Form QID 2019 Local Food Marketing Practices Survey - DRAFT

Generic Clearance of Survey Improvement Projects

0259 - Local Foods Marketing Practices Survey - DRAFT - 10-25-2019

Generic Testing of Local Foods Questionnaire

OMB: 0535-0248

Document [pdf]
Download: pdf | pdf
Draft for Cognitive Testing
OMB No. ####-####: Approval Expires ##/##/####

2019 LOCAL FOOD MARKETING PRACTICES SURVEY
Form: ##-#####
(##-##-####)

Project Code: ### QID: ######
SMetaKey: ####

National Agricultural
Statistics Service
USDA/NASS
National Operations Division
9700 Page Ave., STE 400 St.
Louis, MO 63132-9982 Phone:
1-888-424-7828 Fax:
855-415-3687
E-mail: [email protected]

Please make corrections to name, address, and ZIP code, if necessary.
The information you provide will be used for statistical purposes only. In accordance with the Confidential Information Protection provisions of Title V, Subtitle A,
Public Law 107-347 and other applicable Federal laws, your responses will be kept confidential and will not be disclosed in identifiable form to anyone other than
employees or agents. By law, every employee and agent has taken an oath and is subject to a jail term, a fine, or both if he or she willfully discloses ANY
identifiable information about you or your operation. Response to this inquiry is mandatory.
According to the Paperwork Reduction Act of 1995, an agency may not conduct or sponsor, and a person is not required to respond to, a collection of information
unless it displays a valid OMB control number. The valid OMB number is ####-####. The time required to complete this information collection is estimated to
average 30 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and
completing and reviewing the collection of information.

1.

In 2019, did this operation (name on label):
• grow any crops, including field crops, fruits, vegetables, nursery/greenhouse, or other specialty crops; or
• cut any hay; or
• have any livestock, aquaculture, poultry, or honey bees;
0300 1

Yes – Continue

3

No – Go to Section 9 on page 17

2. In 2019, did this operation produce and sell any crops, livestock, poultry, or agricultural products directly to a(n):
a. Consumer? (Farmers markets, on-farm stores or farm stands, roadside stands or stores, CSA (Community
Supported Agriculture), and online marketplaces)
0000 1

Yes

3

No

b. Retail market? (Supermarkets, supercenters, restaurants, caterers, independently owned grocery stores, and food
cooperatives)
0000 1

Yes

3

No
c. Institution? (K-12 schools, colleges or universities, hospitals, workplace cafeterias, prisons, and foodbanks)
0000 1

Yes 3
No
d. Intermediate market? (Businesses or organizations in the middle of the supply chain marketing locally- and/or
regionally-branded products, such as distributors, food hubs, brokers, auction houses, wholesale and terminal markets, and
food processor)

0000 1

Yes

3

No

3. Did you answer YES to ANY of the questions in Question 2 (2a - 2d)?
0000 1

Yes – Continue

3

No – Go to Section 9 on page 17

2

4. Were any of the products that this operation produced and sold directly to a consumer, a retail market, an institution, or
an intermediate market in 2019 food for humans to eat or drink?
Include:
• Edible agricultural products for human consumption

Exclude:
• Hay
• Cut flowers
0302 1

Yes – Continue

3

No – Go to Section 9 on page 17

3

SECTION 1
1.

DIRECT-TO-CONSUMER SALES

In 2019, did this operation produce and sell any crops, livestock, poultry, or agricultural product DIRECTLY TO
CONSUMERS?
INCLUDE
• Farmers markets
• On-farm store or farm stand located on this operation
• Roadside stand or store located off of this operation
• CSA (Community Supported Agriculture)
• Online marketplace
• Other direct-to-consumer market (pick-your-own, mobile market, etc.)
1150 1

2.

Yes – Continue

3

EXCLUDE
• Products purchased and resold
• Products produced and sold directly to a
retail market (Section 2), institution (Section 3),
or intermediate market (Section 4).

No – Go to Section 2 on page 5

Were any of the products that this operation produced and sold directly to consumers in 2019 food for humans to eat
or drink?
INCLUDE
• Edible agricultural products for
human consumption
1151 1

Yes – Continue

EXCLUDE
• Hay
• Cut flowers
3

• Christmas trees
• Nursery products

No – Go to Section 2 on page 5

3. The rest of the questions in this section are only about the food produced and sold directly to consumers in 2019.

4. Was any of the food that this operation produced and sold directly to consumers in 2019 sold through a farmers market?
1152 1

Yes – Continue

3

No – Go to Item 7
Number

5.

At how many separate farmers market locations did this operation sell food that it produced
in 2019? Report for each location only once . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6.

