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pdfAttachment G
Findings and Recommendations from
Cognitive Testing for the Annual Business
Survey – Globalization Module
Prepared for:
Patrice Hall, Economic Reimbursable Surveys Division (ERD)
Aneta Erdie, ERD
Audrey Kindlon, National Center for Science and Engineering Statistics (NCSES)
John Jankowski, NCSES
Prepared by:
Krysten Mesner, Data Collection Methodology and Research Branch (DCMRB)
Aryn Hernandez, DCMRB
Economic Directorate
U.S. Census Bureau
December 13, 2019
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Contents
Research Objectives ...................................................................................................................................... 3
Research Methodology ................................................................................................................................. 4
Participants ................................................................................................................................................... 5
Findings and Recommendations ................................................................................................................... 5
General Findings and Recommendations ..................................................................................................... 5
Finding #1: Estimated time to complete averaged approximately one to two hours. ............................. 5
Finding #2: Module is inconsistent with the rest of the ABS. ................................................................... 5
Question Specific Findings and Recommendations ...................................................................................... 6
Finding #3: Introduction and Definitions .................................................................................................. 6
Finding #4: Questions A1 and A2 .............................................................................................................. 7
Finding #5: Question A3 ............................................................................................................................ 7
Finding #6: Questions A4 and A5 .............................................................................................................. 8
Finding #7: Questions B1 and B2 .............................................................................................................. 8
Finding #8: Question B3 ............................................................................................................................ 9
Finding #9: Questions B4 and B5 .............................................................................................................. 9
Finding #10: Question C1 ........................................................................................................................ 10
Finding #11: Question C2 ........................................................................................................................ 10
Finding #12: Question C3 and C4 ............................................................................................................ 11
Finding #13: Section E. Transactions Involving Manufacturing Activities .............................................. 11
Appendix A: Draft Questions, Round 1 ....................................................................................................... 13
Appendix B: Interview Protocol, Round 1 ................................................................................................... 22
Appendix C: Draft Questions, Round 2 ....................................................................................................... 26
Appendix D: Interview Protocol, Round 2 .................................................................................................. 34
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Research Objectives
The Annual Business Survey (ABS) asks questions about the business owner(s) as well as various
characteristics about the business. The 2020 ABS cognitive testing will include new questions in the
Globalization module. These proposed questions focused on:
•
•
•
•
•
Type of Exporting Activity
Type of Importing Activity
Type and Sources of Business Activity
Intellectual Property Transactions
Transactions Involving Manufacturing Activities
These draft questions were discussed using cognitive interviewing. The objectives of these interviews
were to learn how respondents:
•
•
•
•
understand and interpret the data requests;
understand the terminology used throughout the questions;
keep records related to the data items; and,
perceive the burden that would be associated with answering the questions.
The round one innovation module draft can be found in appendix A. The round one protocol can be
found in appendix B. The round two innovation module draft can be found in appendix C. the round two
protocol can be found in appendix D.
Note: The two rounds of testing were conducted in close proximity, time-wise, from each other.
Between the rounds of testing, some changes were made to the draft materials. This report will attempt
to summarize findings from all interviews, but the primary focus will be on the findings from Round 2 of
the interviews, and provides recommendations based on those draft questions.
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Research Methodology
Between June and August 2019, Aryn Hernandez and Krysten Mesner from the U.S. Census Bureau’s
Data Collection and Methodology Research Branch (DCRMB) conducted 36 cognitive interviews over
two rounds of testing, regarding proposed new questions. Participants in the interviews were recruited
from a list of recent respondents to the ABS. Generally, those recent respondents were the primary
participants in the interviews, but on occasion these respondents brought one or more colleagues to the
interviews, because they were integral to the typical survey data collection process. On occasion, these
people who accompanied the original participant turned into the primary participant in these
interviews. Interviews were conducted in-person.
Cognitive interviews were the testing methodology used for this project. Cognitive interviews are used
to, ‘(a) understand the thought processes used to answer survey items, and (b) to use this knowledge to
find better ways of constructing, formulating, and asking survey questions’ (Forsyth and Lessler, 1991). 1
Cognitive interviews traditionally focus on the four steps of Tourangeau’s (1984) cognitive response
model: comprehension, retrieval, judgment, and communication/reporting. 2 Comprehension refers to
the respondent’s interpretation and understanding of the question’s language, structure, and grammar.
In order to answer the question, a respondent must understand what information is being requested on
the survey. Retrieval is the step where relevant information is obtained, either from records or from
memory. The next step, judgment, describes the respondent’s evaluation of the completeness or
relevance of the data obtained. It is here that estimates are made based on partial or incomplete data.
The last step, communication or reporting, deals with mapping the response to the answer space
provided and possibly altering the answer.
While Tourangeau’s model is suitable for household and social surveys, the establishment survey setting
presents additional factors that must be considered. First, instead of or in addition to a reliance on
memory, establishment surveys rely heavily on records and the information contained within them.
Second, organizations tend to have distributed knowledge. Some people are experts in one type of
information, while others keep information about something else. Third, competing priorities, both for
the organization and the individual(s) completing the questionnaire, mean that the survey sometimes
does not receive the amount of attention that researchers and data collectors would like. Finally,
organizations regularly authorize only a few individuals to release data. If the data provider is not
authorized to release the data, an additional step must be added to the response process. Tourangeau’s
model was expanded by Sudman et al (2000) to account for these factors. 3
Forsyth, B.H. and Lessler, J.T. (1991). ‘Cognitive Laboratory Methods: A Taxonomy.’ In Measurement Errors in Surveys, P.P. Biemer, R.M.
Groves, L.E. Lyberg, N.A. Mathiowitz, S. Sudman (eds). New York: John Wiley & Sons, Inc.
1
Tourangeau, R. (1984). ‘Cognitive Sciences and Survey Methods.’ In Cognitive Aspects of Survey Methodology, T.B. Jabine, M.L. Straf, J.M.
Tanur, and R. Tourangeau (eds). Washington, DC: National Academy Press.
2
Sudman, S., Willimack, D.K., Nichols, E., and Mesenbourg, T.L. (2000). ‘Exploratory Research at the U.S. Census Bureau on the Survey Response
Process in Large Companies.’ Paper prepared for presentation at the Second International Conference on Establishment Surveys, Buffalo, NY.
3
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Participants
Participants included sample members from the 2018 ABS who have previously reported having
intellectual property, are foreign owned, have purchased foreign R&D services, or have foreign
customers. Businesses were recruited from across the nation and include a range of sizes based on
employee count (in particular small and medium) and covered a variety of industries. There were 21
participants in round one and 18 participants in round two.
Table 1. Count of businesses by employee count.
