Stimuli Graphics II

Attachment_02f_ETC Try and Try Again Storyboard.pdf

Evaluation of the Food and Drug Administration’s Point-of-Sale Campaign

Stimuli Graphics II

OMB: 0910-0851

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TRY AND TRY AGAIN: BASEBALL

We open on blooper-like footage of a young boy trying
to hit a T-ball. He misses and hits the tee.

We see the same boy swinging at a pitch, but missing
the ball.

Then we see the boy hit the baseball and run the wrong
way toward third base.

You kept at it then.

We then see the same boy, now older, playing well in
high school.

The camera slowly pulls out of the scene to reveal that
someone’s been watching this footage on a laptop.

We see the boy hit the baseball and run the right way.

You can do it now.

We see it’s the boy from the videos, who is now a man.
There are baseball trophies nearby.
SUPER:		

You kept at it then.

SUPER:		

You can do it now.

TRY AND TRY AGAIN: BASEBALL

Quitting smoking may take
several attempts.

But the more times you try, the more
likely you are to quit for good.

Start your next quit attempt
at EveryTryCounts.gov

Cut to end card with ETC logo.
SUPER:		
Quitting smoking may take
		several attempts.

SUPER:		But the more times you try, the more
likely you are to quit for good.

SUPER:		
Start your next quit attempt at
		EveryTryCounts.gov


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