Attachment A: Sample interview guide for exploratory interviews
Cognitive Interviewing for the Content Harmonization
and Collection Unit Determination Instrument – Revised 11/18/20
Protocol
Introduction:
Hello; may I
speak to [PIPED TEXT FOR CONTACT NAME]?
This is
[Name]. I am a researcher with the Census Bureau's Economic
Statistical Methods Division.
Thank you for your time
today. We are looking to obtain feedback on how company records
are kept to help inform content definition, survey instrument design,
units of collection, and collection strategy for our surveys, as well
as assess the gap of availability of data between company record
keeping, our surveys, and the needs of our data users.
I
see that you have completed your consent form; thank you for that!
Just to reiterate, this study is being conducted under the authority
of Title 13 of the United States Code. We plan to use your
feedback to inform changes to our surveys.
[If
applicable:]
We have a few additional researchers listening
in on our conversation today, though they will not be participating.
This staff is assigned to this project and are under the same
requirements as I am with regard to keeping your information and the
information about your business confidential.
To make
sure I'm capturing all of the important information, the consent form
included information about recording our session. I'm going to
turn on the recorder now, and I will again ask for your consent to
proceed, just so that I have it on the tape. <turn on recording>
Do you give your consent to participate in this research and be
recorded?
Great - let's get started with some background
information about your business.
Respondent Background:
What is your
job title?
What is your role in the business?
What kind of
responsibilities do you have?
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Reporting Roles
What is your role relative to the company's financial reporting needs?
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Do you have a role in any external company reporting?
Yes (1)
No (2)
Display This Question: If Q = Yes
Describe your role in external company reporting.
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What is your role in completing government surveys?
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Do you work
with anyone else in your company to get the data for government
surveys?
Do you ask people in other parts of the company for
data requested on government surveys?
Yes (1)
No (2)
Display This Question: If question = No
Can/do you query databases yourself to answer government surveys?
Do you need multiple databases or are your systems integrated, or
something in between? In what way?
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Display This Question: If question = Yes
How are those other people involved?
How do you contact others
who provide data to you for government surveys? Phone, email, some
other way, some combination?
How many people are involved?
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History of reporting
Here we will show the reporting history for this company, including:
Response status for 2017 Economic Census
Response status for Annual surveys
Response status for Quarterly surveys
Probes:
Do you remember completing the following surveys? What do you remember about them?
What are the major factors that encourage you to respond to Census Bureau surveys?
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Business Background
Could you
tell me a little bit about your business?
What types of
goods or services does this business provide?
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Which industry(ies) does your company operate in?
Interviewer:
Searchable NAICS documentation available here: Click
here for NAICS codes
Currently, the
Census Bureau has the following NAICS codes associated with this
business:
<<INSERT PIPED NAICS CODES HERE>>
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Q13 Briefly, can you describe how your company is organized?
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What is your fiscal year?
What is the first month and day and the last month and day?
First month: ________________________________________________
First day: ________________________________________________
Last month: ________________________________________________
Last day: ________________________________________________
Chart of Accounts
Next, I'd like to get some background information on how your chart of accounts is designed. I'm going to ask you about categories commonly found on charts of accounts. I would like for you to discuss how your company's chart of accounts is set up relative to these categories.
Let's start
with Expenses:
How are expenses set up in your chart of
accounts based on:
your company's organizational structure?
the industry(ies) that your company operates within?
the level of detail for inventory within chart of accounts with regard to:
Product lines?
Location (establishment)?
Kind of activity (KAU), e.g., manufacturing plants, retail stores, etc.?
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Next, let's look at REVENUE:
How
is income set up in your chart of accounts based on:
your company's organizational structure?
the industry(ies) that your company operates within?
the level of detail for inventory within chart of accounts with regard to:
Product lines?
Location (establishment)?
Kind of activity (KAU), e.g., manufacturing plants, retail stores, etc.?
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Finally, let's
look at ASSETS:
How are assets set up in your chart of accounts based on:
your company's organizational structure?
the industry(ies) that your company operates within?
the level of detail for inventory within chart of accounts with regard to:
Product lines?
Location (establishment)?
Kind of activity (KAU), e.g., manufacturing plants, retail stores, etc.?
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Start of Block: Card sorting
Ok, now I'm
going to have you do an activity we call "card sorting."
Card sorting is a method of categorizing information based on similar
attributes or uses. This may be the first time you've done an
exercise like this, so I thought we could start with a practice.
[Instruct
respondent to click on the URL you emailed to them]
Here,
you'll see four categories - very far, far, close, very close -
followed by five American cities. Please categorize each of the
cities based on your location right now. And, while you are
working through this, please think aloud - that is, let me know what
you're doing and, more importantly, what you're doing.
Alright! Thank you!
Advance to the next screen, and let's try
the first card sort using a Census Bureau question.
For
this, first, you'll see a question based on a Census Bureau survey.
Then, I'd like you to 'sort' how accessible or inaccessible the
answer to that question at various levels of organization at your
business into four categories:
GREEN: Easily accessible: The information is easily and readily available
YELLOW: Accessible with minor effort: The information is available at a central location, but not in the group accounts, which requires more effort.
ORANGE: Accessible with major effort: The information is available but decentralized (general ledger level), which requires considerable effort to acquire.