Employee Count
Total
< 50
22
50 – 499
10
500+
7
Total
39
Findings and Recommendations
General Findings and Recommendations
Finding #1: Estimated time to complete averaged approximately one to two hours.
After reviewing the draft module, most respondents gave a time estimate to complete the module
between 15 minutes and 3 hours. A few respondents gave an estimate that exceeded 3 hours, up to one
day. Respondents that gave the 15 minute estimates believed that the module did not apply to them,
and thus would skip most of the questions. Those that gave higher estimates cited obtaining the
financial data as the main burden.
Recommendation(s):
•
No recommendations needed.
Finding #2: Module is inconsistent with the rest of the ABS.
Many respondents were unsure of the correct reporting unit while going through this module. This may
be an artifact of the testing environment in which respondents only received the module, rather than
the entire form, which does contain an explanation of the proper reporting unit. While the formatting of
the answer fields suggested the proper way in which to report dollar amounts, i.e. thousands of dollars,
some respondents were still unsure. A check of the ABS worksheet revealed that there were no
instructions or examples of how to report in thousands of dollars as is seen in other Census Bureau
surveys. Some respondents pointed out that their answers would round to less than one thousand and
were unsure how they would answer. In addition, many respondents questioned the purpose of these
questions and how the data would be used. There was also some confusion over the reference period
cited in the questions.
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Recommendation(s):
•
•
•
•
•
•
Move reference year to the beginning of all questions where possible
Add a short explanation of how this data is used to the opening instructions.
Reiterate that estimates are acceptable for questions requiring dollar amounts.
Include instructions on how to report dollar amounts (i.e. as thousands of dollars).
Consider adding an option for amounts that would not round up to $1000 (such as a check box).
Instructions regarding the reporting unit and the use of estimates should be at the beginning of
the ABS worksheet.
Question Specific Findings and Recommendations
Finding #3: Introduction and Definitions
Upon initially reading the introduction, most respondents stated that they would be the appropriate
person to answer this module based on the instructions. As they progressed through the module, some
respondents did refer back to the definitions, however, many of those respondents found the definitions
lacking or confusing. Especially the definitions used to explain company relationships.
Recommendation(s):
•
•
Definitions explaining company relationships should be grouped together and terminology
simplified. For example:
o Affiliate Company: An entity that is owned at least 10% (based on voting interest)
directly or indirectly by your business. A foreign affiliate is an entity domiciled in a
foreign country that is owned at least 10% (based on voting interest) directly or
indirectly by your business.
o Parent Company: The first entity in your business’s ownership chain that has direct
investment in your business. A foreign parent (of your U.S.-located business) is the first
entity outside the United States in your business's ownership chain that has a direct
investment interest in your business.
o Subsidiary Company: A majority-owned affiliate in which the combined ownership of all
its U.S. parents exceeds 50% (based on voting interest). A foreign subsidiary is a
majority-owned foreign affiliate in which the combined ownership of all its U.S. parents
exceeds 50 percent (based on voting interest).
o Unaffiliated Company: An entity that is owned less than 10% (based on voting interest)
directly or indirectly by your business. Unaffiliated companies can be foreign- or
domestic-based. Examples: independent contractors and suppliers.
Consider using a graphic to demonstrate these relationships, such as those used in the Bureau of
Economic Analysis’s surveys.
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Finding #4: Questions A1 and A2
Most respondents were able to answer these questions. A few respondents were unsure about the
meaning of the word export and what actually constituted an export. Some respondents would not have
included intercompany transactions when answering these questions. Some respondents felt that the
word ‘goods’ implied that only finished goods should be reported and that parts or unfinished goods
being sold for further processing should be excluded.
Recommendation(s):
• Add ‘components’ to parenthetical.
• Specify that exporting involves payments from foreign entities.
• Specify that intercompany transactions should be included.
• Example of revised question A1 text:
o In 2018, did your business receive payments from foreign entities for exported good or
components (including equipment, supplies, materials, etc.)? Include transactions
between your business and any foreign parent, affiliate, or subsidiary company.
• If A1 is altered, A2 should be altered to match. For example:
o In 2018, what was the dollar amount of payments received from foreign entities for the
export of goods or components from your business’ domestic operations? Include
transactions between your business and any foreign parent, affiliate, or subsidiary
company.
Finding #5: Question A3
Some respondents had difficulty with this question. A few respondents pointed out that the word value
was somewhat subjective. Some respondents had difficulty defining the difference between items ‘B’
and ‘C.’ It was not clear to these respondents who would be conducting the ‘further processing’ or
‘reselling.’ A few respondents felt that adding examples to item B such as ‘parts’ or ‘raw materials’
would also help to clarify. Respondents whose companies dealt in software found it difficult to choose
which item they would place software.
Recommendation(s):
• Consider changing the word ‘value’ to ‘payments received,’ ‘revenue,’ or ‘sales.’
• Typo in A; Insert the word ‘to’ after ‘goods used…’
• Consider adding examples to B such as ‘parts’ or ‘raw materials’
• Specify who would be conducting the ‘further processing’ or ‘reselling’ in B and C.
• Specify which category software belongs in.
• Example of revised text:
o In 2018, what was the dollar amount of payments received for the exported goods from
domestic operations by type of good? Details must sum to total dollar amount of
exported goods.
Capital goods (include equipment such as computers and other machinery and
durable goods used to produce other goods or services for sale; exclude parts
and accessories, and transportation equipment)
Goods intended for further processing in the production of goods or services by
the recipient (e.g. parts and raw materials)
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Goods intended for resale without further processing by the recipient
Total value of exported goods
Finding #6: Questions A4 and A5
Most respondents were able to answer these questions. A few respondents were unsure about the
mechanics of exporting a service. These respondents believed that if the person providing the service
traveled to the foreign country to provide the service, it was considered exporting. However, this is not
the case, and these instances should be excluded from their answers. Some respondents would not have
included intercompany transactions when answering these questions.
Recommendation(s):
• Specify that exporting involves payments from foreign entities. The word ‘export’ may not be
necessary.
• Consider specifying that traveling to a foreign location to provide services should be excluded.
• Example revised text:
o In 2018, did your business receive payments from foreign entities for services provided
by your business’ domestic operations? Include transactions between your business and
any foreign parent, affiliate, or subsidiary company. Y/N
• If A4 is altered A5 could be revised as follows:
o In 2018, what was the dollar amount of payments received from foreign entities for the
services provided by your business’ domestic operations? Include transactions between
your business and any foreign parent, affiliate, or subsidiary company.
Finding #7: Questions B1 and B2
Most respondents were able to answer these questions. A few respondents were unsure about the
meaning of the word import and what actually constituted an import. Some respondents would not
have included intercompany transactions when answering these questions. Some respondents felt that
the word ‘goods’ implied that only finished goods should be reported and that parts or unfinished goods
being purchased for further processing should be excluded.
