HUD Form 935.2B SFH

Affirmative Fair Housing
Marketing (AFHM) Plan Single Family Housing

U.S. Department of Housing
and Urban Development
Office of Fair Housing and Equal Opportunity

OMB Approval No. 2529-0013
(exp. 11/30/yyyy)

1a. Applicant's Name, Address (including City, State & Zip code) & Phone Number 1c. Development Number

1d. Number of Units

1e. Price Range

1f. Type of Housing

To $

Development

From $

Scattered Site

1g. Approximate Starting Dates (mm/dd/yyyy)
Advertising
Occupancy
1b. Development's Name, Location (including City, State and Zip code)

1h. Housing Market Area

1i. Census Tract

1j. Sales Agent's Name & Address (including City, State and Zip Code)

2. Type of Affirmative Marketing Area (check all that
apply)

3. Direction of Marketing Activity (Indicate which group(s) in the housing market area are least
likely to apply for the housing because of its location and other factors without special outreach
efforts)

___ White (non-minority) Area

White

___ Minority Area

Black or African American

American Indian or Alaskan Native

Hispanic or Latino

___ Mixed Area (with ________ % minority

Persons with Disabilities

Other ______________________________

residents)

Asian

Native Hawaiian or Other Pacific Islander
Families with Children

Specify ________________

(e.g. specific ethnic group, religion, etc.)

4a. Marketing Program: Commercial Media (Check the type of media to be used to advertise the availability of this housing)
Newspapers/Publications

Radio

Name of Newspaper, Radio or TV Station

TV

Billboards

Other (specify)

Group Identification of Readers/Audience

Size/Duration of Advertising

4b. Marketing Program: Brochures, Signs, and HUD's Fair Housing Poster
(1) Will brochures, letters, or handouts be used to advertise?

Yes

No

If "Yes", attach a copy or submit when available.

(2) For development site sign, indicate sign size _______ x _______; Logo type size _______ x _______. Attach a photograph of sign or submit when available.
(3) HUD's Fair Housing Poster must be conspicuously displayed wherever sales/rentals and showings take place. Fair Housing Posters will be displayed in
the

Sales Office

Previous editions are obsolete

Real Estate Office

Model Unit

Page 1 of 5

Other (specify)

ref. Handbook 8025.1

form HUD-935.2B (8/2006)

4c. Marketing Program: Community Contacts. To further inform the group(s) least likely to apply about the availability of the housing, the applicant agrees
to establish and maintain contact with the groups/organizations listed below which are located in the housing market area. If more space is needed, attach
an additional sheet. Notify HUD-Housing of any changes in this list. Attach a copy of correspondence to be mailed to these groups/organizations. (Provide
all requested information.)
Group
Name of Group/Organization

Identification

Approximate Date
(mm/dd/yyyy)

Person Contacted (or to be Contacted)

Indicate the specific function the Group/Organization will
Address & Phone Number

Method of Contact

5. Reserved

undertake in implementing the marketing program

6. Experience and Staff Instructions (See instructions)
6a.
Staff has affirmative marketing experience.
No
Yes
6b.

On separate sheets, indicate training to be provided to
staff on Federal, State and local fair housing laws and
regulations, as well as this AFHM Plan. Attach a copy
of the instructions to staff regarding fair housing.

7. Additional Considerations Attach additional sheets as needed.

8. Compliance with AFHM Plan Regulations: By signing this form, the applicant agrees to ensure compliance with HUD's Affirmative Fair Housing
Marketing Regulations (24 CFR 200.620).
Signature of person submitting this Plan & Date of Submission (mm/dd/yyyy)
Name (type or print)
Title & Name of Company

For HUD-Office of Housing Use Only
Approved ____

For HUD-Office of Fair Housing and Equal Opportunity Use Only

Disapproved _____ (Check One)

Signature & Date (mm/dd/yyyy)

Signature & Date (mm/dd/yyyy)

Name (type or print)

Name (type or print)

Title

Previous editions are obsolete

Title

Page 2 of 5

ref. Handbook 8025.1

form HUD-935.2B (8/2006)