RED:
Inaccessible: The information is not available.
Probes:
[If report Red: inaccessible for any item] You
reported that this data is inaccessible (Red) by [xxx level of
organization], can you tell me what you would do in the case where
this data was requested at that level?
How easy or difficult was it for you to think through the accessibility of this information?
If difficult, why? Some anticipated examples might be: definitional differences, timing, access to data, data sources, industry, and reporting unit.
If difficult, how easy or difficult would it be to resolve these issues? What definitions, instructions, or other language do you think you might need on a survey to accurately report your data?
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Ok, on to the
next question. Remember to think aloud as you organize the
different levels of your business.
Probes:
[If report Red: inaccessible for any item] You reported
that this data is inaccessible (Red) by [xxx level of organization],
can you tell me what you would do in the case where this data was
requested at that level?
How easy or difficult was it for you to think through the accessibility of this information?
If difficult, why? Some anticipated examples might be: definitional differences, timing, access to data, data sources, industry, and reporting unit.
If difficult,
how easy or difficult would it be to resolve these issues?
What definitions, instructions, or other language do you think you
might need on a survey to accurately report your data?
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Let's turn our
attention to expenses now.
Probes:
[If report Red: inaccessible for any item] You reported
that this data is inaccessible (Red) by [xxx level of organization],
can you tell me what you would do in the case where this data was
requested at that level?
How easy or difficult was it for you to think through the accessibility of this information?
If difficult, why? Some anticipated examples might be: definitional differences, timing, access to data, data sources, industry, and reporting unit.
If difficult,
how easy or difficult would it be to resolve these issues?
What definitions, instructions, or other language do you think you
might need on a survey to accurately report your data?
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Q31
And
next, payroll.
Probes:
[If report Red: inaccessible for any item] You reported
that this data is inaccessible (Red) by [xxx level of organization],
can you tell me what you would do in the case where this data was
requested at that level?
How easy or difficult was it for you to think through the accessibility of this information?
If difficult, why? Some anticipated examples might be: definitional differences, timing, access to data, data sources, industry, and reporting unit.
If difficult,
how easy or difficult would it be to resolve these issues?
What definitions, instructions, or other language do you think you
might need on a survey to accurately report your data?
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|
Question: What were the employer's 2019 annual costs for each of the following at each business unit:
Health Insurance? - Insurance premiums for hospitals, medical plans, and single service plans such as dental, vision, and prescription drug plans.
Defined benefit pension plans? - Costs for both qualified and nonqualified defined benefit pension plans. Plans that specify the benefit to be paid to employees upon retirement, generally either a specific amount or a percentage of compensation. Employer contributions are based on actuarial computations that include an employee's compensation and years of service and are not allocated to specific accounts maintained for employees.
Defined contribution plans? - Costs for defined contribution plans. Pension plans that define the employer contributions to a separate account provided for each employee. The employee "benefit" at retirement depends on the amount contributed and the results of the account's activity.
Payroll taxes, employer-paid insurance premiums, and other employer-paid benefits?
Probes:
[If report Red: inaccessible for any item] You
reported that this data is inaccessible (Red) by [xxx level of
organization], can you tell me what you would do in the case where
this data was requested at that level?
How easy or difficult was it for you to think through the accessibility of this information?
If difficult, why? Some anticipated examples might be: definitional differences, timing, access to data, data sources, industry, and reporting unit.
If difficult,
how easy or difficult would it be to resolve these issues?
What definitions, instructions, or other language do you think you
might need on a survey to accurately report your data?
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And next, inventory.
Probes:
[If report Red: inaccessible for any item] You reported
that this data is inaccessible (Red) by [xxx level of organization],
can you tell me what you would do in the case where this data was
requested at that level?
How easy or difficult was it for you to think through the accessibility of this information?
If difficult, why? Some anticipated examples might be: definitional differences, timing, access to data, data sources, industry, and reporting unit.
If difficult,
how easy or difficult would it be to resolve these issues?
What definitions, instructions, or other language do you think you
might need on a survey to accurately report your data?
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Q37
And now finally, capital assets.
Probes:
[If report Red: inaccessible for any item] You reported
that this data is inaccessible (Red) by [xxx level of organization],
can you tell me what you would do in the case where this data was
requested at that level?
How easy or difficult was it for you to think through the accessibility of this information?
If difficult, why? Some anticipated examples might be: definitional differences, timing, access to data, data sources, industry, and reporting unit.
If difficult,
how easy or difficult would it be to resolve these issues?
What definitions, instructions, or other language do you think you
might need on a survey to accurately report your data?
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Wrap up
Lastly, I would like to hear any suggestions you have on the way we structure, organize, design, and/or deliver our surveys? Examples include: topics, industries, company structure (e.g., departments), timing.
In the ideal
world, what would our survey look like? Examples include:
topics, industries, company structure (e.g., departments), timing.
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If you received an overall survey for your company, and it asked for each of the topics we have talked about today - assets, incomes, and expenses - for the overall company and then for each industry you operate in, would that change the way you are currently reporting your company data? How and why?
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Any other
questions, comments, or suggestions? [Capture here].
Thank
you so much for your time and attention!
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Page
File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
File Title | Harmonization Protocol |
Author | Qualtrics |
File Modified | 0000-00-00 |
File Created | 2021-01-12 |