Recommendation(s):
• Add ‘components.’
• Specify that importing involves payments from foreign entities
• Specify that intercompany transactions should be included
• Example B1 revision:
o In 2018, did your business pay any foreign entities for imported good or components
(including equipment, supplies, materials, etc.)? Include transactions between your
business and any foreign parent, affiliate, or subsidiary company.
• If B1 is altered, B2 should be altered to match. For example:
o In 2018, what was the dollar amount of payments your business’ domestic operations
made to foreign entities for the import of goods or components? Include transactions
between your business and any foreign parent, affiliate, or subsidiary company.
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Finding #8: Question B3
Some respondents had difficulty with this question. A few respondents pointed out that the word value
was somewhat subjective. Some respondents had difficulty defining the difference between items ‘B’
and ‘C.’ It was not clear to these respondents who would be conducting the ‘further processing’ or
‘reselling.’ A few respondents felt that adding examples to item B such as ‘parts’ or ‘raw materials’
would also help to clarify. Respondents whose companies dealt in software found it difficult to choose
which item they would place software.
Recommendation(s):
• Consider changing the word ‘value’ to ‘payments received,’ ‘revenue,’ or ‘sales.’
• Typo in A; Insert the word ‘to’ after ‘goods used…’
• Consider adding examples to B such as ‘parts’ or ‘raw materials’
• Specify who would be conducting the ‘further processing’ or ‘reselling’ in B and C.
• Specify which category software belongs in.
• Example of revised text:
o In 2018, what was the dollar amount of payments made by domestic operations for the
imported goods by type of good? Details must sum to total dollar amount of exported
goods.
Capital goods (include equipment such as computers and other machinery and
durable goods used to produce other goods or services for sale; exclude parts
and accessories, and transportation equipment)
Goods intended for further processing in the production of goods or services by
your business (e.g. parts and raw materials)
Goods intended for resale without further processing by your business
Total value of exported goods
Finding #9: Questions B4 and B5
Most respondents were able to answer these questions. A few respondents were unsure about the
mechanics of importing a service. These respondents believed that if the person providing the service
traveled to the foreign country to provide the service, it was considered importing. However, this is not
the case, and these instances should be excluded from their answers. Some respondents would not have
included intercompany transactions when answering these questions.
Recommendation(s):
• Specify that importing involves payments to foreign entities. The word ‘import’ is not necessary.
• Consider specifying that a foreign person traveling to the US to provide services should be
excluded.
• Example revised B4 text:
o In 2018, did your business’ domestic operations make payments to foreign entities for
services received? Include transactions between your business and any foreign parent,
affiliate, or subsidiary company. Y/N
• If B4 is altered B5 could be revised as follows:
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o
In 2018, what was the dollar amount of payments your business’ domestic operations
made to foreign entities for the services received? Include transactions between your
business and any foreign parent, affiliate, or subsidiary company.
Finding #10: Question C1
Most respondents could answer this question, or felt that the data was available to them. Some
respondents noted that the included and excluded categories matched to what they considered to be
expenses. Most notably, many respondents pointed out that ‘rent’ and/or ‘property tax’ was missing
from the includes. In addition, many respondents felt that ‘bad debt’ should be included.
Recommendation(s):
• Other includes to consider:
o Rent
o Property tax
o Insurance
o Benefits
o Gross salaries (as a clarification to ‘personnel costs’)
o Depreciation
o Legal services, marketing, IT (as examples for ‘expenses purchased services’)
• Consider moving bad debt to the includes
Finding #11: Question C2
Most respondents could not answer this question, or felt that the data be too difficult and time
consuming to obtain. Some respondents believed that labor cost should be included in these categories.
However, as none of the items specified labor costs, some respondents would omit it. These
respondents also pointed out that obtaining the labor cost would be difficult, as it was not delineated in
their records. In some cases, respondents would be forced to estimate percentages of individual salaries
when formulating their answers.
Some respondents were initially confused by the term ‘core production.’ Many of these respondents
suggested the phrase ‘costs of goods or services sold.’ Other Census Bureau surveys use the phrase
‘primary business activity.’ This issue was particularly problematic for service companies that primarily
provide the services described in items ‘b’ through ‘h.’ Respondents from these companies were unsure
whether to put the cost of providing these services as their primary business activity into item ‘a,’ or the
corresponding item in ‘b’ through ‘h.’
Recommendation(s):
• Specify that salaries/labor costs should be included in amounts
• Drop term ‘core production.’ Consider using ‘costs of goods or services sold’ or ‘primary
business activity.’
• Rephrase item ‘g’ to ‘Communication, information technology, and web services.’
• Add instructions for service industries that provide items ‘b’ through ‘h’
• Example revised text:
o How much of this business’ domestic operating expenses or costs (item C.1) were
associated with the following activities? Include labor costs. Details must sum to total
dollar amount of operating expenses or costs.
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Cost of goods or services sold (production of goods and services to be sold in
the market, thus generating income for this business; primary business activity)
Distribution and logistics
Marketing, sales/after sales services
Administrative or management functions
Research and development (R&D; includes creative and systematic work
undertaken in order to increase the stock of knowledge and to devise new
applications of available knowledge)
Engineering and other technical services (includes testing and design other than
R&D)
Communication, information technology, and web services
Other
Total Domestic Operating Expenses or Costs
Finding #12: Question C3 and C4
Most respondents could answer this question, or felt that the data was available in their records.
Question C3 asks specifically about unaffiliated domestic firms, while C4 asks specifically about foreign
affiliated and unaffiliated firms. Most respondents did not notice this difference. Some respondents
were also confused by the term ‘firm.’ These respondents seemed to believe that the term ‘firm’
excluded individuals performing work outside of a larger company.
Recommendation(s):
• Consider mentioning 1099s in the examples given.
• If C2 is altered, update categories to reflect changes.
• Change ‘firms’ to ‘entities’
• Specify if you want only work done for payment (i.e. ‘did you pay anyone to…?’)
• Example revised text for C3:
o Did any unaffiliated entities located in the U.S. conduct any of the following activities for
your business? Unaffiliated firms include independent contractors and suppliers.
• Move instructions about company relationships to the question itself
• If C2 is altered, update categories to reflect changes.
• Change ‘firms’ to ‘entities’
• Consider putting items C3 and C4 on the same screen for easier comparison.
• Example revised text for C4:
o Did any affiliated or unaffiliated foreign entities conduct any of the following activities
for your business? Entities located outside the U.S. may be either independent
contractors/suppliers or entities related to your business such as your foreign affiliates,
foreign parent company, or companies owned by your foreign parent.