Approximately how many miles (one way) was this operation located from the farmers
market that it received the largest gross value of food sales from in 2019? . . . . . . . . . . . . . . .

7.

Was any of the food that this operation produced and sold directly to consumers in 2019 sold through an on-farm store
or farm stand located on this operation? Exclude roadside stands or stores located off of this operation.

1153

Miles

1156 1

8.

No – Go to Item 10

Yes – Continue

3

No – Go to Item 10

How many other operations produced food that was sold at this on-farm store or farm stand in 2019?
1158 1

10.

3

In 2019, was there food sold at this on-farm store or farm stand that was produced by another operation?
1157 1

9.

Yes – Continue

1154

1-4 operations

2

5 or more operations

3

Don’t Know

Was any of the food that this operation produced and sold directly to consumers in 2019 sold through a roadside stand
or store located off of this operation? Exclude on-farm stores or farm stands, and farmers market stands.
1159 1

Yes – Continue

3

No – Go to Item 16 on page 4

11. At how many total roadside stands or stores located off of this operation did this
operation sell food that it produced in 2019?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number
1160

12. In 2019, was there food sold at this roadside stand or store that was produced by another operation?
1163 1

Yes – Continue

3

No – Go to Item 14 on page 4

13. How many other operations produced food that was sold at this roadside stand or store in 2019?
1162 1

1-4 operations

2

5 or more operations

3

Don’t Know

4
14. Approximately how many miles (one way) was this operation located from the roadside
stand or store located off of this operation that it received the largest gross value of food
sales from in 2019? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Miles
1161

15. Did this operation own this roadside stand or store?
1250 1

3

Yes

No

16. Was any of the food that this operation produced and sold directly to consumers in 2019 sold through a CSA
(Community Supported Agriculture)?
1165 1

3

Yes – Continue

No – Go to Item 22

17. In 2019, was there food sold in this CSA that was produced by another operation?
1164 1

3

Yes – Continue

No – Go to Item 19

18. How many other operations produced food that was sold in this CSA in 2019?
1167 1

1-4 operations

2

5 or more operations

3

Don’t know

19. Was the CSA pick-up site that this operation received the largest gross value of food sales from in 2019 located on
this operation?
1168 1

Yes – Go to Item 21

3

No – Continue

4

CSA does not use pick-up sites – Go to Item 21
Miles

20. Approximately how many miles (one way) was this operation located from the CSA
pick-up site that it received the largest gross value of food sales from in 2019? . . . . . . . . . . . .

1169

21. Did this operation own this CSA?
1166 1

Yes

3

No

22. An online marketplace is a web-based platform designed for the selling of goods.
Was any of the food that this operation produced and sold directly to consumers in 2019 sold through an
online marketplace?
1172 1

Yes – Continue

3

No – Go to Item 25

23. What percent of this operation’s online sales of food in 2019 were sold directly to
consumers living either within the same state as this operation or a 400-mile radius
of this operation? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Percent
1173

24. Did this operation own this online marketplace?
1174 1

Yes

3

No

25. In 2019, did this operation accept Supplemental Nutrition Assistance Program (SNAP) benefits either with electronic
benefit transfer (EBT) technology owned by this operation or at a direct-to-consumer market at which the market
administers SNAP payments with EBT technology?
1175 1

Yes – Continue

3

No – Go to Item 27 on page 5

26. From which of the following direct-to-consumer markets did this operation accept SNAP benefits with EBT technology
for the food it produced and sold directly to consumers in 2019? Mark all that apply.
1310

Farmers market

1311

On-farm store or farm stand located on this operation

1312

Roadside stand or store located off of this operation

1313

CSA

1314

Online marketplace

1315

Other direct-to-consumer market (pick-your-own, mobile market, etc.)

5
Year (YYYY)

27. In what year did this operation first produce and sell food directly to consumers? . . . . . . . . . .

1177

28. Report the total gross value of sales this operation received for the unprocessed and processed food it produced and sold
directly to consumers in 2019. Report by the market through which the product was sold.
Processed food products (also known as value-added food products) are products that have been altered or packaged before
being sold to the consumer.
Exclude:
• Non-edible agricultural products.
• Products purchased and resold.
Meat,
Farmed Seafood
and Egg Sales

Fresh Fruit and
Vegetable Sales

Direct-to-Consumer Market
Mark
"X" if
none

a. Farmers markets

b. On-farm store or farm stand
located on this operation
c. Roadside stand or store
located off of this operation
d. CSA
e. Online marketplaces

f. Other direct-to-consumer
markets (pick-your-own,
mobile market, etc.)
Specify: 1188

SECTION 2
1.