Public reporting burden for this collection of information is estimated to average 3 hours per response, including the time
for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing
and reviewing the collection of information. This agency may not collect this information, and you are not required to
complete this form, unless it displays a currently valid Office of Management and Budget (OMB) control number.
The Affirmative Fair Housing Marketing (AFHM) Plan is used to ensure that Federal Housing Administration (FHA)insured single family housing developers are taking necessary steps to eliminate discriminatory practices and to overcome
the effects of past discrimination involving Federally insured housing. No application for any housing development
insured under the Department of Housing and Urban Development’s (HUD) housing programs, can be funded without a
HUD-approved AFHM Plan (See the “Applicability” section in the instructions below.) Single family housing developers
complete the AFHM Plan only during the application process and the AFHM Plan is in effect until after initial occupancy.
The responses are required to obtain or retain benefits under the Fair Housing Act, Section 808(e)(5) & (6) and 24 CFR
Part 200, Subpart M. The form contains no questions of a confidential nature.

Applicability: Single family developers should answer the following two questions to determine if they need to
complete an AFHM Plan or if they should complete block 11 on form HUD-92541, Builder’s Certification of
Plans, Specifications, & Site. [See HUD Mortgagee Letter 1995-18 dated April 28, 1995 and 2001-09 dated
April 2, 2001]
Question 1.
(Check if applicable)
_____ a. Did you sell five (5) or more houses in the last twelve (12) months with HUD mortgage
insurance?
_____ b. Do you intend to sell five (5) or more houses within the next twelve (12) months with HUD
mortgage insurance?
If you did not check 1a or 1b, you do not have to complete an AFHM Plan. You should complete block 11 on
the HUD-92541.
If you checked 1a and/or 1b, you must go to Question 2.
Question 2.
(Check if applicable)
_____ a. I am a signatory in good standing to a Voluntary Affirmative Marketing Agreement (VAMA).
_____ b. I have an AFHM Plan that HUD approved.
_____ c. I have contracted with a company that has an AFHM Plan or who is a signatory to a VAMA
to market my houses.
_____ d. I certify that I will comply with the following: (a) Carry out of affirmative program to attract
all minority and majority groups to the housing for initial sale. Such a program shall
typically involve publicizing to minority persons the availability of housing opportunities
regardless of race, color, religion, sex, disability, familial status or national origin, through
the type of media customarily utilized by the applicants; (b) Maintain a nondiscriminatory
hiring policy in recruiting from both minority and majority groups; (c) Instruct all
employees and agents in writing and orally in the policy of nondiscrimination and fair
housing; (d) Conspicuously display the Fair Housing Poster in all Sales Offices, include the
Equal Housing Opportunity logo, slogan and statement in all printed material used in
connection with sales, and post in a prominent position at the project site a sign that
displays the Equal Opportunity logo, slogan or statement, as listed in 24 CFR 200.620 and
appendix to subpart M to part 200. I understand that I am obliged to develop and maintain
records on these activities, and make them available to HUD upon request.
If you checked “a, b, c, or d” in Question 2, you do not have to complete an AFHM Plan. You should complete
block 11 on the HUD-92541.
Previous editions are obsolete

Page 3 of 5

Ref. Handbook 8025.1

form HUD-935.2B
(8/2006)

If you did not check “a, b, c or d” in Question 2, 2 must complete an AFHM Plan.
Each applicant is required to carry out an affirmative program to attract prospective buyers of all minority and
non-minority groups in the housing market area regardless of their race, color, religion, sex, national origin,
disability, familial status, or religious affiliation. Racial groups include White, Black or African American,
American Indian or Alaska Native, Asian, Native Hawaiian or Other Pacific Islander. Other groups in the
housing market area who may be subject to housing discrimination include, but are not limited to, Hispanic or
Latino, persons with disabilities, families with children, or persons of different religious affiliations. The
applicant shall describe in the AFHM Plan the proposed activities to be carried out during advance marketing,
where applicable, and the initial sales period. The affirmative marketing program also should ensure that any
group(s) of persons ordinarily not likely to apply for this housing without special outreach (See Part 3), know
about the housing, feel welcome to apply and have the opportunity to buy.
housing, sponsorship of housing, racial/ethnic
characteristics of housing market area in which
housing will be located, disability, familial status, or
religious affiliation of eligible population, public
transportation routes, etc.

