Study 2 - Screener

Endorser Status and Explicitness of Payment in Direct-to-Consumer Promotion

Appendix B - Screener

Study 2 - Screener

OMB: 0910-0894

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Endorser Status and Explicitness of Payment in Direct-to-Consumer Promotion

Study 1 Screener



  1. What year were you born? [SCREENER] [AGE]


[DROP DOWN MENU WITH YEARS: 1920 - 2020] Terminate if year between 2002 and 2020.



  1. In what country do you live? [SCREENER] [COUNTRY]



    • United States of America Continue

    • Canada Terminate

    • Mexico Terminate

    • Other, please specify: ____________________ Terminate


[Programmer: Add page break]



  1. What is your gender? [SCREENER] [GENDER]


    • Male

    • Female

    • Prefer not to answer



  1. Please select your state from the drop down menu. [SCREENER] [REGION]


[DROP DOWN MENU OF ALL 50 STATES]


[Programmer: Add page break]


  1. Are you: [SCREENER] [ETHNIC]


    • Hispanic or Latino

    • Not Hispanic or Latino



  1. What is your race? You may select one or more races. [SCREENER]


  • American Indian/Alaska Native [RACE1]

  • Asian [RACE2]

  • Black or African American [RACE3]

  • Native Hawaiian or other Pacific Islander [RACE4]

  • White [RACE5]



  1. Are you comfortable reading in English? [SCREENER] [READ_ENG]


    • Yes Continue

    • No Terminate


[Programmer: Add page break]


[RANDOMIZE ORDER OF FAM_END_1A THROUGH FAM_END_1E]


  1. How familiar are you with Emma Stone? [SCREENER] [FAM_END_1A]


    • Not at all familiar Terminate

    • Somewhat familiar Terminate

    • Very familiar Continue

    • Extremely familiar Continue


[Note: Q9 through Q12 are foils]


  1. How familiar are you with America Ferrara? [SCREENER] [FAM_END_1B]


    • Not at all familiar

    • Somewhat familiar

    • Very familiar

    • Extremely familiar



  1. How familiar are you with Priyanka Chopra? [SCREENER] [FAM_END_1C]


    • Not at all familiar

    • Somewhat familiar

    • Very familiar

    • Extremely familiar



  1. How familiar are you with Mila Kunis? [SCREENER] [FAM_END_1D]


    • Not at all familiar

    • Somewhat familiar

    • Very familiar

    • Extremely familiar



  1. How familiar are you with Amandla Stenberg? [SCREENER] [FAM_END_1E]


    • Not at all familiar

    • Somewhat familiar

    • Very familiar

    • Extremely familiar


[Programmer: Add page break]




  1. Do you work for a pharmaceutical company, an advertising agency, or a market research company? [SCREENER] [OCC_EXCL]


    • Yes Terminate

    • No Continue


[Programmer: Add page break]


  1. Do you work for the U.S. Department of Health and Human Services? [SCREENER] [HHS_EXCL]


    • Yes Terminate

    • No Continue


[Programmer: Add page break]


[TERMINATION TEXT]

Unfortunately, you do not qualify for this particular study. There are a number of reasons people do not qualify. Thank you for your willingness to participate in this survey.



Study 2 Screener



[Programmer: Add page break]


  1. What year were you born? [SCREENER] [AGE]


[DROP DOWN MENU WITH YEARS: 1920 - 2020] Terminate if year between 2002 and 2020.



  1. In what country do you live? [SCREENER] [COUNTRY]


    1. United States of America Continue

    • Canada Terminate

    • Mexico Terminate

    • Other, please specify: ____________________ Terminate


[Programmer: Add page break]


  1. What is your gender? [SCREENER] [GENDER]


    1. Male Terminate

    2. Female Continue

    3. Prefer not to answer Terminate



  1. Please select your state from the drop down menu. [SCREENER] [REGION]


[DROP DOWN MENU OF ALL 50 STATES]


[Programmer: Add page break]


  1. Are you: [SCREENER] [ETHNIC]


    1. Hispanic or Latino

    2. Not Hispanic or Latino



  1. What is your race? You may select one or more races. [SCREENER]


  • American Indian/Alaska Native [RACE1]