Mark
"X" if
none

(Dollars)

(Dollars)

Milk and Dairy
Product Sales
Mark
"X" if
none

Mark
"X" if
none

(Dollars)

Total

Mark
"X" if
none

(Dollars)

1178

1179

1202

0000

1180

1181

1204

0000

0000

1182

1183

1206

0000

0000

1184

1185

0000

0000

0000

1186

1187

1210

0000

0000

1189

1190

1213

0000

0000

0000

DIRECT-TO-RETAIL MARKETS

In 2019, did this operation produce and sell any crops, livestock, poultry, or agricultural product DIRECTLY TO A
RETAIL MARKET?
INCLUDE
• Supermarkets or supercenters
• Restaurants or caterers
• Other direct-to-retail market (independently owned grocery stores,
food cooperatives, small food stores, corner stores)
2000 1

2.

(Dollars)

Other Processed
Food Product Sales

Yes – Continue

3

EXCLUDE
• Products purchased and resold
• Products produced and sold directly to a
consumer (Section 1), institution (Section 3),
or intermediate market (Section 4).

No – Go to Section 7 on page 3

Were any of the products that this operation produced and sold directly to a retail market in 2019 food for humans to
eat or drink?
INCLUDE
• Edible agricultural products for
human consumption
2001 1

Yes – Continue

EXCLUDE
• Hay
• Cut flowers
3

• Christmas trees
• Nursery Products

No – Go to Section 7 on page 3

6

3. The rest of the questions in this section are only about the food produced and sold directly to retail markets in 2019.
4. Was any of the food that this operation produced and sold directly to consumers in 2019 sold through a supermarket or
supercenter?
2002 1

3

Yes – Continue

No – Go to Item 6
Miles

5.

Approximately how many miles (one way) was this operation located from the supermarket
or supercenter that it received the largest gross value of food sales from in 2019?. . . . . . . . . .

6.

Was any of the food that this operation produced and sold directly to a retail market in 2019 sold to a restaurant or
caterer?
2005 1

3

Yes – Continue

2003

No – Go to Item 8
Miles

7.

Approximately how many miles (one way) was this operation located from the restaurant
or caterer that it received the largest gross value of food sales from in 2019? . . . . . . . . . . . . .

2006

Year (YYYY)

8.

In what year did this operation first produce and sell food directly to a retail market? . . . . . . .

6009

9. Report the total gross value of sales this operation received for the unprocessed and processed food it produced and sold
directly to retail markets in 2019. Report by the market through which the product was sold.
Processed food products (also known as value-added food products) are products that have been altered or packaged before
being sold to the consumer.
Exclude:
• Non-edible agricultural products.
• Products purchased and resold.
Fresh Fruit and
Vegetable Sales

Direct-to-Retail Market
Mark
"X" if
none

a. Supermarkets or
supercenters
b. Restaurants or caterers
c. Other direct-to-retail market
(independently owned grocery
stores, food cooperatives, small
food stores, corner stores)
Specify: 6014________________

(Dollars)

Meat,
Farmed Seafood
and Egg Sales
Mark
"X" if
none

(Dollars)

Milk and Dairy
Product Sales
Mark
"X" if
none

(Dollars)

Total

Other Processed
Food Product Sales
Mark
"X" if
none

(Dollars)

Mark
"X" if
none

(Dollars)

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

7

SECTION 3
1.

DIRECT-TO-INSTITUTION SALES

In 2019, did this operation produce and sell any crops, livestock, poultry, or agricultural product DIRECTLY TO AN
INSTITUTION?
INCLUDE
• K-12 schools
• Colleges and universities
• Hospitals
• Other direct-to-institution market (workplace cafeterias, prisons,
preschools, food banks, gleaners, senior care facilities)
3000 1

2.

Yes – Continue

3

EXCLUDE
• Products purchased and resold
• Products produced and sold directly to a
consumer (Section 1), retail market (Section 2),
or intermediate market (Section 4).

No – Go to Section 4 on page 8

Were any of the products that this operation produced and sold directly to an institution in 2019 food for humans to
eat or drink?
INCLUDE
• Edible agricultural products for
human consumption
3001 1

Yes – Continue

EXCLUDE
• Hay
• Cut flowers
3

• Christmas trees
• Nursery products

No – Go to Section 4 on page 8

3. The rest of the questions in this section are only about the food produced and sold directly to institutions in 2019.
4. Was any of the food that this operation produced and sold directly to consumers in 2019 sold through a K-12 school?
3002 1

Yes – Continue

3

No – Go to Item 6

Miles

5.

Approximately how many miles (one way) was this operation located from the K-12
school that it received the largest gross value of food sales from in 2019? . . . . . . . . . . . . . . .

6.

