Supporting Statement for New Car Assessment Program (NCAP) Communications Research Quantitative ICR Package

Forms and Documents

Document Name	Status
Form NHTSA 1394 Appendix C - Online Survey Form	New
Form NHTSA 1393 Appendix B - Online Survey Pre-Screener Form	New
Form NHTSA 1391 Appendix I - Cognitive Pre-Screener Form	New
Form NHTSA 1392 Appendix J - Cognitive Screener and Testing Guide Form	New
NCAP Communications Research_Supporting Statement Part A 2019_OMB_9.4.2019_clean_OMB.docx Supporting Statement A	2019-09-11
NCAP Communications Research_Supporting Statement Part B_2019_OMB_9.4.2019_clean.docx Supporting Statement B	2019-09-11
Appendix H - Government 5-Star Rating.png Supplementary Document	2019-05-30
Appendix G - MaxDiff Executive Summary.docx Supplementary Document	2019-05-30
Appendix F - MaxDiff Experimental Design Scenarios.xlsx Supplementary Document	2019-05-30
Appendix E - Full Window Sticker.pdf Supplementary Document	2019-05-30
Appendix D - Vehicle Safety Act Section 30168 Title 49 Chapter 301.pdf Supplementary Document	2019-05-30

IC Document Collections

IC ID	Document Title	Status
236373	Appendix C - Online Survey Form	New
236370	Appendix B - Online Survey Pre-Screener Form	New
236368	Appendix I - Cognitive Pre-Screener Form	New
236264	Appendix J - Cognitive Screener and Testing Guide Form	New

ICR Details

OMB Control No: 2127-0745	ICR Reference No: 201905-2127-007
Status: Active	Previous ICR Reference No:
Agency/Subagency: DOT/NHTSA	Agency Tracking No:
Title: Supporting Statement for New Car Assessment Program (NCAP) Communications Research Quantitative ICR Package
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 09/25/2019
	Date Received in OIRA: 06/28/2019
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	09/30/2022	36 Months From Approved
Responses	20,632	0	0
Time Burden (Hours)	989	0	0
Cost Burden (Dollars)	417	0	0

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Abstract: The purpose of this research is to obtain critical information that will allow NHTSA and NCAP to fulfill a congressional mandate to improve highway traffic safety. Specifically, the data from this collection will be used to enhance consumer comprehension of safety rating information, enhance the usefulness of safety rating information found on the Monroney label (“window sticker”), and guide the development of communications related to safety ratings and vehicle safety technologies. While initially focused solely on Monroney label (“window sticker”) communications, our qualitative research efforts and research for other NHTSA programs have shown that the consumer purchase process today largely lives online. In fact, according to IHS Automotive 2016 Car Buyer Journey Study, 88% of new-vehicle buyers use the Internet to research their new vehicle purchase. As a result, the findings from this quantitative research will be used by the Office of Communications and Consumer Information (OCCI) in coordination with the NCAP program office to inform safety rating communications as well as content decisions for relevant web-based communications. As NCAP is responsible for providing consumers with important safety information that will assist them in their vehicle purchase decisions, this research will be used to gather data to substantiate the priorities new-vehicle buyers place on safety ratings and the effectiveness of safety communications approaches. The data collected will also provide meaningful insights into the consumers’ vehicle purchase process. The data collected is voluntary. The total burden hours collected for this research is 990 hours. .

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Authorizing Statute(s): PL: Pub.L. 109 - 59 119 Name of Law: The Safe, Accountable, Flexible, Efficient Transportation Equity Act: A Legacy for Users (SAFETEA-LU
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
2127-AK51	Final or interim final rulemaking	76 FR 45453	07/29/2011

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	82 FR 175	01/03/2017
30-day Notice:	Federal Register Citation:	Citation Date:
	82 FR 27959	06/19/2017
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 4

IC Title	Form No.	Form Name
Appendix J - Cognitive Screener and Testing Guide	NHTSA 1392	Appendix J - Cognitive Screener and Testing Guide
Appendix B - Online Survey Pre-Screener	NHTSA 1393	Appendix B - Online Survey Pre-Screened
Appendix C - Online Survey	NHTSA 1394	Appendix C - Online Survey
Appendix I - Cognitive Pre-Screener	NHTSA 1391	Appendix I - Cognitive Pre-Screener

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	20,632	0	0	20,632	0	0
Annual Time Burden (Hours)	989	0	0	989	0	0
Annual Cost Burden (Dollars)	417	0	0	417	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: The reason for the program change is the introduction of a new information collection request on NCAP communications research.

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Annual Cost to Federal Government: $106,327

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Does this ICR request any personally identifiable information (see OMB Circular No. A-130 for an explanation of this term)? Please consult with your agency's privacy program when making this determination.     No

Does this ICR include a form that requires a Privacy Act Statement (see 5 U.S.C. §552a(e)(3))? Please consult with your agency's privacy program when making this determination.     No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 06/28/2019

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