Finding #13: Section E. Transactions Involving Manufacturing Activities
Most respondents could answer this section. Some respondents from companies that created software
believed that creating software was a form of manufacturing. However, these respondents were unsure
whether they should include software when answering these questions. A few respondents were unsure
if they should report items that were partially manufactured elsewhere in question E2, or if they should
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only report when the entire item was manufactured by another entity. Some respondents were also
unsure if goods referred to only finished products or if components were to be included in their
answers. A few respondents were confused about how to report on question E3 when they themselves
did not create the designs for a product. For example, a company may purchase a design from one
entity and have it manufactured by another company.
Recommendation(s):
• Based on this definition, and the phrase ‘…on materials and physical components’ we do not
recommend including any form of software in these questions.
• Add ‘any’ after the phrase ‘contract out’ in question E2:
o In 2018, did your business contract out any manufacturing tasks or otherwise purchase
manufacturing services (processing, assembly, labeling, packing or related services on
materials and physical components) from other entities?
• In question E3, ‘components’ should be included along with goods.
• In question E3, move ‘provide’ next to ‘determine.’ For example:
o In 2018, did your business determine or provide the designs or specifications for the
goods or components manufactured for your business by other entities?
• Since E4 directly references E2, we recommend swapping E3 and E4.
• In question E5, add ‘any’ after the word ‘perform:’
o In 2018, did your business perform any manufacturing tasks for other entities?
• In question E6, ‘components’ should be included along with goods.
• In question E6, move ‘provide’ next to ‘determine.’ For example:
o In 2018, did your business determine or provide the designs or specifications for any of
the goods manufactured by your business for other entities?
• Since E7 directly references E5, we recommend swapping E6 & E7.
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Appendix A: Draft Questions, Round 1
SECTION X: DOMESTIC AND GLOBAL TRANSACTIONS
This section collects information on the business’s domestic and global transactions. The
section includes trade, business costs, IP, and transactions involving manufacturing activities.
Capital goods: Manufacturing equipment such as machinery, electrical generators, and
computers and other durable goods used produce other goods for sale, except transportation
equipment. Exclude parts and accessories.
Core production activities: Production of goods and services to be sold in the market, thus
generating income for your company. For manufacturing companies, core production typically
involves production of physical goods, including digital goods such as downloadable software,
music and film. Core activities for service companies include the main service provided by your
business such as ICT services, R&D, engineering services, retailing, insurance, consulting, or
digital services.
Domestic (or U.S.-located): refers to any of the U.S. 50 states or Washington DC
Exported goods: Value of goods including the value of equipment, supplies, materials, etc. This
should equal the amounts reported in the Electronic Export Information (EEI) filed with U.S.
Customs and Border Protection plus the cost of transporting the goods to customers located in
foreign destinations (i.e., outside the 50 States, District of Columbia, U.S. Commonwealth
Territories, or U.S. possessions).
Exported services: An exported service is a service-related product (e.g., service performed,
including digital service, license agreement) that is sold or transferred to, or performed for
customers (individual, government, business establishment, etc.) located in foreign
destinations (i.e., outside the 50 States, District of Columbia, U.S. Commonwealth Territories, or
U.S. possessions).
Foreign affiliate: a foreign affiliate is an entity domiciled in a foreign country that is owned at
least 10% (based on voting interest) directly or indirectly by the U.S. reporter.
Foreign parent (of U.S.-located business): The first entity outside the United States in an.
affiliate's ownership chain that has a direct investment interest in the affiliate.
Goods. Physical, produced objects for which a demand exists, over which ownership rights can
be established and whose ownership can be transferred from one institutional unit to another
by engaging in transactions on markets
Imported goods: The value of goods purchased from customers located in foreign destinations
(i.e., outside the 50 States, District of Columbia, U.S. Commonwealth Territories, or U.S.
possessions) as indicated in import declarations filed with the U.S. Customs and Border
Protection.
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Imported services: An imported service is a service-related product (e.g., service performed,
including digital service, license agreement) that is purchased from customers located in foreign
destinations (i.e., outside the 50 States, District of Columbia, U.S. Commonwealth Territories, or
U.S. possessions).
Intellectual property (IP): includes (i) patents, processes, trade secrets; (ii) books, music; (iii)
trademarks; (iv) recorded performances and events such as radio and television programs and
motion pictures; (v) broadcast and record live performances and events; (vi) general use
computer software; (vii) franchise fees; (viii) other.
Majority-owned foreign affiliate or subsidiary: A foreign affiliate in which the combined
ownership of all its U.S. parents exceeds 50 percent.
Manufacturing: processing, assembly, labeling, packing and related services on materials and
physical components
Operating expenses or costs: Include personnel costs, expensed equipment and materials
(parts and supplies not for resale), expensed purchased services, and other operating expenses.
EXCLUDE capitalized expenses, interest, income taxes, dad debt, and impairment.
Research and development (R&D): R&D comprise creative and systematic work undertaken in
order to increase the stock of knowledge and to devise new applications of available
knowledge.
Services: Services are the result of a production activity that changes the conditions of the
consuming units or facilitates the exchange of products or financial assets. They cannot be
traded separately from their production. Services can also include some knowledge-capturing
products.
Support business functions: Activities that permit or facilitate core activities and are associated
with your costs of production. Support business functions may be performed internally or
purchased from third parties. These activities include:
• Distribution and logistics
• Marketing, sales/after-sales services (help desks, call centers)
• Administrative and management functions
• Research and development (R&D)
• Information and Communication Technology (ICT) services
• Engineering, design, testing and related technical services
Unaffiliated company or business: entity that is owned less than 10% (based on voting interest)
directly or indirectly by your company. Examples: independent contractors and suppliers.
Utility patents: Patents for inventions. Exclude design patents and plant patents. Exclude
provisional patent applications.
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A. Type of Exporting Activity
1. Did this business export goods or services in 2018?
Yes
No
If A.1 equals NO, go to Question A.4.
2. What was the dollar amount of this business’ export of goods from domestic operations in
2018?
$Bil. Mil. Thou.
,000
3. What was the dollar value of the exported goods from domestic operations by type of goods
in 2018? Details must sum to total dollar amount of exported goods.
$Bil. Mil. Thou.
A. Capital goods
B. Non-capital goods intended for further
processing, assembly or manufacturing
C. Non-capital goods intended for resale
without further processing, assembly or
manufacturing
Total value of exported goods
,000
,000
,000
,000
Yes
No
4. Did this business export any services in 2018?
If A.4 equals NO, go to Section B.
5. What was the dollar amount of this business’ export of services from domestic operations in
2018?
$Bil. Mil. Thou.
