Ready PSA Campaign Creative Testing Research

Forms and Documents

Document Name	Status
Form FEMA Form 008-0-22 Focus Group Discussion Guide Form	Modified
Form FEMA Form 008-0-21 Recruitment Screener (survey script) Form	Modified
PTA, FEMA - Ready Campaign, 20180116, PRIV Final.pdf Supplementary Document	2018-10-17
Published 30 Day FRN.pdf Supplementary Document	2018-10-17
Published 60 Day FRN 1660-0139.pdf Supplementary Document	2018-10-17
Incentive Justification Ready PSA Campaign 080615.docx Supplementary Document	2015-10-02
GPRA Modernization Act of 2010, Pub LAW-111publ352.pdf Supplementary Document	2015-05-01
Supporting Statement A 1660-0139 OCC edits (003) (002) (a.carter).docx Supporting Statement A	2018-10-31
Ready_Comm Checks Research Proposal_121814.doc Supplementary Document	2015-04-21
Executive Order 13571.pdf Supplementary Document	2015-04-20
Executive Order 12862.pdf Supplementary Document	2015-04-20

IC Document Collections

IC ID	Document Title	Status
216214	Focus Group Discussion Guide Form	Modified
216213	Recruitment Screener (survey script) Form	Modified

ICR Details

OMB Control No: 1660-0139	ICR Reference No: 201810-1660-001
Status: Active	Previous ICR Reference No: 201504-1660-003
Agency/Subagency: DHS/FEMA	Agency Tracking No:
Title: Ready PSA Campaign Creative Testing Research
Type of Information Collection: Revision of a currently approved collection	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 11/12/2019
	Date Received in OIRA: 10/31/2018
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	11/30/2022	36 Months From Approved	11/30/2019
Responses	90	0	90
Time Burden (Hours)	58	0	58
Cost Burden (Dollars)	0	0	0

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Abstract: FEMA proposes conducting qualitative research in the form of focus groups in order to test creative concepts developed for FEMA's national Ready public service advertising campaign, which aims to educate and empower Americans to prepare for and respond to emergencies. The research will help determine the clarity, relevance, and motivating appeal of the concepts prior to final production of the advertising.

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Authorizing Statute(s): EO: EO 13571 Name/Subject of EO: Streamlining Service Delivery and Improving Customer Service
   EO: EO 12862 Name/Subject of EO: Setting Customer Service Standards
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	83 FR 11222	03/14/2018
30-day Notice:	Federal Register Citation:	Citation Date:
	83 FR 51976	10/15/2018
Did the Agency receive public comments on this ICR? Yes

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Number of Information Collection (IC) in this ICR: 2

IC Title	Form No.	Form Name
Recruitment Screener (survey script)	FEMA Form 008-0-21	Recruitment Screener
Focus Group Discussion Guide	FEMA Form 008-0-22	Focus Group Discussion Guide

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	90	90	0	0	0	0
Annual Time Burden (Hours)	58	58	0	0	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: No

Burden Increase Due to:

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement:

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Annual Cost to Federal Government: $52,834

Does this IC contain surveys, censuses, or employ statistical methods? No

Does this ICR request any personally identifiable information (see OMB Circular No. A-130 for an explanation of this term)? Please consult with your agency's privacy program when making this determination.     No

Does this ICR include a form that requires a Privacy Act Statement (see 5 U.S.C. §552a(e)(3))? Please consult with your agency's privacy program when making this determination.     No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 10/31/2018

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