Was any of the food that this operation produced and sold directly to an institution in 2019 sold to a college or
university?
3005 1

Yes – Continue

3

3003

No – Go to Item 8

Miles

7.

Approximately how many miles (one way) was this operation located from the college
or university that it received the largest gross value of food sales from in 2019? . . . . . . . . . . .

8.

Was any of the food that this operation produced and sold directly to an institution in 2019 sold to a hospital?
3008 1

9.

Yes – Continue

3

3006

No – Go to Item 10

Approximately how many miles (one way) was this operation located from the hospital
that it received the largest gross value of food sales from in 2019?. . . . . . . . . . . . . . . . . . . . .

Miles
3009

Year (YYYY)

10. In what year did this operation first produce and sell food directly to an institution? . . . . . . . .

3011

8
11. Report the total gross value of sales this operation received for the unprocessed and processed food it produced and
sold directly to institutions in 2019. Report by the market through which the product was sold.
Processed food products (also known as value-added food products) are products that have been altered or packaged before
being sold to the consumer.
Exclude:
• Non-edible agricultural products.
• Products purchased and resold.
Meat,
Farmed Seafood
and Egg Sales

Fresh Fruit and
Vegetable Sales

Direct-to-Institution Market
Mark
"X" if
none

a. K-12 schools
b. Colleges and universities
c. Hospitals

(Dollars)

Mark
"X" if
none

Milk and Dairy
Product Sales
Mark
"X" if
none

(Dollars)

(Dollars)

Other Processed
Food Product Sales
Mark
"X" if
none

(Dollars)

Total

Mark
"X" if
none

(Dollars)

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

d. Other direct-to-institution
market (workplace cafeterias,
prisons, preschools, food
banks, gleaners, senior care
facilities)
Specify: 3018 ____________________________

SECTION 4
1.

DIRECT-TO-INTERMEDIATE MARKET SALES

An Intermediate Market is a business or organization in the middle of the supply chain marketing locally- and/or
regionally-branded products.

In 2019, did this operation produce and sell any crops, livestock, poultry, or agricultural product DIRECTLY TO AN
INTERMEDIATE MARKET which sold it as a locally- or regionally-branded product?
INCLUDE
• Businesses or organizations in the middle of the
supply chain marketing locally- and/or regionallybranded products, such as distributers, food hubs,
brokers, auction houses, wholesale and terminal
markets, and food processors.
4000 1

2.

EXCLUDE
• Products purchased and resold
• Products produced and sold directly to a consumer
(Section 1), retail market (Section 2), or institution (Section 3).
• Intermediate markets that do not market locallyand/or regionally-branded products

3

Yes – Continue

No – Go to Section 5 on page 10

Were any of the products that this operation produced and sold directly to an intermediate market in 2019 food for
humans to eat or drink?
INCLUDE
• Edible agricultural products for
human consumption
4001 1

EXCLUDE
• Hay
• Cut flowers

Yes – Continue

• Christmas trees
• Nursery products

3

No – Go to Section 5 on page 10

3. Report the type(s) of intermediate markets this operation sold to in 2019 and if that intermediate market sold these
product(s) as a locally- and/or regionally-branded product(s).
Intermediate Market
0000
0000
0000
0000

Did this intermediate market sell these product(s) as
locally- and/or regionally-branded product(s)?

Distributers

0000

1

Yes

3

No

2

Don't Know

Food hubs

0000

1

Yes

3

No

2

Don't Know

Brokers

0000

1

Yes

3

No

2

Don't Know

Auction houses

0000

1

Yes

3

No

2

Don't Know

1

Yes

3

No

2

Don't Know

Wholesale and terminal markets

0000

0000

Food processors

0000

1

Yes

3

No

2

Don't Know

0000

Other, specify: ______________

0000

1

Yes

3

No

2

Don't Know

0000

9

4. The rest of the questions in this section are only about the food produced and sold directly to an intermediate market in 2019.
Miles

5.

Approximately how many miles (one way) was this operation located from the intermediate
market that it received the largest gross value of food sales from in 2019? . . . . . . . . . . . . . . .

4003

Year (YYYY)

6. In what year did this operation first produce and sell food directly to an intermediate market?...........4014
7. Report the total gross value of sales this operation received for the unprocessed and processed food it produced and sold
directly to intermediate markets in 2019. Report by the market through which the product was sold.
Processed food products (also known as value-added food products) are products that have been altered or packaged before
being sold to the consumer.
Exclude:
• Non-edible agricultural products.
• Products purchased and resold.
Fresh Fruit and
Vegetable Sales

Direct-to-Intermediate Market
Mark
"X" if
none

a. Distributers
b. Food hubs
c. Brokers
d. Auction houses
e. Wholesale and
terminal markets
f. Food processors
g. Other, specify:
0000

(Dollars)

Meat,
Farmed Seafood
and Egg Sales
Mark
"X" if
none

(Dollars)

Milk and Dairy
Product Sales
Mark
"X" if
none

(Dollars)

Total

Other Processed
Food Product Sales
Mark
"X" if
none

(Dollars)

Mark
"X" if
none

(Dollars)

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

0000

10

SECTION 5
1.