INSTRUCTIONS
Send completed form to: your local HUD Office
Attention: Director, Office of Housing
Part 1-Applicant and Project Identification.
Blocks 1a thru 1e-Self-Explanatory. Block 1f-the
applicant should specify the approximate date for
starting the marketing activities and the anticipated
date of initial occupancy. Block 1g-the applicant
should indicate the housing market area, in which
the housing will be located. Block 1h - the
applicant may obtain census tract location
information from local planning agencies, public
libraries and other sources of census data. Block 1i
the applicant should complete only if a Sales Agent
(the agent can not be the applicant) is implementing
the AFHM Plan.
Part 2-Type of Affirmative Marketing Area:
. The AFHM Plan should indicate the racial
composition of the housing market area in which
the housing will be located by checking one of the
three choices. Single family scattered site builder
should submit an AFHM Plan that reflects the racial
composition of each the housing market area in
which the housing will be located. For example, if
a builder plans to construct units in both minority
and non-minority housing market areas, a separate
AFHM Plan shall be submitted for each housing
market area.
Part 3-Direction of Marketing Activity. Indicate
which group(s) the applicant believes are least
likely to apply for this housing without special
outreach. Consider factors such as price or rental of
Previous editions are obsolete

Page 4 of 5

Part 4-Marketing Program. The applicant shall
describe the marketing program to be used to attract
all segments of the eligible population, especially
those groups designated in Part 3 of this AFHM
Plan as present in the housing marketing area and
are least likely to apply. The applicant shall state:
the type of media to be used, the names of
newspaper/call letters of radio or TV stations; the
identity of the circulation or audience of the media
identified in the AFHM Plan (e.g., White, Black or
African American, American Indian or Alaska
Native, Asian, Native Hawaiian or Other Pacific
Islander, Hispanic or Latino, persons with
disabilities, families with children, and religious
affiliation) and the size or duration of newspaper
advertising or length and frequency of broadcast
advertising.
Community contacts include
individuals or organizations that are well known in
the housing market area or the locality, that can
influence persons within groups considered least
likely to apply. Such contacts may include, but
need not be limited to: neighborhood, minority and
women’s organizations, grass roots faith-based or
other community based organizations, labor unions,
employers, public and private agencies, disability
advocates, schools and individuals who are
connected with these organizations and/or are wellknown in the community. Applicants should notify
their local HUD–Office of Housing of any changes
to the list in Part 4c of this AFHM Plan.
Ref. Handbook 8025.1

form HUD-935.2B
(8/2006)

Part 5-Reserved
Part 6-Experience and Staff Instructions.
6a.
The applicant should indicate whether
he/she has had previous experience in
marketing housing to group(s) identified as
least likely to apply for the housing.
6b.

Describe the instructions and training
provided or to be provided to sales staff.
This guidance to staff must include
information regarding Federal, State and
local fair housing laws and this AFHM Plan.

Copies of any written materials should be submitted
with the AFHM Plan, if such materials are
available.
Part 7-Additional Considerations. In this section
describe other efforts not previously mentioned
which are planned to attract persons least likely to
apply for the housing.

Notice of Intent to Begin Marketing. No later
than 90 days prior to the initiation of sales
marketing activities, the applicant with an approved
AFHM Plan shall submit notice of intent to begin
marketing. The notification is required by the
Affirmative Fair Housing Marketing Plan
Compliance Regulations (24 CFR Part 108.15). It
is submitted either orally or in writing to the Office
of Housing in the appropriate HUD Office servicing
the locality in which the proposed housing will be
located.
OMB approval of the Affirmative Fair Housing
Plan includes approval of this notification procedure
as part of the AFHM Plan. The burden hours for
such notification are included in the total designated
for this AFHM Plan form.

Part 8-Compliance with AFHM Plan Regulation.
By signing, the applicant assumes full responsibility
for implementing the AFHM Plan. HUD may
monitor the implementation of this AFHM Plan at
any time and request modification in its format or
content, where deemed necessary.

Previous editions are obsolete

Page 5 of 5

Ref. Handbook 8025.1

form HUD-935.2B
(8/2006)