,000
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B. Type of Importing Activity
1. Did this business import goods or services in 2018?
Yes
No
If B.1 equals NO, go to Question B.4.
2. What was the dollar amount of this business’ import of goods by domestic operations in
2018?
$Bil. Mil. Thou.
,000
3. What was the dollar value of the imported goods by domestic operations by type of goods in
2018? Details must sum to total dollar amount of imported goods.
$Bil. Mil. Thou.
A. Capital goods
B. Non-capital goods intended for further
processing, assembly or manufacturing
C. Non-capital goods intended for resale
without further processing, assembly or
manufacturing
Total value of imported goods
,000
,000
,000
,000
Yes
No
4. Did this business import any services in 2018?
If B.4 equals NO, go to Section C.
5. What was the dollar amount of this business’ imported services by domestic operations in
2018?
$Bil. Mil. Thou.
,000
DRB Clearance Number: CBDRB-FY20-ESMD003-001
16
Attachment G
C. Type and Sources of Business Costs
1. What was the dollar amount of this business’ domestic operating costs or expenses in 2018?
$Bil. Mil. Thou.
,000
2. How much of this business’ domestic operating costs (item C1) was associated with the
following activities? Details must sum to total dollar amount of operating costs or expenses.
a. Core production
$Bil. Mil. Thou.
,000
Support business functions:
b. Distribution and logistics
c. Marketing, sales/after sales services
d. Administrative or management functions
e. Research and development (R&D)
f. Information and Communication Technology (ICT) services
g. Engineering and other technical services (includes testing
and design)
h. Other
,000
,000
,000
,000
,000
,000
,000
Total Domestic Operating Costs or Expenses:
,000
3. Did any unaffiliated firms located in the U.S. conduct any of the following activities for your
business? Unaffiliated firms include independent contractors and suppliers.
a. Core production
Yes
No
Support business functions:
b. Distribution and logistics
c. Marketing, sales/after sales services
d. Administrative or management functions
e. Research and development (R&D)
f. Information and Communication Technology (ICT) services
g. Engineering and other technical services (includes testing
and design)
DRB Clearance Number: CBDRB-FY20-ESMD003-001
17
Attachment G
4. Did any firms located outside the U.S. conduct any of the following activities for your
business? Firms located outside the U.S. may be either independent contractors/suppliers or
firms related to your business such as your foreign affiliates, foreign parent company, or
companies owned by your foreign parent.
a. Core production
Yes
No
Support business functions:
b. Distribution and logistics
c. Marketing, sales/after sales services
d. Administrative or management functions
e. Research and development (R&D)
f. Information and Communication Technology (ICT) services
g. Engineering and other technical services (includes testing
and design)
DRB Clearance Number: CBDRB-FY20-ESMD003-001
18
Attachment G
D. Intellectual Property Transactions
1. Did this business sell or license intellectual property in 2018?
Yes
No
Yes
No
If D.1 equals NO, go to D.4.
2. Did this business sell or license intellectual property to a
firm in a foreign location?
If D.2 equals NO, go to D.4.
3. Which types of intellectual property were sold or licensed to firms to foreign locations?
a.
b.
c.
d.
e.
Utility Patents
Design Patents
Trademarks
Copyrights
Other (Broadcasts, Performances, Trade Secrets)
4. Did this business purchase or pay licensing fees for
intellectual property in 2018?
Yes
No
Yes
No
If D.4 equals NO, go to Section E.
Yes
No
5. Did this business purchase or pay licensing fees for intellectual property
to a firm in a foreign location in 2018?
If D.5 equals NO, go to Section E.
DRB Clearance Number: CBDRB-FY20-ESMD003-001
19
Attachment G
6. Which types of intellectual property were purchased or licensed from firms
in foreign locations?
a.
b.
c.
d.
e.
Utility Patents
Design Patents
Trademarks
Copyrights
Other (Broadcasts, Performances, Trade Secrets)
DRB Clearance Number: CBDRB-FY20-ESMD003-001
Yes
No
20
Attachment G
E. Transactions Involving Manufacturing Activities
1. Did this business manufacture any goods in the U.S. in 2018?
Yes
No
Yes
No
Yes
No
2. Did this business have any manufacturing tasks (processing, assembly,
labeling, packing or related services on materials and physical components)
done on its behalf in 2018?
3. If ‘Yes’ to question 2, did this business determine the design or provide the
specifications for any of the goods that were manufactured on its behalf?
4. If ‘Yes’ to question 2, who performed the manufacturing for this business’ U.S.-located units
or establishments? Select all that apply.
Performed by U.S.-located unaffiliated companies
Performed by foreign affiliated companies
Performed by foreign unaffiliated companies
5. Did this business perform any manufacturing on behalf of others in 2018?
6. If ‘Yes’ to question 5, did this business determine the design or specifications
for any of the goods that were manufactured on others behalf?
Yes
No
Yes
No
7. If ‘Yes’ to question 5, please indicate the type of company for whom this business’ U.S.located units or establishments performed manufacturing activities. Select all that apply.
Performed by U.S.-located unaffiliated companies
Performed by foreign affiliated companies
Performed by foreign unaffiliated companies
DRB Clearance Number: CBDRB-FY20-ESMD003-001
21
Attachment G
Appendix B: Interview Protocol, Round 1
Cognitive Interviewing Guide: GLOBALIZATION MODULE for ABS (3rd Year)
Interviewer notes are in red.
Introduction:
• Explain purpose of meeting: to obtain feedback on reporting to the ABS, to understand
the process of answering questions, and to evaluate how new questions work or don’t
work.
• Some questions may seem odd and/or obvious, but we don’t want to assume we know
what you are thinking.
• Explain that we are not testing the respondent – we only want to evaluate the
questionnaire
• Structure of meeting: Understand your business and your role in it, then review the
questionnaire and ask you questions as you complete it.
• Permission to record discussion for note taking purposes? This study is being conducted
under the authority of Title 13 USC. We plan to use your feedback to improve the
design and layout of the form for future data collections. Only staff involved in this
product design research will have access to the recording. Have R sign consent form.
Research Questions to Address:
• Are respondents able to answer the questions as intended?
• Are there any items that cause the respondents problems?
o What can be done to fix those problems?
• Are there any order/context effects?
Before the Questionnaire:
• What types of goods or services does this business provide?
• What is your role in the company? What kind of responsibilities do you have?
• Are you one of the owners of the business?
• Have you completed other surveys from the Census Bureau or other agencies? If so,
which ones?
• What was your role in the process for responding to this questionnaire? (Gather data?
Enter data? Consult with data providers? Etc.)