In 2019, what was this operation’s total gross value of food sales for the food it produced and sold directly to
consumers, a retail market, an institution, or an intermediate market? (Mark one)
5000 1

$1 - 999

5

$1,000 - 2,499

6

3

$2,500 - 4,999

7

4

$5,000 - 9,999

2

2.

OTHER INFORMATION

$10,000 - 24,999

8

$100,000 - 249,999

11

$1,000,000 - 2,499,999

$25,000 - 49,999

9

$250,000 - 499,999

12

$2,500,000 - 4,999,999

$50,000 - 99,999

10

$500,000 - 999,999

13

$5,000,000 and over

In 2019, approximately what percent of this operation’s food sales sold directly to consumers, a retail market, an
institution, or an intermediate market were sold:
Percent
a. Within 100 miles or less . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5001

%

b. More than 100 miles but less than 400 miles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5002

%

c. 400 miles or more . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5003

%

TOTAL (Sum of Items 2a + 2b + 2c)
3.

100%

Were any of the crops, livestock, or agricultural products that this operation produced and sold directly to consumers, a
retail market, an institution, or an intermediate market in 2019 NOT food for humans to eat or drink?
INCLUDE
• Hay
• Cut flowers
5011 1

• Christmas trees
• Nursery products

• Live animals
• Wool
3

Yes – Continue

EXCLUDE
• Edible agricultural products for
human consumption

No – Go to Item 5
Dollars

4.

In 2019, what was the total gross value of sales for these crops, livestock,
or agricultural products that were NOT food for humans to eat or drink?. . . . . . . . . . . . . . . .

5.

In 2019, how many acres did this operation:

5012

Acres

a. Own? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
b. Rent or Lease from others or use Rent Free?
(Exclude land used on an animal unit month (AUM) basis, BLM and Forest Service land.)

0901

0902

c. Rent to others? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0905

+
=

6.

Calculate item 5a + 5b - 5c. Then the total acres operated in 2015 was: . . . . . . . . . . . . . . .

7.

Considering the total acres operated in Item 6, in what county and state was the largest value of this operation’s
agricultural products raised or produced?
0055

Principal County Name

0060

State

0900

11
8.

From which of the following categories of crops and livestock did this operation produce and sell an agricultural product
in 2019, regardless of marketing channel, and was any food produced and sold directly to consumers, a retail market,
an institution, or an intermediate market from that category?

Crops & Livestock

a. Grains, Oilseeds, Dry Beans, and Dry Peas (corn, flaxseed, grain

silage and forage, grains and oilseeds, popcorn, rice, small grains, sorghum,
soybeans, sunflowers, straw, etc.)

b. Tobacco
c. Cotton and Cottonseed
d Vegetables, Melons, Potatoes, and Sweet Potatoes (beets, cabbage,
cantaloupes, pumpkins, sweet corn, tomatoes, watermelons, vegetable
seeds, etc.)

Produced and sold
agricultural product
regardless of marketing
channel
5050
1
5053
1
5056
1

e. Fruit, Tree Nuts, and Berries (almonds, apples, blueberries, cherries,

5062

f. Nursery, Greenhouse, Floriculture, and Sod (bedding plants, bulbs,

5065

grapes, hazelnuts, kiwifruit, oranges, pears, pecans, strawberries, walnuts, etc.)

cut flowers, flower seeds, foliage plants, mushrooms, nursery potted plants,
shrubbery, sod, food crops grown under protection, etc.)

g. Cut Christmas Trees and Short Rotation Woody Crops
h. Other Crops, Hay, CRP, and Pasture (grass seed, hay and grass silage,
hops, maple syrup, mint, peanuts, sugarcane, sugarbeets, CRP, etc.)

i. Hogs and Pigs
j. Milk and Other Dairy Products from Cows
k. Cattle and Calves (beef and dairy cattle for breeding stock, fed cattle,
beef and dairy cull animals, stockers and feeders, veal calves, etc.)

l. Sheep, Goats, and their Products
m. Horses, Ponies, and Mules (burros and donkeys)

1

1
5068
1

1
5074
1
5077
1

1
5083
1
5086
1

o. Aquaculture (catfish, trout, ornamental and other fish, mollusks,

5092
1

p. Other Animals and Other Animal Products (bees, honey, rabbits,

5095

fur-bearing animals, semen, manure, other animal specialties, etc.)

