Previous terms continue: Since this data collection is intended to last for more than six months, it is approved with the understand that HHS will take steps to get the collection approved for the entire collection period using normal PRA procedures.
Inventory as of this Action
Requested
Previously Approved
07/31/2021
07/31/2021
07/31/2021
72,000
0
72,000
17,160
0
17,160
0
0
0
The Office of the Assistant Secretary for Public Affairs (ASPA) is collecting information through the COVID-19 Attitudes and Beliefs Survey (CABS) and Monthly Outcome Survey (MOS) to evaluate the impact of the HHS COVID-19 Public Education Campaign. Throughout the duration of the campaign, this information will primarily be used by ASPA to determine whether the campaign is having the intended impact on target audiencesâ knowledge, attitudes, and beliefs as they relate to COVID-19 and targeted preventative behaviors. This will inform an evaluation of the efficacy of the Campaign subsequent changes to Campaign messaging or strategy. The information will also be used to keep key stakeholders informed of the Campaignâs progress. At the conclusion of the Campaign, the information collected in these two outcome evaluation surveys will be used to inform a final cost-benefit analysis.
In light of the current COVID-19 crisis, there is an immediate need to inform U.S. adults on scientifically proven behaviors to decrease COVID-19 infection rates through a COVID-19 public education communication campaign. These preventative behaviors, to be targeted through the ASPA COVID-19 campaign, include COVID-19 vaccine uptake, social distancing, wearing a mask, handwashing, as well as COVID-19-related clinical trial participation and flu vaccination uptake. Accordingly, there is a need to evaluate the extent to which the COVID-19 campaign influences key attitudinal and behavioral outcomes, to ensure campaign outcomes are achieved in target populations.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.