DRB Clearance Number: CBDRB-FY20-ESMD003-001
22
Attachment G
REVISED GLOBALIZATION MODULE for 2020 ABS (3rd Year)
Provide ‘Globalization Handout’ to participant.
SECTION X: GLOBALIZATION
Ask participant to read over instructions and let interviewer know when they are finished.
A. Type of Exporting Activity
• For each question:
o How would you answer this question?
o Probe on terms: goods, services, capital goods,. How do you define these terms?
Note if participant refers back to the definitions.
o Is this information in your records? Is it easily obtainable? What records would be
useful for you when answering this question? Would you have to reach out to
others to obtain this information?
o Are you able to distinguish between A., B., and C. in your records? Do you break
these amounts out in your records? If your records don’t report a break out, how
would you respond to this question?
o Probe on terms: capital goods, non-capital goods. How do you define these terms?
o In this section we asked about goods and services – does the respondent make that
distinction easily? Question A.2 plus Question A.4 should equal A.1 – does it?
B. Type of Importing Activity
•
For each question:
o How would you answer this question?
o Is this information in your records? Is it easily obtainable? What records would be
useful for you when answering this question? Would you have to reach out to
others to obtain this information?
o Are you able to distinguish between A., B., and C. in your records? Do you break
these amounts out in your records? If your records don’t report a break out, how
would you respond to this question?
o In this section we asked about goods and services, note whether respondent makes
that distinction easily.
o Question B.2 plus Question B.4 should equal B.1, note whether respondents realize
this, probe if not.
DRB Clearance Number: CBDRB-FY20-ESMD003-001
23
Attachment G
C. Type and Sources of Business Costs
•
•
•
•
•
Note whether or not respondent refers back to definitions at the beginning.
C1:
o How easy or difficult is to provide this amount?
o What records, if any, would you use to come up with this figure?
o What people, if any, would you need to consult?
o What does “consolidated US-located units or establishments” mean to you?
C2:
o How difficult or easy is it for respondent to provide dollar amounts for each
support function?
o Please describe what each of the following means to you:
Distribution and Logistics
Marketing, Sales/after-sales Services
Administrative or Management functions
Research and Development (R&D)
Information and Communication Technology (ICT) services
Engineering and other related technical services (includes testing and design)
C3 and C4:
o How do you define the term “unaffiliated firms”?
o Tell me in your own words what C3 is asking
o Tell me in your own words what C4 is asking.
For each question:
o How would you answer this question?
o Is this information in your records? Is it easily obtainable? Where are the
numbers coming from? Would you have to reach out to others to obtain this
information?
D. Intellectual Property Transactions
• For each question:
o How would you answer this question?
o How would you define intellectual property? Can you give me some examples?
o Note if participant refers back to the definitions.
o Is this information in your records? Is it easily obtainable? What records would be
useful for you when answering this question? Would you have to reach out to
others to obtain this information?
DRB Clearance Number: CBDRB-FY20-ESMD003-001
24
Attachment G
E. Transactions Involving Manufacturing Activities
Interviewer note: If E1 and E2 both equal NO, skip this section
•
E4 or E7– Can you give me an example of a U.S. located unaffiliated company? How is that
company related to your company?
o Of a foreign affiliated company? How is that company related to your company?
o Of a foreign unaffiliated company? How is that company related to your company?
•
For each question:
o How would you answer this question?
o Probe on terms: manufacturing, unaffiliated, and foreign affiliate terms.
o What manufacturing tasks does your company perform?
o If respondent’s company does manufacture goods: Can you give me some
examples of the goods you manufacture?
o Is this information in your records? Is it easily obtainable? Do you have to reach
out to others to obtain this information?
WRAP UP
• Thinking about the questions we have gone over, is it easy or difficult to provide dollar
amounts? Would providing percentages make the questions easier to answer or more
difficult?
• Thinking about this section as a whole, how long do you think it would take to answer all
of these questions?
• Do you have any other comments of suggestions about anything we have discussed
today?
THANK YOU FOR YOUR TIME!
DRB Clearance Number: CBDRB-FY20-ESMD003-001
25
Attachment G
Appendix C: Draft Questions, Round 2
SECTION X: DOMESTIC AND GLOBAL TRANSACTIONS
This section collects information on the business’s domestic and global transactions. The
section includes trade, business costs, IP, and transactions involving manufacturing activities.
Domestic (or U.S.-located): refers to any of the U.S. 50 states or the District of Columbia.
Exported goods: Value of goods including the value of equipment, supplies, materials, etc. This
should equal the amounts reported in the Electronic Export Information (EEI) filed with U.S.
Customs and Border Protection plus the cost of transporting the goods to customers located in
foreign destinations (i.e., outside the 50 States, District of Columbia, U.S. Commonwealth
Territories, or U.S. possessions).
Exported services: An exported service is a service-related product (e.g., service performed,
including digital service, license agreement) that is sold or transferred to, or performed for
customers (individual, government, business establishment, etc.) located in foreign
destinations (i.e., outside the 50 States, District of Columbia, U.S. Commonwealth Territories, or
U.S. possessions).
Foreign affiliate: a foreign affiliate is an entity domiciled in a foreign country that is owned at
least 10% (based on voting interest) directly or indirectly by the U.S. reporter.
Foreign parent (of U.S.-located business): The first entity outside the United States in an.
affiliate's ownership chain that has a direct investment interest in the affiliate.
Imported goods: The value of goods purchased from customers located in foreign destinations
(i.e., outside the 50 States, District of Columbia, U.S. Commonwealth Territories, or U.S.
possessions) as indicated in import declarations filed with the U.S. Customs and Border
Protection.
Imported services: An imported service is a service-related product (e.g., service performed,
including digital service, license agreement) that is purchased from customers located in foreign
destinations (i.e., outside the 50 States, District of Columbia, U.S. Commonwealth Territories, or
U.S. possessions).
Majority-owned foreign affiliate or subsidiary: A foreign affiliate in which the combined
ownership of all its U.S. parents exceeds 50 percent (based on voting interest).
Services: A service is usually intangible, such as retailing, insurance, educational courses, air
travel, consulting, etc., and also includes digital services.
DRB Clearance Number: CBDRB-FY20-ESMD003-001
26
Attachment G
Unaffiliated company or business: entity that is owned less than 10% (based on voting interest)
directly or indirectly by your company. Examples: independent contractors and suppliers.
A. Type of Exporting Activity
2. Did this business export goods (including equipment, supplies,
materials, etc) in 2018?
Yes
No
If A.1 equals NO, go to Question A.4.
2. What was the dollar amount of this business’ export of goods from domestic operations in
2018?
$Bil. Mil. Thou.
,000
3. What was the dollar value of the exported goods from domestic operations by type of goods
in 2018? Details must sum to total dollar amount of exported goods.
