Published 30 Day FRN

Published 30 Day FRN.pdf

Ready PSA Campaign Creative Testing Research

Published 30 Day FRN

OMB: 1660-0139

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51976

Federal Register / Vol. 83, No. 199 / Monday, October 15, 2018 / Notices

Brown Fund; 97.032, Crisis Counseling;
97.033, Disaster Legal Services; 97.034,
Disaster Unemployment Assistance (DUA);
97.046, Fire Management Assistance Grant;
97.048, Disaster Housing Assistance to
Individuals and Households in Presidentially
Declared Disaster Areas; 97.049,
Presidentially Declared Disaster Assistance—
Disaster Housing Operations for Individuals
and Households; 97.050, Presidentially
Declared Disaster Assistance to Individuals
and Households—Other Needs; 97.036,
Disaster Grants—Public Assistance
(Presidentially Declared Disasters); 97.039,
Hazard Mitigation Grant.)
Brock Long,
Administrator, Federal Emergency
Management Agency.

DEPARTMENT OF HOMELAND
SECURITY

[Internal Agency Docket No. FEMA–3404–
EM; Docket ID FEMA–2018–0001]

Hawaii; Amendment No. 1 to Notice of
an Emergency Declaration
Federal Emergency
Management Agency, DHS.
ACTION: Notice.
AGENCY:

This notice amends the notice
of an emergency declaration for the
State of Hawaii (FEMA–3404–EM),
dated September 12, 2018, and related
determinations.
DATES: This amendment was issued
September 26, 2018.
FOR FURTHER INFORMATION CONTACT:
Dean Webster, Office of Response and
Recovery, Federal Emergency
Management Agency, 500 C Street SW,
Washington, DC 20472, (202) 646–2833.
SUPPLEMENTARY INFORMATION: Notice is
hereby given that the incident period for
this emergency is closed effective
September 13, 2018.
SUMMARY:

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BILLING CODE 9111–11–P

DEPARTMENT OF HOMELAND
SECURITY
Federal Emergency Management
Agency

Federal Emergency
Management Agency, DHS.
ACTION: Notice and request for
comments.
AGENCY:

Federal Emergency Management
Agency

(The following Catalog of Federal Domestic
Assistance Numbers (CFDA) are to be used
for reporting and drawing funds: 97.030,
Community Disaster Loans; 97.031, Cora
Brown Fund; 97.032, Crisis Counseling;
97.033, Disaster Legal Services; 97.034,
Disaster Unemployment Assistance (DUA);
97.046, Fire Management Assistance Grant;
97.048, Disaster Housing Assistance to
Individuals and Households in Presidentially
Declared Disaster Areas; 97.049,
Presidentially Declared Disaster Assistance—
Disaster Housing Operations for Individuals
and Households; 97.050, Presidentially
Declared Disaster Assistance to Individuals
and Households—Other Needs; 97.036,
Disaster Grants—Public Assistance

Jkt 247001

[FR Doc. 2018–22321 Filed 10–12–18; 8:45 am]

Agency Information Collection
Activities: Submission for OMB
Review; Comment Request; Ready
Public Service Advertising (PSA)
Campaign Creative Testing Research

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21:34 Oct 12, 2018

Brock Long,
Administrator, Federal Emergency
Management Agency.

[Docket ID: FEMA–2018–0016; OMB No.
1660–0139]

[FR Doc. 2018–22304 Filed 10–12–18; 8:45 am]

VerDate Sep<11>2014

(Presidentially Declared Disasters); 97.039,
Hazard Mitigation Grant.)

The Federal Emergency
Management Agency (FEMA) will
submit the information collection
abstracted below to the Office of
Management and Budget for review and
clearance in accordance with the
requirements of the Paperwork
Reduction Act of 1995. The submission
will describe the nature of the
information collection, the categories of
respondents, the estimated burden (i.e.,
the time, effort and resources used by
respondents to respond) and cost, and
the actual data collection instruments
FEMA will use.
DATES: Comments must be submitted on
or before November 14, 2018.
ADDRESSES: Submit written comments
on the proposed information collection
to the Office of Information and
Regulatory Affairs, Office of
Management and Budget. Comments
should be addressed to the Desk Officer
for the Department of Homeland
Security, Federal Emergency
Management Agency, and sent via
electronic mail to dhsdeskofficer@
omb.eop.gov.
FOR FURTHER INFORMATION CONTACT:
Requests for additional information or
copies of the information collection
should be made to Director, Information
Management Division, 500 C Street SW,
Washington, DC 20472, email address
[email protected] or Aretha
Carter, External Affairs Specialist,
Federal Emergency Management
Agency, (202) 288–6783, Aretha.Carter@
fema.dhs.gov.
SUMMARY:

