Endorser Status and Explicitness of Payment in Direct-to-Consumer Promotion
Study 1 Screener
What year were you born? [SCREENER] [AGE]
[DROP DOWN MENU WITH YEARS: 1920 - 2020] Terminate if year between 2002 and 2020.
In what country do you live? [SCREENER] [COUNTRY]
United States of America Continue
Canada Terminate
Mexico Terminate
Other, please specify: ____________________ Terminate
[Programmer: Add page break]
What is your gender? [SCREENER] [GENDER]
Male
Female
Prefer not to answer
Please select your state from the drop down menu. [SCREENER] [REGION]
[DROP DOWN MENU OF ALL 50 STATES]
[Programmer: Add page break]
Are you: [SCREENER] [ETHNIC]
Hispanic or Latino
Not Hispanic or Latino
What is your race? You may select one or more races. [SCREENER]
American Indian/Alaska Native [RACE1]
Asian [RACE2]
Black or African American [RACE3]
Native Hawaiian or other Pacific Islander [RACE4]
White [RACE5]
Are you comfortable reading in English? [SCREENER] [READ_ENG]
Yes Continue
No Terminate
[Programmer: Add page break]
[RANDOMIZE ORDER OF FAM_END_1A THROUGH FAM_END_1E]
How familiar are you with Emma Stone? [SCREENER] [FAM_END_1A]
Not at all familiar Terminate
Somewhat familiar Terminate
Very familiar Continue
Extremely familiar Continue
[Note: Q9 through Q12 are foils]
How familiar are you with America Ferrara? [SCREENER] [FAM_END_1B]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
How familiar are you with Priyanka Chopra? [SCREENER] [FAM_END_1C]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
How familiar are you with Mila Kunis? [SCREENER] [FAM_END_1D]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
How familiar are you with Amandla Stenberg? [SCREENER] [FAM_END_1E]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
[Programmer: Add page break]
Do you work for a pharmaceutical company, an advertising agency, or a market research company? [SCREENER] [OCC_EXCL]
Yes Terminate
No Continue
[Programmer: Add page break]
Do you work for the U.S. Department of Health and Human Services? [SCREENER] [HHS_EXCL]
Yes Terminate
No Continue
[Programmer: Add page break]
[TERMINATION TEXT]
Unfortunately, you do not qualify for this particular study. There are a number of reasons people do not qualify. Thank you for your willingness to participate in this survey.
Study 2 Screener
[Programmer: Add page break]
What year were you born? [SCREENER] [AGE]
[DROP DOWN MENU WITH YEARS: 1920 - 2020] Terminate if year between 2002 and 2020.
In what country do you live? [SCREENER] [COUNTRY]
United States of America Continue
Canada Terminate
Mexico Terminate
Other, please specify: ____________________ Terminate
[Programmer: Add page break]
What is your gender? [SCREENER] [GENDER]
Male Terminate
Female Continue
Prefer not to answer Terminate
Please select your state from the drop down menu. [SCREENER] [REGION]
[DROP DOWN MENU OF ALL 50 STATES]
[Programmer: Add page break]
Are you: [SCREENER] [ETHNIC]
Hispanic or Latino
Not Hispanic or Latino
What is your race? You may select one or more races. [SCREENER]
American Indian/Alaska Native [RACE1]
Asian [RACE2]
Black or African American [RACE3]
Native Hawaiian or other Pacific Islander [RACE4]
White [RACE5]
Are you comfortable reading in English? [SCREENER] [READ_ENG]
Yes Continue
No Terminate
[Programmer: Add page break]
[PRETEST ONLY: RANDOMIZE FAM_END_2A THRU FAM_END 2G]
How familiar are you with Tonya Michelle? [SCREENER] [FAM_END_2A]
Not at all familiar [MAIN STUDY ONLY: Terminate] [PRETEST ONLY: Continue]
Somewhat familiar [MAIN STUDY ONLY: Terminate] [PRETEST ONLY: Continue]
Very familiar Continue
Extremely
familiar
Continue
[Note: Q9 through Q14 are foils]
[PRETEST ONLY] How familiar are you with Gigi Hadid? [SCREENER] [FAM_END_2B]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
[PRETEST ONLY] How familiar are you with Olivia Culpo? [SCREENER] [FAM_END_2C]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
[PRETEST ONLY] How familiar are you with Scary Mommy? [SCREENER] [FAM_END_2D]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
[PRETEST ONLY] How familiar are you with Barefoot Blonde? [SCREENER] [FAM_END_2E]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
[PRETEST ONLY] How familiar are you with Sarah’s Day? [SCREENER] [FAM_END_2F]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
[PRETEST ONLY] How familiar are you with Eva Katalin? [SCREENER] [FAM_END_2G]
Not at all familiar
Somewhat familiar
Very familiar
Extremely familiar
[Programmer: Add page break]
[PRETEST ONLY:
TERMINATE IF “NOT AT ALL FAMILIAR” OR “SOMEWHAT FAMILIAR” TO FAM_END_2A THROUGH FAM_END_2F. (RATIONALE: MUST BE FAMILIAR WITH AN INFLUENCER)
TERMINATE IF “VERY FAMILIAR” OR “EXTREMELY FAMILIAR” TO FAM_END_2A THROUGH FAM_END_2G. (RATIONALE: PREVENT STRAIGHTLINING TO QUALIFY)]
How often do you use the following social media platforms? [PRETEST ONLY: SCREENER]
a. Twitter [SMP_TWIT]
Daily
Weekly
Less Often
b. Facebook [SMP_FACE]
Daily
Weekly
Less Often
c. Snapchat [SMP_SNAP]
Daily
Weekly
Less Often
d. Instagram [SMP_GRAM]
Daily
Weekly
Less Often [PRETEST ONLY: Terminate]
e. LinkedIn [SMP_LI]
Daily
Weekly
Less Often
f. YouTube [SMP_YT]
Daily
Weekly
Less Often
[Programmer: Add page break]
Do you work for a pharmaceutical company, an advertising agency, or a market research company? [SCREENER] [OCC_EXCL]
Yes Terminate
No Continue
[Programmer: Add page break]
Do you work for the U.S. Department of Health and Human Services? [SCREENER] [HHS_EXCL]
Yes Terminate
No Continue
[Programmer: Add page break]
[TERMINATION TEXT]
Unfortunately, you do not qualify for this particular study. There are a number of reasons people do not qualify. Thank you for your willingness to participate in this survey.
| File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
| Author | O'Donoghue, Amie |
| File Modified | 0000-00-00 |
| File Created | 2021-01-13 |