3

No

Yes

3

No

Yes

3

No

1

1

1

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

No

5061

Yes

3

Yes

3

No

1
5064

No

1
5067

Yes

3

No

Yes

3

No

Yes

3

1

5073

Yes
Yes

3
3

No
No
No

5080

5089

crustaceans, etc.)

Yes

5071

n. Poultry and Eggs (broilers, chickens, turkeys, ducks, eggs, emus, geese,
hatchlings ostriches, pigeons, pheasants, quail, poultry products, etc.)

5052

5059
1

Produced and sold food
directly to consumers, a
retail market, an
institution, or an
intermediate market

1
5076
1
5079
1
5082

Yes

3

No

Yes

3

No

Yes

3

No

Yes

3

1
5085
1

5091

No

Yes

3

No

Yes

3

No

1
5094
1
5097
1

12
9.

Please classify the operation in terms of the gross value of sales and government agricultural payments in 2019.
•
•
•
•
•

Include sales of all crops, livestock, poultry, and livestock products (milk, eggs, etc.) sold in 2019.
Include the value of hay, silage, and other crops harvested, but not sold.
Include the value of all crops, livestock, and poultry produced under contract in 2019.
Include landlord's share of government payments and crops sold in 2019.
Exclude dollars received on land rented to others.

0860
99

None during 2019

1

$1 – $999

2

$1,000 – $2,499

3

$2,500 – $4,999

4

$5,000 – $9,999

5

$10,000 – $24,999

6

$25,000 – $49,999

7

$50,000 – $99,999

8

$100,000 – $249,999

9

$250,000 – $499,999

10

$500,000 – $999,999

11

$1,000,000 – $2,499,999

12

$2,500,000 – $4,999,999

13

$5,000,000 and over

10. Is the reported gross value of sales less than $1,000?
0865 1

Yes – Continue

3

No – Go to Item 12 on page 13

11. Record all crops, land uses, and livestock or poultry on the total acres operated in 2019.
Land Use

ACRES

Field Crops Intended
For Harvest

ACRES

Other Crops

ACRES

CRP/WRP. . . . . . . . .

..

Cut Christmas Trees . .

Idle Cropland . . . . . .

..

Nursery & Greenhouse

Summer Fallow . . . . .

..

..
..

..

..
Government Payments

WHOLE DOLLARS

Fruits/Nuts

ACRES

Livestock

NUMBER

CRP/WRP Payments

..

Cattle - Dairy . . . . . . .

Other Gov’t Payments

..

Cattle - Other . . . . . . .

..

Chickens . . . . . . . . . .

..

Hogs . . . . . . . . . . . . .

Pasture/Rangeland
Cropland Used Only
For Pasture. . . . . . . .

ACRES

..
Vegetables/Melons

Permanent Pasture . .
Woodland Pasture . . .
Aquaculture

..
NUMBER

Fingerlings/Broodfish

Mules/Burros . . . . . . .
Sheep & Goats . . . . . .

..

Acres of Ponds in Use
Foodsize/Stockers . . .

Horses . . . . . . . . . . . .
ACRES

..

..
Berries

..

ACRES

..

Trout Eggs . . . . . . . .

..

Other Aquaculture . . .

..

OFFICE USE
Total Points
0861

Pasture Points
0869

13

Dollars
12. What were this operation’s total expenses in 2019?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1936

13. Report marketing expenses paid by this operation in 2019 for the food produced and sold directly to consumers, a
retail market, an institution, or an intermediate market in 2019. Expenses reported in Items 13a through 13f should have
also been reported in Item 12.
INCLUDE
• expenses paid by you and your landlords
• expenses from processed and value-added products

EXCLUDE
• expenses not related to the farm business
• any expenses paid by the contractor
• expenses for food not produced and sold directly to consumers,
a retail market, an institution, or an intermediate market

Marketing Expense

Expenses

Mark
"X" if
none

a. Hired labor to work at market channel outlets
b. Transportation and distribution costs to market channel outlets such as vehicle insurance,
gas, depreciation costs, etc.
c. Market promotion/advertisement expenses such as a website, brochures, etc.
d. Equipment/supply expenses associated with market channel outlets such as boxes, bags,
coolers, crates, scales, tables, etc.
e. Food safety expenses such as compliance costs, training, third-party auditing costs, etc.
f. Other marketing expenses such as market fees, licenses, insurance, etc.
Specify: 6105
Total Marketing Expenses (Sum of Items 13a through 13f)

(Dollars)
6100
6101
6102
6103
6104
6106
6107

14

SECTION 6
1.