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This
proposed information collection
previously published in the Federal
Register on March 14, 2018 at 83 FR
11222 with a 60-day public comment
period. FEMA received 10 comments.
Only one comment is related to the
information collection, and states,
‘‘Whereas the abstract states, ‘FEMA
proposes conducting qualitative
research in the form of focus groups in
order to test creative concepts
developed for FEMA’s national Ready
public service advertising (PSA)
campaign, which aims to educate and
empower Americans to prepare for and
respond to emergencies. The research
will help determine the clarity,
relevance, and motivating appeal of the
concepts prior to final production of the
advertising.’ It does not state research
will include the effectiveness of the
PSA. Clearly it is difficult for metrics to
be measured because they are not an
exact science, and there is no way to
measure success. What can be measured
are ‘results’. Therefore PSAs should be
written with the level of creativity
where they generate results, then results
or the effectiveness of the PSA can be
measured. With no means of
measurement stated in the abstract, it
seems like determining if there is actual
‘qualitative testing’ will not be
captured.’’ The proposed research is a
qualitative research approach; the
objective of the focus groups is to
facilitate discussion around the creative
PSA product developed and to identify
patterns in response to determine
whether the creative concepts are
relevant to the intended audience,
deliver the message clearly, and have
potential to motivate behavior change.
This data collection is not intended to
measure whether the final produced
campaign is impactful in-market; other
methods, such as a survey of the
campaign audience, are planned to
evaluate the impact of the campaign and
will be a separate data collection. The
purpose of this notice is to notify the
public that FEMA will submit the
information collection abstracted below
to the Office of Management and Budget
for review and clearance.

SUPPLEMENTARY INFORMATION:

Collection of Information
Title: Ready PSA Campaign Creative
Testing Research.
Type of information collection:
Revision of a currently approved
information collection.
OMB Number: 1660–0139.
Form Titles and Numbers: FEMA
Forms: FEMA Form 008–0–21,
Recruitment Screener (script); FEMA
Form 008–0–22, Focus Group
Discussion Guide.

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Federal Register / Vol. 83, No. 199 / Monday, October 15, 2018 / Notices
Abstract: FEMA proposes conducting
qualitative research in the form of focus
groups in order to test creative concepts
developed for FEMA’s national Ready
public service advertising campaign,
which aims to educate and empower
Americans to prepare for and respond to
emergencies. The research will help
determine the clarity, relevance, and
motivating appeal of the concepts prior
to final production of the advertising.
Affected Public: Individuals or
households.
Estimated Number of Respondents:
90.
Estimated Number of Responses: 90.
Estimated Total Annual Burden
Hours: 58.
Estimated Total Annual Respondent
Cost: $2,060.16.
Estimated Respondents’ Operation
and Maintenance Costs: $0.
Estimated Respondents’ Capital and
Start-Up Costs: $0.
Estimated Total Annual Cost to the
Federal Government: $52,834.81.
Comments

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Comments may be submitted as
indicated in the ADDRESSES caption
above. Comments are solicited to (a)
evaluate whether the proposed data
collection is necessary for the proper
performance of the agency, including
whether the information shall have
practical utility; (b) evaluate the
accuracy of the agency’s estimate of the
burden of the proposed collection of
information, including the validity of
the methodology and assumptions used;
(c) enhance the quality, utility, and
clarity of the information to be
collected; and (d) minimize the burden
of the collection of information on those
who are to respond, including through
the use of appropriate automated,
electronic, mechanical, or other
technological collection techniques or
other forms of information technology,
e.g., permitting electronic submission of
responses.
William H. Holzerland,
Sr. Director, Information Management
Division, Office of the Chief Administrative
Officer, Mission Support, Federal Emergency
Management Agency, Department of
Homeland Security.
[FR Doc. 2018–22301 Filed 10–12–18; 8:45 am]
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VerDate Sep<11>2014

21:34 Oct 12, 2018

Jkt 247001

DEPARTMENT OF HOMELAND
SECURITY
Federal Emergency Management
Agency
[Internal Agency Docket No. FEMA–4395–
DR; Docket ID FEMA–2018–0001]

Hawaii; Major Disaster and Related
Determinations
Federal Emergency
Management Agency, DHS.
ACTION: Notice.
AGENCY:

This is a notice of the
Presidential declaration of a major
disaster for the State of Hawaii (FEMA–
4395–DR), dated September 27, 2018,
and related determinations.
DATES: The declaration was issued
September 27, 2018.
FOR FURTHER INFORMATION CONTACT:
Dean Webster, Office of Response and
Recovery, Federal Emergency
Management Agency, 500 C Street SW,
Washington, DC 20472, (202) 646–2833.
SUPPLEMENTARY INFORMATION: Notice is
hereby given that, in a letter dated
September 27, 2018, the President
issued a major disaster declaration
under the authority of the Robert T.
Stafford Disaster Relief and Emergency
Assistance Act, 42 U.S.C. 5121 et seq.
(the ‘‘Stafford Act’’), as follows:
SUMMARY:

I have determined that the damage in
certain areas of the State of Hawaii resulting
from Hurricane Lane during the period of
August 22 to August 29, 2018, is of sufficient
severity and magnitude to warrant a major
disaster declaration under the Robert T.
Stafford Disaster Relief and Emergency
Assistance Act, 42 U.S.C. 5121 et seq. (the
‘‘Stafford Act’’). Therefore, I declare that such
a major disaster exists in the State of Hawaii.
In order to provide Federal assistance, you
are hereby authorized to allocate from funds
available for these purposes such amounts as
you find necessary for Federal disaster
assistance and administrative expenses.
You are authorized to provide Public
Assistance in the designated areas and
Hazard Mitigation throughout the State.
Consistent with the requirement that Federal
assistance be supplemental, any Federal
funds provided under the Stafford Act for
Hazard Mitigation will be limited to 75
percent of the total eligible costs. Federal
funds provided under the Stafford Act for
Public Assistance also will be limited to 75
percent of the total eligible costs, with the
exception of projects that meet the eligibility
criteria for a higher Federal cost-sharing
percentage under the Public Assistance
Alternative Procedures Pilot Program for
Debris Removal implemented pursuant to
section 428 of the Stafford Act.
Further, you are authorized to make
changes to this declaration for the approved
assistance to the extent allowable under the
Stafford Act.

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51977

The Federal Emergency Management
Agency (FEMA) hereby gives notice that
pursuant to the authority vested in the
Administrator, under Executive Order
12148, as amended, Dolph A. Diemont,
of FEMA is appointed to act as the
Federal Coordinating Officer for this
major disaster.
The following areas of the State of
Hawaii have been designated as
adversely affected by this major disaster:
Hawaii, Kauai, and Maui for Public
Assistance.
All areas within the State of Hawaii are
eligible for assistance under the Hazard
Mitigation Grant Program.
(The following Catalog of Federal Domestic
Assistance Numbers (CFDA) are to be used
for reporting and drawing funds: 97.030,
Community Disaster Loans; 97.031, Cora
Brown Fund; 97.032, Crisis Counseling;
97.033, Disaster Legal Services; 97.034,
Disaster Unemployment Assistance (DUA);
97.046, Fire Management Assistance Grant;
97.048, Disaster Housing Assistance to
Individuals and Households In Presidentially
Declared Disaster Areas; 97.049,
Presidentially Declared Disaster Assistance—
Disaster Housing Operations for Individuals
and Households; 97.050, Presidentially
Declared Disaster Assistance to Individuals
and Households—Other Needs; 97.036,
Disaster Grants—Public Assistance
(Presidentially Declared Disasters); 97.039,
Hazard Mitigation Grant.)
Brock Long,
Administrator, Federal Emergency
Management Agency.
[FR Doc. 2018–22306 Filed 10–12–18; 8:45 am]
BILLING CODE 9111–11–P

DEPARTMENT OF HOMELAND
SECURITY
Federal Emergency Management
Agency
[Internal Agency Docket No. FEMA–4387–
DR; Docket ID FEMA–2018–0001]

Nebraska; Amendment No. 1 to Notice
of a Major Disaster Declaration
Federal Emergency
Management Agency, DHS.
ACTION: Notice.
AGENCY:

This notice amends the notice
of a major disaster declaration for the
State of Nebraska (FEMA–4387–DR),
dated August 27, 2018, and related
determinations.

SUMMARY:

This amendment was issued
October 2, 2018.
FOR FURTHER INFORMATION CONTACT:
Dean Webster, Office of Response and
Recovery, Federal Emergency
Management Agency, 500 C Street SW,
Washington, DC 20472, (202) 646–2833.
DATES:

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File Modified2018-10-13
File Created2018-10-13

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