  • Asian [RACE2]

  • Black or African American [RACE3]

  • Native Hawaiian or other Pacific Islander [RACE4]

  • White [RACE5]



  1. Are you comfortable reading in English? [SCREENER] [READ_ENG]


    1. Yes Continue

    2. No Terminate


[Programmer: Add page break]


[PRETEST ONLY: RANDOMIZE FAM_END_2A THRU FAM_END 2G]


  1. How familiar are you with Tonya Michelle? [SCREENER] [FAM_END_2A]


    1. Not at all familiar [MAIN STUDY ONLY: Terminate] [PRETEST ONLY: Continue]

    2. Somewhat familiar [MAIN STUDY ONLY: Terminate] [PRETEST ONLY: Continue]

    3. Very familiar Continue

    4. Extremely familiar Continue

[Note: Q9 through Q14 are foils]


  1. [PRETEST ONLY] How familiar are you with Gigi Hadid? [SCREENER] [FAM_END_2B]


    1. Not at all familiar

    2. Somewhat familiar

    3. Very familiar

    4. Extremely familiar



  1. [PRETEST ONLY] How familiar are you with Olivia Culpo? [SCREENER] [FAM_END_2C]


    1. Not at all familiar

    2. Somewhat familiar

    3. Very familiar

    4. Extremely familiar



  1. [PRETEST ONLY] How familiar are you with Scary Mommy? [SCREENER] [FAM_END_2D]


    1. Not at all familiar

    2. Somewhat familiar

    3. Very familiar

    4. Extremely familiar



  1. [PRETEST ONLY] How familiar are you with Barefoot Blonde? [SCREENER] [FAM_END_2E]


    1. Not at all familiar

    2. Somewhat familiar

    3. Very familiar

    4. Extremely familiar


  1. [PRETEST ONLY] How familiar are you with Sarah’s Day? [SCREENER] [FAM_END_2F]


    1. Not at all familiar

    2. Somewhat familiar

    3. Very familiar

    4. Extremely familiar



  1. [PRETEST ONLY] How familiar are you with Eva Katalin? [SCREENER] [FAM_END_2G]


    1. Not at all familiar

    2. Somewhat familiar

    3. Very familiar

    4. Extremely familiar


[Programmer: Add page break]


[PRETEST ONLY:

TERMINATE IF “NOT AT ALL FAMILIAR” OR “SOMEWHAT FAMILIAR” TO FAM_END_2A THROUGH FAM_END_2F. (RATIONALE: MUST BE FAMILIAR WITH AN INFLUENCER)

TERMINATE IF “VERY FAMILIAR” OR “EXTREMELY FAMILIAR” TO FAM_END_2A THROUGH FAM_END_2G. (RATIONALE: PREVENT STRAIGHTLINING TO QUALIFY)]




  1. How often do you use the following social media platforms? [PRETEST ONLY: SCREENER]


a. Twitter [SMP_TWIT]


  • Daily

  • Weekly

  • Less Often



b. Facebook [SMP_FACE]



  • Daily

  • Weekly

  • Less Often





c. Snapchat [SMP_SNAP]



  • Daily

  • Weekly

  • Less Often





d. Instagram [SMP_GRAM]



  • Daily

  • Weekly

  • Less Often [PRETEST ONLY: Terminate]





e. LinkedIn [SMP_LI]



  • Daily

  • Weekly

  • Less Often





f. YouTube [SMP_YT]



  • Daily

  • Weekly

  • Less Often


[Programmer: Add page break]


  1. Do you work for a pharmaceutical company, an advertising agency, or a market research company? [SCREENER] [OCC_EXCL]


    1. Yes Terminate

    2. No Continue


[Programmer: Add page break]


  1. Do you work for the U.S. Department of Health and Human Services? [SCREENER] [HHS_EXCL]


    1. Yes Terminate

    2. No Continue


[Programmer: Add page break]


[TERMINATION TEXT]

Unfortunately, you do not qualify for this particular study. There are a number of reasons people do not qualify. Thank you for your willingness to participate in this survey.




File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
AuthorO'Donoghue, Amie
File Modified0000-00-00
File Created2021-01-13

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