At any time during 2019, did this operation have internet access, either on the operation or at the principal producer’s
residence?
5013 1

2.

3.

Yes

3

No

In 2019, did this operation use the internet to access the following resources?
a. Purchasing input supplies, commodities, equipment, and other materials for
farm operation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5014

1

Yes

3

No

b. Using online and/or peer learning resources (live or recorded webinars,
tutorials, peer user groups, etc.). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

Yes

3

No

c. Using online business products and services (business planning, accounting,
legal, banking, etc.). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5016

1

Yes

3

No

d. Identifying sources for and/or submitting funding, grant, subsidy requests, or proposals . .

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

a. A balance sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5037

1

Yes

3

No

b. An income statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

Yes

3

No

f. Price and market information from other sources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5130

In 2019, did this operation have a farm business website?
Yes – Continue

3

No – Go to Item 5

In 2019, did this operation use its farm business website to:
a. Provide background/history on farm operation and practices? . . . . . . . . . . . . . . . . . . . . .

5020

b. Advertise products for sale and on-farm activities/services? . . . . . . . . . . . . . . . . . . . . . .

5021

b. provide market channels where consumers can buy its products . . . . . . . . . . . . . . . . . .

7.

5022

In 2019, did this operation use social media to:
a. provide information about the farm to consumers . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6.

5017
5018

c. Carry out transactions and sell farm products online? . . . . . . . . . . . . . . . . . . . . . . . . . .

5.

5015

e. USDA Market News price and market information . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5019 1

4.

PRACTICES

0000
0000

Did this operation participate in the following USDA programs in 2019?
a. Noninsured Crop Disaster Assistance Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5023

b. Farm Loan Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5024

c. Whole-Farm Revenue Protection Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5025

d. Federal crop insurance, other than Whole-Farm Revenue Protection . . . . . . . . . . . . . . .

0000

e. Environmental Quality Incentives Program (EQIP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5026

f. Value-Added Producer Grant Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5027

g. Other, specify:___________________ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .

0000

In 2019, did this operation maintain the following farm management records?
5038

c. A cash flow budget or projection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5039

d. A written business plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5040

e. A separate marketing plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5041

8.

Was this operation a member of a cooperative in 2019? . . . . . . . . . . . . . . . . . . . . . . . . . .

5042

9.

In 2019, did this operation participate in agritourism? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0000 1

15

SECTION 7
1.

2.

THIRD-PARTY CERTIFICATION AND FOOD SAFETY

In 2019, did this operation have the following practices certified or verified by a third party?
a. USDA Certified Organic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7100

b. Pasture-based management (grass fed, free range, pasture raised) . . . . . . . . . . . . . . . .

7101

c. Animal care-based management (cage free, raised without antibiotics,
animal welfare approved, certified humane). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7102

d. Naturally Grown Certified . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7103

e. Other USDA labels/quality verification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7112

f. Other
third party certified or verified practices excluding food safety certification
.,
Specify:__________________________________________________________. . . . . . .

7104

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

1

Yes

3

No

Did this operation have a food safety plan that covered produce in 2019?
INCLUDE
• Fruit, berries, vegetables, herbs, tree nuts, dry beans, peas and lentils, peanuts, sprouts, and mushrooms
7001 1

3.

3

No – Go to Item 4

3

No

Is the food safety plan written?
7002 1

4.

Yes – Continue

Yes

Did this operation have a third-party food safety audit of produce in 2019?
INCLUDE
• Fruit, berries, vegetables, herbs, tree nuts, dry beans, peas and lentils, peanuts, sprouts, and mushrooms
7003 1

5.

Yes – Continue

3

No – Go to Section 8 on page 16

In 2019, did this operation receive a(n):
a. USDA individual Good Agricultural Practices (GAP) certification? . . . . . . . . . . . . . . . . . .

7110

b. Other third party Good Agricultural Practices (GAP) certification?

Specify: _____________________________________________. . . . . . . . . . . . . . . . . .

7111

16

SECTION 8
1.

PERSONAL CHARACTERISTICS

In 2019, did your household and extended family own more than 50% of this farming operation?
Select yes if more than 50% of the assets of this operation are owned by you (the principal producer), members of your
household, and/or other persons related to you by blood, marriage, or adoption, including relatives not residing in your
household. Consider only farm or ranch assets owned – not rented or leased – by this operation, and exclude the
assets held by non-family landlords and contractors.
1600 1

No

In 2019, how many individuals were involved in the decisions
for this operation (include family members and hired managers)?
Enter the total number of men and the total number of women.

Number of Individuals Making Decisions
Men

Exclude hired workers unless they were a hired manager or
family member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1571

1574

Answer the following questions for up to four individuals who were involved in the decisions for this operation as of
December 31, 2019.

a. Is this person
1610
completing this
1
form?. . . . . . . . . . .

