ASPA COVID-19 Public
Education Campaign Market Research
No
material or nonsubstantive change to a currently approved
collection
No
Emergency
01/22/2021
02/02/2021
Requested
Previously Approved
07/31/2021
07/31/2021
165,600
165,600
18,384
18,384
0
0
The primary purpose of the COVID-19
Current Events Tracker (CET) survey is to continuously track key
metrics of importance to the Campaign, including vaccine
confidence, familiarity with and trust in HHS, and the impact of
external events on key attitudes and behaviors. Tracking Americans’
attitudes about, perceptions of, and behavior toward the COVID-19
pandemic will inform the Campaign of key metrics around vaccine
confidence and uptake, as well as towards vaccine messengers such
as HHS and key public health officials. It will also inform changes
in messaging strategies necessary to effectively reach the entire
U.S. population or specific subgroups.
In light of the current
COVID-19 crisis, there is an immediate need to inform U.S. adults
on scientifically proven behaviors to decrease COVID-19 infection
rates through a COVID-19 public education communication campaign.
These preventative behaviors, to be targeted through the HHS ASPA
COVID-19 Public Education Campaign (Campaign), include COVID-19
vaccine uptake/confidence, social distancing, wearing a mask,
handwashing, as well as COVID-19-related clinical trial
participation and flu vaccination uptake. This campaign includes a
primary research component that is designed to use scientifically
rigorous approaches to assess public attitudes, perceptions, and
behaviors, and to test draft message materials with the Campaign
audience. These research studies include a weekly survey,
foundational focus groups, and a copy testing survey. The expedited
clearance of our primary research components is critical to
evaluating the above targets and informing ongoing communication
efforts as soon as possible, therefore, we ask that OMB consider
the emergency clearance process to allow for quick
implementation.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.