$Bil. Mil. Thou.
D. Capital goods (include equipment such as
computers and other machinery and
durable goods used produce other goods
or services for sale; exclude parts and
accessories, and transportation
equipment)
E. Goods intended for further processing in
the production of goods or services
F. Goods intended for resale without further
processing
Total value of exported goods
,000
,000
,000
,000
Yes
No
4. Did this business export any services (e.g., service performed,
including digital service, license agreement) in 2018?
If A.4 equals NO, go to Section B.
DRB Clearance Number: CBDRB-FY20-ESMD003-001
27
Attachment G
5. What was the dollar amount of this business’ export of services from domestic operations in
2018?
$Bil. Mil. Thou.
,000
B. Type of Importing Activity
7. Did this business import goods in 2018?
Yes
No
If B.1 equals NO, go to Question B.4.
2. What was the dollar amount of this business’ import of goods by domestic operations in
2018?
$Bil. Mil. Thou.
,000
3. What was the dollar value of the imported goods by domestic operations by type of goods in
2018? Details must sum to total dollar amount of imported goods.
$Bil. Mil. Thou.
D. Capital goods (include equipment such as
computers and other machinery and
durable goods used produce other goods
or services for sale; exclude parts and
accessories, and transportation
equipment)
E. Goods intended for further processing in
the production of goods or services
F. Goods intended for resale without further
processing
Total value of imported goods
,000
,000
,000
,000
Yes
No
4. Did this business import any services (e.g., service performed,
including digital service, license agreement) in 2018?
If B.4 equals NO, go to Section C.
5. What was the dollar amount of this business’ imported services by domestic operations in
2018?
$Bil. Mil. Thou.
DRB Clearance Number: CBDRB-FY20-ESMD003-001
28
Attachment G
,000
C. Type and Sources of Business Costs
1. What was the dollar amount of this business’ domestic operating expenses or costs in 2018?
• INCLUDE:
o personnel costs
o expensed equipment
o materials (parts and supplies not for resale)
o expensed purchased services
o other operating expenses
• EXCLUDE:
o capitalized expenses
o interest
o income taxes
o bad debt
o impairment
$Bil. Mil. Thou.
,000
2. How much of this business’ domestic operating expenses or costs (item C.1) were associated
with the following activities? Details must sum to total dollar amount of operating expenses
or costs.
i.
j.
k.
l.
m.
n.
o.
p.
Core production (production of goods and services to be
sold in the market, thus generating income for this business)
Distribution and logistics
Marketing, sales/after sales services
Administrative or management functions
Research and development (R&D; includes creative and
systematic work undertaken in order to increase the stock of
knowledge and to devise new applications of available
knowledge)
Engineering and other technical services (includes testing
and design other than R&D)
Information and Communication Technology (ICT) services
Other
DRB Clearance Number: CBDRB-FY20-ESMD003-001
$Bil. Mil. Thou.
,000
,000
,000
,000
,000
,000
,000
,000
29
Attachment G
Total Domestic Operating Expenses or Costs:
,000
3. Did any unaffiliated firms located in the U.S. conduct any of the following activities for your
business? Unaffiliated firms include independent contractors and suppliers.
a. Core production (production of goods and services to be sold
in the market, thus generating income for this business)
b. Distribution and logistics
c. Marketing, sales/after sales services
d. Administrative or management functions
e. Research and development (R&D; includes creative and
systematic work undertaken in order to increase the stock of
knowledge and to devise new applications of available
knowledge)
f. Engineering and other technical services (includes testing
and design other than R&D)
g. Information and Communication Technology (ICT) services
h. Other
Yes
No
4. Did any firms located outside the U.S. conduct any of the following activities for your
business? Firms located outside the U.S. may be either independent contractors/suppliers or
firms related to your business such as your foreign affiliates, foreign parent company, or
companies owned by your foreign parent.
a. Core production (production of goods and services to be sold
in the market, thus generating income for this business)
b. Distribution and logistics
c. Marketing, sales/after sales services
d. Administrative or management functions
e. Research and development (R&D; includes creative and
systematic work undertaken in order to increase the stock of
knowledge and to devise new applications of available
knowledge)
f. Engineering and other technical services (includes testing
and design other than R&D)
g. Information and Communication Technology (ICT) services
h. Other
DRB Clearance Number: CBDRB-FY20-ESMD003-001
Yes
No
30
Attachment G
D. Intellectual Property Transactions
Intellectual property includes:
• patents, processes, and trade secrets
• books and music
• trademarks
• recorded performances and events such as radio and television programs and motion
pictures
• broadcast and recorded live performances and events
• general use computer software
• franchise fees
• other
1. Did this business sell or license intellectual property to any
firm in 2018?
Yes
No
Yes
No
If D.1 equals NO, go to D.4.
8. Did this business sell or license intellectual property to any
firm in a foreign location in 2018?
If D.2 equals NO, go to D.4.
9. Which types of intellectual property were sold or licensed to firms in foreign locations in
2018?
f. Utility Patents (include inventions and patented software;
exclude plant patents and provisional patent applications)
g. Design Patents
h. Trademarks
i. Copyrights (include software)
j. Other (broadcasts, performances, trade secrets)
DRB Clearance Number: CBDRB-FY20-ESMD003-001
Yes
No
31
Attachment G
10. Did this business pay licensing fees or purchase
intellectual property from any firm in 2018?
Yes
No
If D.4 equals NO, go to Section E.
Yes
No
11. Did this business pay licensing fees or purchase intellectual property
from any firm in a foreign location in 2018?
If D.5 equals NO, go to Section E.
12.
Which types of intellectual property were purchased or licensed from
any firm in a foreign location?
Yes
a. Utility Patents (include inventions and patented software;
exclude plant patents and provisional patent applications)
b. Design Patents
c. Trademarks
d. Copyrights (include software)
e. Other (broadcasts, performances, trade secrets)
DRB Clearance Number: CBDRB-FY20-ESMD003-001
No
32
Attachment G
E. Transactions Involving Manufacturing Activities
1. Did this business manufacture any goods in the U.S. in 2018?
Includes processing, assembly, labeling, packing and related
services on materials and physical components.
3. Did this business contract out manufacturing tasks or otherwise purchase
manufacturing services (processing, assembly, labeling, packing or related
services on materials and physical components) from other firms in 2018?
Yes
No
Yes
No
Yes
No
If E.2 equals NO, go to E.5.
3. Did this business determine the design or provide the specifications for
goods manufactured for your company by other firms in 2018?
4. Who performed the manufacturing for this business’ U.S.-located units or establishments in
2018? Select all that apply.