Person 2
1611

Yes

3

Male 2

Female

c. What was this
1925
person’s age on
December 31,
2019? . . . . . . . . . .
d. Is this person of
Hispanic, Latino
or Spanish,
origin? . . . . . . . . . .

Yes

3

1

Male 2

Female

1596

1

Yes

3

1

1

Yes

3

1

No

American Indian 1903
or Alaska Native.
Specify tribe

American Indian 1618
or Alaska Native.
Specify tribe

1833

1933

1619

↵

2704

f. At which occupation
1928
did this person
spend the majority
1
(50 percent or more)
of his/her worktime in 2
2019? . . . . . . . .
3

1805

Native Hawaiian
or Other Pacific
Islander
Mark one.

1804

1580

1905

Asian
Native Hawaiian
or Other Pacific
Islander
Mark one.

1904

1591

Black or African
American

1617

1620

Asian
Native Hawaiian
or Other Pacific
Islander
Mark one.

Yes

3

No

1621

1623

White
Black or African
American
American Indian
or Alaska Native.
Specify tribe

Asian
Native Hawaiian
or Other Pacific
Islander
Mark one.

Farm or ranch work

1

Farm or ranch work

1

Farm or ranch work

1

Farm or ranch work

Other work

2

Other work

2

Other work

2

Other work

Currently not in the
paid workforce

3

Currently not in the
paid workforce

3

Currently not in the
paid workforce

3

Currently not in the
paid workforce

1629

1630

1631

years

ANY farm?. . . . . . .
1633

1902

1616

White

American Indian 1803
or Alaska Native.
Specify tribe

Asian

Female

Mark one or more.

2703

Black or African
American

Male 2

age

Mark one or more.
1901

No

Hispanic, Latino or
Spanish origin
1622

Black or African
American

1802

3

age

No

White

Yes

1615

Hispanic, Latino or
Spanish origin
1598

Mark one or more.
1801

1

No
1614

age

No

White

Yes

3

2702

2705

h. Has this person
ever served on
active duty in the
U.S. Armed Forces,
Reserves, or
National Guard? . . .

Female

Hispanic, Latino or
Spanish origin
1587

2733

g. How many years in
TOTAL has this
person operated

Male 2

age

1

2701

No

1585

Hispanic, Latino or
Spanish origin
1927

1613
1

1597

1

Mark one or more.

e. Race . . . . . . . . . . .

Yes

3

1586

1

Person 4

1612
1

No

1926

b. Sex . . . . . . . . . . . .

Person 3

↵

Person 1

↵

3.

Women

↵

2.

3

Yes

Mark one.

1632

years
1634

Mark one.

years
1635

Mark one.

years
1636

Mark one.

1

Never served in
the military

1

Never served in
the military

1

Never served in
the military

1

Never served in
the military

2

Only on active duty
for training in the
Reserves or
National Guard

2

Only on active duty
for training in the
Reserves or
National Guard

2

Only on active duty
for training in the
Reserves or
National Guard

2

Only on active duty
for training in the
Reserves or
National Guard

3

Now on active duty

3

Now on active duty

3

Now on active duty

3

Now on active duty

4

On active duty in the
past, but not now

4

On active duty in the
past, but not now

4

On active duty in the
past, but not now

4

On active duty in the
past, but not now

17

SECTION 9
1.

CONCLUSION

It is important that we do not have duplication on our list of farms and ranches. Is it possible the information on this
form would be reported by another operation or under another name?
1080 1

3

Yes – please provide the name, phone number, and address below

No – Go to Item 2

Operator Name

Operation Name
1088

1081

Phone Number

Address

1089

1082

City

State

1083

2.

1084

Zip Code
1085

Survey Results: To receive the complete results of this survey on the release date, go to www.nass.usda.gov/results/
9990
1

Would you rather have a brief summary sent to you at a later date?
Respondent Name

Yes

3

Phone

9912

No
Date

9911

9910

MM-DD-YYYY

–

–

Thank you for your response

Response
1-Comp
2-R
3-Inac
4-Office Hold
5-R - Est
6-Inac -Est
7-Off Hold - Est
8-Known Zero

S/E Name

9901

Respondent
1-Op/Mgr
2-Sp
3-Acct/Bkpr
4-Partner
9-Oth

9902

OFFICE USE
Enum.

Mode
1-Mail
2-Tel
3-Face-to-Face
4-CATI
5-Web
6-e-mail
7-Fax
8-CAPI
19-Other

9903

9998

Eval.
9900

Change
9985

Office Use for POID
9989

R. Unit
9921

Optional Use
9907

9908

9906

9916


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