Behavioral Laboratory Customer Surveys and Support

ATTACHMENT A: Customer Project Plan

WISS Behavior Laboratory Customer Project Plan

1. Project Information

   1. Project Name: Click here to enter text.

   2. Project Number: Click here to enter text.

   3. Project Customer: Click here to enter text.

   4. Project Overview: <Provide a brief description of the project> Click here to enter text.

   5. Estimated Start Date: Click here to enter text.

   6. Estimated End Date: Click here to enter text.

2. Background

Click here to enter text.

3. Research Goals/Objectives

   1. Objective 1: <Develop research objectives to address customer’s needs> Click here to enter text.

   2. Objective 2: Click here to enter text.

   3. Objective 3: Click here to enter text.

4. Research Questions

   1. Research Question 1: <Develop research questions to address each research objective> Click here to enter text.

   2. Research Question 2: Click here to enter text.

   3. Research Question 3: Click here to enter text.

5. Methodology

   1. Type of Testing (chose type of testing and remove other options prior to releasing document to the customer for approval):

☐ Comprehension: This type of testing evaluates participants’ understanding of the communication goals of the notice or product.

☐ Usability: This type of testing evaluates participants’ ability to use a product or service.

☐ Focus Group: This type of testing gathers participant feelings, attitudes, and ideas on a product/service/topic.

☐ Other (please specify): Click here to enter text.

2. Participants:

   1. Total Number of Participants: Click here to enter text.

   2. Demographic Data Recorded: Click here to enter text.

   3. Additional Participant Criteria (Project Specific): Click here to enter text.

   4. Participant Recruitment Strategy: Click here to enter text.

   5. Data Sources Utilized for Recruitment (if none indicate n/a): Click here to enter text.

3. Overview of Testing Methodology: Click here to enter text.

   1. Total Testing Sessions: Click here to enter text.

Click here to enter text.

4. Advantages and Limitations:

   1. Sample Size: Due to the total number of participants being tested (insert number here), testing results may not reflect the opinions and attitudes of all taxpayers.

   2. Qualitative Data: <Insert testing type> provides data that is typically descriptive in nature and testing results may not reflect the opinions and attitudes of all taxpayers.

5. How the data will be utilized: Click here to enter text.

6. Staffing Point(s) of Contact

   1. Customer Point(s) of Contact

      1. Name: Click here to enter text.

      2. Email: Click here to enter text.

      3. Phone Number: Click here to enter text.

2. WIRA Project Point(s) of Contact <Project Lead(s)>

   1. Name: Click here to enter text.

   2. Email: Click here to enter text.

   3. Phone Number: Click here to enter text.

7. Project Timelines

Milestone	Responsible Function	Testing Start Date	Estimated Due Date
Project Kick-off Meeting	WISS
Preliminary Analysis Results	WISS
Final Analysis Results	WISS