U.S.-located unaffiliated companies
Foreign affiliated companies
Foreign unaffiliated companies
5. Did this business perform manufacturing tasks for other firms in 2018?
Yes
No
Yes
No
If E.5 equals NO, go to next section.
6. Did this business determine the design or specifications for any of the goods
that were manufactured by your business for other firms?
7. What types of companies did this business’ U.S.-located units or establishments perform
manufacturing activities on behalf of? Select all that apply.
U.S.-located unaffiliated companies
Foreign affiliated companies
Foreign unaffiliated companies
DRB Clearance Number: CBDRB-FY20-ESMD003-001
33
Attachment G
Appendix D: Interview Protocol, Round 2
Cognitive Interviewing Guide: GLOBALIZATION MODULE for 2020 ABS (3rd Year)
Interviewer notes are in red.
Introduction:
• Explain purpose of meeting: to obtain feedback on reporting to the ABS, to understand
the process of answering questions, and to evaluate how new questions work or don’t
work.
• Some questions may seem odd and/or obvious, but we don’t want to assume we know
what you are thinking.
• Explain that we are not testing the respondent – we only want to evaluate the
questionnaire
• Structure of meeting: Understand your business and your role in it, then review the
questionnaire and ask you questions as you complete it.
• Permission to record discussion for note taking purposes? This study is being conducted
under the authority of Title 13 USC. We plan to use your feedback to improve the
design and layout of the form for future data collections. Only staff involved in this
product design research will have access to the recording. Have R sign consent form.
Research Questions to Address:
• Are respondents able to answer the questions as intended?
• Are there any items that cause the respondents problems?
o What can be done to fix those problems?
• Are there any order/context effects?
Before the Questionnaire:
• What types of goods or services does this business provide?
• What is your role in the company? What kind of responsibilities do you have?
• Are you one of the owners of the business?
• Have you completed other surveys from the Census Bureau or other agencies? If so,
which ones?
• What was your role in the process for responding to this questionnaire? (Gather data?
Enter data? Consult with data providers? Etc.)
DRB Clearance Number: CBDRB-FY20-ESMD003-001
34
Attachment G
REVISED GLOBALIZATION MODULE for ABS (3rd Year)
Provide ‘Globalization Handout’ to participant.
SECTION X: GLOBALIZATION
Ask participant to read over instructions and let interviewer know when they are finished.
F. Type of Exporting Activity
•
•
•
•
•
How would you answer this question?
o If yes: Can you give me some examples of this business’s exported goods?
How would you answer this question?
o Note if participant refers back to the definitions.
o What records would you consult to answer this question?
o When answering this question, did you think about the Electronic Export
Information report filed with the U.S. Customs and Border Protection?
Do you think your answer to this question and what was filed on those
forms would match? Why or why not?
o Did you include the costs of transporting the goods to customers when
answering this question?
How would you answer this question?
o Are items A, B, and C separated in your records?
If no: How would you calculate your answer to this question?
How would you answer this question?
o If yes: Can you give me some examples of this business’s exported services?
How would you answer this question?
o What records would you consult to answer this question?
G. Type of Importing Activity
1. How would you answer this question?
• If yes: Can you give me some examples of this business’s imported goods?
2. How would you answer this question?
• What records would you consult to answer this question?
• When answering this question, did you think about the Import declarations filed
with the U.S. Customs and Border Protection?
Do you think your answer to this question and what was filed on those
forms would match? Why or why not?
DRB Clearance Number: CBDRB-FY20-ESMD003-001
35
Attachment G
3. How would you answer this question?
• Are items A, B, and C separated in your records?
If no: How would you calculate your answer to this question?
4. How would you answer this question?
• If yes: Can you give me some examples of this business’s imported services?
5. How would you answer this question?
• What records would you consult to answer this question?
H. Type and Sources of Business Costs
1. How would you answer this question?
• How easy or difficult is to provide this amount?
• What records, if any, would you use to come up with this figure?
• What people, if any, would you need to consult?
• Are the includes and excludes helpful or unhelpful?
Can you think of any other expenses that you would include that are not
listed here?
2. How would you answer this question?
• How difficult or easy is it for you to provide dollar amounts for each item?
If difficult: Would you be able to provide an estimate?
• Would it be easier or more difficult to provide a percentage?
• What records would you consult?
Would you need to reach out to others in the company to answer this? If
so, which departments?
• Do the expenses in you records match up to these categories?
• Are these categories clear or unclear?
If unclear: What do you think the category includes? How can we make
that more clear?
• Probe is necessary: Do you have engineering services outside of R&D?
Are these separated in your records?
If not: how would you report for items e and f?
3. How would you answer this question?
• Can you give me an example of an unaffiliated company? (possible answers:
external contractor or supplier or customer)
4. How would you answer this question?
•
Note whether or not respondent refers back to definitions at the beginning.
DRB Clearance Number: CBDRB-FY20-ESMD003-001
36
Attachment G
I. Intellectual Property Transactions
•
How would you define intellectual property?
o Can you think of any examples not listed here?
1. How would you answer this question?
• If yes: Can you give me some examples of this business’s IP?
2. How would you answer this question?
• Note if respondent notices the difference between questions D.1 and D.2.
3. How would you answer this question?
• Are the categories clear or unclear?
4. How would you answer this question?
5. How would you answer this question?
6. How would you answer this question?
• What records or people would you consult to answer these questions?
J. Transactions Involving Manufacturing Activities
1. How would you answer this question?
• If yes: Can you give me some examples of this business’s manufactured goods?
• Was the definition helpful or unhelpful?
2. How would you answer this question?
• If yes: Can you give me some examples of this business’s contracting out
manufacturing tasks (processing, assembly, etc.)?
• Was the definition or manufacturing tasks or manufacturing services helpful or
unhelpful (processing, assembly, labeling, packing or related services on
materials and physical components)?
3. How would you answer this question?
4. How would you answer this question?
• Can you give me an example of an unaffiliated company? (possible answers:
external contractor or supplier or customer)
• Can you give me an example of an affiliated company? How is that company
related to your company?
• If you have foreign affiliate companies, can you answer this question? Which
records would you use to answer?
5. How would you answer this question?
6. How would you answer this question?
7. How would you answer this question?
DRB Clearance Number: CBDRB-FY20-ESMD003-001
37
Attachment G
•
•
If you have foreign affiliate companies, can you answer this question?
What records or people (staff) would you consult to answer this question?
WRAP UP
• Thinking about the questions we have gone over, is it easy or difficult to provide dollar
amounts?
• Thinking about this section as a whole, how long do you think it would take to answer all
of these questions?
• Do you have any other comments of suggestions about anything we have discussed
today?
THANK YOU FOR YOUR TIME!
DRB Clearance Number: CBDRB-FY20-ESMD003-001
38
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