera left. Stylized text:
“Cigarettes can damage nearly every part of your body.” Some words fade
as focus changes to Little Lila: “Cigarettes damage
your body.”

Including cigarettes that
can damage nearly
every part of your body.

A pensive Lila is facing the camera. Halfway through this line, focus shifts to Little Lila,
You have found your
Little Lila also facing camera.
voice. And you are
already on your way

3

RIHSC No. 15-108CTP

Home.

Little Lila mouths the last word of Lila’s VO:

Lila stands and exits frame beneath stylized text “Love, Lila.”
ENDCARD

Announcer VO:
This Free Life
Freedom to be, tobaccofree.

4

RIHSC No. 15-108CTP

Video 2: Storyboard for Unpredictable Flagship :30 Spot
VISUALS

COPY

A variety of found YouTube footage of LGBT young adults living
confidently in their diversity.

We were born...
To push limits...
To re-set expectations...
To be unpredictable.

5

RIHSC No. 15-108CTP

Muscular FtM talent lifts weights in a gym. A man is shown before
and after applying ‘beat face’ drag makeup.

6

We live beyond what’s expected
for us to look like, do, or be.

RIHSC No. 15-108CTP

Portrait shots of young adults ladder up across the screen in a
‘rainbow’ of vertical color filters.

Each ‘stripe’ portrait fades away to reveal onscreen text: TENS
OF THOUSANDS OF LGBT LIVES ARE CUT SHORT BY
TOBACCO, EVERY YEAR.

So when tens of thousands of
LGBT lives are cut short by
tobacco, every year.
We set a NEW standard.

Four talent walk away from camera down an alley, laughing.
Perspective films out to show many ‘windows’ of YouTube videos
simultaneously.

Because, nothing about us is
predictable.
So WHY would we DIE
predictably?

7

RIHSC No. 15-108CTP

THIS FREE LIFE. FREEDOM
TO BE. TOBACCO-FREE

ENDTAG

8

RIHSC No. 15-108CTP

Video 3: Storyboard for Let Love In Flagship :30 Mashup Spot
VISUALS

COPY

Six (6) diverse talent are walking confidently toward camera in
individual urban environments.

Shangela VO:
Confidence required.
We block the hate.
Poison stays out and love shines in.

Smash cuts of talent in unique settings. FtM talent exercises in
local park. Female-centric lesbian talent sifts through vinyl
records.

Controlling your life means choosing
what affects you.
And for us, cigarettes, even bumming
some on the patio,

9

RIHSC No. 15-108CTP

Dexter struts past a marquee that reads, ‘SMOKING CAN
DAMAGE NEARLY EVERY PART OF YOUR BODY.’

would be letting something toxic
damage nearly every part of our bodies.

The talent individually arrive to an outdoor party and greet one
another as friends.

So whether you’re serving on the
runway, on your own, or together, we
do it living free from tobacco.
Because this life is non-toxic.

10

RIHSC No. 15-108CTP

This Free Life. Freedom to be,
tobacco free.

ENDCARD WITH LOGO LOCKUP

11

RIHSC No. 15-108CTP

Video 4: Storyboard for Flawless Flagship :30 Spot
Audio: Upbeat drums and synthy beat
VISUALS

COPY

Shangela is framed against a wavy green backdrop that matches her glitzy
dress. A circle of standing mirrors surrounds her. She looks into the
camera with confidence.

Shangela VO:
I’m known for my cute
face and flawless skin.

Trixie Mattel is framed against a textured pink backdrop that matches her
glitzy dress. Two giant wooden vogue-ing hands fill the background.

Trixie VO:
I’m known to be a
queen with a sensible
nail.

12

RIHSC No. 15-108CTP

Manila Luzon is framed against a black-and-yellow cheetah stripe
background that matches her glitzy dress. Two male dancers vogue behind
her.

Manila VO:
Hair! Known for that.

Close shot of Tammie Brown as she flashes a bright smile into camera.

Tammie VO:
My smile!

13

RIHSC No. 15-108CTP

Trixie speaks into camera. A bird’s eye shot looks down on Shangela as the
standing mirrors fall away from her and shatter.

Trixie VO:
I’ll be known for a lot of
things, but I will never
Shangela VO:
…be known for wrinkled
skin

Trixie looks distraught into camera while holding up her hands. Her
fingernails and the nails of the giant vogue hands are yellowed. Manila is
shown vacuuming out her wig with stark lighting. Tammie gives another
close-up smile, this time with missing and yellowed teeth.

Trixie VO:
Yellow nails!
Manila VO:
Smelly hair
Tammie VO:

14

RIHSC No. 15-108CTP

Or a busted smile!

All queens are shown looking glam and happy again as they read lines into
camera. A wide shot of Tammie reveals a runway leading away from a
giant mouth with white teeth. The set’s blue that matches her dress.

Shangela VO:
All caused by WHAT?
Trixie VO:
Smoking.
Manila VO:
Yes, queen – every
cigarette is doing you
damage.

A subtle smile from Shangela.

Shangela VO:
Because I’m known for
my flawless,
I live free from tobacco.

ENDCARD

Announcer VO:
This Free Life
Freedom to be, tobaccofree.

15

RIHSC No. 15-108CTP

16